The document discusses evaluating a media product's audience identification and appeal. It identifies the target audience as those aged 16+ from socioeconomic groups A to C2, possibly D, as they would enjoy an exciting and intellectually stimulating movie. To appeal to the audience, the media product provides escapism through a mysterious plot and quirky characters, and entertainment. It also features diverse characters for audiences to relate to and a theme of friendship to satisfy social needs. A focus group found that the narrator and quirky characters worked well, but the characters' ages were not all similar.

1. EVALUATION PART 4 AND 5:
AUDIENCE IDENTIFICATION AND
APPEAL
Q. Who would be the audience for your media product,
and how did you attract/address your audience?

2. TARGET AUDIENCE
 The first thing we had to decide was who our target
audience was. To do this we looked into who the
audience was for films of the same/similar genre.
We then decided to target a wide audience, from
the age of 16+. We also discussed about which
socio-demographic to target, in the end we decided
to aim our opening towards the A to C2 groups,
possibly D as well. We chose these groups as we
felt they would enjoy an exciting and intellectually
stimulating movie.

3. USES AND GRATIFICATIONS THEORY
 Audiences require certain needs and gratifications
to allow them to enjoy the media text. For our
media opening we identified what needs we needed
to provide for our views, our main one was
escapism, as we figured our audience would be
roughly A to C2, and so work a lot, and escapism
would allow them relax and forget out the stress of
work and break their daily routines. Our film offers
this through a mysterious storyline and quirky
characters. We also wanted to insure that they are
entertained, we provided this with the plot and the
action that follows in the film. Views often want to
be able to relate to a character or situation, and so
we felt our diverse characters would provide the
best chance for this.

4. APPEALING TO OUR TARGET AUDIENCE
 Abraham Maslow’s theory suggest
that people require certain need and
can be shown in layers and groups.
Our key concept revolves around friendship, this is
located in the middle layer and so is an import part in
people needs, as well as social needs. We also
decided to create a warm feel to our opening, by
changing the colour of opening slightly, we turned up
the reds to achieve this. We thought this would also
be different from most films nowadays, as they tend
to go for a realistic look, and so are very plain and
lack bright vibrant colours a lot.

5. ETHNIC AND SOCIODEMOGRAPHIC GROUPING
 Despite only showing white
characters, we would have people of
all race and ethnicity throughout
our film, this would allow us to be
more diverse in our characters and
storyline.
 Our sociodemographic grouping is from A to C2/D, as
they are more upper, middle and working class. This is
because we felt our twisting plot would puzzle the brain,
and so lower class people would prefer something
different, involving less twist and more action or
violence. It also allows the audience to get immersed
into the story and the characters.

6. FOCUS GROUP
 We showed our final piece to a focus group so we
could obtain helpful feedback. We found that they
all appreciated the quirky uniqueness of each
character as well as our clear and simplistic style.
They said that the use of a narrator work really well,
and allowed you to feel more involved in the story.
Some said that the characters didn’t all look similar
ages, we knew that this was our biggest problem,
and if we did this again we would try and get similar
aged actors and actresses .