Oct, 2013

Byan for Research and Consultancy

Company Profile
Cairo, Egypt
Byan [ba-yaan] to explain; emphasize; illustrat...
Introduction to BYAN

BYAN offers full range advisory services designed to address all
your strategic and operational need...
Introduction to BYAN
1

Our clients
Telecoms

NON EXHAUSTIVE

B YA N

Financial Institutions

Automotive

Real-estate deve...
Introduction to BYAN

Our offering covers wide range of services and industries
Byan Services

Strategy Consulting
Commerc...
Our Consultancy Services

BYAN focuses on generating and maximizing value to our clients
through a pragmatic and result-or...
Our Consultancy Services

BYAN team have a significant track record in establishing new
businesses as well as in exploitin...
Our Consultancy Services

We help our clients optimize and transform their organization to
become leaner and more profitab...
Our Consultancy Services

How we deliver the difference
A unique approach to advisory services
Industry
understanding
Rese...
Our Research Services

Why Byan Research? 4 compelling reasons

1
2
3
4
B YA N

Quality

Quality research using state of a...
Our Research Services

1

Quality research using state of art tools and techniques
A. Fieldwork quality

We believe that q...
Our Research Services

2

Speed and scalability in
research execution
We have flexible and easily scalable workforce and f...
Our Research Services

We provide quantitative and qualitative research services
covering most of the MENA region
Our Regi...
Our Research Services

We cover a wide range of research studies delivering insights
into every aspect of our client’s bus...
Our Research Services

1

Customer Understanding: Customer satisfaction studies
Satisfaction Studies types

Importance Per...
Our Research Services

2

Market Research: Market Scanning
Example: Market scanning For Real Estate Prices

Example: Marke...
Our Research Services

3

Marketing Studies: Brand Equity
Sample brand equity research approach

Example: Competitive bran...
Our Research Services

3

Marketing Studies: Category Usage and Attitude Studies
Example: Mapping market opportunities and...
Our Research Services

3

Marketing Studies: Concept and Product testing
Example: Concept testing approach

Example: Testi...
Our Research Services

3

Marketing Studies: TURF and Penalty analysis studies
Example: Penalty analysis

Example: TURF an...
Our Research Services

3

Marketing Studies: Pricing Research
Example: Pricing Studies approach

Pricing Techniques

Price...
Our Research Services

3

Marketing Studies: Advertising Researches
Example: Advertising Research types

Example: Ad enjoy...
Our Research Services

4

Distribution Studies: Geographic Mapping Surveys

Example: Automotive Industry – Lubricants mark...
Our Research Services

5

Political Studies: Political party trackers
Preference for Political Parties

Political Party Pr...
Team Profile

Sherine Fouad – Founder and Managing Director

•
•
•
•
•

Former Strategy Director of Vodafone Egypt
17 year...
Team Profile

Yosra El-Sharkawy – Research Partner

• 7 years of experience in the field of marketing research
• Handled d...
Team Profile

Dina Nabeeh – Operations Consultant

•
•
•
•
•

•
•
•
•

Former Head of Operations in AMRB – Millward Brown ...
Team Profile

Yousra El-Gabbas- Qualitative Consultant

•
•
•
•
•

Seven years of experience in the field of Qualitative m...
Contact us
info@byan.co
Upcoming SlideShare
Loading in …5
×

Byan for Research and Consultancy Credentials

1,100 views

Published on

BYAN is a young firm founded in 2013 specializing in research and consulting services.
Our approach to research is about creating knowledge rather than providing data. We offer full range of research solutions designed to guide our clients through all development stages.
We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities.
Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach
BYAN is lead by a group of partners with diverse experience in fields of research, strategic and management consultancy.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,100
On SlideShare
0
From Embeds
0
Number of Embeds
184
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Byan for Research and Consultancy Credentials

