Dear Recruiters,
An MBA from IIM Indore, I am currently working as a Management Trainee (Marketing) in Spark Minda, Ashok Minda Group which is a leading auto component manufacturer.
The BoF Brand Magic Index Volume Two — Preview.pdf
Shubhadeep Basak_Resume
1. Shubhadeep Basak
I I M I N D O R E | | S P A R K M I N D A
Involved in on-field selling, product placement and
product sampling of healthy snacks in Retail Outlets
and Five Star Hotels
Did product placement and was able to secure orders
from 44% of the retail stores
Gathered Market Intelligence about competitive
environment from channel partners like Distributors
and Retailers, and finally the consumers
Generated revenues of Rs. 2,50, 000 from retail
segment and Rs. 25, 000 from Five Star Hotels
Experience
Marketing Intern | Food Crafterz Apr'17-May'17
Identified business requirements of prospective
clients through cold-calling and converted prospects
after giving product demonstrations
Summer Intern | ACMF Services Mar'16-May'16
Marketing and Strategy 3.16/4.33
Education
MBA, IIM Indore 2018
Awarded Gold Medal for a CGPA of 9.25
B. Tech (Electrical), GCOE Amravati 2014
+919370783089
pm16basaks@iimidr.ac.in
https://goo.gl/w8RwbU
Contact Details
Mobile
Email
LinkedIn
Identified and analyzed problems in a B2B
Startup, recommended possible solutions
Projects
Relationship Spectrum Jul'17
Analyzed LPG penetration via market-survey
and gave recommendations to BPCL for further
action
Mar'17Study of LPG Penetration
Given by ISB Hyderabad for excelling in a
premier thought-leadership debate competition
Achievements
Campus Winner, ELF
Involved in writing a case-study on Biziga
simulation higlighting consumer behaviour
under the guidance of Prof. Sabita Mahapatra
Case Study Co-author
2017
2017
HSC, JB College of Science 2010
Scored 90.33 %
SSC, Alphonsa High School 2008
Scored 93.07 %
Interests
Singing, Reading business/management books, active
blood donor
Executive Summary
I would like to work in an organization which provides opportunities to realize my potential and helps in my professional
development. I prefer a marketing role where customer interaction is a part of my job responsibility. This would help me
unearth key insights and take up a senior-level position in the future as a Brand Manager who is the guardian and
champion of a brand.
Management Trainee | Spark Minda, Ashok Minda
Group Jul'18 - Present