Great insight on the types of marketing channels, and a projection of activities for Photoexpress.in

1. MARKETING

2. Marketing:
Creating a Need is defined as Marketing
Sales:
Fulfilling the same need is defined as Sales

3. Objectives of Marketing:
• Maximize consumption
• Expand the Options
• Ensure Customer Satisfaction
• Profitability

4. Channels of Marketing:
• Offline Marketing
– Explains the direct interaction with Customer and the strategies to
improve store sales
• Online or Digital Marketing
– Describes multiple ways to reach the audience and Impact of
technology

6. Peak Sale Months
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
TOTAL AMOUNT
TOTAL AMOUNT

7. Ticket Size by Store
0
200
400
600
800
1000
1200
Series1

8. Foot Fall by Store
0
200
400
600
800
1000
1200
Series1

9. Offline Marketing:
• Leaflets,
• Coupons,
• Offers/ Discounts,
• Standee,
• Events @ Stores,
• Vouchers,
• Paper Adds.

10. Leaflets:

12. Coupons:

13. Offers / Discounts:

15. Standee at Store or Mall:

16. Photo express Events at Malls:

17. Gift Vouchers:

18. Product
Vouchers

19. Digital Marketing:
• Digital Marketing was first used in 1990
• In simplistic terms, digital marketing is the promotion of products or brands
via one or more forms of electronic media
• A great leap from traditional to Digital marketing techniques
• Ex: Group On, Bulk SMS, Bulk Email, Face Book.

20. Software Tools to Multiple store Sales
• Omni Channel
– Orders via web
– Order via Mobile app
• Digital Marketing :
- Facebook customer engagement
- Groupon / Dealguru / dealdala
- Mail Chimp.
- Now floats for local discovery of store

21. Photoexpress Website: http://www.photoexpress.in/

22. Group On:

24. Bulk SMS:

25. Bulk Email

26. Other :

27. Face Book Page:

28. -Include other social media such as Twitter, g+ and Pinterest

29. Coming Up with:

30. Other:
-Digital Ads such as Slide shows, Animated ads:
-Give the info of competitors such as Photojaanic, Print land etc,.
-Suggest how we integrate Online and offline approaches