Shine Research & Services Pvt Ltd is a market research organization, providing technology enabled market research solutions and client-focused insights.

1. LET
YOUR CONSUMERS BE
YOUR BUSINESS GUIDE
info@shineresearch.in
II
www.shineresearch.in
Shine Research & Services Private Ltd
An Introduction…

2. Data
are
essen:al,
but
business
performance
improvements
and
compe::ve
advantage
arise
from
appropriate
analysis
and
inferences
that
allows
us
to
predict
and
op:mize
outcomes.
Advanced
Technical
Methods
are
the
way
to
collect
instant
quality
data
and
analyze
that
effec:vely.
We
believe
in
the
importance
of
correct
data
from
the
target
group.
Core Philosophy
Collec&on
of
empirical
data
is
the
essence
of
research.
T e c h n o l o g y
enables
more
accurate
and
&mely
data
F a s t e r
a n d
authen&c
data
enables
be:er,
&melier
decisions
as
well
as
be:er
business
insights
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

3. About Us
Our
Experience:
With
more
than
a
decade
of
experience
of
local
flavours
of
the
diversified
culture
of
India,
We
built
up
local
reach
and
prac:cal
understanding
of
the
market.
Who
are
We:
• Our
team
comprises
of
professional
with
more
than
10
years
experience
in
Market
Research
Industry.
• One
of
the
pioneer
organiza:on
implemen:ng
complete
digi:za:on
in
data
collec:on
process
• We
are
having
Pan
India
field
presence
with
the
team
experienced
and
capable
on
working
with
newer
technologies
• Data
Quality
and
:mely
process
are
the
main
focal
points
for
any
project
execu:on;
that
makes
us
to
upgrade
with
newer
technology
and
past
experiences
Effec&ve
research
comes
from
those
who’ve
had
&me
to
learn
their
markets.
An
experienced
market
research
company
with
advanced
and
largest
field
capabili&es
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

4. Our Team
Management
Team:
Shubha
Tiwari
• Deep
MR
experience
• +7
years
of
experience
in
Research
design
and
Project
management
• Conducted
various
methodologies
in
Quan:ta:ve
as
well
as
Qualita:ve
to
deliver
the
best
feasible
business
solu:ons
• Exposure
to
various
industry
v e r : c a l s
a s
F M C G ,
F o o d ,
Automo:ve
and
Social
development
Chandan
Kumar
• Core
exper:se
in
Opera:on
and
Project
Management
• Experienced
in
handling
various
mul:-­‐loca:on
and
large
sample
sized
projects
• 15+
years
experience
in
market
research
industry
• Vast
experience
in
Technology
oriented
data
collec:on
methods
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

5. Our Team
Expert
Team:
Dimple
Gupta,
Sr.
Advisor
Qualita&ve
Research
She
is
a
qualified
qualita:ve
researcher
with
overall
industry
experience
of
16
years,
of
which
more
than
11
years’
experience
is
in
market
research.
Worked
with
IMRB
Interna:onal
for
5
years
and
for
TNS,
India
for
4
years.
Headed
the
Interna:onal
Division
at
TNS
India
and
the
key
responsibili:es
included
–
research
design
and
planning,
client
servicing,
resource
and
team
planning
and
managing
overall
sourcing
and
implementa:on
of
projects.
Abhishek
Goyal,
Sr.
Advisor
Quan&ta&ve
Research
With
an
overall
experience
of
more
than
12
years
in
Market
Research,
Strategic
Planning,
management
consultancy,
financial
closures
and
interna:onal
trade,
he
carries
10
years
of
rich
research
industry
experience
set-­‐off
the
journey
with
IMRB
Interna:onal.
Highly
skilled
in
formula:ng
strategies
to
exploit
business
opportuni:es
and
exposed
to
all
facets
of
management
consul:ng,
he
has
worked
with
Clients
from
different
industry
ver:cals
like
Automo:ve,
Telecom,
FMCG,
Retail,
Healthcare,
Adver:sing
&
Promo:ons,
Royal
Families,
MNCs,
etc.
Some
of
the
prominent
Client
serviced
are
Honda,
Toyota,
Skoda,
HP,
LG,
Adani,
SBK
Holding,
Kotak,
Lloyd's,
congressmen
of
US
senate
among
many
more.
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

