2. Contents
Leadership
Mission & Core Values
Spring Recruitment Campaign
Love Utah Give Utah Project
Spring Semester Club Socials
Spring Semester Workshops
Clubs & Orgs Carnival
Fundraising/Current Budget
Summer Projects & Next Steps…
3. Leadership
Sponsor: Goddard School of Business & Economics
Advisor: Dr. Tony Allred
Club President: Mitchell McBride
Communications VP: Shawnee Stump
Finance VP: Brandon Saxton
Special Events VP: Allen Emlet
4. Mission & Core Values
The Mission of the Marketing Club is to apply marketing
principles through the execution of a core club project(s) for
Weber State University and the community, the facilitation of
monthly marketing workshops for WSU students, and social
networking events for club members.
The Core Values of the Marketing Club include:
-WSU Student Focused
-Community Minded
-Respect
-Teamwork
-Accountability
-Social/Fun
5. Spring Recruitment
Over 20 class & club presentations working with 7
different professors
25 students recruited, 17 remained active throughout the
semester.
Recruitment flyer and posters created during 2nd week of
the semester.
6. Love Utah Give Utah
The Marketing Club sponsored three non-profit organizations this
semester during the Love Utah Give Utah crowd funding campaign
on March 26th 2015. The non-profits were:
1. Your Community Connection, Women & Children Abuse Crisis Center
2. Ogden Goal Foundation, Outdoor Rec Event Organization
3. Image Reborn, Breast Cancer Awareness Organization
4-5 club members supported each team. The teams individually
met with the organizations, assisted in planning out their LUGU
action timeline, and took on small projects leading up the 26th of
March.
Collectively, the three projects raised over $3,000 for the sponsored
organizations.
8. YCC Project Accomplishments
Created a LUGU Marketing Action Timeline with Director & Events
Coordinator
Presented to the YCC Board of Trustees about how to support LUGU
Presented to the YCC Staff about how to support LUGU
Created a LUGU flyer to be distributed to community
Created 2 videos for the YCC LUGU landing page
Assisted the organization in setting up LUGU landing page
Made over 50 calls to top donors to encourage LUGU participation
on March 25th
Raised $2,000 additional dollars for the YCC compared to the year
prior.
9. Ogden Goal Foundation Project
Team Members: Allen Emlet, Ferrin Jenkins, Monica Jenkins, and Skyler McNeil
Goal’s Love Utah Give Utah Needs
1. The Young Runners Program
2. Previous Love Give for GOAL
2. Research GOAL's social media usage
What we did for GOAL
1. Social media planning for the Love Give campaign
2. Advice on layout of Love Give site
3. Ideas for campaign introduction and thank you videos
What we learned
1. Using children in campaigns requires consent from parents
2. Communication with larger organizations can be difficult with time bound projects
3. Delegation of sub projects is key to success
10. Image Reborn Foundation Project
Team Members: Brandon Saxton, Brendan Knell, Kaden Howell, Brooke Medina,
Hannah Schafer
Jodi Holmgren is Program Coordinator of Image Reborn Foundation
Assisted Jodi with a time schedule
Passed out fliers about the campaign
Hosted an Event at the Smiths on Harrison
Raised $750 through the event and a matching donation from
Smiths Foods & Drug
11. Spring Semester Workshops
LinkedIn Workshop- January 28rd, 12:00pm, SU Computer Lab
On January 28th, 2015 we held our first workshop on enhancing your
LinkedIn account. We had 17 people attend the workshop. Shawnee
Stump, who has previously led LinkedIn training seminars and is a
LinkedIn expert, helped students modify their LinkedIn accounts to
support their career interests and networking goals. The workshop was
videoed for club records.
YouTube Workshop- April 17th, 12:00pm, SU Computer Lab
On April 17th, 2015, Allen Emlet facilitated a workshop on YouTube for
small businesses. This hands on YouTube workshop covered how to run
a channel, make money using YouTube, and small business
applications. The workshop was recorded and posted to YouTube and
the Marketing Club Facebook Page.
https://www.youtube.com/watch?v=VUJa9sJxNH8
12. Spring Semester Club Socials
Costa Vida Social- April 27th, 2015, 6:00pm
On the Friday, the 27th of April our Marketing Club came to celebrate
our success with the Love Utah Give Utah project, network with other
club members, and discuss our club project(s) over the summer. Dinner
was provided. People brought friends and invited people interested in
the club. Ten club members and friends were in attendance.
Lucky Slice Pizza Social- January 30th, 2015, 6:00pm
On Friday, the 30th of January at Weber State Downtown Center, we
kicked off the semester introducing the Love Utah Give Utah project
and meeting new club members. Lucky Slice Pizza donated the food to
the Marketing Club and Brixton’s Baked Potato coupons were raffled off
as door prizes. Over ten club members were in attendance.
13. Clubs & Orgs. Carnival
On Wednesday April 8th, the Marketing Club sponsored a table at
the Clubs & Orgs. Carnival. The Marketing Club used this opportunity
to promote the Weber State Rugby Team. The club helped create
and print a flyer to distribute for the Rugby Team. Six Marketing Club
members supported the table from 8am-1:00pm.
14. Fundraising
In February 2015, the marketing club advisor and president met with
Kabi Catalano, the previous development director of the Goddard
School of Business & Economics, and created a fundraising plan for
2015 involving various businesses and donors. The plan had
projected goal of over $150,000 in asks to support the Marketing
Club scholarship fund.
In February 2015, the marketing club applied for and received a
$750.00 grant from Clubs & Orgs. for 2015 club event costs.
As of May 4, 2015, the Marketing Club’s total balance was $995.00.
If received, future funds would be used to provide scholarships for
active members & officers in the marketing club for the 2015 fall
semester. Scholarships would be awarded based on performance
and with club advisor approval.
15. Summer Projects & Next Steps…
Summer Marketing Club Projects
1. Weber State Wildcat Store Project
2. Becoming an official AMA Collegiate Chapter
By beginning of the fall semester, the Marketing club will officially be
a chapter of the American Marketing Association. This will require a
official advisor approval, petition signed by 20 individuals, and ten
registered students in the AMA, requiring a $47.00 fee from each.
The long term vision of the Marketing Club is to be able to provide
scholarships to active club participants and leaders, with the hope
of attracting talent and commitment.
16. Thank You
Thank you for supporting the Marketing Club and taking the time to
review this slideshow.
However you choose to support our club, please accept our sincere
appreciation and gratitude.
For questions about this presentation or the Marketing Club contact:
President - Mitch McBride, (801) 624-068
VP of Communications – Shawnee Stump,
webermarketingclub@gmail.com