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Branding <br />An Important Element of <br />Communication Mix<br />Presented  by  :  SheetalNarkar<br />
Marketing   Communications<br />Marketing Communications are messages and related media used to communicate with a market....
PR<br />Sales <br />Promotion<br />Communication<br />Mix<br />Branding<br />Merchandising<br />Advertising<br />Direct <b...
Branding is a Strategy to differentiate products and companies, and to build economic value for both the consumer and the ...
Number of interpretations of the term brand<br />A brand is simply a logo e.g. McDonald's Golden Arches.<br />A brand is a...
Objectives that a good brand will achieve include:<br />Delivers the message clearly<br />Confirms your credibility<br />C...
Branding - An Important Element of Communication Mix
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Branding - An Important Element of Communication Mix

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Branding - An Important Element of Communication Mix

  1. 1. Branding <br />An Important Element of <br />Communication Mix<br />Presented by : SheetalNarkar<br />
  2. 2. Marketing Communications<br />Marketing Communications are messages and related media used to communicate with a market.<br />
  3. 3. PR<br />Sales <br />Promotion<br />Communication<br />Mix<br />Branding<br />Merchandising<br />Advertising<br />Direct <br />Selling<br />eMarketing<br />Personal <br />Selling<br />
  4. 4. Branding is a Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner.<br />
  5. 5. Number of interpretations of the term brand<br />A brand is simply a logo e.g. McDonald's Golden Arches.<br />A brand is a company e.g. Coca-Cola.<br />A brand is a risk reducer. The brand reassures you when in unfamiliar territory.<br />A brand is a personality, beyond function <br /> e.g. Apple's iPod versus just any MP3 player. <br />
  6. 6. Objectives that a good brand will achieve include:<br />Delivers the message clearly<br />Confirms your credibility<br />Connects your target prospects emotionally<br />Motivates the buyer<br />Concretes User Loyalty<br />

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