  1. 1. Oct, 2013 Byan for Research and Consultancy Company Profile Cairo, Egypt Byan [ba-yaan] to explain; emphasize; illustrate; express and clarify. CONFIDENTIAL | www.byan.co
  2. 2. Introduction to BYAN BYAN offers full range advisory services designed to address all your strategic and operational needs Overview • BYAN is a young firm founded early 2013 by a distinguished group of partners with diverse backgrounds in fields of research, strategy and operations management consulting. • BYAN specializes in offering wide range of research and advisory services serving four main distinct sectors namely FMCG, ICT & Media, Finance & banking and Healthcare; focusing on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. • Our approach to research is about creating knowledge rather than providing data. We offer full range of research solutions designed to guide our clients through all development stages. • We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. • Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 2
  3. 3. Introduction to BYAN 1 Our clients Telecoms NON EXHAUSTIVE B YA N Financial Institutions Automotive Real-estate developers 1 Client FMCG, Electronics & Retail Other references refer to personal client relationships of Byan’s team members, including those established with previous employers C O N F I D E N T I A L | w w w . b y a n . c o | 3
  4. 4. Introduction to BYAN Our offering covers wide range of services and industries Byan Services Strategy Consulting Commercial Consulting Operations Consulting Research Training OD Consulting PMO B YA N Industry practices Telecoms FMCG Retail Banking Real estate Automotive Health Care C O N F I D E N T I A L | w w w . b y a n . c o | 4
  5. 5. Our Consultancy Services BYAN focuses on generating and maximizing value to our clients through a pragmatic and result-oriented approach … by seeking new business opportunities … by exploiting new business lines and models 1 3 M&A & Start ups Product Development 2 4 Strategy and Business Development Business Model development Help our clients maximize their enterprise value … 5 7 Branding & Marketing 6 8 Sales & Distribution … by superior commercial management B YA N Business improvement Transformation Program Management … by achieving operational excellence C O N F I D E N T I A L | w w w . b y a n . c o | 5
  6. 6. Our Consultancy Services BYAN team have a significant track record in establishing new businesses as well as in exploiting new business opportunities … by seeking new business opportunities 1 M&A & Start ups • M&A strategies and opportunities identification • Financial and operational evaluations • Bid applications for licenses • Commercial and technical due diligences • Business planning • Business valuations • Full start ups management B YA N 2 3 M&A & Start ups 2Strategy & Business Development 1 … by exploiting new business lines and models Help our clients maximize their enterprise value … Strategy & BD • Advisory to the Board • Corporate strategies and strategic plans • Market entry, expansion and partnership strategies • New business models definition and strategies 3 Product Development 4 Business Model development Product Development • Product lifecycle management strategies • Wholesale strategy • Product strategy • Detailed product marketing review 4 Business Model development • Evaluating corporate or unit business model and profitability • Alternative strategies to turn around business. including target segmentation, pricing, distribution and promotional activities C O N F I D E N T I A L | w w w . b y a n . c o | 6
  7. 7. Our Consultancy Services We help our clients optimize and transform their organization to become leaner and more profitable 5 Marketing • Branding & communication • Analytical marketing and VBM - Revenue stimulation - Up and cross-selling • Value proposition redesign • Pricing strategies • Customer experience design • Loyalty programs 6 • Routes to market strategies • Distribution models • Channel management and compensation • Sales & Distribution revamp • Channel strategy and set-up for new • • • • • • Business improvement Performance improvement programs Business model transformation Revenue assurance Innovative sourcing Managed services Vendor management 8 Program Management • Program management / launch offices • Portfolio management • Transformation program offices • Organization structure and governance model re-definition services 5 6 Branding & Marketing Sales & Distribution … by superior commercial management B YA N 7 Sales & Distribution Help our clients maximize their enterprise value … 7 8 Business improvement Program Management … by achieving operational excellence C O N F I D E N T I A L | w w w . b y a n . c o | 7
