2. COMMUNICATION
Communication is transfer of information from one
person to another, whether or not it elicits confidence.
But the information transferred must be understandable
to the receiver – G.G. Brown.
Communication is the intercourse by words, letters or
messages- Fred G. Meyer.
3. TYPES OF COMMUNICATION
FORMAL INFORMAL
COMMUNICATION COMMUNICATION
Formal communication it deals Informal communication it is
with the sharing of official sharing of information with
information with others who friends, peers which has no
need it. skeleton like formal
communication.
4. FORMAL COMMUNICATION
Downward communication:
instructions, directions,
orders
feedback
Upward communication:
data required to complete
projects
status reports
suggestions for
improvement, new ideas
Horizontal communication:
coordination of cooperation
5. FORMAL COMMUNICATION
President
Instructions and directives
Information
Vice Vice
President President
Manager Manager Manager Manager
Efforts at coordination
6. TYPES OF FORMAL COMMUNICATION
FORMAL
COMMUNICATION
WRITTEN VERBAL
LETTERS,E-
BULLITENS, PRESENTATIONS,
MAILS
MEMOS, SPEECHS,
BLOG ENTRIES,
HAND OUTS CONFERENCES.
NOTICE BOARDS
7. E-M@IL - ELECTRONIC MAILS.
E-mail is 21st century
billboard.
Real Time message
conveyed.
Faster than means of
communication
Entered into “personal”
& “professional” life.
8. E-MAIL IN BUSINESS
‘E-revolution’ in business
communication.
Accepted by the business
community as the first
broad electronic
communication medium.
E-Mail occupies major
portion of the internal
communication and then
news letters and notice
boards takes place.
9. WHY EMAIL AS FORMAL COMMUNICATION
Logistics Synchronization
Business on the move. Helps in multitasking.
Exchange information Work on the same schedule.
between two or more Spend the same amount of
people with no set-up time in the meeting or call.
costs.
Participant may control their
Inexpensive than physical schedule independently.
meetings or phone calls.
10. EMAIL- BOON OR BANE
• Error Prone.
E
• Misinterpretation.
M
• Authentication
A
• Inconsistency
I
• Liability
L
11. SUMMARY
Efficient way of
communication.
Faster means of carrying
information & ideas.
Still not perfect.
Can become best
communicating channel.