6. Our Services
What
we
do
?
A
c o m p l e t e
bouquet
of
all
type
of
research
services
What
we
deliver
?
Real
data
based
business
insights
Qualita:ve
Tools
FGDs
/
IDIs
/
Triads
Ethnography
/
Observa:on
Online
Research
Communi:es
Quan:ta:ve
Tools
F2F
interviews-­‐
Household
/
Corporate
Telephonic
Interviews-­‐CAPI
Web
Interviews-­‐
Online
Panel
USP………………
Instant
Solu.ons
• Technology
Led
Approach
with
advanced
as
well
as
unconven:onal
ways
of
data
collec:on
such
as….mobile
apps
for
self
comple&on
surveys
/
diaries
to
be
filled;
Use
of
social
media
to
gather
the
trends
and
quick
opinions
via
consumer
groups
&
communi:es
• We
propose
the
100%
digital
data
collec&on
in
the
field
via
Laptops
/
Tablets
/
Mobile
Data-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐>Insights-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐>Business
Solu&ons
• New Product Development / Concept testing
• Brand image & equity
• U&A studies
• Customer / Vendor / Employee satisfaction
• Dealer / Retailer Performance evaluation
• Ad testing
• Impact Assessment Study
• Price Research
• Demand estimation studies
• Sales Forecasting studies
• Mystery Audits
• Automotive Clinics
• Market Feasibility Study
• Baseline Study
• Benchmarking
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

7. How we Work
Standard
Opera&ng
Procedures
Briefing
Research
design
Fieldwork
Analysis ServicingReporting
Research
design Coordination
Analysis Servicing
Fieldwork, DE, QC1
Reporting
Qualitative
Recruitment
Analyst/Moderator
Coordinator
QC2
Analyst
Coordinator
Outsourcing
Verbal
Debrief
Pre-
screening
Toplines
Presenta&on
Quantitative
Interface
FW
Update
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

8. Reach
UAE
SingaporeIndia
NORTH
EAST
WEST
SOUTH
New
Delhi
(HQ)
Jammu
Kolkata
(RO)
Mumbai
(RO)
Bangalore
(BO)
Lucknow
Allahabad
Ranchi
Ahmedabad
Mangalore
Amritsar
Jaipur
Patna
Surat
Chennai
Ludhiana
Panipat
Asansol
Nagpur
Hyderabad
Kanpur
Bareilly
Guwaha:
Indore
Kochi
Chandigarh
Varanasi
Bhubneshwar
Pune
Vizag
Agra
Raipur
Bhopal
Coimbatore
Meerut
Muzzaffarpur
Sholapur
Vijaywada
Shimla
Kolhapur
Madurai
Pa:ala
Nasik
Guntur
Local
Team
Presence
in
India:
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

9. Quality Assurance
Field
Supervisor
Opera&on
Manager
Project
Manager
Researcher
Project
detailed
Briefing
&
checks
on
all
materials
Mock
Calls
Debriefing
Immediate
Checks-­‐
GPS
Tracking
and
real
.me
uploaded
data
checks
Pre
Screening
(Recruitments)
Post-­‐Ques:onnaire
Verifica:ons-­‐
Back-­‐checks,
Scru.ny,
Quota
Checks
and
cleaning
Regular
Data
Backups-­‐
Regular
data
uploads
and
backup
to
avoid
data
loss
Confiden:ality-­‐
Analysis
and
findings
are
kept
confiden.al
under
strict
norms
The
following
quality
control
measures
are
usually
put
in
place
in
all
our
research
projects:
• All
Interviewer
ID
are
captured
on
the
data
collec:on
instrument
(ques:onnaire)
and
analyzed
for
quality
assurance
• All
respondents
names,
addresses
and
telephone
numbers
are
captured
for
call-­‐back
&
valida:on
purpose.
Contacts
are
recorded
to
establish
strike
rate.
• Pilot
tested
ques:onnaires
prior
to
use
in
the
field.
• Experienced
Field
Opera:ons
Supervisors
(FSOs)
are
assigned
to
our
surveys
with
responsibility
to
review
all
completed
ques:onnaires
for
legibility,
accuracy
and
consistency.
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

10. Clients across Industries
©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al

11. ©
2015
SRS
Pvt
Ltd.
All
Rights
Reserved
-­‐
Privileged
and
Confiden&al