  8. 8. Our Consultancy Services How we deliver the difference A unique approach to advisory services Industry understanding Research excellence • We develop deep understanding of the industry, the only way to be true partners and deliver value to our C-level clients • We create knowledge rather than providing data, our approach is to provide the analytical insights not just the numbers and trends to support decision making Lasting partnerships • Our focus is on realizing the results, not just leaving our clients with the good ideas, Strategists & implementers • Unique combination of senior advice with hands-on experience that drive the Knowledgeable teams B YA N hence we work on developing a lasting partnership with our clients implementation to true results • Our team is mainly comes from multinational and consultancy backgrounds to provide true value for money C O N F I D E N T I A L | w w w . b y a n . c o | 8
  9. 9. Our Research Services Why Byan Research? 4 compelling reasons 1 2 3 4 B YA N Quality Quality research using state of art tools and techniques Speed Speed and scalability in research execution Experience Value Top-notch team balancing category understanding and deep research expertise Best value for your research budget C O N F I D E N T I A L | w w w . b y a n . c o | 9
  10. 10. Our Research Services 1 Quality research using state of art tools and techniques A. Fieldwork quality We believe that quality of fieldwork is the foundation of a high quality research, hence we focus on accuracy in implementing the research methodology as planned with experienced interviewers, back-checkers and operations across the different methodologies Paper and Pencil Interviews Computer Aided Telephonic Interviews and Computer Aided Personal Interview B. State of art tools and techniques We apply advanced analysis to provide insights not just numbers, for example: Multivariate analysis allowing for in-depth understanding the relations between the variables yielding the optimum results. Examples include Principal component analysis, regression analysis, correspondence analysis, among others. MX software supporting market research and sensory analysis tools such as Penalty Analysis, TURF analysis, among others. B YA N C. Quality Checking Approach We employ strict quality checking approach: 1. For all types of studies: Prior to fieldwork we do extensive field brief training, mock calls and pilot testing. 2. For Face to Face interviews: • 50% back check for all the questionnaires (vs ESOMAR standards of 30%), along with 10% accompanying interviewers. • Regional back checkers ensuring daily checks for best quality. • 100% scrutinized questionnaires 3. For Mystery Shopper: • Supervisors accompany the interviewers at least 50% of their visits • Cards/ photos/ receipts are attached with Mystery shoppers questionnaires • Random visits are done by supervisors / back-checkers for a sample of stores’ visits done by the Mystery Shoppers in the same day to ensure high accuracy 4. For Computer Aided Telephonic Interviews: • Available Auto dialer to call randomly from the database • All the phone calls are recorded for later quality checks. • Supervisors listen to most of the interviews done by the interviewers live to provide feedback. C O N F I D E N T I A L | w w w . b y a n . c o | 10
  11. 11. Our Research Services 2 Speed and scalability in research execution We have flexible and easily scalable workforce and facilities: • • 4 For CATI: we have an access to extra call center facilities that can go up to 35 -40 extra seats based on urgency of ad-hoc research needs. For Face-to-Face interviews and mystery shoppers: we have up to 40 experienced field work interviewers and a number of supervisors and quality checkers. Regional field work teams enabling any large scale regional on timely manner. 3 Top-notch team balancing robust category understanding and deep research expertise Extensive research experience covering primary and secondary data allowing for efficient tackling of the business challenge. Our fieldwork team has extensive years of experience working with different global research firms, handling ongoing complicated trackers nationwide across different industries. Best value for your research budget Given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low administration costs for any contracted research. With out compromising on quality, we enable you to do more with your research budget. B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 11
