SlideShare a Scribd company logo
1 of 16
DABUR INDIA LIMITED COMPANY
Presented by:-
Shivani Prajapati
MBA 1st semester
ABOUT THE COMPANY:-
• History:-
The founder of Dabur India Ltd, Dr. S. K. Burman was born in a Hindu Bengali
family. In the mid-1880s, as an Ayurvedic practitioner in Kolkata, he
formulated Ayurvedic medicines for diseases like cholera, constipation and
malaria. He went on to set up Dabur India Ltd in 1884 to mass-produce his
Ayurvedic formulations. His son, C.L. Burman, set up Dabur’s first R&D unit.
Dabur Ltd is an Indian multinational consumer goods company, founded by S.
K. Burman and headquartered in Ghaziabad, Uttar Pradesh.[3] It
manufactures Ayurvedic medicine and natural consumer products,[4] and is
one of the largest fast-moving consumer goods (FMCG) companies in
India.[5] Dabur derives around 60% of its revenue from the consumer care
business, 11% from the food business and remaining from the international
business unit.
TYPE Public
Industry Consumer goods
Founded S.K. Burman in 1884; 137 years ago
Headquarters Ghaziabad Uttar Pradesh, India
Area Worldwide
Key People Amit Burman (Chairman) , Mohit Malhotra (CEO)
Website www.Dabur.com
Annual Revenue Rs 8,813 Crore (2021)
PROMOTERS OF DABUR COMPANY:-
• Indira Burman
• Mohit Burman
• Vivek Chand Burman
• Shivani Burman
• Pradip Burman
• Amit Burman
Dabur has a total of 296,439 shareholders as of 31 March 2021 and
the number of fully paid up equity shares held are 1,767,425,349.
SHARES:-
PRODUCT’S Of DABUR COMPANY:-
Dabur today operates in key consumer products categories like..
•Personal care
•Skincare
•Haircare
•Health supplements
•Drinks
•Ayurvedic Medicine
Here some glimpses Of products..
ACHIEVEMENTS:-
• 1884-Established by Dr. S K Burman at Kolkata
• 1896-First production unit established at Garhia
• 1919-First R&D unit established
• Dabur Chyawanprash Immune India Campaign bags Gold Award for
Best School Contact program.
• Dabur among India’s 50 Best Blue Chip Companies offering best
investor returns.
• Dabur India listed among Top 5 Indian brands to look out for in 2010,
according to MSN.
• Dabur is India's 25th Most Valuable Brand.
SWOT ANALYSIS:-
• Lower Prices
• Website and E-commerce
• National Presence
• Health Representator
• Market Share
• Wider Ratio
• Rules and regulation
• Effect of cola market
• Duplicacy
• International toothpaste compititors
• Less Merchandise to Local Retails
• Yoga & Ayurveda all over the World
• Building Product Line
• Recent Health Activities
• Demand in Foreign Market
• Introduction of Ayurvedic Beverages
• Competition from MNC’s
• Entrance of Local Bodies
• Too Many Products
Presentation (19).pptx

More Related Content

What's hot

SWOT of PATANJALI BY MSU STUDENTS
SWOT of PATANJALI BY MSU STUDENTSSWOT of PATANJALI BY MSU STUDENTS
SWOT of PATANJALI BY MSU STUDENTSDignesh Panchasara
 
Dabur Strategy
Dabur StrategyDabur Strategy
Dabur StrategyMurali Raj
 
Patanjali (Change Management) Success and about
Patanjali (Change Management) Success and aboutPatanjali (Change Management) Success and about
Patanjali (Change Management) Success and aboutAshis Kyal
 
Presentation on Dabur Ind.
Presentation on Dabur Ind.Presentation on Dabur Ind.
Presentation on Dabur Ind.AnushaBhatia1
 
Patanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaPatanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
 
Dabur company market over wive ppt
Dabur company market over wive ppt Dabur company market over wive ppt
Dabur company market over wive ppt Babasab Patil
 
Dabur india 2014
Dabur india 2014Dabur india 2014
Dabur india 2014Arpit Singh
 
Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)Sayan Mukherjee
 
Anil project in dabur
Anil project in daburAnil project in dabur
Anil project in daburAkash Agarwal
 
