Nando Case Study

Nando Case Study
NINTENDO
Introduction
Multinational companies (MNC) is an international or transnational company headquartered in one
country but branches in many developed and developing countries. Examples include General
Motors, Coca–Cola, Firestone, Philips, Volkswagen, British Petroleum, Exxon, and ITT. A company
will be based on the advantages of multinational companies to establish production and other
activities in foreign locations. Companies globalize their activities both to supply the domestic
market in their states, and to serve foreign markets directly. Keeping foreign activities within the
corporate structure allows the companies to avoid the costs inherent by intermediaries, with a
separate entity while utilizing the knowledge of their own ... Show more content on Helpwriting.net
...
It's the problem of why the Nintendo Wii U is not able to compete in the sales of Next Generation
Console. Wii sales are low and the value of the yen had strengthened to make a giant computer
game recorded its first annual loss in April
... Get more on HelpWriting.net ...

Ps3 Business Managment
Nintendo Wii, Xbox, and Sony's Playstation 3 are the top three video game consoles in the U.S.
market. In order to become more competitive, and gain a larger share within the video game console
market, Sony must make some changes within their marketing mix. In an industry with a value of
over $450M and $670M, the U.S. video game console and video game software markets,
respectively, are rapidly growing and highly profitable markets. The largest segment of the market
(over 56%) for video game consoles are men ages 18–34. These young men are purchasing
action/adventure games (39% of the video game market) and sports games (36% of the video game
market). In order for Sony to capture a larger share of the video console market through ... Show
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with GameStop being #1 for ages 18–34 – 18–24 33% and 25–34 at 27%
–Nintendo, Electronic Arts, Activision, and Ubisoft accounted for about half of console game sales
in 2009
–Marketing techniques are designed to increase anticipation, video clips/trailers for the video
games, and the utilization of humor and dramatization
–Males are more likely to buy and play video games; mainly males 18–34
–Strong correlation between video game ownership/play and the presence of children in the home
–Shift in marketing towards family oriented games
–Xbox and Wii are more favorable to PS3
–Action/adventure and sports games are two most popular games overall – for males 39%
action/adventure and 36% for sports
–Young adults prefer more sophisticated games
–"Closely targeting games to the needs of specific audiences is a strategy more likely to succeed."
Positioning Statement: –Targeted customers – males 18–34 –Use price points as a marketing
strategy – release at lower prices and/or release at a "sale" price or offer price discounts –Market
through media most commonly used by males 18–34 – Maxim Magazine, FHM, Sports Illustrated,
social networks (Facebook, Google, ESPN), cable television networks (ESPN, Spike TV, MTV) –
Position against Xbox and Wii – adoption of interactive gaming solutions and

Responding to Wii Essay
Responding to the Wii Group Case Writeup
BUSMHR 4490
In the Harvard Business Review case Responding to the Wii, Kazuo Hirai was faced with an
interesting dilemma. Hirai, the chief executive of Sony Computer Entertainment Inc. faced pressure
due to Sony's Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced
a major business decision in deciding how Sony should respond to the cheaper, more interactive,
family oriented Nintendo Wii.
The Video Game Industry at a Glance
From an industry analysis standpoint, the videogame console industry in 2008 was not very
attractive. The industry was, and still is, structured as an oligopoly in ... Show more content on
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This is especially prevalent within the companies that own the majority of the market share. While
continuous improvement is necessary on current products, it is also crucial to be bold and thinking
outside of the box.
As mentioned, the common theme across the video game industry has been creating an innovative
product and then simply improving the system over time. While that has been proven to work in
instances in the past, there is a lot to learn from the creation of Nintendo's Wii. Nintendo, like the
rest of the company's used the same ideology of continuing improvements to an already developed
product until they took a bold move of introducing a whole new game console. When Nintendo
introduced the Wii, they took a risk because it was not similar to their previous game consoles. They
saw an opportunity to bring something new to the video game industry that could create value to not
only the originally targeted market, but also a much larger market.
The Nintendo Wii is a prime example of how a company can serve their already targeted market and
also see the opportunity to expand into additional segments. Much of Wii's success was due to the
fact that it appealed to a large audience. Nintendo gained a market advantage as 'first movers' in this
new era of technological and conceptual change in the video game industry. The now enabled users
to be more active and engaged which revolutionized the way consumers thought about gaming
systems.
The structural

Why Do Gamers Buy the Video Games They Buy?
Video games might have started out as a very small market. But today, this market has grown even
bigger than the movie or music industry. Each year, millions and millions games fly off store
shelves. Grand Theft Auto V broke sales records of the fastest selling entertainment property ever.
While this game and others such as Call of Duty, Battlefield, and Assassin's Creed sell millions of
copies every year, other games don't sell so well and just sit in store shelves. So, why do gamers
rush out to stores to buy some games and pass by others? The answer is not so simple as "good
games sell and bad games don't." If this were the case, then a game like Persona 4, a critically
acclaimed game, would have sold millions of units. While Call of ... Show more content on
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However, those who were wowed by the ad will be drawn further into this advertisement. By seeing
this slogan, they will now fell that this game was made for the them. These factors will influence
gamer to purchase the game. Traditional advertising is not the only advertising that influences
games purchasing decisions .
Word of Mouth advertising has the biggest impact on what gamers choose to buy out of all of these.
This was shown by University of Southern California, and Harris Interactive (a market research
firm). They took a sample of 508 adults who owned a video game console. The results of the survey
are as shown on figure 1.
Figure 1
Harris Interactive, . How Gamers decide What to buy. N.d. Photograph. kotakuWeb. 9 May 2014.
<http://kotaku.com/5428141/word–of–mouth–sells–the–most–video–games>.
as the chart says, word of mouth is the biggest and is what one out of every three gamers use to buy.
Why is this biggest out of the all of them? The answer is community. The growth of the Internet
over the past few years has made gaming more and more social, as well as making it easier for
gamers to communicate with other gamers. Because gaming has become much more social, more
and more games have shifted their focus of playing online and with friends. If your friends are all
playing Call of Duty, you'll want to play it with them. In this case, your purchasing decision has less

History of Playstation
A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration
Pricing This is a marketing strategy used by firms to attract customers to a new product or service.
Penetration pricing is the practice of offering a low price for a new product or service during its
initial offering in order to attract customers away from competitors. The reasoning behind this
marketing strategy is that customers will buy and become aware of the new product due to its lower
price in the marketplace relative to rivals. It can often increase both market share and sales volume.
Additionally, the high sales volume can also lead to lower production costs and higher inventory
turnover, both of which are positive for any firm ... Show more content on Helpwriting.net ...
Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount
(Consolidated) – 146,300 (as of March 31, 2013) Consolidated Sales and Operating Revenue (2012)
– 6,800,900 million yen One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and
marketing of Sony products in the country. In a span of 16 years, Sony India has exemplified the
quest for excellence in the world of digital lifestyle becoming the country's foremost consumer
electronics brand. With relentless commitment to quality, consistent dedication to customer
satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new
age technology, superior quality, digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO,
Tablet, Handycam®, Cyber–shot, Walkman®, Xplod™, Sony hi–fi, Memory stick® and
PlayStation®, Sony has established itself as a value leader across its

