2. “The assembled spectators or
listeners at a public event, such as
a play, movie, concert, etc”
They are the ones who the whole
institution is made for.
3. A media product has to have someone to
consume it, otherwise there would be no
point.
The audience size reactions tells the producer
how successful the media has been.
Its main purpose would mostly be to provide
profit, however this could change based on
what the producers aims are- e.g. provide
recognition for a charity to create funds.
4. As technology changes constantly the media
consumption changes with it.
With the media consumption
changing, along with that so does the
target audience.
5. People use media to gratify certain
pleasers, theses are:
To get information (news)
Reinforce their own personal tastes
and views
Help them interact socially with
others
As entertainment (escapism)
6. GRAD SOCIAL CLASS OCUPATION
E
A Upper middle Higher managerial, administrative or
class professional
B Middle class Intermediate managerial,
administrative or professional
C1 Lower middle Supervisory or clerical and junior
class managerial, administrative or
professional
C2 Skilled working Skilled manual workers
class
D Working class Semi and unskilled manual workers
E Least lowest Casual or lowest grade workers,
pensioners and others who depend
on the welfare state for their income
This is the Social Grade Scale that will help us see where our audience is
placed. It will help large business to identify their target market and
compliment market research
7. Media institutions already
use BARB (Broadcasters
Audience Research Board)
to record how many
people were viewing their
media. This helped them to
see what media they were
producing was successful
and how other media is
better. It will also give
them an identification to
see what media is causing
them problems, therefore
losses, so they can come up
with a solution to change
this, e.g., target different
audience, more
advertisement.
8. A big audience is referred to as a “Mass
Audience”.
Broadcasting implies a mass audience
whereas Narrowcasting implies a small
audience and specific market. For
example a niece audience would be Rock
Channel or BBC Asian Network.
The audience can be defined by different
things such as: age, gender, race and
interests
9. Questions:
Who is it aimed at?
What age/gender/stereo-typical
group
Who is our secondary audience?
Want to target niche or mass?
What are the uses and
gratifications?
10. Our music video is aimed at a mass
audience- it wont be too specific to be
for just one group of people, however
we can’t target it at everyone as that
would be very difficult taking in the
consumers wants for a music video.
Age: 16 - 21+
Gender: male and
female, however the majority
being female
Stereo-typical group:
indie/hippie group
11. A secondary audience is
someone who the media want
intended for but they will
consume it. This could be from
different reasons such as things
targeted at children but the Gerhard Richter
parents also see it and
magazines left out for someone
else to read when they wouldn’t
purchase it themselves. Our
secondary audience could be
abstract artists who would take
and interest in different ways
that are is being expressed and
shown and how it can reach a
wider mass audience.
12. Our music video will target most the
Our target audience would
of people on the social grade scale-
consume our music video for to:
but the majority will be:
-Help them interact socially
with others and for B,C1, C2 and D and E. This is
entertainment because the upper class may
not listen to the genre of
music the video is for and the
middle classes include our age
range that we are targeting
the video at. (16-28). Grade E
is there because that would be
people at school, which is a
high percentage of out target
audience.