  12. 12. Our Research Services We provide quantitative and qualitative research services covering most of the MENA region Our Regional Footprint Our Research Service Portfolio • Qualitative Research: – Focus Groups Discussions (Regular and Extended) – In-Depth Interviews for consumer, traders and business customers – Home visits • Quantitative Research – Paper and Pencil Interviews – Computer Aided Telephonic Interviews – Computer Aided Personal Interviews • We have a full operating research office in Egypt and we conduct research through contacted field offices in MENA region. • Given our experience and relationship with these field offices, we can guarantee high quality of fieldwork, competitive time and cost in these countries. – Online interviews Covered Segments • Consumers • Business to Business • Traders B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 12
  13. 13. Our Research Services We cover a wide range of research studies delivering insights into every aspect of our client’s business Sample studies under the mentioned category 1 Customer Understanding 2 • Customer satisfaction studies • Demand Estimation studies • Category Usage and Attitude Studies Market Research • Market information and trends • Market sizing and entry strategy • Market risk analysis and mitigation Marketing Studies • Brand equity and association studies • Concept/Product testing • Pricing Studies • Customer segmentation and analytics • Buyer motivation and expectations • Loyalty studies 3 4 Distribution Studies 5 Political Researches B YA N • Advertising Researches and trackers • Positioning studies • Product testing • Trade mystery shopping • Trade audits • Geo mapping studies • Public opinion polling • Political parties brand tracking C O N F I D E N T I A L | w w w . b y a n . c o | 13
  14. 14. Our Research Services 1 Customer Understanding: Customer satisfaction studies Satisfaction Studies types Importance Performance analysis Importance/Performance Analysis Satisfaction Studies Employees WHY? • It is easier to RETAIN than to gain a new customer • It costs you five times more to gain a new customers than retaining a customer • Satisfied customers tend to be loyal who engage in positive word of mouth reinforcing your brand and strengthening it Performance Level Consumers Partners/ Traders Potential Opportunity Ideal Situation High performance attributes that currently consumers don’t realize their importance. Must raise consumer’s awareness. You are performing well in the significant attributes” – Keep up the good work. Secondary Focus Area of Action De-prioritize You are not performing well in the significant attributes. Importance Level B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 14
  15. 15. Our Research Services 2 Market Research: Market Scanning Example: Market scanning For Real Estate Prices Example: Market Scanning for Competition and client Brands Source : Primary Data – Mystery Shopper and Scanning Source : Primary Data – Mystery Shopper and Scanning Illustrative Example B YA N Illustrative Example C O N F I D E N T I A L | w w w . b y a n . c o | 15
  16. 16. Our Research Services 3 Marketing Studies: Brand Equity Sample brand equity research approach Example: Competitive brand study Ever Bought / Sell Currently Used Most Often Used Brand’s Presence within the category Brand 1 Behaviour & Attitude towards the brand (Consideration – Trial) 49 35 Brand 2 53 48 33 Brand 3 What does the Brand stand for? (Knowledge and impressions associated with the brand) 59 58 41 32 Share of Endorsement Attribute 4 Attribute 3 Being Connected to the Brand Continue / Increase Using it Positive word of mouth Attribute 2 34% 16% 50% 20% 40% Brand 1 B YA N 34% 11% 55% Attribute 1 34% 26% 40% 0% 34% 54% 12% Brand 2 60% 80% Brand 3 C O N F I D E N T I A L 100% Illustrative Example | w w w . b y a n . c o | 16
  17. 17. Our Research Services 3 Marketing Studies: Category Usage and Attitude Studies Example: Mapping market opportunities and need gaps approach Example: Usage and buying habits Penetration (L12M) Current Usage (L30D) 100 “WHY” Needs for consumption and usage “What is used” Details about usage “When” Occasions of consumption/ usage 80 60 Decision Making process Brands Dynamics 12 60 6.3 46 7.32 35 40 20 Who are the category users 15 0 All 8.0 45 38 5.0 7.9 34 45 6 6.0 47 24 35 35 Region 1 Region 2 15-24 yrs 25-34 yrs 9 25 3 0 35+ yrs Occasions of Buying Purchase / Subscription/ Activation Behavior Where it is used Upon Need Monthly Stocking Biweekly buying Weekly Buying B YA N 50% 25% 10% 15% Illustrative Example C O N F I D E N T I A L | w w w . b y a n . c o | 17
