2. 2
Our Offices
INDONESIA
Head Office –
IDS Research & Consultancy
Dubai , United Arab Emirates
info@ids-research.com
SAUDI ARABIA
UNITED ARAB EMIRATESQATAR INDIA
KUWAITKINGDOM OF SAUDI ARABIA
Our thumbprint extends across the region…
3. 3
Our Coverage with
Dedicated Partners
JORDAN
Head Office –
IDS Research & Consultancy
Dubai , United Arab Emirates
info@ids-research.com
SAUDI ARABIA
IRANIRAQ LEBANON
OMANTUNSIA
Our thumbprint extends across the region…
4. 4
Our Coverage with
Dedicated Partners
MALAYSIA
Head Office –
IDS Research & Consultancy
Dubai , United Arab Emirates
info@ids-research.com
SAUDI ARABIA
IPAKISTHANSRILANKA COMBODIA
VIETNAMNEPAL
Our thumbprint extends across the region…
5. 5
Our Advantages
Fully transparent
approach with
clients
Unparalleled
knowledge of local
cultures
Objective, accurate
& professional
advice from the
industry experts
Advanced tools
and technology
Timely delivery of
projects at
competitive prices
7. 7
Our regional experience
100,000 + interviews
Including 75,000 CAPI
interviews
100+ FGDs 200+ IDIs
35 MNC Clients & 15 Local Clients covering almost all the sectors
8. 8
Projects Completed in 2014
1820+
Mystery
Shopping Visits
204+
In Depth
Interviews
18430+
PAPI
Interviews
115+
Focus Group
Discussions
1800+
CAWI
Interviews
45+
Home Visits
75000+
CAPI
Interviews
15000+
CATI
Interviews
Single largest project of n=8500 in 2 month in 2014
11. 11
Team Introduction
Jins Jacob
Managing Director-ME
Mohamed Manzoor
Founder and Chairman
• 26 years experience in MR industry
• Middle East experience of over 15
years
• Wide networking and task
management skills
• Has excellent reputation of building
credibility, establishing rapport, and
maintaining communication with
stakeholders
• More than 10 years of experience
in field operations and thorough
knowledge on data processing
services
• As a Operations Manager of GfK
he has handled project worth
AED 20 million per annum across
MENA region
• Intensive expertise in Quantitative
and Qualitative Operations across
South Asia, UK and MENA region.
Tilak Arora
CEO -ME
• Post Graduate over 25 year of MR
experience, have worked with IMRB
for 10 year, and with Research
Pacific India for 10 year as
Operation Director and he was
responsible to look after
international business, he has
handled all kind of MR studies. His
expertise in FMCG to IT products, he
has set the retail audit panel for a
soft drink company at IMRB,
12. 12
UAE Team
Bala C
Field Manager - UAE
• More than 11 years experience in Middle East region
• Expertise in Quantitative & Qualitative field operations
• Across sectors -Banking, Transport, Telecom, Financial ,IT, Automotive, Media, Healthcare and FMCG
Reshin Thomas
Associate Field Manager - UAE
• More than 7 years experience in Middle East region
• Expertise in Quantitative & Qualitative field operations
• Wide variety of projects in in FMCG, Financial, Automotive, Telecom, Electronics, clientele, with expertise in Health care
Ashok Kumar
Senior Project Manager - UAE
• More than 9 years experience in field operations
• Expertise in Quantitative & Qualitative field operations
• Varied Experience in FMCG, Financial, Automotive, Telecom, sectors
FieldOperations
13. 13
UAE Team
Manas Mishra
Project Manager - UAE
• More than 8 years experience in Field operations
• Expertise in Quantitative & Qualitative field operations
• Across sectors -Banking, Transport, Telecom, Financial ,IT, Automotive, Media, Healthcare and FMCG
Dipanshu
Field Executive - UAE
• More than 5 years experience in Middle East region
• Expertise in Quantitative field operations
• Wide variety of projects in in FMCG, Financial, Automotive, Telecom, Electronics, clientele, with expertise in Health care
Elham Hani
Field Executive-UAE
• More than 3 years experience in Middle East region
• Expertise in Quantitative & Qualitative field operations
• Varied Experience in FMCG, Financial, Automotive, Telecom, sectors
FieldOperations
14. 14
UAE Team
Zainab Kamal
Field Executive - UAE
• More than 4 years experience in Field operations
• Expertise in Quantitative & Qualitative field operations
• Across sectors -Banking, Transport, Telecom, Financial ,IT, Automotive, Media, Healthcare and FMCG
Sahana Sheikh
Field Executive - UAE
• More than 2 years experience in Middle East region
• Expertise in Quantitative field operations
• Wide variety of projects in in FMCG, Financial, Automotive, Telecom,
Sablu
Field Executive-UAE
• More than 2 years experience in Middle East region
• Expertise in Quantitative
• Varied Experience in FMCG, Financial, Automotive, Telecom, sectors
FieldOperations
15. 15
KSA team
Mustafa Bhakeet
Project manager -KSA
• 10 years+ of experience in the Market research Industry
• Varied experience in Qualitative Research operations
• Expertise in managing field and DP operations across KSA
FieldOperations
Mohammed Ibrahim