Product mix patanjali
Product mix patanjaliProduct mix patanjali
Product mix patanjaliRk Sharma
 

What's hot (20)

SWOT of PATANJALI BY MSU STUDENTS
SWOT of PATANJALI BY MSU STUDENTSSWOT of PATANJALI BY MSU STUDENTS
SWOT of PATANJALI BY MSU STUDENTS
 
Patanjali case study
Patanjali case studyPatanjali case study
Patanjali case study
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Patanjali Marketing analysis
Patanjali Marketing analysisPatanjali Marketing analysis
Patanjali Marketing analysis
 
Imc patanjali new
Imc patanjali newImc patanjali new
Imc patanjali new
 
Dabur cg
Dabur cgDabur cg
Dabur cg
 
Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
 
Dabur Strategy
Dabur StrategyDabur Strategy
Dabur Strategy
 
Patanjali (Change Management) Success and about
Patanjali (Change Management) Success and aboutPatanjali (Change Management) Success and about
Patanjali (Change Management) Success and about
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Presentation on Dabur Ind.
Presentation on Dabur Ind.Presentation on Dabur Ind.
Presentation on Dabur Ind.
 
Patanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaPatanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in India
 
Dabur company market over wive ppt
Dabur company market over wive ppt Dabur company market over wive ppt
Dabur company market over wive ppt
 
Dabur india 2014
Dabur india 2014Dabur india 2014
Dabur india 2014
 
Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)
 
Anil project in dabur
Anil project in daburAnil project in dabur
Anil project in dabur
 
Product mix
Product mixProduct mix
Product mix
 
Product mix patanjali
Product mix patanjaliProduct mix patanjali
Product mix patanjali
 
Final presentation on dabur
Final presentation on daburFinal presentation on dabur
Final presentation on dabur
 
Final ppt
Final pptFinal ppt
Final ppt
 

Similar to Presentation (19).pptx

The dabur
The daburThe dabur
The daburRidzy04
 
A project report on dabur
A project report on daburA project report on dabur
A project report on daburSatnam Wadwal
 
Project Report BBA on Dabur Co
Project Report BBA on Dabur CoProject Report BBA on Dabur Co
Project Report BBA on Dabur CoTanyaTewari3
 
Project report dabur india limited-1 st
Project report dabur india limited-1 stProject report dabur india limited-1 st
Project report dabur india limited-1 stDileep Shekhawat
 
MARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABURMARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABURakash9453638626
 
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
 
Marketing Research for Dabur India
Marketing Research for Dabur India Marketing Research for Dabur India
Marketing Research for Dabur India Abhishek Shahane
 
Top 10 Ayurvedic Manufacturers In Baddi
Top 10 Ayurvedic Manufacturers In BaddiTop 10 Ayurvedic Manufacturers In Baddi
Top 10 Ayurvedic Manufacturers In BaddiAditi Mahajan
 
Dabur company SWOT analysis
Dabur company  SWOT analysis Dabur company  SWOT analysis
Dabur company SWOT analysis Harishankar Sahu
 
172381741 dabur-marketing-project-doc-ali
172381741 dabur-marketing-project-doc-ali172381741 dabur-marketing-project-doc-ali
172381741 dabur-marketing-project-doc-alihomeworkping8
 

Similar to Presentation (19).pptx (20)

Dabur India
Dabur India Dabur India
Dabur India
 
Dabur_ppt[1].pptx
Dabur_ppt[1].pptxDabur_ppt[1].pptx
Dabur_ppt[1].pptx
 
The dabur
The daburThe dabur
The dabur
 
DABUR INDIA LTD
DABUR INDIA LTDDABUR INDIA LTD
DABUR INDIA LTD
 
Dabur ppt.pptx
Dabur ppt.pptxDabur ppt.pptx
Dabur ppt.pptx
 
Dabur
DaburDabur
Dabur
 
Dabur 1
Dabur 1Dabur 1
Dabur 1
 
A project report on dabur
A project report on daburA project report on dabur
A project report on dabur
 
Project Report BBA on Dabur Co
Project Report BBA on Dabur CoProject Report BBA on Dabur Co
Project Report BBA on Dabur Co
 
