How Shopper marketing is changing in the era of the connected customer & with 50 billion connected devices, the age of IoT!

1. In the Age of the Customer
Future Proofing for The Shopper Of
Tomorrow

2. The power has shifted to the customer
Era of the
Brands &
Advertisers
Era of the
Retail Disruption
TODAY - Era of the
Connected Customer
BRAND
CHANNEL
CUSTOMER
CHANNEL
CUSTOMER
BRAND
CUSTOMER
BRAND
CHANNEL

3. Age of the Customer, changing Retail Business
models!
The Retail
Apocalypse is
coming
- Business Insider May
14th, 2017
Chasing growth, D-Mart
rethinks store strategy
-Livemint,
Feb 24,
2018
These 21 Retailers Are
Closing 3,591 Stores –
Who Is Next?
- Forbes March
2017
Office Depot
closing 300 more
stores
- Fortune
Abercrombie and
Fitch: Here Today,
Gone Tomorrow
- Barron’s May
2017
Amazon buys 5%
equity in Shoppers Stop
for Rs179.25 crore
- Livemint, , September 23,
2017

4. The brave new world of retail: disruption, new
business models!

5. How must Shopper Marketing change?
• Not only about engaging the customer
– Also about empowering the consumer
• Not only about improving the customer experience
– but also about helping the customer to buy more!
• Not only about discounts
– Also about long-term shopper behavior change at the heart of
the strategic role

6. Context & Technology

7. Context & Technology

8. The new consumer!

9. So what next?
• Is Shopper Marketing going to transform with Beacons,
VR & AR?
• Or will human touch still override?
• The Shopper’s Path Is Increasingly Automated Personal
replenishment will be the new normal for shopping within
the next decade.
• Routine use products, replacements and even
considered purchases will automatically fulfilled through
IoT.