In the fast-paced world of beauty and personal care, the trends can change at the blink of an eye. This was made even more evident in the latest trend wave that swept across TikTok in May 2023. As Indonesia's TikTok market continues to grow, its impact on beauty and personal care trends becomes more pronounced. The beauty scene on TikTok Indonesia in May 2023 was marked by a remarkable rise in the popularity of several product categories. Topping the list was Body Makeup, which saw a substantial 233% increase in popularity. This trend indicates a heightened interest in products that provide not only facial but also body enhancement, promoting a holistic approach to makeup. Following close behind was Nail Treatments, with an 80% increase in popularity. This leap is reflective of the renewed attention to nail care and aesthetics, reinforcing the saying that beauty truly is in the details. Eye care was not left behind in this trend surge. Lens Solutions & Eyedrops experienced a 75% popularity boost, underlining the rising consciousness towards eye health amidst the beauty and personal care narrative. Rounding up the list were Hair Loss Products and Shaving Tool Sets, both recording a 50% rise in popularity. These figures indicate a growing emphasis on personal grooming and hair care amongst TikTok's Indonesian users. While popularity changes give us a sense of the beauty trends that users are organically embracing, a glance at the products with the highest ad spends provides another perspective. In May 2023, the biggest ad spender in the beauty & personal care category on TikTok Indonesia was Moisturisers & Mists, with a significant ad spend of 403K USD. Moisturizers have always been a staple in skincare routines, and this number demonstrates the continuous importance placed on skin hydration and care. Skincare Kits were the next big ad spenders, with an investment of 170K USD. This indicates a shift towards comprehensive skincare routines, pushing for products that offer complete skincare solutions. Other notable mentions include Facial Sunscreen & Sun Care, Serums & Essences, and Perfume, demonstrating that Indonesians are valuing skin protection, targeted skin treatment, and personal fragrances. The TikTok beauty landscape in Indonesia is clearly marked by diverse interests, from specific grooming needs to a broader commitment to skincare. With products that cater to the face, body, nails, hair, and senses all trending, one thing is clear: holistic personal care is no longer an option, but the norm. As we move forward, it's exciting to imagine what new trends will emerge and which will stand the test of time. Until then, here's to feeling and looking our best, in true TikTok style.