  18. 18. Our Research Services 3 Marketing Studies: Concept and Product testing Example: Concept testing approach Example: Testing Cycle approach Idea Generation Concept Testing Product Testing Concepts / Products Testing We study: Appeal Level Comprehension Relevance of Concept for the consumers’ needs Uniqueness versus the current offerings Key message / benefit communicated in the concept? Reasons to Believe for the claimed message and benefit To be able to answer: • Does your new product generate the required level of appeal? • Does the new product meet the consumers’ needs? • Is it unique than the remaining offerings in the market? • What are the sensory attributes which need to be modified ? B YA N Paired Comparison Sequential Monadic Monadic 5.0 Purchasing Intention • • • • • • Concept B 4.5 4.0 3.5 Concept A 3.0 2.5 2.0 1.5 1.0 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Overall Rating 5.5 6.0 6.5 7.0 Illustrative Example C O N F I D E N T I A L | w w w . b y a n . c o | 18
  19. 19. Our Research Services 3 Marketing Studies: TURF and Penalty analysis studies Example: Penalty analysis Example: TURF analysis TURF Application Example Penalty Analysis Application Example % of Respondents Willing to Buy Different Flavors (Multiple Answers) Flavor A 50% Flavor B 40% Flavor C If we are testing a sensory attribute – and we need to measure the penalty of not scoring “Just Right” in this attribute for the overall product evaluation.… 30% Just right Too Weak Looking at the table – obvious results is to recommend to launch favors A & B.. But TURF reveals something different … Using TURF analysis – we can measure the maximum reach of different flavors combinations post removing the possible duplication of respondents between different flavors:• Flavors A & B: 60% • Flavors A &C: 75% • Flavors B &C: 65% Hence through TURF we can recommend to launch flavors A&C. Mean Scores Penalty 6.5 4.8 -1.7 6.0 -0.5 Based on the above – we can recommend to strengthen the attribute Illustrative Example B YA N Too Strong Illustrative Example C O N F I D E N T I A L | w w w . b y a n . c o | 19
  20. 20. Our Research Services 3 Marketing Studies: Pricing Research Example: Pricing Studies approach Pricing Techniques Price Sensitivity Meter Gabor Granger a) Selecting the Attributes relevant to the product, and the levels related to each attributes and hence different products bundles. b) Consumers are given the choice to choose between different product bundles 100 90 80 70 % Responses 60 50 40 30 20 10 0 <30 30 40 Cheap 50 60 70 80 90 Price (EGP.) Expensive 100 110 120 Too Expensive 130 >130 Too Cheap • Respondents answer four questions regarding the price points where products are considered: • Too cheap – Bargain – Expensive – Too expensive to buy B YA N Choice Based Conjoint • Identifying the price point which generates optimum revenue. • Calculates the extent of demand elasticity with price change The utility of each attribute and at each level. C O N F I D E N T I A L | w w w . b y a n . c o | 20
  21. 21. Our Research Services 3 Marketing Studies: Advertising Researches Example: Advertising Research types Example: Ad enjoyment and recall T2B: 70% Advertisement Researches Story Board Animatic Copy Enjoyment Level 50% Finished Copy 0% DIAGNOSTICS REACH & RECALL 20% 20% 60% 40% 10% 10% 80% • Extent of reach of the copy • The recall of story elements • The recall of the brand , logo and slogan. • Advertising message recall Somehow enjoyed watching it Somehow didn’t enjoy it • Is the copy enjoyable and engaging enough to capture attention? • Comprehension Level • Persuasion Level • Key message captured Extremely enjoyed warching it 10% 100% Didn’t enjoy it at all Neutral Story Recall Across All respondents Scene 1: Introductory Scene 25% Scene 2: (60%) Ending Scene (10%) Branding Elements Scene (75%) Slogan (5%) Scene 4:(30%) The Song / The Music (80%) Illustrative Example B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 21
  22. 22. Our Research Services 4 Distribution Studies: Geographic Mapping Surveys Example: Automotive Industry – Lubricants market leader Example: Mystery Shopper – FMCG sector Linking Geo-mapping by regions Regional Dashboard – Drill down to Qism Level Recommendation by Brands Cairo Region 70% 70% 60% 50% 50% Regional Product Recommendation Product Recommendation Before & After implementing dealers’ schemes. 40% 40% 35% 30% 30% 50% 46% 43% 42% 40% 40% 40% 39% 37% 35% 45% W1 33% Total Alex Wave 2 Wave 3 W3 W4 Brand 2 Brand 3 Recommendation by Qism Wave 4 Cairo Delta W2 Brand 1 38% 30% Wave 1 10 % 40 % 70 % 70 % 50 % 50 % 60 % 60 % Qism 1 Qism 2 70 % 60 % 90 % 50 % Qism 3 Illustrative Example Illustrative Example B YA N 55% C O N F I D E N T I A L | w w w . b y a n . c o | 22
  23. 23. Our Research Services 5 Political Studies: Political party trackers Preference for Political Parties Political Party Preference Sources of Information for the Political Parties 30% 80% 27% 25% 70% 25% 21% 20% 70% 60% 20% 20% 20% 20% 18% 15% 60% 50% 50% 15% 14% 10% 40% 40% 30% 20% 5% 10% 0% 0% FJP Masr ElDostour Wasat Kaweya Wave 1 Wave 2 Misr TV Radio TV Radio Newspapers Newspapers Internet websites Internet websites Illustrative Example B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 23
