Social Media statistics of an organization and potential Audience in Kingdom of Saudi Arabia, which is social media user. It would help to develop strategy for marketing to small business owners or new startups

1. SOCIAL MEDIA
USERS IN KSA

2. Agenda:
INFOGRAPHICS OUR STATISTICS PROPOSED
STRATEGY

3. ON AVERAGE A USER
SPENDING $248 ONLINE

6. 92.6% Population
Currently Using Internet
■ 66% users uses from Mobile
Devices
■ 44% uses Desktop/Laptops

9. Our
Statistics

10. • Majority Audience is aged
from 18-24
• 18-24 isn’t our targeted
Audience

11. Countries From Where the Current Audience is:
• Approximately All Audience
from Pakistan
• Only 9 Persons from Saudi
Arabia
• Current Audience is
Completely Irrelevant

12. City-wise Audience

13. New Likes/Followers:

14. Profile Visits:

15. Page Reach:

16. Summary:
■ Current Audience – Irrelevant
■ Pages Reach – Irrelevant
■ Page Likes/Followers – Irrelevant
■ Potential Audience Approx. 33 Million (Who spends online)
■ Potential Audience Rapidly Growing

17. Swot analysis
Strengths Weaknesses Opportunities Threats
Latest Models Luxury Cars
Existing Clientage
State of Art E-Commerce
Website
Social Media Presence
Irrelevant Social Media
Followers/Audience
Lack of Spending at Social
Media
Systems not yet fully
developed
Rising Social Media
Utilization
Huge Potential for Limo
Service
Saudi Government’s Modern
Mega Projects
Massive Tourism
Competition with Established
Brands
Global Economic Crisis

18. Value proposition
P r o d u c t c u s t o m e r
Benefits Experience Features Wants Fears Needs
• Flexible Timings
• 24/7 Availability
• Reliable
Services
• 10 Years Limo
Experience
• Never forget
• External brain
• Remember
everything
• Professional
Behavior
• Luxury/Prestige
• Availability at a
Call
• Limo Availability
at Flexible
Timings
• Peace of Mind
• Exclusivity
• Time wasting in
Self Driving
• Look for Parking
• Health
Precautions
• Professionalism
• Time Saving
• Quick
Availability

19. Proposed Strategy
Revamp Audience
through page like
campaigns
Add Budget to Social
Media Campaigns
Simplify Posts
Make Posts Eye-
Catching i.e., less
content containing Ads
Develop Service SOPS
Make Ad Calendar
Identify Attractions in
Riyadh
Run Tourism
Campaigns
Study Analytics and
Develop Policies
Accordingly

20. Up next
Business management
opportunity sizing
Product positioning
in-market user testing
Media outreach
lead optimization

21. Thank
you