WELL RENOWNED BRAND

1. BY- Balpreet Guliani (2220982018)
Ratan Kumar (2220982060)

2. INTRODUCTION TO DABUR
• Dabur is an Indian consumer goods company founded in 1884 by Dr. S.K.
Burman
• The company is known for its range of Ayurvedic and natural health care
products
• Dabur is headquartered in Ghaziabad, India and operates in over 100
countries worldwide

3. HISTORY OF DABUR
•
• Founded in 1884 by Dr. S.K. Burman in Calcutta, India
• Originally a small pharmacy selling Ayurvedic medicines
• In 1896, Dabur established a manufacturing unit in Kolkata
• Over the years, the company expanded its product line to include hair
care, oral care, skin care, and food products

4. UNIQUE SELLING PROPOSITION (USP)
• Dabur's USP is its focus on natural and Ayurvedic ingredients in its
products
• The company has a reputation for producing high-quality, effective
products that are gentle on the body
• Dabur also emphasizes sustainability and ethical sourcing practices in its
supply chain

5. ADVERTISING STRATEGIES
• Dabur has employed a variety of advertising strategies over the years
• The company has used celebrity endorsements, such as Amitabh
Bachchan and Katrina Kaif, to promote its products
• Dabur has also used social media marketing and influencer
partnerships to reach younger audiences
• The company's ads often focus on the natural and Ayurvedic
ingredients in its products

6. LOGO
• Dabur's logo features a banyan tree, which is a symbol of strength
and stability in Indian culture
• The tree also represents Dabur's roots in Ayurvedic medicine and
natural ingredients
• The current logo was introduced in 1975 and has remained largely
unchanged since then

7. FINANCIAL POSITION
• Dabur is a publicly traded company with a market capitalization of over $10 billion
• The company has seen steady revenue growth over the past decade, with revenues
of over $2 billion in 2020
• Dabur has a strong balance sheet with low debt levels and a healthy cash reserve

8. COMPETITORS AND THEIR STRATEGIES
• Dabur's main competitors include other FMCG
companies in India, such as Hindustan Unilever
and Procter & Gamble
• Competitors have focused on marketing and
advertising strategies that appeal to younger,
urban consumers
• Some competitors have also launched natural
and Ayurvedic product lines to compete with
Dabur's offerings

9. CONCLUSION
• Dabur is a well-established Indian consumer goods company known for its natural and Ayurvedic products
• The company has a strong financial position and has seen steady revenue growth over the past decade
• Dabur's competitors have tried to emulate its success by launching their own natural and Ayurvedic product
lines
• Overall, Dabur is poised for continued success in the Indian and global markets.