Sony Playstation 3 Case Essay
September the 26th 2012
Case Analysis: Sony Playstation 3
1. What, if anything, should Sony do to turn around the sales of the PS3? * Instead of focusing on
one particular target segment (18 to 35 year–old male gamers with above average–education and
high degree of comfort with new technology) further target segments should also be focused (e.g.
women, children, occasional gamers and non–gamers). Some of the further customers require games
which are easy to play because they have a low degree of comfort with new technologies.
Furthermore some of them don't want to invest a significant amount of their time to learn and play
these games because of their busy lives. * Supply simpler games irrespective of age, gender or
gaming ... Show more content on Helpwriting.net ...
ATRAC: unwillingness to support other formats on their products; SACD: player incompatible with
most stereos * Created high expectations before launching their products, e.g. PS3:"Play Beyond"
3. What are the key success factors in the video gaming industry today? Are these the same as in the
past? * A key success factor is still having a library of quality game titles to offer consumers key
success factor today as well as in the past * The backward compatibility between the consoles is still
a key success factor key success factor today as well as in the past (See PS2 to PS1 and PS3 to PS2)
* A key success factor today is the possibility to play online in networks * In the past game consoles
were just for playing games but today they are more than just for playing: surfing in the internet,
download pictures and movies, rip music, and watch movies (e.g. Sony's integrated Blu–ray) past:
gaming ; today: gaming and home entertainment systems * Quality of graphics and the power of
processors has lost its importance Wii more successful than PS3 despite its underpowered processor
and comparatively basic graphics
4. What was Sony's marketing program for the launch of the PS3? What is the competitive
advantage of the PS3? What are the weaknesses of the PS3? * Sony supported the launch of the PS3
with a $150 million advertising campaign that aimed to

Sony Ps4 Strategic Management
The Challenge Of Maintaining Greatness in the Gaming Industry Strategic Management Professor :
Yuri Mishina 12–12–2013 1 Table of Contents Executive
Summary....................................................................................................................................... 3
Industry Analysis
........................................................................................................................................... 3 Threat of
New Entrants ............................................................................................................................. 4
Power of Suppliers ... Show more content on Helpwriting.net ...
(Yahoo Finance, 2013). Figure 1 Figure 2 (Parker, 2013) (D'Angelo, 2013) 3 Threat of New
Entrants The three dominant players have taken the early mover advantage to grow their businesses.
High level of adoption and efficient production are essential in this industry because consoles are
traditionally sold at a loss and revenues are made up by licensing games to developers. This makes
it very a difficult industry for new entrants. New technology incurs high cost of capital in research
and development (R&D) and low product differentiation requires advertising and marketing. Their
brand establishment, together with their capabilities to make high investments in required fields
have helped the three firms to gain industry specific expertise, fast paced technological capability,
and strong brand loyalty which keep the threat of new entrants moderately low (Wingfield, 2013).
Power of Suppliers Each firm generates revenues from the profit margins on hardware (gaming
consoles) and software (game) sales, both suppliers are therefore integral. Suppliers of the main
hardware components, such as AMD and Foxconn, supply to all three companies but also to other
industries e.g. for personal computers and smartphones. While not solely dependent on the industry,
gaming currently represent the majority of

Essay on Playstation 3: The New Era Of Gaming
Playstation 3: The New Era of Gaming
The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming
the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the
Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a
highly priced console (ranging from $400–$600), there is a lot offered from the PS3 console. It
includes high–definition graphics (HDTV compatible), a Blu–ray disc hard drive, wireless
controllers, Gigabit Ethernet, and a built–in Bluetooth. There is also plenty of memory space
available on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB,
60GB, and 80GB PS3 game ... Show more content on Helpwriting.net ...
There is no though that the Playstation 2 shows well and has improved since the Playstation. Yet the
Playstation 3 has really taken it to another level with its graphics. But not only does the PS3
enhance graphics and visuals for video games; it also enhances your movie experience.
The Playstation 2 allowed DVD's to play in the console, but it has nothing on the PS3's play of
DVD's. The PS3 is able to play DVD's and also Blu–ray DVD's. With Blu–ray DVD's you are able
to receive a more crisp and sharp image quality. There is more depth and more details that are
delivered also. Having the ability to play DVD's on the PS3 saves you space. Instead of purchasing
a whole home theater system, getting the PS3 will take place of all of that. A PS3 purchaser is
basically on top of the world with the combination of a game console and a high definition DVD
player built inside. Instead of having to also buy a DVD or Blu–ray DVD player and take up more
room, you can have a two in one deal. And most Blu–ray DVD players are over $500, some even
costing up to $1,500.
If you think that that is great, how about having the freedom to seat anywhere in the room and still
able to play the console? The PS3 provides wireless controllers for their latest console. With the
wireless Playstation 3 controller you don't have to worry about getting tangled up with other
controllers, sitting in a chair the whole time, or even worry about a shortage in the cord of the

Ps3 Penetration Strategy
A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration
Pricing This is a marketing strategy used by firms to attract customers to a new product or service.
Penetration pricing is the practice of offering a low price for a new product or service during its
initial offering in order to attract customers away from competitors. The reasoning behind this
marketing strategy is that customers will buy and become aware of the new product due to its lower
price in the marketplace relative to rivals. It can often increase both market share and sales volume.
Additionally, the high sales volume can also lead to lower production costs and higher inventory
turnover, both of which are positive for any firm ... Show more content on Helpwriting.net ...
Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount
(Consolidated) – 146,300 (as of March 31, 2013) Consolidated Sales and Operating Revenue (2012)
– 6,800,900 million yen One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and
marketing of Sony products in the country. In a span of 16 years, Sony India has exemplified the
quest for excellence in the world of digital lifestyle becoming the country's foremost consumer
electronics brand. With relentless commitment to quality, consistent dedication to customer
satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new
age technology, superior quality, digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO,
Tablet, Handycam®, Cyber–shot, Walkman®, Xplod™, Sony hi–fi, Memory stick® and
PlayStation®, Sony has established itself as a value leader across its

Ps4 Pro Vs Xbox
Life began when consoles began in the 1970s by Williams. But that's not what we are talking about
ps4 pro vs Xbox one s it's the new generation consoles taking over and there doing a good job of
doing so. POWER: The ps4 pro is a strong machine. The people must agree because the ps4 has
sold 52 million copies as the Xbox one has only sold 21 million.the ps4 can go up to 6.0 teraflops of
power in full 1080p but the xbox one can go to 3 teraflops and maybe close to 6 teraflops in 4k but
it's a rare coincidence GRAPHICS: When graphics is not everything most people think that graphic
is one of the most important parts of a game. So let's talk about it. The ps4 pro can play games in
hdr and 4k when the Xbox one can only play games in 4k but the teraflops will be in the mid–30s.
EXCLUSIVES: The ps4 has 90 exclusives when the Xbox one has 9,that's a hole 81 games apart.A
lot of them games are AAA. AAA it's the highest game rating a game can get. horizon zero dawn is
one of the best ps4 ... Show more content on Helpwriting.net ...
and it has the best games of 2016 and will probably have best games of 2017 and it could continual
domination 2018. In just three months the ps4 alone sold 2.5 million.The ps4 has sold 13.68 million
units lifetime in the US, the Xbox One 11.97 million

