final

1. Unit 15 / 18
Kayna Baugh

2. SUICIDE?

3. Brief
I have been asked to make an advertising
campaign for a short film I have independently
created in a team of three. The promotions are
split into two sections. Unit 15 and unit 18.
Unit 15 is a print-based advertisement and unit
18 is an audio-visual promotion. Therefore, I will
be producing a film poster and a trailer for my
film, Suicide.

4. Target Audience
Males and females
(M: 60% F: 40%)
Aged 18-28
Low – medium disposable income
Interest in the drama / thriller genre

5. My print-based
advertisement
Film poster for independent short film "Suicide?”
Promotes the genre
Attracts desired audience
Visual but informative

6. Initial Planning
Ideal font design – blood
has connotations of
death.
Font type, colour
and style
Main
poster
ideas

7. Potential Font Styles

8. Visualisation
Promoting the actors
Common convention:
-Review from a
newspaper / online
article etc.
- Boosts the appeal of
the film due to a good
recommendation.
Star rating to
increase the
endorsement
Logos of sponsors. This will
advertise their companies
and elevate my short film
with their reputation. Release date
- informative
Something catchy to
attract the attention
of the audience

9. Production Plan
• Print-based ad
• Shows the research I
conducted in order to
start making it.
(pre-production)
• Everything to date.
(20/01/16)

10. Audio-visual promotion
Short trailer for short film “Suicide?”
Insight to the whole film
Entice the audience
Persuades them to watch it
Suspenseful drama / thriller

11. Pre-production material
I created a mood-board to easily portray the
typical conventions of a film trailer. As well as
this, it allows me to feature the common
interests of my target audience, including
their hobbies & places they eat. This mood-
board represents various aspects of my
audio-visual promotion, whether it relates
directly to the film itself or how its watched /
who it’s watched by. It’s a successful method
of planning to ensure I don’t miss out any
Diagramming this mind map helpfully
aided me in generating my initial ideas
so I clearly understood what I wanted to
include in my film trailer. In it, I have
included conventions such as:
- Scenes
- Music
- Information
- Visuals / editing plan

12. Script
First line of dialogue
“That’s my best friend
Grace”
Beginning of
trailer: Equilibrium
“Look at that smile.”
Middle of
trailer:
Disequilibrium
“It hurts to know that you will
never look at me the way I look
at you.”

13. Storyboards
Film company
title screen
Equilibrium
Disequilibrium

14. Production Plan
• Schedule of
my process to
date.
• Preparation for
creating the
audio-visual
promo
• Organisation
material

15. Budget
Calculated for both promotions.