Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Reaching Audiences in    Social Media    Day 1 – Monday, March 4 | COMC 270     Panel: Hispanics and Social Media
ni c               Hi spaReaching   Audiences in     Social Media    Day 1 – Monday, March 4 | COMC 270     Panel: Hispani...
3   Key Facts to be     considered in aSocial Media Plan for     Hispanics
1   Do we need it?2   What sites and content?3   Spanish and/or English?              4
“If [Hispanics] were a    standalone country ,  the US Hispanic market buying power    would make it one of the top       ...
Hispanic Are Very Receptive to Brands        Having a Presence on Social Media         “Which of the following statements,...
1   Do we need it?      Certainly Yes(if not, we are missing a great opportunity)                     7
2   What sites and content?             8
Hispanics log into social media more             often than other ethnic groups                                       Log ...
Hispanics log into social media more             often than other ethnic groups                                       Log ...
Hispanics log into social media more             often than other ethnic groups                                       Log ...
Social Technographics ProfileSource: Forrester Research – Retrieved 02/27/13 - http://forrester.typepad.com/groundswell/20...
Hispanics are Spearheading user                generated content in Social Media                                          ...
2   What sites and content?   Although Facebook and  Twitter might be a must, you should know your Hispanicaudience prefer...
3   Spanish and/or English?              15
Melanie is the Hispanic American                                RealitySource: Univision.com – Retrieved 02/27/13 - http:/...
Melanie is the Hispanic American                                RealitySource: Univision.com – Retrieved 02/27/13 - http:/...
Hispanics have a large Social Network      Online and Tend to communicate with                 them in Spanish            ...
3    Spanish and/or English?    Short answer BothFor Bicultural, Bilingual Hispanics, English    is the language of the mi...
Key Takeaways Marketers can be more successful in the Hispanic market by:Targeting culturally connected Hispanics as they ...
Twitter: @sedayanrSlideshare: sedayanrLinkedIn: salomondayanHashtag: #ReachingAudiences                       Gracias
Upcoming SlideShare
Loading in …5
×

Reaching Hispanic Audiences in Social Media

3,339 views

Published on

3 Key Facts to be considered in a
Social Media Plan for Hispanics

Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research

Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)

Published in: Business
  • Be the first to comment

Reaching Hispanic Audiences in Social Media

  1. 1. Reaching Audiences in Social Media Day 1 – Monday, March 4 | COMC 270 Panel: Hispanics and Social Media
  2. 2. ni c Hi spaReaching Audiences in Social Media Day 1 – Monday, March 4 | COMC 270 Panel: Hispanics and Social Media
  3. 3. 3 Key Facts to be considered in aSocial Media Plan for Hispanics
  4. 4. 1 Do we need it?2 What sites and content?3 Spanish and/or English? 4
  5. 5. “If [Hispanics] were a standalone country , the US Hispanic market buying power would make it one of the top 20 economies in the world ”Source: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf 5
  6. 6. Hispanic Are Very Receptive to Brands Having a Presence on Social Media “Which of the following statements, if any, describe your attitude towards social networking sites?”Source: Forrester Research – North American Technographic – 2011 6
  7. 7. 1 Do we need it? Certainly Yes(if not, we are missing a great opportunity) 7
  8. 8. 2 What sites and content? 8
  9. 9. Hispanics log into social media more often than other ethnic groups Log in once a day or more oftenSource: American Pulse Survey – 2012 9
  10. 10. Hispanics log into social media more often than other ethnic groups Log in once a day or more oftenSource: American Pulse Survey – 2012 10
  11. 11. Hispanics log into social media more often than other ethnic groups Log in once a day or more oftenSource: American Pulse Survey – 2012 11
  12. 12. Social Technographics ProfileSource: Forrester Research – Retrieved 02/27/13 - http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html 12
  13. 13. Hispanics are Spearheading user generated content in Social Media 123% 120% 69% 79% 24% 21% -47%Source: Forrester Research – North American Technographic – 2011 13
  14. 14. 2 What sites and content? Although Facebook and Twitter might be a must, you should know your Hispanicaudience preference and align your business objective with the social network audience 14
  15. 15. 3 Spanish and/or English? 15
  16. 16. Melanie is the Hispanic American RealitySource: Univision.com – Retrieved 02/27/13 - http://corporate.univision.com/2012/content-types/articles/she-is-the-new-american-reality/#axzz2M4vQdKbI 16
  17. 17. Melanie is the Hispanic American RealitySource: Univision.com – Retrieved 02/27/13 - http://corporate.univision.com/2012/content-types/articles/she-is-the-new-american-reality/#axzz2M4vQdKbI 17
  18. 18. Hispanics have a large Social Network Online and Tend to communicate with them in Spanish “Which of the following activities do you do at least monthly?” Hispanic Online Adults Social Site 18+ Facebook communication in Spanish 35% LinkedIn communication in Spanish 47% Twitter communication in Spanish 45%Source: AdAge/Univision – The Cultural Connection, How Hispanic Identity Influences Millennial Report – Retrieved: 02/27/13 - http://gaia.adage.com/images/bin/pdf/Hispanic%20Millennials.pdf 18
  19. 19. 3 Spanish and/or English? Short answer BothFor Bicultural, Bilingual Hispanics, English is the language of the mind, while Spanish is of the heart 19
  20. 20. Key Takeaways Marketers can be more successful in the Hispanic market by:Targeting culturally connected Hispanics as they use social media as way to publicize their content andopinions to not only friends and family, but also companies Encouraging interactions as Hispanics especially engage in more advanced activities like creating social media Using culturally relevant messages to reach your audience 20
  21. 21. Twitter: @sedayanrSlideshare: sedayanrLinkedIn: salomondayanHashtag: #ReachingAudiences Gracias

×