One stop solution for all your Market Research Needs.

1. ASIA Research Partners
Accurate Solutions & Insightful Analysis
Consumer
Research
Healthcare
Research
IT
Research
Automotive
Research
Key Opinion
Leaders Research
Banking &
Retail Research
Accurate Solutions & Insightful Analysis makes us the most Preferred, Reliable & Competitive
partner for Market Research Activities

2. Overview & Set up
Asia Research Partners provides a full range of market
research solutions to global clients. We're your
single-stop resource for marketing
research, nationally and internationally
Our custom-tailored approach is hands-on, cost-
efficient, and results-focused
Accurate Solutions & Insightful Analysis makes us the
most Preferred, Reliable & Competitive partner for
Market Research Activities
Quick Facts
Full Service Research in Asia Market
India Research Experts
Online Panels in India
100,000 + CATI Interviews executed
1500 + MR Projects in Asia Market
Expertise in Healthcare, Information
Technology, Automotive, Consumer, -Senior
level Opinion leaders and C-Level
respondents.
Qualitative Research Experts
24/7 Coverage
We're wizards at managing multi-
phased, multi-location, large-scale research
projectsCANADA
INDIA
NEW ZEALAND
OFFICE LOCATIONS

3. Market Research Solutions
Brand Management
 Familiarity/Awareness of brand across various market segments
 Brand perception vis-à-vis competitor brands
 Performance on what parameters drive your brand’s perceptions?
 Current positioning of your brand in the target segment’s mind
Customer Satisfaction
 Prioritize areas of product/service improvement
 Segment customers on basis of their satisfaction and loyalty
 Incorporate customer satisfaction results into marketing/communications
strategy
 Influence customer behavior in-line with your strategic objectives
New Product/ Concept
Testing
 Determine the perceived attractiveness of the product for the target segment
 Determine the ideal price and optimal design for the product/service
Predict off-take rates of alternative price-feature configurations
 Identify possible matches/mismatches between unmet needs and new
features
Usage & Attitude
Measurement
 Are users aware of the full-functionality of your product?
 What is the usage pattern of different features of your product?
 Which product features are the most difficult to use?
 Are customers using your product over multiple locations?

4. Market Research Solutions
Advertising
Effectiveness
Employee Motivation
Event Effectiveness
 Evaluate overall effectiveness of your ad campaigns
 Measure positive influences of the campaign on awareness, perception, intention
to use
 Evaluate effectiveness of your ad campaign in communicating intended message
 Identify the best medium for advertising
 Measure satisfaction and derive action-points to improve employee retention
 Identify factors that employees consider when evaluating their experience with
your firm
 Determine satisfaction on each of these factors
 Segment your employees to deliver focused training and implement retention
programs
 Measure impact of event association on the customer’s image of your brand
 Assess impact of your association on industry analysts and competitors
 Evaluate the success of the event in communicating your intended message
 Measure impact on likelihood of purchase or recommendation
Public Opinion Poll
 The aggregate of individual attitudes or beliefs held by the adult population
 An opinion poll is a survey of public opinion from a particular sample
 Opinion polls are usually designed to represent the opinions of a population by
conducting a series of questions and then extrapolating generalities in ratio or within
confidence intervals

5. Major Industry Coverage
Automotive Tele-Communication
Media
Banking
Real EstateEnergySocial & RuralElectronics
Steel Retail Aviation
Healthcare

6. 6
RFQ Received
Feasibility
Analysis
Done
Identification of
Study
Parameters
Proposal
Submission
After Project
commission, Goes
to Project Director
and Kick off
Project Kick Off
call/Meeting with Client
Quality Plan
and Field Plan
Field Preparation
and Start of
Project
Client given login Id
to view project
update on real time
basis
Project Completion
Cross Quality
Check
Quality Report-
If Request
Research Design in Detail
Project Stockholder :Project Process & Procedure
Data File Submission

7. Geographical Coverage : India (Capability in Both
Qual & Quant)
Delhi
Kolkata
Chennai
Bengaluru
Mumbai
Hyderabad
Jaipur
Pune
INDIA
S No. Cities City Type
Team Size (no.
of Interviewers)
Regions
1 Delhi (NCR) Tier 1 30 North
2 Mumbai Tier 1 20 West
3 Bengaluru Tier 1 18 South
4 Chennai Tier 1 10 South
5 Kolkata Tier 1 10 East
6 Hyderabad Tier 1 8 South
7 Patna Tier 1 8 North
8 Chandigarh Tier 1 8 North
9 Ahmedabad Tier 1 10 West
10 Rajkot Tier 2 6 North
11 Pune Tier 2 6 West
12 Kanpur Tier 2 4 North
13 Bhopal Tier 2 4 North
14 Jaipur Tier 2 4 North
15 Indore Tier 2 8 North
16 Nagpur Tier 2 4 West
17 Amritsar Tier 2 4 North
18 Nashik Tier 2 6 West
PatnaKanpur
Ahmedabad
Chandigarh
Amritsar
Nashik Nagpur
Indore
Bhopal
Rajkot

8.  Qualitative Research - Helps to obtain broad qualitative understanding of factors of interest
 Quantitative Research - Helps to quantify the data and generalize the result
How We Do It – Primary Research
Qualitative
Research
In Depth Interviews
Web Surveys
Triads, Dyads
TDI
Mini FGD / FGD
Online/Offline Diaries
Quantitative
Research
CATI
CAPI
CAWI
Mystery Audit
Face to Face / PAPI
Online surveys
How We Do It – Primary Research

9. Global Data Collection
Asia Research Partners is your one stop Market Research company set up and designed with
the clients needs being the forefront of our business.
With extensive partnerships around the world and first class project management, we are
able to meet the needs of all clients with their flexible and professional approach to each
study.
Asia Research Partners prides themselves on treating each project and client individually
and your Project Manager will ensure that throughout all projects the level of
communication will be first class.