  24. 24. Team Profile Sherine Fouad – Founder and Managing Director • • • • • Former Strategy Director of Vodafone Egypt 17 years of strategy, commercial and operations experience in mobile and fixed telecommunications. Worked with top consulting firms including Mckinsey and PwC from client side on various restructuring and M&A projects. Recently appointed as strategy and commercial advisor to the ministry of investment in Egypt. Recent telecommunications projects included: – Development and launch of first European MVNO targeting Arab speaking ethnic communities in Italy. – Revamp of distribution strategy including direct/indirect channel mix, channel incentives and economics and channel reach – Development of rural expansion strategy to capture market growth; covering end-to-end geo strategy, distribution, location-based tariff and branding. – Lead a consortium of local and int’l companies to win a license bid to operate quad play services within closed communities in Egypt. – Managed an end-to-end 200mUSD takeover opportunity, activities included opportunity identification, due diligence and deal negotiation. – Covered a range of topics including regulation, technology evolution, terminals strategy, commercial pricing strategies, infrastructure and total communications among others. • Functional experience covering product & segment management, wholesale, customer relationship management, customer care management B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 24
  25. 25. Team Profile Yosra El-Sharkawy – Research Partner • 7 years of experience in the field of marketing research • Handled diversified marketing research Quantitative adhocs and trackers in Egypt and in MENA region including Door to Door interviews , Central Location Tests and Computer Aided Telephonic Interviews. • Handled a large number of Qualitative researches. • Worked with AMRB- Millward Brown, and LOGIC Market Research. • Strong knowledge and experience in multivariate analysis and its research applications. • A wide range of clients served in several fields such as: FMCG: Savola, Unilever, Coca-Cola, Cadbury and Eva Cosmetics Telecom: Vodafone Egypt, Arabia Mobile Services and Telecom Egypt. Political: Assessing Amr Moussa selling line campaign and presidential elections Education: New Giza University – Egypt and GEMS Education – UAE • Masters of Business Administration – Marketing and Branding the Higher Education Brands in Egypt. Measuring the current brands equity in the market through Qualitative, Quantitative and desk research. Recommendations were provided for the brands to better perform in the local markets. B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 25
  26. 26. Team Profile Dina Nabeeh – Operations Consultant • • • • • • • • • Former Head of Operations in AMRB – Millward Brown – Egypt office 18 years of experience in the market research agencies. Handled fieldwork operations including Consumer Quantitative, Qualitative fieldwork and retail audit. Qualitative fieldwork included: Focus Groups (extended and regular), In-depth Interviews and home visits Quantitative fieldwork included: – Paper and Pencil Interviews – random door to door, Mystery Shoppers and Central Location Test – Computer Aided Telephonic Interviews – Computer Aided Personal Interviews. Strong moderation skills – moderated large number of focus groups and In-Depth Interviews in Egypt nationwide. Handled a number of continuous random trackers Paper and Pencil Interviews for telecom and FMCG multinational clients in Egypt, MENA and LEVANT. Travelled personally to Sudan and LEVANT to check the quality of fieldwork Established teams of interviewers and quality control and back check system across Egypt managing quantitative and qualitative fieldwork B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 26
  27. 27. Team Profile Yousra El-Gabbas- Qualitative Consultant • • • • • Seven years of experience in the field of Qualitative marketing research Former Head of Qualitative Department in AMRB Egypt Worked in TNS and AMRB – Millward Brown and LOGIC Market Research Professional experience in moderating Focus Groups, In-Depth Interviews and Home visits A wide range of clients served in several fields such as: FMCG: Unilever, Coca-Cola, Fayrouz International, Cadbury, Kraft and MARS. Telecom: Etisalat Misr • Bachelor of Mass and Communication – Minor Business Administration – American University in Cairo B YA N C O N F I D E N T I A L | w w w . b y a n . c o | 27
  28. 28. Contact us info@byan.co

×