Nintendo's Wii Strategy
Nintendo has pursued a fundamentally different strategy and business model with the Wii console
than that of its competitors, the Microsoft Xbox 360 and Sony PlayStation 3. The heart of
Nintendo's strategy was the assumption that consoles do not necessarily require leading–edge power
and performance. This is a radical stance since the gaming industry traditionally competed on
technological performance, graphic quality, and game realism: factors valued primarily by die–hard
gaming fans. Nintendo shifted its focus to providing a new form of player interaction targeted at a
wider demographic than the traditional avid game audience.
Nintendo's new business model has the following characteristics: 1) a shift from hardcore to casual
gamers, ... Show more content on Helpwriting.net ...
Production costs can be high, there is a major learning curve, and access to distribution channels and
inputs can also create challenges. In this technological advancement driven industry, the possession
of proprietary technology, partnerships with the best but cheapest suppliers can be considered high
barriers to new entrants. Once a game console is on the market, more money needs to be invested
into games and accessories as well as production due to the fact that most of the profits come from
game sales rather than console sales.
From the economies of scale standpoint, given that both Microsoft and Sony had traditionally been
operating at a loss in hopes of making significant profit gains in software and game sales, even
though both were taking steps to reduce their production costs later in 2008, a new entrant may need
to either enter on a large scale or accept a cost disadvantage and consequently lower profits.
The current three rivals are large global companies and put large amounts of resources into their
consoles, indicating that a new and small firm would find it extremely difficult to compete in the
video game industry. Therefore, the threat of new entrants is relatively low.
Threat of Substitute Products – High
All three major players offer competitively priced products with similar features, as well as other
forms of entertainment such as personal computers, music, films, live events, and participation in
sports. Therefore, the

Video Game Consoles
Video Game Consoles
Video Game Consoles
Video Game Consoles
Name | Varun Punjabi | Class | PGDM – Communications | Subject | Marketing Management | Roll
No | 39 |
Scope:
The Indian video games sector in 2011 was driven by the urban middle class/upper–middle class
population, who adopted both static and handheld games. Rising income levels, increased
availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox
360 as well as growth in retail chains were primary factors driving the demand for video games in
India.
An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see
tremendous advances especially with the inclusion of virtual reality ... Show more content on
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The company has worked hard to restore its reputation at a time when competition between the big
three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony
has focused on the motion sensing controller Move, as well introducing 3D technology to video
games.
Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had
suffered a cyber–attack leaving the data of millions of its users exposed to potential theft and fraud.
The company has worked hard to restore its reputation at a time when competition between the big
three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony
has focused on the motion sensing controller Move, as well introducing 3D technology to video
games.
Extensive R&D:
Research and development costs amounted to ¥ 427 billion or 6% of revenues in 2010/2011. Sony
does not break out R&D costs related specifically to its video game products, but has stated
publically that it is now working on a new Vita console which is due to be launched in Feb 2012;
and is likely to be gearing up for the next generation of static video game consoles, that are expected

around 2012–2013.
SWOT: Sony Corp
Market Assessment:
* The three tenors: Sony, Microsoft and Nintendo.
Video games are dominated by the big three consoles makers that include Sony, Nintendo,

Persuasive Essay On Xbox-One
Xbox One Persuasive Essay
Xbox's are rather interesting pieces of machinery don't you think? They let us play games, enjoy
movies,
and even browse the web. However is it really worth the price difference to buy an Xbox one
instead of an
Xbox–360? I will explain the reasons I believe that an Xbox–one is worth the price difference so
please keep
reading along.
Lets discuss the graphics and price difference first. While some would call it expensive the Xbox–
one if
someone saved up for a few months would be in anyone's price range which happens to be roughly
240$ Where
as the xbox 360 is at 50$ however you'll lose out on a lot of good games because of this due to the
generation
transfer, and you can still get the xbox 360 games

Persuasive Essay On Ps4 Vs Xbox 1
PS4 vs. Xbox 1
Did you know that the PlayStation 4 (PS4) outsold the Xbox 1 by 2:1? That may not seem like a lot
now, but the actual amount of units sold are 22.3:12.8 (Million)! That's a big difference. The
company that makes the PS4 is Sony. The PS4 is a slim console that is black and costs $400. The
PS4 is the better console because it is a better quality console, it has exclusive DLC and bonus
content for free, and PlayStation Plus is a must have.
First of all, the PS4 is a quality console because it is sleek and light compared to the Xbox 1. While
PS4 weighs 6.17 pounds, Xbox 1 weighs a whopping 17.3 pounds! Not only that PS4 is slimmer
compared to the big bulky box that is Xbox (Techradar 1). Another reason PS4 is higher quality is
because the graphics and processing speed of the PS4 is better. The graphics is the quality and
details in the game. While the difference isn't obvious, you can see the slight difference side by side.
The processing power is the flow and speed that the console has. It also means faster download
times (Techradar 3). So the PS4 is slimmer and lighter and it has higher processing speed and
graphics compared to the Xbox 1. ... Show more content on Helpwriting.net ...
The bonus content allows you to play extra bonus missions and it comes with the game making it
even better (George 1) You might say that Xbox has exclusives too but the PS4 exclusives were
rated much better. PS4 has games like The Last of Us, Little Big Planet 3, and Infamous Second
Son. Another reason that PS4 is better than Xbox is that is comes with different apps like Netflix,
Hulu, etc. You can watch movies and play video games on the same console (George 1). So, the PS4
has exclusive games and bonus content only on the PS4 with other apps like Netflix and

Ps4 vs Xbox One Essay
Matthew Cobb A00467087
11/6/13
PS4 vs xbox one
Matthew Cobb A00467087
11/6/13
PS4 vs xbox one
If you've never touched a video game controller in your life, but do have avid players in your
household, you may be in for a bewildering month. That's because we're on the verge of what the
gaming industry excitedly calls 'a new console generation'. In short, the Xbox 360 and PlayStation
3, once the most powerful games machines on the planet are being replaced – the former by the
Xbox One, the latter by the PlayStation 4 (PS4).
All you really need to know is that both the PS4 and the Xbox One represent a significant leap over
their predecessors. Some people in the industry are suggesting that the Xbox One and PlayStation 4
... Show more content on Helpwriting.net ...
Both offer advanced online functionality. The use of cloud computing, which connects your console
to remote servers on the internet, may mean we see a new era of games which have huge online
worlds that players can explore together, and that seamlessly grow and evolve over time. We may
see game processing tasks like physics and artificial intelligence being 'outsourced' to the cloud,
meaning we see much more advanced simulations and life–like computer–controlled enemies. It's a
truly exciting time.
Right now, it looks like PS4 is the most powerful console, but developers may well learn to exploit
the Xbox One in new ways. It's unlikely you'll be making your buying decision on hardware
specifications alone.
Xbox One and PS4 are promising lots of entertainment options that will let you watch movies and
listen to music on your console, as well as playing games. They both have deals with video–on–
demand providers like LoveFilm and Netflix, and there will be "free" TV services like YouTube,
iPlayer and 4oD.
Right now, Microsoft seems more ambitious in this area. It has been showing off how you'll be able
to connect your cable or satellite set–top box to Xbox One, letting you control your live TV viewing
pleasure through your console and also adding new social and interactive features to the experience.
However, right now, a lot of those options are only

