This document outlines the goals and culture of Simplify360, led by CEO Bhupendra Khanal. It emphasizes that Simplify360 is a culture, not just a company or product. The culture focuses on getting work done through passion and teamwork, valuing performance over policies. The goal is for Simplify360 to become India's biggest product success story in the next two years.

1. SIMPLIFY360
CULTURE CODE

2. GOALS, CULTURE AND FUTURE
WHAT WE LIVE BY. WHAT WE WORK FOR.
BHUPENDRA KHANAL
CEO, SIMPLIFY360
@LEPLAN

3. SIMPLIFY360 IS NOT A COMPANY. IT’S A CULTURE.

4. SIMPLIFY360 IS NOT A PRODUCT. IT’S OUR BABY.

5. PRODUCT DO NOT SELL. ASPIRATIONS SELL.
WE CREATE ASPIRATION ON SIMPLIFY360. NOT
FEATURES.

6. THERE IS NO TIME TO WORK. WE WORK - ALL TIME.
EVERYWHERE.

7. FUN IS NOT IN SEEING PLACES. IT’S IN BRINGING
DREAMS COME TRUE.
FOR US. FOR PEOPLE WHO LOVE US. AND, FOR THE
WORLD WHO IS WAITING TO SEE US; WHO IS
EXPECTING US TO BE THERE.

8. PERFORMANCE IS THE ONLY METRIC THAT WE
UNDERSTAND.
THERE IS NO TIMING OR TRYING.

9. WE DO NOT HAVE BIG BOOK OF POLICIES. WE HAVE
ONE SIMPLE POLICY.
GET THE FUCKING THING DONE.

10. WE WORK AND LIVE AS A TEAM.
EVEN IN THE DEEPEST SECRET, WE WANT EVERYONE TO
PERFORM BETTER AND GROW. WE ENABLE AND GET
ENABLED.
WE KICK ASSES. WE DO NOT KEEP GRUDGES.

11. WE BUILD WHAT WE BELIEVE IN.
WE FIGHT. WE WIN, LOSE. WE GIVE AND TAKE
PRESSURES.
WE ARE OUR OWN BENCHMARKS.
WE ASPIRE TO BEAT THE WORLD’S BEST. WE CRITICIZE
EACH-OTHER, WITHIN AND OUTSIDE TEAM.
WE RESPECT EACH-OTHER WHEN WE ARE ALONE.

12. CUSTOMER IS GOD.
HE IS THE REASON WE EXIST.
WE VALUE HIM AND HIS THOUGHTS.
WE BUILD AND SELL WHAT HE NEEDS TODAY, ALSO
WHAT HE WILL NEED TOMORROW.

13. WE ARE HERE TO CREATE HISTORY.
SIMPLIFY360 IN NEXT 2 YEARS – INDIA’S BIGGEST
PRODUCT SUCCESS STORY.
FUCK YA! WE MAKE IT HAPPEN.

14. ONLY ONE KPI
WE WIN!