Wii Fit Promotion

Wii Fit Promotion
Promotion Nintendo knows that it has a unique and attractive product to a wide demographic at an
affordable price. To generate the sales and profits that we have forecasted though will require all of
the above features to be effectively communicated to our customers. This is where promotion enters
the marketing mix. This mix will consist of a blend of personal selling, advertising, sales promotion,
public relations, and web site. Our promotional strategy will be based on the Wii Fit target audience
and their goals.
Personal Selling Personal selling consists of communicating orally with potential customers with the
ultimate intention of selling the product. This will involve the retailers who carry the Wii Fit,
primarily Target, ... Show more content on Helpwriting.net ...
It is also necessary to stay ahead of our fitness gaming competition, as Sony and Microsoft both
promote their respective websites. We want our URL to be easily seen on all of our products so that
both our new and loyal Nintendo customers can easily spot the URL, which will promote awareness
of the website. We also need to include our URL in all of our advertising. This includes trade
journals, magazines, and newspapers.
Budget
The marketing budget for Wii Fit is set at $40 Million, the largest Nintendo budget in American
history. By the company marketing aggressively, projected sales are 3 to 4 million units. "Wii Fit is
sold as a hardware bundle with the new Balance Board controller, which allows users to measure
their weight and which senses movement in order to control various mini–games and monitor
physical activity, aerobics exercises, yoga and other actions. The title has already proven a
significant success in Japan, where it has sold over 1.5 million units since its release in December
2007. Wii Fit is due for release in North America on May 19th and in Europe from April 25th."
(Jenkins, 2008)
(Jenkins D 200804 Wii Fit Marketing Budget Set
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Eb Games Business Plan Essay
EB GAMES
The Marketing Environment Final Project
Table of Contents 1.Products or Services: 3 Product or service details: 3 Development and
marketing: 6 2.Overall Marketing Strategy 6 General marketing strategy 6 How do customers trade?
8 Features and benefits o the products/services 8 3.Pricing Strategy: 8 Price 8 Credit Policy 12 Price
comparison 13 4.Location 14 Geographical location 14 5.Supply and Distribution 15 Describe the
methods that will be used to sell and distribute the products or services 15 Discuss the advantage
and disadvantage of the selling methods chosen 17 6.Advertising and Promotion 17 Advertising and
promotion approach 17 Basis of the approach 18 ... Show more content on Helpwriting.net ...
To attempt counteract this cyclical slowdown, EB games have introduced an ever–growing variety
of accessories with games to increase the revenue raising capacity of their respective consoles, as
well as maintaining the loyalty and attention of a fickle gaming public. Some types of games have
been released, with specialty controllers to great success, mitigating the expected lull in sales in the
lead–up to new consoles. Recently however, the competition has become slightly skewed.
Nintendo's newfound dominance of the market is causing some headaches for Sony and Microsoft.
However, as the Wii's target market is slightly different from that of either the Xbox 360 or the PS3,
it is of less concern in the short–term. Nintendo's dominance of female console gamers, however, is
of serious concern. In 2008, the Wii outsold the PS3 and Xbox combined, indicating Nintendo's
strength in the market, as well as the growing eminence of female gamers as a target for game and
console developers.
In 2008, the Wii outsold the PS3 and Xbox combined, indicating Nintendo's strength in the market,
as well as the growing eminence of female gamers as a target for game and console developers.
As sales of Nintendo's Wii and DS dominate the PlayStation 3 and Xbox 360, and PlayStation
Portable, respectively, the pressure continues to mount on Sony and Microsoft to move to the next
level in the ongoing console wars. Sales of the Wii in 2008

Nintendo Switch Decline
Many people in the world wonder which is better the Wii U or the New Nintendo Switch. The
Nintendo Switch and the Wii U are very comparable but the Nintendo Switch is more improved than
the Wii U because the Switch is portable and a console, fixed at what the Wii U failed and updated
hardware. The Based on my reasons and my research have proven that the better one is the Switch.
The NIntendo switch is meant to transfer from onto the T.V to the handheld game system. "...most
obvious comparison between the two consoles ...Both have dual functionality, with a separate
handheld mode that can be used to play games remotely."(Henderson). This means that means that
the Switch can come from off your T.V screen to the handheld portable Gaming system. "The
nintendo switch is more portable than the Wii U ever was meant to be."(Henderson). This means the
switch can go anywhere in the world and still you can use it whether in or out your house.
Information in the quote proves that the Switch can come from a game console to a portable Gaming
system. ... Show more content on Helpwriting.net ...
In the author Kate Grey she proposes the question "Nintendo Switch: can the new console succeed
where Wii U failed?". In this question she expresses that the switch could improve what the Wii U
failed at. "The graphical capability on the Switch finally matching Sony and Microsoft's consoles?"
(Gray). This poses the questions That proves that Switch can have graphics machine Microsoft and
Sony graphics. Based on the questions and what they mean proves that the Wii U doesn't have the
same level of neat graphics as the Switch and the Switch succeeded in which the Wii U failed

