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SOCIAL MEDIA
USERS IN KSA
Agenda:
INFOGRAPHICS OUR STATISTICS PROPOSED
STRATEGY
ON AVERAGE A USER
SPENDING $248 ONLINE
92.6% Population
Currently Using Internet
■ 66% users uses from Mobile
Devices
■ 44% uses Desktop/Laptops
Our
Statistics
• Majority Audience is aged
from 18-24
• 18-24 isn’t our targeted
Audience
Countries From Where the Current Audience is:
• Approximately All Audience
from Pakistan
• Only 9 Persons from Saudi
Arabia
• Current Audience is
Completely Irrelevant
City-wise Audience
New Likes/Followers:
Profile Visits:
Page Reach:
Summary:
■ Current Audience – Irrelevant
■ Pages Reach – Irrelevant
■ Page Likes/Followers – Irrelevant
■ Potential Audience Approx. 33 Million (Who spends online)
■ Potential Audience Rapidly Growing
Swot analysis
Strengths Weaknesses Opportunities Threats
Latest Models Luxury Cars
Existing Clientage
State of Art E-Commerce
Website
Social Media Presence
Irrelevant Social Media
Followers/Audience
Lack of Spending at Social
Media
Systems not yet fully
developed
Rising Social Media
Utilization
Huge Potential for Limo
Service
Saudi Government’s Modern
Mega Projects
Massive Tourism
Competition with Established
Brands
Global Economic Crisis
Value proposition
P r o d u c t c u s t o m e r
Benefits Experience Features Wants Fears Needs
• Flexible Timings
• 24/7 Availability
• Reliable
Services
• 10 Years Limo
Experience
• Never forget
• External brain
• Remember
everything
• Professional
Behavior
• Luxury/Prestige
• Availability at a
Call
• Limo Availability
at Flexible
Timings
• Peace of Mind
• Exclusivity
• Time wasting in
Self Driving
• Look for Parking
• Health
Precautions
• Professionalism
• Time Saving
• Quick
Availability
Proposed Strategy
Revamp Audience
through page like
campaigns
Add Budget to Social
Media Campaigns
Simplify Posts
Make Posts Eye-
Catching i.e., less
content containing Ads
Develop Service SOPS
Make Ad Calendar
Identify Attractions in
Riyadh
Run Tourism
Campaigns
Study Analytics and
Develop Policies
Accordingly
Up next
Business management
opportunity sizing
Product positioning
in-market user testing
Media outreach
lead optimization
Thank
you

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Social Media Statistics.pptx

  • 3. ON AVERAGE A USER SPENDING $248 ONLINE
  • 4.
  • 5.
  • 6. 92.6% Population Currently Using Internet ■ 66% users uses from Mobile Devices ■ 44% uses Desktop/Laptops
  • 7.
  • 8.
  • 10. • Majority Audience is aged from 18-24 • 18-24 isn’t our targeted Audience
  • 11. Countries From Where the Current Audience is: • Approximately All Audience from Pakistan • Only 9 Persons from Saudi Arabia • Current Audience is Completely Irrelevant
  • 16. Summary: ■ Current Audience – Irrelevant ■ Pages Reach – Irrelevant ■ Page Likes/Followers – Irrelevant ■ Potential Audience Approx. 33 Million (Who spends online) ■ Potential Audience Rapidly Growing
  • 17. Swot analysis Strengths Weaknesses Opportunities Threats Latest Models Luxury Cars Existing Clientage State of Art E-Commerce Website Social Media Presence Irrelevant Social Media Followers/Audience Lack of Spending at Social Media Systems not yet fully developed Rising Social Media Utilization Huge Potential for Limo Service Saudi Government’s Modern Mega Projects Massive Tourism Competition with Established Brands Global Economic Crisis
  • 18. Value proposition P r o d u c t c u s t o m e r Benefits Experience Features Wants Fears Needs • Flexible Timings • 24/7 Availability • Reliable Services • 10 Years Limo Experience • Never forget • External brain • Remember everything • Professional Behavior • Luxury/Prestige • Availability at a Call • Limo Availability at Flexible Timings • Peace of Mind • Exclusivity • Time wasting in Self Driving • Look for Parking • Health Precautions • Professionalism • Time Saving • Quick Availability
  • 19. Proposed Strategy Revamp Audience through page like campaigns Add Budget to Social Media Campaigns Simplify Posts Make Posts Eye- Catching i.e., less content containing Ads Develop Service SOPS Make Ad Calendar Identify Attractions in Riyadh Run Tourism Campaigns Study Analytics and Develop Policies Accordingly
  • 20. Up next Business management opportunity sizing Product positioning in-market user testing Media outreach lead optimization