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Dabur portfolio
Dabur India Limited is one of India's largest FMCG companies, ranked first globally for Ayurvedic and natural health care products. It has a wide portfolio of products across hair care, oral care, health care, skin care, home care, and foods. Dabur has a strong distribution network of over 2.8 million retail outlets and a global presence in over 60 countries. It employs a product mix strategy across categories and a product depth strategy within categories through multiple related product lines. In the last fiscal year, Dabur reported a profit after tax of Rs. 645 crores.
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Dabur portfolio
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- 2. Dabur India Limited •Established in 1884 • Among India’s top 3 FMCG company • Rank 1 globally for Ayurvedic and Natural Health Care Company • Categories: Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods • Distribution network: over 2.8 million retail outlets • Global Presence with more than 60 Countries • 17 world class manufacturing plants •Products developed at these plants serves diverse markets •Overseas revenue is 30% of total turnover
- 3. FMCG Top Player Source:Dabur Corporate Profile August 2012 * Sale in Indian Sub continent in Rs. million Market Cap. as of Aug 8,2012
- 4. Product Mix Strategy HomeCare Home Care Hair Care Skin Care Personal Care Foods
- 5. Skin care DaburGulabari - Rose Water - Face Freshener - Moisturizing Cream - Moisturizing Lotion • Uveda Range - 13 products - Skin Care: for glowing skin - Face Mask, Moisturizing, Age Cream • Fem - Fairness Bleach: Pearl, Gold, safforn - Herbal Bleach Oxy Bleach Cream
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- 8. Real: Real FreshFruit juice - Available in small & large Packs Real Active - Available in 5 variant - Focusing to be used with Breakfast Burst - Mix fruit Juice - Available in Family Pack of 1 Ltr
- 9. Dabur: Business Structure ConsumerCare (56%) Domestic Business (69.7%) Others (3.5%) Foods (10.15%) Dabur India limited Dabur International (17.5%) International Business (30.3%) Hobi Group (2.6%) Namaste Labs. LLC (10.3%) Source: Dabur Annual Report 2011-2012
- 10. Acquisitions: 2 majorAcquisitions in 3 years HOBI Group: - Acquire Turkish Group - Year 2010 - Increase Presence in Middle & East Africa Namaste Lab: - Acquire American Firm - Year 2011 - Increase presence in America & Europe
- 11. Category‐wise Share ofConsumer Care Sales (FY 12) 6% 17% 12% Oral Care Health Supplement 21% Digestives Skin Care 30% Hair Care 6% 8% OTC & Ethicals Home Care Source: Dabur Annual Report 2011-2012
- 12. International Sales (FY12) 6% 22% 26% Africa Middle East Asia 16% Source: Dabur Annual Report 2011-2012 30% US Others
- 13. Presence in FMCGCategories FY12 Category Position Market Share Hair Care 3 Key Brands 12% Dabur Amla hair Oil, Vatika hair oil & Vatika Shampoos Oral Care 3 13% Red toothpaste, Babool, Meswak, Re d toothpowder 1 67% Ayurvedic Tonics Dabur Chyawanprash 1 56% 1 Hajmola 52% Digestives Fruit Juices Real Fruit Juices, Real Activ 1 50% Dabur Honey Glucose 2 25% Dabur Glucose Skin Care 1 50% Fem Air Freshner 1 40% Odonil Honey Source: Dabur Corporate Profile August 2012
- 14. Profit After Tax(INR) 700 645 600 569 501 500 391 400 333 Profit After Tax (In Rs. Crores) 300 200 Source: Dabur Annual Report 20112012 100 0 FY 08 FY 09 FY 10 FY 11 FY 12
- 15. Dabur's FMCG portfolio 5flagship brands Dabur : the master brand for natural healthcare products Vatika : Personal care Hajmola : digestives Réal : Fruit juices Fem : Fairness bleaches & skin care products
- 16. Top brands ofDabur Honey : Market Leader with 75% Dabur Chyawanprash : largest selling Ayurvedic medicine Market Share: 65% Hajmola tablets : 60% market share of digestive tablets category. 2.5 crore Hajmola tablets are consumed in India every day
- 17. Product Mix WidthStrategy Health Supplements Digestives Oral Care Skin Care Hair Care Foods Home Care Consumer Health-OTC
- 18. Product depth strategy Real OrangeJuice Mango Nectar Mixed Fruit Juice activ Pineapple Juice Grape Juice Tomato Juice Burrst Food Guava Juice Litchi Nectar Hommade Cranberry Nectar Pomegranate Nectar Capsico Peach Nectar Apple Nectar Lemoneez
- 19. Product depth strategy Smooth& Shine Black Shine Shampoo Hairfall Control Vatika Anti Dandruff Root Strengthening Smooth & Shine
- 20. Product line strategy Hairoil Shampoo Oral care Skin care Digestives Dabur amla hair oil Dabur vatika shampoo Dabur red tooth paste Gulabri skin care Hajmola tablets Vatika hair oil Babul mintfresh gel Dabur uveda Hajmola candy Dabur Almond Babool tooth paste Fem Range Hingoli Promise toothpaste Pudin Hara Meswek Pudin Hara Lemon Fizz Lal dant manjan Nature Care
- 21. Product line strategy Healthsupplement Foods Home care product Consumer health Dabur Chyawanprash Real (fruit juice) Odonil Dabur honitus cough syrup Dabur Chyawanprakash Hommade Odomos Shilajit gold Dabur Glucose-D Lemoneez Odopic Dabur active blood purifier Dabur Honey Real Activ Sani fresh shine Dabur shankha pushpi Real Burrst dazzle Dabur lal tail Capsico Dabur Active Antacid Dabur Balm Dabur badam Tail Dabur super thanda oil Dabur NUTRiGO Dabur Gripe Water Dabur Janma Ghunti
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