Rocket Internet is one of the world's largest e-
commerce focused venture capital firms and
startup incubators founded in 2007 by the
The founders gained visibility through successful investments
Groupon, eBay, Facebook, Linkedin, Zynga, etc.
The company's business model is to identify successful
internet ventures from other countries (often the United
States) and replicate them in predominantly emerging
markets. In 2013.
Rocket Internet raised close to $2 billion from investors
including Russian billionaire Leonard Blavatnik, Swedish
investment firm Kinnevik, and J.P. Morgan
Rocket Internet operates in more than 50
countries and has more than 75 ventures in
their portfolio such as the e-commerce retail
In Pakistan, latest projects of Rocket Internet
Introduction of Daraz:
Its is an online retailer that provide high quality branded
products that fulfills the fashion need of Men and Women
regarding clothing, footwear and accessories.
It was founded in 2012
It operates through www.Daraz.pk
It is in the industry of Apparel and Fashion.
Its company size is between 51-200 employees.
Its Contains over 300 Brands.
To deal with customers they have provided an email address a
number for giving further information and for solving customers
They compete with other online retailers by offering products of
more then 300 brands on their portal and by providing feasible
mode of payments.
Daraz has many suppliers and it maintains good relationship
with them so overall they have negligible supplier dependence.
• Public Pressure Group
Public pressure groups force new designers that offer trendy
There is no such political influence to Daraz.
Income growth affects positively where as inflation negatively.
Nowadays there is a high integration of internet in daily life so
Daraz utilized this factor by addressing the fashion need of
people through their online web portal.
Performance and interface Requirements:
• User Friendly Website Design
• Cash on Delivery
• Free Shipping
• Free 7 Days return
Business to Consumers.
Earns revenue by selling their products
through their website.
• Cash on Delivery
• Debit/Credit Card
• Net Banking
Sells branded product in the category of
clothing, footwear, jewelry and accessories of men and
It offers products at affordable prices and also provides
It brings products from different manufactures to its
online web portal and then delivers directly at the
doorstep of customers.
It promotes through advertisement on various websites.
• High Security
• Feasible modes of payments
• Offers Ubiquity to customers
• Diverse branded products in clothing category
• Low Profit margins
• Operates in few categories
• Growing E-commerce sales
• Rapid Growth in internet users more customers