Marketing Analysis Of Sony Playstation 3
Introduction
I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am
very familiar with. I have been a PlayStation consumer since 1994 when the first PlayStation was
established. Therefore, since I am a frequent consumer of this product, I have gained some
knowledge of this product over time. When an individual is a frequent consumer of a certain
product, the consumer will eventually become aware or at least have some knowledge of the
marketing mix of that product. However, besides from being a dedicated consumer, I was also
involved in selling this product as a sales associate and this gave me some insight on the marketing
mix of this product. As a sales associate, I also received some training from marketers from the
Sony Corporation on how to position the PlayStation 3 in an electronics store. Furthermore, I feel
knowledgeable about this product due to the exposure that I have had with it.
Product and Positioning
The PlayStation 3 is a high definition gaming console equipped with a Blu–ray player which is
manufactured by Sony computer Entertainment. Sony PlayStation3 uses the newest and greatest
technology to appeal to their customers. The PS3 offers the most advanced visuals and audio
compared to any other gaming console. According to Brian Moats (2008), the people who are most
interested in staying up–to–date with the newest technology are usually men of the ages 15–30. To
reach that market, PlayStation 3 makes

Strategic
With the video game industry being the fastest growing sector of the growing entertainment
industry, the industry's revenue has now reached $26 billion in annual revenue and there is currently
no indication of decline in the industry. So, in order to identify how the revenue is distributed, it's
essential to look at the supply chain of the entire PS3 business. As seen in the supply chain, there are
opportunities in many aspects of the console business, coming from the actual console sales as well
as extras such as games.
The customers, as identified by our segmentation analysis table, are at the end of the supply chain,
and their consuming of video games are distributes across several actors.
Additionally, the most known among the ... Show more content on Helpwriting.net ...
5.3 Business Models
There are several business models contributing to the revenue income for the PS3. Obviously, sales
of the actual console initially generate the biggest revenue. But, as reported by several news
agencies, Sony actually makes a loss on each console bought by a consumer. [26] As reported by
several sources, a PS3 costs between $725 and $905 to manufacture, but is sold for $599 in the US
market. The reason for the high manufacturing price is the high cost of components such as the Blu–
Ray DVD, XDR memory etc. (More on that chapter 8).
To support several streams of revenue there are three business models for distribution supported by
the PS3. Since the console is making a loss per sold unit, there are other ways for Sony to catch up
on the income and make a profit in the console business through other business models. The
business models are:
However, comparing the business models for the PS3 tells us that there are several possible models
for generating revenue and profit for the console. Most notably, the Internet Gaming via the
PlayStation network and the developer licenses are possible sources of potential profit.
6 Marketing Strategy
The Playstation 3 has a broad marketing strategy set by Sony. Launched with slogans such as "This
is living" and "Play beyond", Playstation 3 is aiming for a large audience.
Thereby, Sony will have to apply a different marketing

Xbox One X Persuasive Essay
There has been a heated debate for many years around which console was superior. Both the Xbox
One X and the PlayStation 4 Pro have been the leading contenders for the majority of the debate. To
close the debate and finally crown a console the greatest, both Microsoft and Sony took giant leaps
in 2017. The introduction of the PlayStation 4 Pro and the Xbox One X marked the start of a new
gaming generation. With that being said, Microsoft promised the gaming community a gaming
console that would exceed expectations, reality, and the competition. Together in the journey, we
will examine and dissect why the Xbox One X is the greatest and most powerful console in the
market.
Keywords: Gaming, Microsoft, Xbox One X
Microsoft Xbox One X/PlayStation 4 Pro 3
How is the Xbox One X ... Show more content on Helpwriting.net ...
The X is the perfect combination of power, size, versatility, and UI intelligence. As different games
are released, we can rest assured that the X will be able to support as well as enhance it with its
added features. The smooth engine and incredible speed allows the user to experience games, apps,
and movies better than ever before. This is a testament of why the X is superior console in
comparison to the PS4Pro. The Xbox One X has a better operating system, gaming
Microsoft Xbox One X/PlayStation 4 Pro 8 subscription services, versatile features, and connected
community features. The way games are shifting as years pass, the X will continue to dominate the
market as the greatest console in the industry.
Bibliography
Howse, B. (2017, November 03). The Xbox One X Review: Putting A Spotlight On Gaming.
Retrieved from https://www.anandtech.com/show/11992/the–xbox–one–x–review/7
Gartenberg, C. (2017, June 12). How the Xbox One X stacks up against the PlayStation 4 Pro.
Retrieved from

Nintendo, The Oldest Video Game Company
Consider the situation faced by Nintendo, the oldest video–game company in the world. The
company had positioned its line of developing good games for all age stages and strongly opposed
to violence and pornography. In 1985, shortly after the company's introduction of Nintendo
Entertainment System to the United States, Nintendo met its match when Japanese entertainment
giant Sony and American tech behemoth Microsoft entered the field with the PlayStation and Xbox.
Despite the new competition, Nintendo still held strong. However, Sony and Microsoft had more
resources to produce advanced devices. Nintendo released Gamecube in 2001, however, the Xbox
and Playstation 2 offered popular franchises, such as Final Fantasy and Gran Turismo. At end of the
year, The Gamecube just sold 7 million, and Playstation 2 sold 17 million. In 2006, Nintendo sold
about 22 million Gamecubes, Microsoft sold about 25 million Xboxes, and Sony sold 150 million
Playstation 2s. Clearly the result of that match–up showed that Nintendo was the last place, as it was
outsold by both of the other companies. Nintendo's share of the market and sales seemed likely to
shrink in the round of console. As this situation, how can Nintendo maintain their quality brand
image and regain their lost market share, given limited funds for advertising and sales promotion?
(B) Decision Factors i. Alternative courses of action The first alternative action is that Nintendo had
become a reminiscent player in the

Video Game And The Game
In November, 1971 the first commercially targeted video game was released in America as an
arcade machine called 'Computer Space' in which the aim of the game was to fly through 2D space
avoiding UFO's firing upon you and destroying them. The game sold poorly and was notoriously
difficult to grasp as it was only played on university campuses. This however inspired other
programmers to make more games and the following year Atari released 'PONG' as an upright
arcade machine, the aim of the games is to score points in a simulated tennis style match. It was the
first game to reach mainstream audience and is fairly well known within popular culture and
subsequently went on to spawn a home edition of the game to played on TV sets 3 years later. This
generated larger sums of money as each of the 100,000+ arcade machines in America were
generating between $35–$40 a day and the home edition sold 150,000 units through the 1975
holiday season. This would mark the start of the gaming industry and in the years to follow the
industry would expand to Japan and Europe with year on year profits in the excess of $2 billion by
1982. It would survive the video game crash of 1983 in which most of the American developers
would become bankrupt because of lack of innovation and the flooded home console market to
name a few. Japan would emerge as the dominate market after the crash which in turn lead to the
rise of Sega and Nintendo in 1989, with the release of their own home consoles