Reflection Paper
Life is difficult because certain barriers are always presented to us as a test of strength and stability.
As a child living in Mexico while having a low family income very much affects the life of any
adult child or teenager. For me, the experience was life altering up to the point in which I had to
wake up at five o'clock in the morning to begin picking up tin cans on the streets with my father
while my mother and sisters were at home. This type of experience in life would make anyone feel a
bit depressed by I looked on the bright side and I learned a very important lesson. You don't value
what you have until you lose it. When we moved to Mexico we lost everything our house, our
furniture, and our lives basically. Eventually, the school ... Show more content on Helpwriting.net ...
When I would enter my classes was like being attacked all the time with rude comments about the
way my clothes looked. And yes, I did take some of those comments, but I later noticed that I am
not going to get checked mate yet. Why well let me explain I started to become more aware of the
need of being successful in school to become someone successful in life. Eventually came the day
my father got the opportunity to go back to the United States to save up enough money for my
sisters, mother, and I to escape poverty. My father left us for about a year and I have to admit that
sometimes I believed I was checkmated by poverty himself, but then I would look at my sisters
being so young and a life ahead of them motivated me to continue studying for a better life. This
also showed me that poverty will not win this game.
Being a leader is like being the queen or king in a game of chess because you need to see how
everyone can be affected so you need to make your pieces correctly. And yes, it is not as easy as it
appears to be because you cannot take your own decisions yourself, you need to take into
consideration what other people want. When my father came back from the United States, he came
with great news that we could finally return with him and finally escape poverty. And yes, we did
escape and came to live in San Bernardino, California where I attended school with better clothes
never made fun at and also I made new friends and getting good grades. Then I join this

Nintendo, The Japanese Video Game Console Manufacturing...
Nintendo, the Japanese video game console–manufacturing corporation, is one of the big players in
the respected industry along with Sony and Microsoft. In 2006, when the competitors were
following the industry norm to improve the product features, Nintendo began a new venture to target
a new market with a new product that none of the competitors had. By combining virtual reality
gaming features as well as the convenience of staying at home, Nintendo gave birth to the "Wii".
Today, they offer an updated version of this platform called "Wii U." . It is said that Nintendo is
expected to lose 240 billion dollars on sales in every category. Even the newest addition the Wii U,
has not been doing so well and did not sell out in the market as ... Show more content on
Helpwriting.net ...
We are strongly committed to producing and marketing the best products and support services
available. We believe it is essential not only to provide products of the highest quality, but also to
treat every customer with attention, consideration and respect. By listening closely to our customers,
we constantly improve our products and services." Nintendo has built up its reputation for decades
with high quality products. Nintendo owes much of it's success to it's marketing strategy especially
early in it's development. The first Nintendo console to be offered in the United States was made
available during a time when the video game market in the U.S. had just gone through a major
decline. In the early 1980's, American consumers typically associated video games with low quality
products. The first Nintendo Entertainment System (NES) was launched in Japan in 1983 and in
response to the United States' negative feelings towards gaming, was released to U.S. consumers in
1985. In order to effectively penetrate the American gaming market place, it required a well thought
out marketing plan that would differentiate Nintendo's product from the previous video games that
had disappointed Americans so much.
The lack of consumer confidence in the United States was partially due to the misrepresentation of
video games by marketers beginning in the 1970's and into the early 1980's. One of Nintendo's
marketing ideas was to make their box art

Nintendo, The Oldest Video Game Company
Consider the situation faced by Nintendo, the oldest video–game company in the world. The
company had positioned its line of developing good games for all age stages and strongly opposed
to violence and pornography. In 1985, shortly after the company's introduction of Nintendo
Entertainment System to the United States, Nintendo met its match when Japanese entertainment
giant Sony and American tech behemoth Microsoft entered the field with the PlayStation and Xbox.
Despite the new competition, Nintendo still held strong. However, Sony and Microsoft had more
resources to produce advanced devices. Nintendo released Gamecube in 2001, however, the Xbox
and Playstation 2 offered popular franchises, such as Final Fantasy and Gran Turismo. At end of the
year, The Gamecube just sold 7 million, and Playstation 2 sold 17 million. In 2006, Nintendo sold
about 22 million Gamecubes, Microsoft sold about 25 million Xboxes, and Sony sold 150 million
Playstation 2s. Clearly the result of that match–up showed that Nintendo was the last place, as it was
outsold by both of the other companies. Nintendo's share of the market and sales seemed likely to
shrink in the round of console. As this situation, how can Nintendo maintain their quality brand
image and regain their lost market share, given limited funds for advertising and sales promotion?
(B) Decision Factors i. Alternative courses of action The first alternative action is that Nintendo had
become a reminiscent player in the

