Analysis of Time Inc. UK for publishing my music magazine
1. Analysis of institution which would publish my magazine
Time Inc. UK (formerly IPC Media), a wholly owned subsidiary of Time Inc., is a
consumer magazine and digital publisher in the United Kingdom, with a large
portfolio selling over 350 million copies each year.
The British magazine publishing industry in the mid-1950s was dominated by a
handful of companies, principally the Associated Newspapers (founded by Lord
Harmsworth in 1890), Odhams Press Ltd, George Newnes Publishers, C. Arthur
Pearson, and the Hulton Press, which fought each other for market share in a
highly competitive marketplace.
In 1958 Cecil Harmsworth King, chairman of a newspaper group which included
the Daily Mirror and the Sunday Pictorial (now the Sunday Mirror), together with
provincial chain West of England Newspapers, made an offer for Amalgamated
Press. The offer was accepted, and in January 1959 he was appointed its chairman.
Within a few months he changed its name to Fleetway Publications, Ltd. after the
name of its headquarters, Fleetway House in London's Farringdon Street.
In 1998, IPC Magazines Ltd was subject to a management buyout financed by
Cinven, a venture capital group, and the company was renamed IPC Media. Cinven
then sold the company to Time Inc., then the magazine publishing subsidiary of
Time Warner, in 2001.
In January 2009, the company's chief executive became Evelyn Webster, replacing
Sylvia Auton who had run it since 2001.
IPC Media formally became Time Inc. UK in September 2014, creating a single Time
Inc. brand in both the US and UK.
A reason why I would want this brand to publish my magazine is because it publishes a lot of variety of magazines which
are linked with my genre of music category such as, NME. The institution Time Inc. (IPC Media) is well-known due to
publishing a variety of magazines, this would be good and benefit me to get my magazine more out there and allow it to
be noticed. It would also allow me to get my magazine published with a variety of formats, due to Time Inc. publishing in a
variety like, print, online, etc.