Dabur portfolio

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Dabur portfolio

  1. 1. Presented by: Lovekshitij Suryavanshi
  2. 2. Dabur India Limited • Established in 1884 • Among India’s top 3 FMCG company • Rank 1 globally for Ayurvedic and Natural Health Care Company • Categories: Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods • Distribution network: over 2.8 million retail outlets • Global Presence with more than 60 Countries • 17 world class manufacturing plants •Products developed at these plants serves diverse markets •Overseas revenue is 30% of total turnover
  3. 3. FMCG Top Player Source: Dabur Corporate Profile August 2012 * Sale in Indian Sub continent in Rs. million Market Cap. as of Aug 8,2012
  4. 4. Product Mix Strategy Home Care Home Care Hair Care Skin Care Personal Care Foods
  5. 5. Skin care  Dabur Gulabari - Rose Water - Face Freshener - Moisturizing Cream - Moisturizing Lotion • Uveda Range - 13 products - Skin Care: for glowing skin - Face Mask, Moisturizing, Age Cream • Fem - Fairness Bleach: Pearl, Gold, safforn - Herbal Bleach Oxy Bleach Cream
  6. 6. Digestives OTC and Ethical's Oral Care Health Supplement
  7. 7. Foods
  8. 8. Real:  Real Fresh Fruit juice - Available in small & large Packs  Real Active - Available in 5 variant - Focusing to be used with Breakfast  Burst - Mix fruit Juice - Available in Family Pack of 1 Ltr
  9. 9. Dabur: Business Structure Consumer Care (56%) Domestic Business (69.7%) Others (3.5%) Foods (10.15%) Dabur India limited Dabur International (17.5%) International Business (30.3%) Hobi Group (2.6%) Namaste Labs. LLC (10.3%) Source: Dabur Annual Report 2011-2012
  10. 10. Acquisitions:  2 major Acquisitions in 3 years  HOBI Group: - Acquire Turkish Group - Year 2010 - Increase Presence in Middle & East Africa  Namaste Lab: - Acquire American Firm - Year 2011 - Increase presence in America & Europe
  11. 11. Category‐wise Share of Consumer Care Sales (FY 12) 6% 17% 12% Oral Care Health Supplement 21% Digestives Skin Care 30% Hair Care 6% 8% OTC & Ethicals Home Care Source: Dabur Annual Report 2011-2012
  12. 12. International Sales (FY 12) 6% 22% 26% Africa Middle East Asia 16% Source: Dabur Annual Report 2011-2012 30% US Others
  13. 13. Presence in FMCG Categories FY12 Category Position Market Share Hair Care 3 Key Brands 12% Dabur Amla hair Oil, Vatika hair oil & Vatika Shampoos Oral Care 3 13% Red toothpaste, Babool, Meswak, Re d toothpowder 1 67% Ayurvedic Tonics Dabur Chyawanprash 1 56% 1 Hajmola 52% Digestives Fruit Juices Real Fruit Juices, Real Activ 1 50% Dabur Honey Glucose 2 25% Dabur Glucose Skin Care 1 50% Fem Air Freshner 1 40% Odonil Honey Source: Dabur Corporate Profile August 2012
  14. 14. Profit After Tax (INR) 700 645 600 569 501 500 391 400 333 Profit After Tax (In Rs. Crores) 300 200 Source: Dabur Annual Report 20112012 100 0 FY 08 FY 09 FY 10 FY 11 FY 12
  15. 15. Dabur's FMCG portfolio 5 flagship brands  Dabur : the master brand for natural healthcare     products Vatika : Personal care Hajmola : digestives Réal : Fruit juices Fem : Fairness bleaches & skin care products
  16. 16. Top brands of Dabur  Honey : Market Leader with 75%  Dabur Chyawanprash : largest selling Ayurvedic medicine Market Share: 65%  Hajmola tablets : 60% market share of digestive tablets category.  2.5 crore Hajmola tablets are consumed in India every day
  17. 17. Product Mix Width Strategy  Health Supplements  Digestives  Oral Care  Skin Care  Hair Care  Foods  Home Care  Consumer Health-OTC
  18. 18. Product depth strategy Real Orange Juice Mango Nectar Mixed Fruit Juice activ Pineapple Juice Grape Juice Tomato Juice Burrst Food Guava Juice Litchi Nectar Hommade Cranberry Nectar Pomegranate Nectar Capsico Peach Nectar Apple Nectar Lemoneez
  19. 19. Product depth strategy Smooth & Shine Black Shine Shampoo Hairfall Control Vatika Anti Dandruff Root Strengthening Smooth & Shine
  20. 20. Product line strategy Hair oil Shampoo Oral care Skin care Digestives Dabur amla hair oil Dabur vatika shampoo Dabur red tooth paste Gulabri skin care Hajmola tablets Vatika hair oil Babul mintfresh gel Dabur uveda Hajmola candy Dabur Almond Babool tooth paste Fem Range Hingoli Promise toothpaste Pudin Hara Meswek Pudin Hara Lemon Fizz Lal dant manjan Nature Care
  21. 21. Product line strategy Health supplement Foods Home care product Consumer health Dabur Chyawanprash Real (fruit juice) Odonil Dabur honitus cough syrup Dabur Chyawanprakash Hommade Odomos Shilajit gold Dabur Glucose-D Lemoneez Odopic Dabur active blood purifier Dabur Honey Real Activ Sani fresh shine Dabur shankha pushpi Real Burrst dazzle Dabur lal tail Capsico Dabur Active Antacid Dabur Balm Dabur badam Tail Dabur super thanda oil Dabur NUTRiGO Dabur Gripe Water Dabur Janma Ghunti
  22. 22. Thank You!

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