Consumer Behaviour
EXC2112
CONSUMER BEHAVIOUR
Case: Wii´s Success
CASE ONE: NINTENDO WII'S SUCCESS
Q1: What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider
the innate and acquired needs.
Innate needs are 'biogenic' or 'physiological needs' which refer to needs such as air, food water,
shelter, clothing etc. While acquired needs are those we learn from our culture and surroundings,
also known as 'psychological' or 'psychogenic needs' i.e. affection, power, learning, prestige and
self–esteem.
Nintendo Wii is a home video game console, which competes its way with Microsoft's XBox360
and Sony's PlayStation 3. Nintendo aim is to target a broader demographic than the other two.
Nintendo took the craze of playing ... Show more content on Helpwriting.net ...
Even though these are considered secondary needs, but they are as much as important as the innate
or necessary needs. 'Achievers' seek to excel and value continuous recognition of how well they are
doing. Playing Wii games is an advanced way to make the user feel a sense of achievement in a way
that first it attracts the user to play, thrive to win and when one does the user walks out with a
feeling of success and achievement. Then there are the 'affiliation seekers' who look for company
and relationships. Such a 'psychological need' is essential for an individual, both for those who are
outgoing and like to mingle, and for those who are shy or believe in close network. Nintendo games
help people connect and value relationships. It's an effective way not only for kids but also for
adults, parents, workers etc. basically everyone. Who wouldn't want to have few moments of joy?
Weekends could be made colourful and relaxing. Wii games help put life into a boring day or
company. Basically it suits all sorts of people and their psyche. For those who are 'power seekers'
Wii games help them take control and achieve higher goals by challenging themselves.
Q2: On the basis of the market success of the Nintendo Wii, explain the importance of
understanding customer needs and motivation in new product adoption?
As discussed in the answer to question1, importance of consumer needs in a product's market
success is of immense

PS4 Situational Analysis
INTRODUCTION: Sony is a Japan based company that operates in over 180 countries worldwide.
(Company Profile for Sony Corporation, 2011) Sony was co–founded by Masaru Ibuka and Aki
Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony
Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment
(Sony Corporation, 2014), and have expanded into more complex technological solutions, such as
laptops, gaming consoles, and communications devices. One product in particular is the PlayStation
4. The PS4 is the most recent of Sony's gaming consoles and since its release at the end of 2013 has
sold 7 million units (Plafke, 2013), raking in 45 billion dollars of revenue for ... Show more content
on Helpwriting.net ...
The company is competing with Microsoft in the computer and gaming consoles product area, then
with Panasonic in the television and music department and with LG's communications products. A
second threat Sony faces relates to most of its production being in Japan. The company is
susceptible to a fluctuating currency rate. For example the Japanese Yen has been steadily rising
against both the US dollar and the Euro since November 2013 and experienced a 5% increase
against the US dollar in December 2013. (OANDA, 2014). This made Sony's imports to these
countries from Japan seem relatively more expensive than products made locally. Another threat
Sony faces is one relating to the specific product being discussed in this report. Recently the PS4
network was hacked, allowing users' credit card details and other private information to be taken.
(MacManus, 2012). Being vulnerable to attacks from hackers is a very big threat for the Sony
Corporation. Opportunities: The Sony brand has been given many opportunities. One of these is that
Blu–ray is become increasingly more popular, which gives Sony the opportunity to make these
players as cheaply and efficiently as they can. A second opportunity is their partnership with the big
gaming franchise Fifa. This enhances Sony's corporate value. Weaknesses: One weakness of the
Sony Corporation is its location. Almost its entire manufacturing takes

Compare And Contrast Xbox Vs Playbox
Play Station is better than Xbox. PlayStation has always been the best selling console. Even the
original ps1 sold more the Xbox one ever did. All 4 PlayStations are ranked in the top 10 most sold
consoles of all time. The ps2 was even the most sold console of all time with 158 million sales.
Another reason that PlayStation is better is that it has better graphics. The ps1,2,and 3 all had better
graphics than the Xbox and Xbox 360. The ps4 and ps4 pro both play in 5.0 GHz while the Xbox
one plays in 2.1. The ps4 also has the 4k VR headset that plays in 120Hz. The Xbox one had to have
4 different models to have better graphics than the ps4.
PlayStation has more sales so that means more people to play online with or the more

How Micro Transactions Can Use For Play And Paid Games Are...
Micro–transactions
Background
The use of micro–transactions in free to play and paid games are the norm nowadays. The different
types of micro–transactions in games can range from simple color changes, buffs, buying items, and
account transfers. The concept behind micro–transactions is to let the consumer choose what they
want, and it lets the developer earn extra money on the side. The problem with using micro–
transaction in games is that the developers will stop making good games, and instead make games
revolve around the necessity of using micro–transactions (Rybicki, 2006).
Revenue
The amount of money a free to play game earns will shock most people. According to SuperData, a
marketing intelligence firm, Riot Games in 2013 earned $624 million from League of Legends
(Jarvey, 2014). League of Legends is a free to play game that has micro–transaction. The appeal of
generating money through micro–transactions in gaming are stronger than ever with profits reported
by the likes of Riot Games. The following chart shows the top ten online free to play game revenues
for 2013.
Figure 1: Top 10 Online Games, Based on Free to Play (Tassi, 2014)
Price of gaming
History
The age of playing on the video game console was thought to end in recent years, but strong need
for console gaming is still in demand. The Sony Playstation 4 has sold over 20 million, while
Microsoft and Nintendo have sold half that amount. Sony, Microsoft and Nintendo are projected to
earn over $15

Video Gameplay Of The Games Consoles
The industry that I have chosen to analyse within this essay is Games Consoles; this particular
industry was chosen because I have a personal interest and knowledge of the market, which I
believe, will help me towards analysing it. The Games consoles industry includes both static and
portable consoles, static consoles being devices which are played through a television as opposed to
portable devices which can be played on phones and tablets. According to (Mintel 2014) there is
currently a 'big three ' who dominate the static games consoles – Xbox, PlayStation and Wii. All
three of these games consoles are owned by separate companies. Xbox is developed by Microsoft,
PlayStation developed by Sony and Wii developed by Nintendo. Currently within the market there
are two consoles for each of Xbox and PlayStation, as 2014 sees the first year that the Xbox One
and PlayStation 4 have been on sale since it was released in November 2013. These join the Xbox
360 and PlayStation 3 consoles which have now been on the market for many years. In the diagram
below on the left from (Mintel 2014) by VGChartz we can see it illustrates that the big three
currently control 100% of the static console industry with Xbox having a market share of 44%,
PlayStation 47% and Wii 9%. Although as we can see above to the left Nintendo is in much
difficulty within the static console market with its Wii and Wii U consoles, the company still
dominates the portable console market. The market includes two

