These are my notes on target audience. Enjoy!

1. Media 22/9/15
Target audience
EVERY SINGLE MEDIA PRODUCT IS AIMED AT A SPECIFIC TARGET
AUDIENCE!
(INSERT TARGET FROM GOOGLE IMAGES)
Centre of target- Primary audience
Outer layer- secondary audience
Farthest layer- Tertiary audience
• When a media text is being planned perhaps the most important question the
producers xonsider is “Does it have an audience”
• If the answer is “no” then there is no point in going any further. No one is going to
watch/buy/play/buy rbe producers aren’t going to make any money or get their
message across.
• Producers carry out audience research, this involves questionairs and focus groups
and comparisons. They spend a great deal of time to find out if there is anyone who
will be intrested in their products.
Demographics
• Studies of a population based on factors such as age, race, gender, economic status,
level of education, income level and employment among others.
• Used by institutions to learn more about a population’s characteristics for many
purposes, including market research.
National Readership Scale
Social Grade Social Status Occupation
A Upper middle class Higher management or
managerial,
administrative or
professional
B Middle class Intermediate managerial
administrative or

2. professional
C1 Lower middle class Supervisory or decrial,
Junior management.
Administrative or
professional
C2 Skilled working class Skilled manual workers
D Working class Semi and unskilled manual
workers
E Those at the lowest level
of subsistence
State pensioners or
widows (no other earner)
casual or lowest grade
workers. Unemployed.
Demographics Psychographics
Pros • Really simple
• Cheap
• Information is free
• Lots of categories can
give a clear picture
• People find it easier to
put themselves into a
personality category
• Does not constrain
people to their
education level
Cons • It generalises too
much
• Using only one
category is far too
general.
• Not easy to fit all jobs
into category
• People change
professions- can fit
into more than one
category
• Its heavily outdated
• Sterotypical, and
restrained
• Take more time and
money to find this
information out.
•
‘Ideal’ listener profile
• An ideal listener is a raido producers intended target audience.
• A group of individuals that will be addressed, persuaded or affected by what they are
hearing
• Imagining such an audience allows a producer to TARGET a particular group- thus ensuring
their radio news bulletin appeals to those who are tuning in.
•