Project report dabur india limited-1 st
Project report dabur india limited-1 stProject report dabur india limited-1 st
Project report dabur india limited-1 st
 
Dabur product mix
Dabur product mixDabur product mix
Dabur product mix
 
Dabur presentation
Dabur presentationDabur presentation
Dabur presentation
 
MARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABURMARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABUR
 
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
 
Dabur
DaburDabur
Dabur
 
Dabur.pptx
Dabur.pptxDabur.pptx
Dabur.pptx
 
Marketing Research for Dabur India
Marketing Research for Dabur India Marketing Research for Dabur India
Marketing Research for Dabur India
 
Top 10 Ayurvedic Manufacturers In Baddi
Top 10 Ayurvedic Manufacturers In BaddiTop 10 Ayurvedic Manufacturers In Baddi
Top 10 Ayurvedic Manufacturers In Baddi
 
Dabur company SWOT analysis
Dabur company  SWOT analysis Dabur company  SWOT analysis
Dabur company SWOT analysis
 
172381741 dabur-marketing-project-doc-ali
172381741 dabur-marketing-project-doc-ali172381741 dabur-marketing-project-doc-ali
172381741 dabur-marketing-project-doc-ali
 

Recently uploaded

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 

Recently uploaded (20)

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 

Presentation (19).pptx

  • 1. DABUR INDIA LIMITED COMPANY Presented by:- Shivani Prajapati MBA 1st semester
  • 2. ABOUT THE COMPANY:- • History:- The founder of Dabur India Ltd, Dr. S. K. Burman was born in a Hindu Bengali family. In the mid-1880s, as an Ayurvedic practitioner in Kolkata, he formulated Ayurvedic medicines for diseases like cholera, constipation and malaria. He went on to set up Dabur India Ltd in 1884 to mass-produce his Ayurvedic formulations. His son, C.L. Burman, set up Dabur’s first R&D unit. Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad, Uttar Pradesh.[3] It manufactures Ayurvedic medicine and natural consumer products,[4] and is one of the largest fast-moving consumer goods (FMCG) companies in India.[5] Dabur derives around 60% of its revenue from the consumer care business, 11% from the food business and remaining from the international business unit.
  • 3. TYPE Public Industry Consumer goods Founded S.K. Burman in 1884; 137 years ago Headquarters Ghaziabad Uttar Pradesh, India Area Worldwide Key People Amit Burman (Chairman) , Mohit Malhotra (CEO) Website www.Dabur.com Annual Revenue Rs 8,813 Crore (2021)
  • 4. PROMOTERS OF DABUR COMPANY:- • Indira Burman • Mohit Burman • Vivek Chand Burman • Shivani Burman • Pradip Burman • Amit Burman
  • 5. Dabur has a total of 296,439 shareholders as of 31 March 2021 and the number of fully paid up equity shares held are 1,767,425,349. SHARES:-
  • 6. PRODUCT’S Of DABUR COMPANY:- Dabur today operates in key consumer products categories like.. •Personal care •Skincare •Haircare •Health supplements •Drinks •Ayurvedic Medicine
  • 7. Here some glimpses Of products..
  • 8.
  • 9.
  • 10.
  • 11. ACHIEVEMENTS:- • 1884-Established by Dr. S K Burman at Kolkata • 1896-First production unit established at Garhia • 1919-First R&D unit established • Dabur Chyawanprash Immune India Campaign bags Gold Award for Best School Contact program. • Dabur among India’s 50 Best Blue Chip Companies offering best investor returns. • Dabur India listed among Top 5 Indian brands to look out for in 2010, according to MSN. • Dabur is India's 25th Most Valuable Brand.
  • 12. SWOT ANALYSIS:- • Lower Prices • Website and E-commerce • National Presence • Health Representator • Market Share • Wider Ratio
  • 13. • Rules and regulation • Effect of cola market • Duplicacy • International toothpaste compititors • Less Merchandise to Local Retails
  • 14. • Yoga & Ayurveda all over the World • Building Product Line • Recent Health Activities • Demand in Foreign Market • Introduction of Ayurvedic Beverages
  • 15. • Competition from MNC’s • Entrance of Local Bodies • Too Many Products