DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
Presentation (19).pptx
1. DABUR INDIA LIMITED COMPANY
Presented by:-
Shivani Prajapati
MBA 1st semester
2. ABOUT THE COMPANY:-
• History:-
The founder of Dabur India Ltd, Dr. S. K. Burman was born in a Hindu Bengali
family. In the mid-1880s, as an Ayurvedic practitioner in Kolkata, he
formulated Ayurvedic medicines for diseases like cholera, constipation and
malaria. He went on to set up Dabur India Ltd in 1884 to mass-produce his
Ayurvedic formulations. His son, C.L. Burman, set up Dabur’s first R&D unit.
Dabur Ltd is an Indian multinational consumer goods company, founded by S.
K. Burman and headquartered in Ghaziabad, Uttar Pradesh.[3] It
manufactures Ayurvedic medicine and natural consumer products,[4] and is
one of the largest fast-moving consumer goods (FMCG) companies in
India.[5] Dabur derives around 60% of its revenue from the consumer care
business, 11% from the food business and remaining from the international
business unit.
3. TYPE Public
Industry Consumer goods
Founded S.K. Burman in 1884; 137 years ago
Headquarters Ghaziabad Uttar Pradesh, India
Area Worldwide
Key People Amit Burman (Chairman) , Mohit Malhotra (CEO)
Website www.Dabur.com
Annual Revenue Rs 8,813 Crore (2021)
11. ACHIEVEMENTS:-
• 1884-Established by Dr. S K Burman at Kolkata
• 1896-First production unit established at Garhia
• 1919-First R&D unit established
• Dabur Chyawanprash Immune India Campaign bags Gold Award for
Best School Contact program.
• Dabur among India’s 50 Best Blue Chip Companies offering best
investor returns.
• Dabur India listed among Top 5 Indian brands to look out for in 2010,
according to MSN.
• Dabur is India's 25th Most Valuable Brand.
12. SWOT ANALYSIS:-
• Lower Prices
• Website and E-commerce
• National Presence
• Health Representator
• Market Share
• Wider Ratio
13. • Rules and regulation
• Effect of cola market
• Duplicacy
• International toothpaste compititors
• Less Merchandise to Local Retails
14. • Yoga & Ayurveda all over the World
• Building Product Line
• Recent Health Activities
• Demand in Foreign Market
• Introduction of Ayurvedic Beverages