Operations executive
• 10 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
16. 16
KSA Team
Ghidaa Fadel
Supervisor Jeddah– KSA
• 22 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
Iman Hariri
Supervisor Riyadh– KSA
• 15 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
FieldOperations
Samyah
Supervisor Damam KSA
• 9 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
17. 17
KSA Team
Dina
Supervisor Riyadh– KSA
• 8 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
Nedaa
Supervisor Damam– KSA
• 10 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
FieldOperations
Samah
Supervisor Jeddah KSA
• 5 years+ of experience in the Market research Industry
• Varied experience in Quantitative and Qualitative Operations
18. 18
DP Team
Ratheesh KN
Director
• More than 10 years experience in Quantitative data analysis in India (WNS Pune and GfK Dubai). Scripting &
Tabulations by using IBM SPSS Dimensions
• As a head of DP division in GfK -ME he has extensive experience handling Analysis and Scripting
Sangeetha Krishnan
Manager
• Sangeetha was working as DP Manager at AMRB, Dubai
• Data specialist with 10 years experience in quantitative Data Analysis
• Experience in handling analysis for studies in the US, Middle East & North Africa and Pakistan and the Indian market.
• Experience in handling different types of studies – continuous brand health tracks, brand health dipsticks, advertising
evaluation, and adhoc studies (product / concept tests, diary evaluations, usage & attitude studies etc).
Antony Prince
Senior Analyst
• Posses 9+ years of experience in Market research Data Analysis using cross tabulation packages Quantum, Quanvert,
SPSS, TOM and IOM
• Advertising testing (Pre and post),Brand monitoring and evaluation, Household panels, Customer satisfaction studies,
Product test, Concept test, Dipstick and Need Scope etc.
DataProcessing
19. 19
DP Team
Sumish Mulki
Senior Analyst
• More than 5 years experience in Quantitative data analysis and Scripting
• Extensive experience Dimensions Survey Programing
• Worked on CATI, CAPI and CAWI projects using software - NIPO, Confirmit, Dimensions
• Has worked for MB-UK when he was in WNS Pune.
DataProcessing
Jacob Mathew
Senior Analyst
• More than 9 years experience in Quantitative data analysis and Scripting
• Extensive experience Dimensions Survey Programing
• Worked on CATI, CAPI and CAWI projects using software - NIPO, Confirmit, Dimensions
• Has worked for TCS ,TNS and Ugam Solutions
27. 27
Data Acquisition – Qualitative Facilities Available
In-depth interviews & Group Discussions Rooms [ILLUSTRATIVE]
Client Viewing Rooms [ILLUSTRATIVE]
Wireless Internet Connectivity
Simultaneous translator facilities
Audio-Video recording
Viewing facilities for client: closed
circuit and/or one way mirror viewing
room
Access to copiers & printers
Provision of light refreshment
28. 28
Data Acquisition – Our Process
1
2
Recruitment
• Seed referral method used for contacting respondents
• Detailed screeners used to select and reject respondents
Follow up and Back
Checks
• Telephonic validation of recruitment. Re-contacts to confirm appointments
• Validation via a screener check by someone other than the original
recruiter
3
• Survey carried out as per required methodology – FGDs/ IDIs etc
• Discussion transcribed to get detailed and minutest information which
came out in the consumer interaction
Fieldwork Phase
30. 30
Data Acquisition – Quantitative Data Collection
PAPI CATI
CAWICAPI
Central
Location
Testing
In house
interviews
Street / Mall
Intercepts
Mystery
Shopping
A wide range of Services… Using various Data collection techniques
31. 31
Data Acquisition – Qualitative Data Collection
Focus Group Discussions
The most popular methodology in the
region. Their regular length is of 1h 30 to 2
hours. 7-8 respondents usually attend.
Home visits
Can easily be arranged even though we
would only have access to certain parts of
the house and video recording may not be
possible.
In-depth interviews
Regular length is of 1 hour. Couple
interviews are possible,
Accompanied Shopping
Is possible although often limited to a
simple shadowing in the absence of the
retailer permission to conduct the study. A
detailed accompanied shopping can be
conducted if permission is provided by the
retailer. Shop along session can be
immediately followed by an in-depth
interview for deep probing into the
shopping behaviour and nuances
32. 32
Data Acquisition – Quantitative Sampling Techniques Explained
Select respondent in household who meets TG randomly or using
Kish Grid
Skip households after a successful visit to ensure spread
Use “Right Hand Rule” to move forward to other households
Select starting point in block and start knocking on first household
Random (*Except GCC Countries)
Use Kish grid to move forward with the referral interviews.