Naughty Dog: Video Game Practitioner
Naughty Dog, previously known as Jam Software, is a video game developer based off the Santa
Monica, California. The company was founded by Andy Gavin and Jason Rubin in 1984. They were
independent developers up until Sony Computer Entertainment acquired them in 2001. Before that,
Gavin and Rubin dedicated themselves to making computer games. They originally made software
for the Apple II and made Ski Crazed, a skiing game. This was the first game they sold, which they
sold to publisher Baudville. Over time, Jam Software made several other computer games such as
Dream Zone and Keef the Thief which were made for Atari ST. They also worked on a game Rings
of Power for the Sega Genesis. In 1989, they decided to separate themselves from Baudville, ...
Show more content on Helpwriting.net ...
From the Spike Video Game Awards to awards from Academy of Interactive Arts and Sciences,
Naughty Dog has won them all. Just with The Last of Us alone, they've won over 200 Game of the
Year awards and 40 perfectscores. They also have the title for the highest rated DLC for the
Playstation ever. So what is it about them that helps them make such amazing games? It's believed
that it has a lot to do with their process. In fact, their process has been a recent topic in the LA
Times. Naughty Dog is known to have a "free–flowing development process that empowers anyone
at any stage to share their ideas –– and defend them," as the LA Times put it. They do not have
producers for every 10 developers like most companies do, instead it's all on the developers, which
requires a great amount of communication. Gameplay and storyline is built at the same time which
can often affect one another and adjust. Their way of working is unique and has made them quite the
competition in the past 15 years. Many have looked up to Naughty Dog's business and strategies,
including rivals at Microsoft Xbox, because of their great track

Compare And Contrast Playstation Vs Xbox
Playstation vs Xbox: which is better? "What started as a simple two horse race between the PS4 and
Xbox One back in 2013 now consists of a massive six different pieces of hardware (Matt and Jon)."
The Xbox is a gamer console that is fighting against Playstation over the best selling. Based on
statistics the Xbox One has taken the lead for the past 2 years over the PS4. Sony's PS4 is trying to
beat the Xbox on everything that they can. Overall, Xbox is better than Playstation because they
have better graphics in gaming, cheap, and better entertainment.
First of all, in these two amazing products we can contrast their best features. The 4K, which in
consumer terms means a resolution of 3,840 x 2,160 pixels, has long been familiar for movies and
TV shows and is now appearing as the default on most new gaming hardware. Consumers are now
looking who has the best graphics because they want to have the best definition while playing.
Eventually, the Xbox hasn't launched an Xbox with a 4K gaming for all the video games. However,
the PlayStation has the PS4 Pro with the capacity of 4K gaming more than the Xbox. This can be
proven by an article by Michael , "The new $399 PS4 Pro offers a beefed–up GPU that allows for
4K gaming. Microsoft will answer this fall with the $499 Xbox One X, a 4K–ready console whose
official specs are ... Show more content on Helpwriting.net ...
Many people say that just because Xbox doesn't have a 4K gaming it's horrible, but they could be
proved wrong because Xbox has better graphics in games like Halo, Gears of War, and Forza, which
they

Ps4 vs Xbox One
Introduction
A new generation of video game consoles will be premiering shortly. The video gaming world is
calling it "The Console Wars". Although the battle of video game system superiority has been going
on for a while now, this year promises to be on a larger scale than the previous wars. Sony, the
maker of PlayStation, and Microsoft, the maker of Xbox, are expected to release their next–
generation systems in November. This report will be a comparative analysis of the soon–to–be–
released Xbox One and PS4.
The purpose of this report is to compare both systems on their specific features. The goal is to find
out which system is the best when comparing both capabilities and value. This comparative analysis
is intended to help ... Show more content on Helpwriting.net ...
Features such as, mandatory integration of Kinect, restrictions on the resale of games, and policies
concerning online connectivity have been dropped by Microsoft due to negative customer feedback
("Xbox One").
According to Wikipedia, "The Xbox One's components were designed to evoke a more
entertainment–oriented and simplified design than previous iterations of the console" ("Xbox One").
The Xbox One is made to look and feel like an entertainment system, rather than a video game
console. The Xbox One will be priced at $499 in North America ("Microsoft Xbox One").
The PS4 will focus more on social gameplay and cost 100 dollars less than the Xbox One. The
Xbox One will be more of an entertainment system.
Accessories
PS4
The PS Vita is a handheld console that is manufactured by Sony Computer Entertainment. The PS4
will be able to link with the PS Vita, making it possible to stream games directly to the handheld
(Rivington). The PS4 will use wireless technology to move the game you may be currently playing
on the PS4 to the PS Vita (Rivington). The PS4 will also have the ability to link with other Sony
products such as Xperia handsets, tablets, Bravia televisions, and BD players (Rivington). The PS
Vita may also be

Essay On Kazuo Hirai
The third master manager that we have picked is Kazuo Hirai. He is the President and Chief
Executive Officer of Sony Corporation. He is also one of the members of the board of Sony
Computer Entertainment, Inc., a wholly owned subsidiary of Sony. Going back to the start, Kazuo
Hirai began his career with CBS/Sony Inc. which is now known as Sony Music Entertainment Japan
in the year 1984 as a marketer of International music in Japan. Then, he joined Sony Computer
Entertainment America (SCEA) in 1995. In 1999, Kazuo Hirai was responsible for the overall
operation management of the U.S. game business as he was the appointed President and Chief
Operating Officer of SCEA. In 2006, he was appointed as Group Chief Operating Officer, SCEI,
where his responsibilities were extended to the game business worldwide. Kazuo Hirai had a pivotal
role in elevating the industry into a hugely significant genre, making the PlayStation brand
synonymous with exceptional gaming and entertainment all together. ... Show more content on
Helpwriting.net ...
One of his qualities includes attention to detail as he really concentrates on what the company
defines as their core businesses. For example, QX10, a lens for a Smartphone and Xperia Z1, a
mobile phone, where both had received high praises because of the manifestation of their company's
emphasis on digital imaging and mobile space. Kazuo Hirai was also able to prove himself through
his work in the PlayStation and networked entertainment businesses. Kazuo Hirai is a globally
focused executive for whom technology and the cloud are familiar territory, content is highly
valued, and digital transformation is second nature. Besides, his tough–mindedness and leadership
skills will be of good advantage to the company and its customers. In summary, Kazuo Hirai earned
his rights to be titled a master manager as he shows great leadership and made great contributions
and changes as a step to recovery for Sony

Xbox 4 Vs Xbox One The Showdown
PlayStation 4 vs Xbox One the Showdown Shigeru once said, "The Obvious objective of video
games is to entertain people by surprising them with new experiences." Since, the early 1990's, there
has only been two heavy weight gaming consoles: PlayStation and Xbox. Over the years, they both
have tremendously evolved into impressive gaming consoles. A gaming console is a device which
outputs a video image onto a screen. The term "gaming console" is used to distinguish them from
arcade machines and computers. Currently, the latest models are the PlayStation 4 (PS4) and Xbox
One. Even though, the PS4 and Xbox One are both excellent gaming consoles. They do have a few
differences such as price, exclusive games, and exterior/interior design. When buying a gaming
consoles, be prepared to spend a lump sum of cash. The PS4 used to cost 400 dollars since being
first released back on November 14, 2013, but recently it has dropped down to 350 dollars. The
Xbox One price has fluctuated since first being released on November 22, 2013. When it first
launched in the United States, the original price was 100 dollars more than that of the PS4's original
price of 400 dollars. In todays society, people or perhaps only me, tend to buy the cheaper options of
things. So of course, people brought the PS4 over the Xbox One. Microsoft must have thought their
gaming console was far superior than Sony's gaming console so they made it cost more. This action
by Microsoft weakened the Xbox One sales. In

