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Social Media for Toastmasters
1. November 14, 2015
San Ramon Valley Conference Center
District 57 Fall Conference 2015
Toastmasters & Social Media
Shyam V Nath, ACB
Division Director F
@ShyamVaran
ShyamVaran@Gmail.com
954 609 2402
2. District 57 Fall Conference 2015
Agenda
• Meetup.com
• Facebook (facebook.com/groupsToastmastersInternationalMembers)
• Twitter (twitter.com/Toastmasters)
• Linkedin (linkd.inToastmastersInternationalOfficialGroup)
• Youtube (youtube.com/toastmasters)
• Member Prospecting
• Year Round Member Engagement
• Personal Eminence
18. District 57 Fall Conference 2015
Facebook club page – benefits
• Free PR from club members socializing and
publicizing club Facebook presence
+ Public awareness of Toastmasters, in general
+ Awareness that friends are in the program
+ Awareness of Toastmasters events
+ …Awareness creates a “funnel” of guests
• Improved membership retention –
photographic celebration of members, public
praise – helps them feel encouraged
• Link to club web site for more info
19. District 57 Fall Conference 2015
Facebook club page – quick look
Easy
artwork
Social
elements
Map!
Address
and other
club info
Celebrate
member
accomplishments
– tag them so
friends know
about
Toastmasters and
the member’s
progress
20. District 57 Fall Conference 2015
Facebook club page – how, p.1
1. Click here
2. Click on
“Create Page”
21. District 57 Fall Conference 2015
Facebook club page – how, p.2
1. Select “Company, Organization or Institution”
2. Select “Non-Profit Organzation” from pull-
down menu
3. Type in the name of your club..
4. …and fill in answers to the page-creation dialog
that follows.
23. District 57 Fall Conference 2015
Experiment with the Social Media
ShyamVaran@Gmail.com
(925) 549 7135 cell
@ShyamVaran
24. District 57 Fall Conference 2015
Resources
• Common Craft videos
• Social Media Marketing for Dummies
books available on Amazon
• Social Networking for Dummies blog
• The Social Media Revolution YouTube
• Toastmasters International
• Social Media Etiquette from TMI
Editor's Notes
Reference – Deck from slide share
It is a social networking tool. You join the site and share news and information in 140 characters or less with your followers. Twitter works for large organizations that have large networks. As you can see from our club twitter account, we only have 12 followers. That means every time I post a tweet, 12 people receive it. Not very efficient. It can take while to build a Twitter network. But if you look at the Toastmasters International network, there are 26,567 followers (as of Sunday). Every time TMI sends a message over 26,000 people receive it.
This is what a subscription to the TMI channel looks like on our club YouTube page.
To do this you have to experiment. In all experiments, what doesn’t work is just as important is what does work. Experiment with the different tools so you understand how they work. Start slowly and pick a tool to try after you get a basic understanding of what they can do. You need to become the expert in your club so you can help others. Get them excited to try social networking.
Type in “how to” in Google and you’ll get all sorts of media to help you use social networking.