Substitute respondent after 2 attempts with the previous serial no.
Referrals are contacted through mobile / telephone & willingness
to interview ascertained with a follow up interview by appointment
in preferred location
.
Pre-fix the number of interviews from each seed – usually „4‟ for
big centres & „2‟ for smaller centres. Interview the initial seeds and
ask for referrals.
Prepare a sampling frame (called as „seeds‟) based on population
characteristics for each centre
Snowballing / Seed Referral
33. 33
Data Acquisition – Quantitative Sampling Techniques Explained (2)
Assign quotas to each interviewer
(Not recommended for smaller samples)
Randomly select Intercept points and post
interviewers for fix no. of hours
List down all major Intercept points in the city /location
and put it down on map.
Street / Mall Intercept
Contact respondents in each block / area as per
quotas and try to achieve geographical spread.
Allot total sample at block / area level
Prepare interlocking sample quotas on known
demographic & usage characteristics
Quota Based
34. 34
Data Collection –Using Tablets
Cutting edge Tablet based solution that allows paper-less collection of data
Digital Questionnaires are designed and uploaded unto the tablet
Interviewer can easily compile questionnaire in Tab and fill in data.
35. 35
Data Acquisition – Best Practices for Quantitative Studies
Pre - FieldRigorous interviewer
selection process
Project Briefing
Sessions
Quota Distribution
Field Accompaniments
100% Questionnaire
Logic Checking
Mock Calls
Telephonic Back
checking
Personal back checking
In - Field
Post - Field
• Potential respondents should not have
completed an interview within the last 6 months
• Not more than one successful interview can be
completed per residential building in very large
apartment blocks.
• Translation of questionnaire and fieldwork
materials done by experienced translators
• Translations undergo checks by independent
parties
• Any deviation of +/- 10% on sample quotas will be
communicated promptly
• Independent QC division working under
Management team
37. 37
Data Processing – Our Services
2
1
3
4
5
Creation / Manipulation of Data Map
Verbatim Translation, Open End Coding, Data entry, Data cleaning &
Data Processing
Data delivery capabilities across various platforms : ASCII / DBF /
XLS / SPSS (.SAV) / SAS
Cross Platform Data Merging & Transformation
Scripting services including programming of questionnaires, testing,
hosting for CATI / CAPI / CAWI studies
38. 38
Data Processing – Our Best Practices
• Verification checks on Data Tables
• Completeness, i.e. that all tables are present as specified;
• Bases and standard breaks/banner points are checked against source questions;
• That the figures for subgroups and nets are correct; and open-ended responses accurately reflect the full content;
• Spelling and legibility
• Verification checks on data delivered in other electronic formats
• Compatibility of the file format with the software specification agreed with the client;
• Completeness (i.e. the correct number of files and records are in each file);
• Where applicable, inclusion of a structural description;
• Where applicable, labelling of the contents of the file and inclusion of instructions on limitations of use
• Approval of code frame prior to commencement of coding
• A minimum of 5% of questionnaires coded are checked systematically by a second person
• Verification process is documented and maintained for each project
• Ensuring relevant logic and range checks are built in the data entry program
• Questionnaires that are Partially filled or without back check status are rejected during data entry
• Minimum total percentage verification per project will be 5% - 10% of entries
• 100% verification, “double punching”, can be provided if required
• Manual random check of data against questionnaires to negate possibilities of errors
• Verification process is documented and maintained for each project
Coding
Data Entry
Data Analysis
39. 39
Data Processing – Information Security Provisions
• IDS shall keep any data confidential, shall not use or
modify the data in any way except on the specific
instructions of the client and will take the necessary
steps to safeguard personal data.
• Access to the data server is restricted and monitored
by the IT Administrator.
• Data is backed up for 3 years and kept in a secure
location off site
Training & Compliance on IT security policy to all
members of staff
Business Continuity/Disaster Recovery Measures
Bio-metric control systems to ensure physical
security
Data access control systems to enforce data Security
Personal / client confidential data will be transferred
in a secure, encrypted manner
41. 41
Thank you for your attention...
Contact us on...
Jins Jacob
Managing Director
Jins.Jacob@ids-research.com
Tel: +971 529 149945
Mohamed Manzoor
Founder & Chairman
Manzoor.mohamed@ids-research.com
Tel: +971-55 149 5432
Tilak Arora
CEO
Tilak.arora@ids-research.com
Tel: +971-55-1690543