PlayStation 3: The New Era of Gaming
Playstation 3: The New Era of Gaming
The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming
the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the
Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a
highly priced console (ranging from $400–$600), there is a lot offered from the PS3 console. It
includes high–definition graphics (HDTV compatible), a Blu–ray disc hard drive, wireless
controllers, Gigabit Ethernet, and a built–in Bluetooth. There is also plenty of memory space
available on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB,
60GB, and 80GB PS3 game ... Show more content on Helpwriting.net ...
It allows a player to turn and tilt in three–dimensional space to steer driving or flying games.
Although I have yet to experience this, I bet that it could be very fun and interesting. It is lighter
than the previous controllers for Playstation and Playstation2. There is only one controller present
when purchasing the console, but for a second controller it cost $50. So if you get bored playing
alone there is room for others to play. The console supports up to seven players at a time. And if
that's not enough, join online gamers through the Gigabit Ethernet.
Yeah that's right! You can play, chat, message, or even shop at the specialty gaming stores online
with the Gigabit Ethernet. Similar to the PS2, Sony has made this service available on the PS3. The
difference between the two is that there is more to offer on the PS3's Ethernet service then the PS2's
Ethernet service. It is also considered faster to connection then the PS2. So if you enjoy playing
sport games or army games, Ethernet makes it way more fun. Instead of playing the same people or
computer over and over again, play millions of others from across the world online. I have join
many groups playing Rainbow Six (strategic army game) and NCAA 09 (college football game). I
have played with and against people from all over the US. I can tell you this; I've learned the
competition is way fiercer than playing the computer or friend. So it's best to bring your "A" game
while

The Microeconomics of the Video Game Industry Essay
Tommy Deen
November 28, 2006
ECO 201
The Microeconomics of the Video Game Industry Video games have been around for years with
many different types of consoles and games. The video game industry has grown into a $20 billion
dollar industry over the past ten years, and it only shows signs of growing larger in the years to
come. In the United States alone, the market has grown considerably where 60% of all Americans
play video games, 40% are women, and 60% of all gamers are between the ages of 25 through 44
years old (games–advertising.com). According to an article on Gamespot.com, analysts estimate that
the video game category will have about 50 to 55 more square feet of shelve space in Best Buy by
the year 2007. The video game ... Show more content on Helpwriting.net ...
Stores immediately sold out the day the Xbox 360 came out. According to Wikipedia.org,
"Microsoft was not able to supply enough systems to meet initial consumer demand in Europe or
North America. Many potential customers were not able to purchase a console at launch and the
lack of availability led to Xbox 360 bundles selling on eBay at grossly inflated prices, with some
auctions exceeding $6,000. It was reported that 40,000 units appeared on eBay during the initial
month of release, which would mean that 10% of the total supply was resold. By year's end,
Microsoft had sold 1.5 million units; including 900,000 in North America, 500,000 in Europe, and
100,000 in Japan." Another example of this tactic being used is with the release of Nintendo's Wii. A
total of four million Wii consoles were to be released worldwide with the majority of that number
going to North America alone. On November 19 of this year, the consoles sold out immediately.
Some stores passed out cards for the console to people who were in line the night before. Circuit
City had people camping out early in the day, but gave out tickets to people later in the evening.
They even had a sign that stated they only had thirty Nintendo Wii's, yet people were still hopeful
and stubbornly stood in line. Sony's Playstation 3 was released on November 17, 2006 with an even
shorter supply than the Nintendo Wii; some consumers camped outside of the

Marketing Strategy for Sony Playstation
Sony Marketing Assignment
Stefan van der Fluit
(1122828)
Analyse issues in the Company Case from a Strategy perspective, and then discuss one of the
issues identified. (50% marks)
Stefan van der Fluit (1122828)
Gaming has been around ever since the invention of computers, being a great form of inexpensive
entertainment. In 1993 Sony realized the true potential gaming had to offer and decided that they
wanted a piece of the cake; Sony Computer Entertainment was born. A year later, Sony's released
the PlayStation. Ever since then the PlayStation brand has been a true icon amongst the gaming and
home en tertainment community.
Due to the rise in competition, Sony has to keep on innovating in order to keep attracting ... Show
more content on Helpwriting.net ...
Threat of new Entrants:
The possibility that there will be a new entrant into the game –console industry is quite unlikely, for
many reasons. The technological know –how is quite high, and would require significant capital to
invest into, in order to be able to compete with current competitors; the fixed costs to produce such
consoles would also be quite high (When
Sony first launched the PS3 the manufacturing costs amounted to roughly 800 USD per unit,
meaning Sony had to accept losses on each console sold. Now however they managed to reduce the
costs by 50%)8. Sony also holds an impressive portfolio of patents, which would make it hard for
any new comer to compete without making some sort of arrangement with Sony.9 Since the
PlayStation brand has been around for over fifteen years, Sony has the advantage of long –term
branding as well as high customer loyalty towards their brand.10 Therefore the threat of new
entrants is: Relatively Low.
Rivalry within Industry:
As there are currently three companies in the game –console market, the industry growth rate is
quite low, however now with the threat of mobile gaming , this rate has slowed down even more,
reaching a saturation point in 2009. 11
12

7
(Takahashi, 2011)
(WILSON, 2008)
9
(Städtler, 2010)

Xbox One Compare And Contrast
Sony PlayStation4 vs Microsoft Xbox One
What are the differences?
History
–The Xbox series is designed and produced by Microsoft and there have been three major ones
Xbox (2001), Xbox 360 (2005) and Xbox One (2013). According to Microsoft, the idea of naming
of the Xbox comes from the fact that they want the console to be an all–round entertainment device,
not just for playing video games but also to stream TV online and browse the Internet.
–PlayStation Originally was a co–production between Nintendo and Sony, issues between the two
companies and Philips caused Sony to leave Nintendo and release the first PlayStation in 1994.
There have been four main versions of the console, they are called the PlayStation, PlayStation 2
(2000), 3 (2006) ... Show more content on Helpwriting.net ...
On the Xbox you have Crackdown, Forza and the Halo series; on the PlayStation you can play clude
Dead or Alive Xtreme 3, Horizon Zero Dawn, Killzone and the Uncharted series exclusively. Also, a
lot of Japanese games are on PlayStation rather than Xbox.
Hardware
Xbox One: Chip manufacturer AMD is behind most of these upgrades. Both the original Xbox One
and the Xbox One S have a custom, 1.75GHz AMD 8–core CPU, while the Xbox One X bumps that
up to a 2.3GHz 8–core chip.
Playstation4: the first version of the PS4 CPU was clocked at 1.6GHz and contained a similar
custom AMD 8–core CPU with x86 based architecture, but the PS4 Pro boosts that clock speed up
to 2.13GHz.
– The original Xbox One and the Xbox One S have both got the 8GB DDR3, but the PS4 and PS4
Pro both have the advantage of a faster bandwidth with the 8GB GDDR5 memory,
With The PlayStation 4 you can easily replace the standard 500GB hard drive with another hard
drive, with Xbox One however you can't do this. Both consoles support external hard