10. Our Geographical Coverage
North America
 Canada
 USA
 Mexico
Asia
 India
 Russia
 China
 Japan
 Sri Lanka
 Malaysia
 Vietnam
 Bangladesh
 Singapore
 Japan
 Malaysia
 Vietnam
 South Korea
 Singapore
 Hong Kong
 Thailand
 Indonesia
 Iraq
 Turkey
 UAE
South America
 Brazil
Australia & Newzealand
 Australia
 Newzealand
Geographical Coverage : Global

11. Geographical Coverage : Global
Countries Online CAWI/CAPI/CATI /
Central Locations
Door to Door
recruitment
Own panel available Using partner panels
Australia Y Y
Bangladesh Y Y
China Y Y Y
Hong Kong Y Y
India Y Y Y
Indonesia Y Y Y
Japan Y Y
Malaysia Y Y Y
New Zealand Y Y
Philippines Y Y Y
Pakistan Y Y Y
Singapore Y Y
South Korea Y Y
Sri Lanka Y Y
Taiwan Y Y
Thailand Y Y Y
Vietnam Y Y Y
USA Y Y Y Y
Canada Y Y Y Y
Brazil Y Y Y
Mexico Y Y Y
UAE Y Y
KSA Y Y
Egypt Y Y
Kuwait Y Y
Turkey Y Y
Quantitative Research

12. Geographical Coverage : Global
Qualitative Research
Countries
In Depth
Interviews (IDIs)
in central
location
Telephone
Interviews
(TDIs)
In Field In
Depth
Interviews (IDIs)
Focus Group
Interviews in
central location
(FGs)
WebAssisted
Telephone
Interviews
(WATI)
Online Bulletin
boards
Australia Y
Bangladesh Y Y Y Y
China Y Y Y
Hong Kong Y Y
India Y Y Y Y Y Y
Indonesia Y Y Y Y Y Y
New Zealand Y Y Y Y Y Y
Philippines Y Y Y Y Y Y
Pakistan Y Y
Singapore Y Y
Vietnam Y Y Y Y Y Y
USA Y Y Y Y Y
Canada Y Y Y
Brazil Y
Mexico Y
UAE Y Y Y Y Y
KSA Y Y Y Y Y
Egypt Y Y Y Y
Kuwait Y Y Y Y

13. Right Candidates,
Right Training
Quality Control
Quality Assurance
Operational Excellence
 Operations structure ensures
constant monitoring on
deliverables
 Sign off from Team Leads
 Managing Training issues
 Constant Skilling
 Process documentation and
adherence
 Scalable and repeatable
processes
 Documented QC process for all
projects
 Focus on doing it right the first
time
 Management reporting for all
QC initiatives
 Daily, Monthly and Quarterly
reporting and client reviews
 Monetary benefits linked to
Customer satisfaction
 SLA monitoring & reporting
 Identify the right
candidates – skill
sets, aptitude and learn
ability
 Mix of classroom and
on-the job training
 Rigorous certification
process
Ensure Training
and Certification
Managing Delivery
/ Programming
Quality Audits
Quality @ ARP

14. Clients Snapshot

15. Differentiating Factors
Authenticity
 Join us on Primary
Research
Industry Knowledge
 Skilled Personnel
 Understanding of
Databases
Research Capability
 FGD, CATI
Center, CAPI, Web
IDI, Dyads, Triad
 100% In-house Field
Force
Transparency
 Working with client not
for client
 Innovative project
management
techniques
Quick TAT
All activity “End to End” at
one place = No Marginal
Time Gap
Cost Effectiveness
No Outsourcing = No
Middle Man = Cost
Effective
Authenticity
Industry Knowledge
Research Capability
Transparency
Quick TAT
Cost Effectiveness
Why Choose Asia Research Partners : Differentiating Factors

16. 16
15%
35%30%
20%
<3 Years 3 to 6 Years
6 to 10 Years >10 Years
Team: Experience
30%
40%
20%
10%
0
0
Graduate Post Graduate MBA Ph.D
Team: Educational Background
Total Number of Employee: >50
Skilled manpower
All of them have matching background
Field Force – highly skilled and
experienced interviewers
Proficiency in international, domestic
and regional languages
Combined experience: more than 100
years
No. of well executed Project: >500
Experienced team members to manage
projects
International Exposure
Industry Experience
Team Members: Skilled Resources
Team Members: Skilled Resources

17. Infrastructure
CATI Infrastructure
• Scalable CATI facility with modern
infrastructure
• Hi-Speed Automated dialer
• Call recording and barge–in facility
Asia Research Partners – headquarters
Conceived, designed and managed as world-class
facility.
Minimum 50% redundancy for all support systems
Support systems and processes on mission critical
basis
Redundant power, water supply and fire systems
Technology Strengths
• Total AVAYA solutions
• Dell Servers and Desktops
• 100% secured Network & disaster recovery systems
Survey Programming, Data Processing,
Analysis
• Confirmit, Kenses, Asp.net
• SPSS, Quantum, WinCrossTM

18. Affiliations
Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level
Opinion leaders and C-Level respondents.
In-house Focus Vision Facility

19. Contact Us
Asia Research Partners
Accurate Solutions & Insightful Analysis
E-135, Okhla Industrial Estate Phase 3, New Delhi
India – 110020.
Tel: +91-011-4555 4222
Email: infodl@asiaresearchpartners.com
Website: www.asiaresearchpartners.com