The landscape of home supplies is ever-evolving, largely due to social media platforms like TikTok influencing consumer behavior. This shift has been particularly evident in the Indonesian market, where home supplies have experienced significant changes in May 2023. By evaluating products' popularity changes and ad spend, we gain a deeper understanding of these current trends. When it comes to ad spend, Household Cleaners swept the board, investing a total of $102K USD in advertising on TikTok. This aligns with a growing global trend of consumers seeking out products that promote cleanliness and hygiene. Storage Holders & Racks and Storage Boxes & Bins were also heavily advertised, receiving $48K and $20K USD in ad spend respectively. This highlights the rising demand for organizing products in response to an increasing consumer trend towards decluttering and optimizing living spaces. Furthermore, Pest & Weed Control products saw $27K USD in ad spend, while Towels soaked up $23K USD. Both categories are essential for maintaining a clean, comfortable home, affirming the overarching trend towards home upkeep and improvement. On the popularity front, Bathroom Gadgets took center stage, soaring with an impressive 287% popularity increase on TikTok Indonesia. This indicates a strong consumer preference for products that can enhance their daily routines, transforming mundane tasks into enjoyable experiences. Cleaning Cloths followed with a 150% surge in popularity, reinforcing the trend towards cleanliness and hygiene. Additionally, Door Stops experienced a 142% rise, demonstrating a growing interest in home safety and child-proofing solutions. Meanwhile, Umbrellas, with a popularity increase of 136%, and Mirrors, rising by 118%, reveal a focus on both practical and aesthetic home supplies. The popularity of these categories suggests an inclination towards products that serve a dual purpose – functionality and style. In conclusion, May 2023 has brought intriguing shifts in home supplies trends on TikTok in Indonesia. The leaning towards hygiene, organization, and products that enhance daily routines mirrors a broader global trend towards improving home living standards. As we move forward, it will be interesting to observe how these trends evolve, shaping the future of the home supplies sector.