PROMOTION<br />
PROMOTION<br /><ul><li>Is it just a matter of placing Advertisements ?????
Method               Attracting New Business.
For better communications :</li></ul>Define Customers : Age, Marital Status, where they live.                <br />      F...
PROMOTION<br />who you want to <br />            target<br />MARKETING<br />X<br />You  are just  throwing  your  money  a...
ADVERTISING<br /><ul><li>   Any  Communication   </li></ul>Paid  for  <br /><ul><li>   e.g.  Cinema,  Radio,  Internet
   Goal  :  Promotion  of  ideas  and  goods  and  services
   Advantages :
Reaches  large,  geographically  dispersed audiences
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Promotion an important element of marketing mix

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Promotion an important element of marketing mix

  1. 1. PROMOTION<br />
  2. 2. PROMOTION<br /><ul><li>Is it just a matter of placing Advertisements ?????
  3. 3. Method Attracting New Business.
  4. 4. For better communications :</li></ul>Define Customers : Age, Marital Status, where they live. <br /> Features and <br /> Benefits of your <br /> Products and <br /> Services<br />Communicate <br />Method <br />
  5. 5. PROMOTION<br />who you want to <br /> target<br />MARKETING<br />X<br />You are just throwing your money away<br /> Know your Target Market before actually you reach them <br />
  6. 6.
  7. 7. ADVERTISING<br /><ul><li> Any Communication </li></ul>Paid for <br /><ul><li> e.g. Cinema, Radio, Internet
  8. 8. Goal : Promotion of ideas and goods and services
  9. 9. Advantages :
  10. 10. Reaches large, geographically dispersed audiences
  11. 11. Builds Brand Image
  12. 12. May stimulate short - term sales </li></li></ul><li>PUBLIC RELATIONS<br /><ul><li> Building good relations</li></ul>Customers<br /><ul><li> Favorable Publicity </li></ul> Good Corporate Image<br /><ul><li> e.g. Press Releases, Events and Sponsorships</li></li></ul><li>SALES PROMOTION<br />x<br />Increase in the Sales <br />SHORT - TERM<br /> LONG - TERM BRAND PREFERENCES <br /><ul><li> e.g. Special Offers, Coupons, Purchase Incentives</li></li></ul><li>PERSONAL SELLING<br /><ul><li> Purpose : Making sales and building customer relationships
  13. 13. Personal Interaction</li></ul>Feedback<br />LONG - TERM COMMITMENT<br /><ul><li> Buyers are more attentive
  14. 14. Most expensive</li></li></ul><li>DIRECT MARKETING <br /><ul><li> One – to – One Marketing
  15. 15. e.g. Direct mails, email marketing, telephone</li></ul> marketing, online marketing<br /><ul><li> Highly targeted Marketing efforts</li></li></ul><li>

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