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Research Proposal for Anti-dandruff Shampoo

•
•
Sheetal Narkar
Sheetal Narkar
Business
1 of 16
Research proposal forAnti - Dandruff Shampoo Presented By : SandeshKothavale - (BT0942) SaranbirUppal - (BT0943) Shaniraj Babar - (BT0944) Sheetal Mehta - (BT0945) SheetalNarkar - (BT0946)
BRANDS
PACK SIZE & PRICE Book1.xls
MARKET SCENARIO The overall shampoo market in India stands at Rs 2,200 crore and growing at 15 per cent year-on-year ,[object Object]
Women prefer to stick to their brand of shampoo
There was no reason in terms of quality or degree of satisfaction behind using/not using a particular brand of shampoo
The retailers do not push any particular brand of shampoo as they receive only 10% commission from sale of shampoo,[object Object]
Market share - About 60 per cent
P&G’s ‘Head & Shoulders’ share stands at about 13-14 per cent ,[object Object]
Elvive Anti- Dandruff Greasy Hair
2 in 1 – Shampoo + Conditioner
Intensive Normal Hair,[object Object]
All age – group people
People with scalp problem - Main Target,[object Object]
ADVERTISMENT Clinic All Clear Anti Dandruff.flv Himalaya Herbals Anti Dandruff Shampoo.flv
OBJECTIVE To prepare Research Proposal in order to increase the sales of anti – dandruff shampoo in Maharashtra.

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Research Proposal for Anti-dandruff Shampoo

  • 1. Research proposal forAnti - Dandruff Shampoo Presented By : SandeshKothavale - (BT0942) SaranbirUppal - (BT0943) Shaniraj Babar - (BT0944) Sheetal Mehta - (BT0945) SheetalNarkar - (BT0946)
  • 3. PACK SIZE & PRICE Book1.xls
  • 4.
  • 5. Women prefer to stick to their brand of shampoo
  • 6. There was no reason in terms of quality or degree of satisfaction behind using/not using a particular brand of shampoo
  • 7.
  • 8. Market share - About 60 per cent
  • 9.
  • 10. Elvive Anti- Dandruff Greasy Hair
  • 11. 2 in 1 – Shampoo + Conditioner
  • 12.
  • 13. All age – group people
  • 14.
  • 15. ADVERTISMENT Clinic All Clear Anti Dandruff.flv Himalaya Herbals Anti Dandruff Shampoo.flv
  • 16. OBJECTIVE To prepare Research Proposal in order to increase the sales of anti – dandruff shampoo in Maharashtra.
  • 17. METHODOLOGY QUANTITATIVE Survey By Questionnaire
  • 18. SEGMENTATION ON THE BASIS OF -: Age /Gender Income & purchasing power Geographical area Scalp i.e. dry, oily , rough etc. Climate conditions i.e. temperate, tropical Humidity
  • 19. SAMPLING UNIT Households People visiting Malls People visiting Retail Outlets People consulting Hair - Experts
  • 20. SAMPLE SIZE Sample size depends upon-: Research cost Accuracy Type of survey We will take sample size of 5,000 consumers & 100 retailers
  • 21. DATA COLLECTION FACE TO FACE TELEPHONIC INTERNET
  • 22.
  • 23. It helps us provide a framework for carrying out Market Research in the following :
  • 24. Exploring new markets areas
  • 25. Giving promotions offers i.e discount offers , buy 1 get 1 free, small sachets
  • 26. Launching new variants i.e. smooth & silky, thick & long
  • 27. Doing advertisement in appropriate media