Essay on Analysis of Video Game Systems
Analysis of Video Game Systems
The consumer video game systems offer an exciting opportunity to discuss and analyze the design
of technology based on the strategy of each of the players within the industry. We will focus our
analysis on the next generation of video consoles: Nintendo's Wii, Microsoft's Xbox 360 and Sony
PlayStation 3 (PS3).
First, we will analyze the targeted customer and the proposition designed by each company to attract
them. In this part, there is a description of each market target and how each company has taken
advantage of each unique position in the industry.
In the second part, we will describe the technology developed to support each strategy. As well as
the cost of the components associated with each ... Show more content on Helpwriting.net ...
Target Customers and Industry Proposition.
Microsoft introduced the new console (Xbox 360) one year before Sony, the industry leader,
unleashed the PS3. Microsoft with the first mover advantage built a large customer base and has the
largest library of games. The PS3 console has the best raw power and blue–ray capabilities.
Nintendo, although with the less advanced console (Nintendo Wii), has successfully distinguished
itself from their competitors with an innovative controller whith motion–sensor capabilities.
Overall, the market response to these three consoles has been surprising. Nintendo Wii, has outsold
its rivals and more surprisingly, Sony's PS2 has outsold PS3. This has let Microsoft and Sony with
the enormous challenge of competing with a rival possessing two key advantages: a lower cost
console and a product with a sound response in the market.
Both Sony and Microsoft focused their efforts on hard–core gamers and offering processing power
and cutting–edge features to attract them. On the other hand, Nintendo has been trying to attract new
customers that traditionally are non–gamers. The

Case Study: Comprehensive Product Portfolio For Microsoft
Comprehensive Product Portfolio
For Microsoft to be able to enjoy their current leading market position is all due to their wide range
of products, services and hardware solutions offered to their customers. GlobalData (2014) states
that the revenues generated by Microsoft are due to their expertise on developing, manufacturing,
licensing and supporting software and services globally and Microsoft focus on developments to
expend themselves such as developments of systems, server applications, information worker
productivity applications, business solution applications, high–performance computing applications
and software developments tools . In addition, with their constructive product portfolio, the wide
variation of customer's needs across ... Show more content on Helpwriting.net ...
Therefore, the organization has figured out on how to introduce an innovative and reliable product
in the global market.
By growing their business operations, Sony has possessed the capacity to settle their income every
year as they are not "over reliant on a specific item or administration portion for income era"
(DATAMONITOR, 2009).
Weaknesses
Based on the successes of Sony in the past, Sony had become the "complacent to the changing
needs of the business market and this has caused the competitors to consume a great portion of the
market value in the industries (Merchant, 2007). Sony Corporation had developed a product which
had the concept similar to IPod but the product was not successful because Walkman was
considered as the barriers of product improvement (Jan Vardaman, 2009).
Opportunities
In 2009, Sony's partnership with FIFA in developing the video game (FIFA 14) had shown an
excellent opportunity for Sony Corporation because of the worldwide recognition of FIFA
organisation. In this way, the corporate image of SONY had boosted massively in global audience
(Datamonitor,

Xbox 360 Research Paper
Compare two systems Xbox 360 PlayStation
Processor (CPU) Xbox– 3.2 ghz powerpc tri–core xenon Playstation– cell processor @ 3.23 ghz (8
cores)
RAM Memory 4GB RAM Memory 4GB RAM Memory
Hard Drive 20, 40, 60, 80, 120, 250, or 320gb 4, 20, 60, 120, 250, or 320gb
Blue–ray No Yes
Operating System Microsoft Sony
Miscellaneous Pay $60 a year for online services Free online services Price $199.99 for a 4gb
console or $299.99 for a 250gb console $249 for 160gb system or $319.95 for a 320gb system
Two very popular names in the new society are Xbox and PlayStation. The companies that created
the two brands have competing systems, be it computer systems, or game consoles. Two of the
competing brands that Microsoft and Sony have made are the Xbox 360 and the PlayStation 3. Both
having benefits for the systems. ... Show more content on Helpwriting.net ...
Both gaming consoles have online access. Once online you can stream videos, download more
games, or even play with others over the web. The consoles also allow you to watch films in disc
form, for the Xbox 360 this is in the form of DVD, the PlayStation 3 in Blu–Ray. Game selection
with both products is grand. Variation within the consoles do exist, as there are system exclusive
games, however the systems tend to have very similar games, as they share gaming producers, both
companies wanting to make a fair amount of money would not mind the resemblance of their
games. Both systems also include a motion detecting

Psychological Aspects of Homosexuality
The Playstation 360
In today's entertainment market, Nintendo, Microsoft, and Sony dominate the interactive
entertainment medium, with Macintosh's i–devices rapidly cornering the handheld market. Now, if
one was interested in owning a home video game console, they need to weigh the positives and
negatives of their options heavily because the current generation of home consoles is frightfully
expensive and once you make your choice, you're virtually stuck with it. The current popular choice
is the Nintendo Wii due to its appeal to people who only play games casually on a basis similar to
say, reading for fun or movie watching.
I believe common consumer with less gaming finesse would jump on the Nintendo console first,
which leaves ... Show more content on Helpwriting.net ...
If any of the above descriptors apply to you then know that buying a 360 means supporting an
American company, Microsoft.
Another exclusivity aspect to consider is the 360 and PS3's motion sensing systems. After the
popularity and financial success of the Nintendo Wii, Sony and Microsoft created motion sensing
supplements to cash in on the family friendly party game crowd. The PS3 and 360's motion sensing
controller systems are more precise than the Wii's, but because they are supplements and don't come
with the console, they increase the price for access to a relatively small library of motion control
based games. However the market is growing of course and the library shall also grow. Between the
PS3 and the 360, the PS3's motion sensing system is the most expensive. In order for the system to
be effective you must by the motion sensing wand and its navigation supplement as well as the
camera to read the movements (Some single player games even require you to have two wands.).
Traditionally, if one is getting a motion sensing game they are getting party games or family games
which require more controllers which increases the price significantly, making the overall package
more expensive than the already pricey 360's motion sensing camera the Kinect. After the price,
personal preference is all that matters. The

Playstation 3 Research Paper
Block out the world and experience total audio immersion for your PlayStation 3 with the Sony
CECHYA–0080 headset. It has over–the–ear cups to fully seal out external noise and keep in the
sound of your Playstation game. The comfortable seal allows you to enjoy playing official Sony
games for hours. The cups extend around the outside of your ear and rotate at an angle for a
customized fit.
This Sony CECHYA–0080 wireless headset also features a padded headband and combines comfort
for extended use. It is a wireless headset, so you only have to worry about getting caught in enemy
crossfire instead of being caught in your cables. Built into the Sony PS3 headset is a range of
features for improving your in–game experience. These features include a manual button to turn the
virtual surround sound on and off. This stereo quality of sounds makes you feel as if you are in the
center of your PS3 gaming action. A manual volume slider makes it easy to turn up or down the
volume of the set while staying in your game's action. ... Show more content on Helpwriting.net ...
This Sony CHECHYA–0080 headset has a convenient mixer slider that allows you to control the
balance of chat and gaming audio to match your requirements. The microphone has an adjustable
length for convenient use. You can extend or contract its length to get a personalized fit. When you
want to go into deep silence behind enemy lines, there is a manual mute option. These wireless
headphones have a status indicator at the end of the mic so that you do not have to search to see if it
is on. Just a tap of the button allows you to update your mic's power status. Other related status
indicators on this set's headband include LED lights for the volume's level and the battery charge

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