The World of Technology Meets the World of Education Essay
Good bye blackboard, hello interactive white board! Get out of the way paper, pens, pencils, and
textbooks and make room for the netbook, laptop, iPod, iPhone and iPad; they are moving into the
classroom. Students are ready to use these new gadgets whether educators are ready or not.
Therefore, the world of education needs to embrace the world of technology and take off on the
World Wide Web. Technology is not going away. Our students of today must be technosavvy in
order to function in their adult lives of tomorrow.
The implementation of technology allows teachers to use differentiated instruction in order to meet
the needs of all the students in the classroom. The interactive white board is a great example of how
all learners can ... Show more content on Helpwriting.net ...
Also, I believe with repeated use of the iPod, his fluency and silent reading speed will increase.
When he tested on the book he showed that this method was successful for him because he scored a
100 on the Accelerated Reader assessment. If more teachers would implement using the iPod with
reluctant readers and allow them to experience some success then they maybe more inclined to
branch out on their own to become independent readers. Textbooks are only as up to date as the day
they leave the printer. Think of the millions of dollars that could be saved on textbooks if students
were issued laptops and textbooks were converted to ebooks. As ebooks, the text could be updated
daily and students could have access to up to date information at their fingertips at all times, instead
of the traditional textbooks that are now in schools which can be as old as 5–7 years old.
In order for the implementation of technology to be effective in our school, a great deal of planning
must take place. For core curriculum planning to successfully embrace technology, writers need to
be made aware to tech issues such as: If the computers are networked to file storage drives, printers,
and the Internet; If accounts/passwords need to be established; How scheduling of lab time and
equipment is handled; If support help is available; What type of software applications or websites
are available or accessible; What is the teachers level of technical

Games Platforms : The Development Of Platforms
Games Platforms The development of platforms A platform for gaming can be explained as a
collection of hardware components that are specifically designed together to run high performance
games that can be interactively played by users. An example of a modern games platform could be a
PlayStation 4. These games platforms can fall under their own different categories. Back in early
1951, the first gaming computer which was called "Nimrod" was created. Then, a short while later
in 1967, Mr Ralph Baer invented the first home gaming console called the "brown box", which was
constructed using a wooden box which had two basic controllers attached. At the time of this
invention everyone was amazed by this new technology which allowed people to ... Show more
content on Helpwriting.net ...
In the early 1980's, three–dimensional animations was brought into gaming which improved the feel
of the game drastically. Over time it wasn't just the games themselves that needed improving it was
also the hardware, too. Back in the 80's, a single core processor would have been plenty for these
simplistic games. However, as the games start to evolve and the quality of the games increases, so
do the processors. Today, we have octo–core processors which are barely quarter of the size of the
old processors, this is due to recent silicone technology with micro chips. Also, colour is evolving
too, most televisions now have 4K HD resolution meaning that the graphics cards within the
consoles need to be able to deal with this high performance colour depth and graphics. Over the last
couple of decades the quality of gaming and all the new ideas are constantly changing and evolving,
so it is exciting to see what the future holds for the gaming industry seen as virtual reality is just
starting to work its way into gaming. PC Gaming When people mention PC's, what do they actually
mean? A PC can come in all different shapes and sizes, however, it just boils down to a collection of
hardware components, for instance, RAM, graphics card, processors, storage devices and audio
cards which are all linked together and housed in a metal box. A PC has input and output peripherals
and once you have inserted an input into the computer it will process your request, then it will issue
an

Marketing Analysis for Nintendo Wii
Marketing Analysis for Nintendo Wii
"The central premise, it is best to zig when others zag"
–Satoru Iwata, CEO Nintendo 2002
Company Background/Product Nintendo is a consumer product that is literally changing the game,
and this is only the beginning, whether veteran gamers like it or not. Nintendo Wii attracts new
customers, old people, young people, girls who do not already play video games and people who
look down on them. Founded by Fusajiro Yamauchi in 1889, Nintendo started in making playing
cards. Today the global company is led by Satoru Iwata, the fourth and current president, while the
Nintendo of America president is Reggie Fils–Aime. Nintendo is one of the largest companies in
Japan and was instrumental in ... Show more content on Helpwriting.net ...
A product life cycle illustrates the phases that a product goes through during its existence. The Wii
since its introduction in 2006 shows a continual upwards sloping showing no sign of decline. This
shows that Nintendo has redefined what was traditionally thought to be the video game console life
cycle. The Nintendo Wii, based on increasing but less significant sales, is in the Growth phase and
possible early Maturity phase of the product cycle.
The Market
The target market for video gaming at the time Nintendo Wii was introduced was primarily males
eighteen to thirty five. The Marketing Theory explains that you have to identify uncovered needs in
a market, segment or divide this market according to a criterion, decide which segments you want to
go for and define a marketing plan and proposition coherent with it. It seems to be really easy, but
real life shows that it is not! All industries are full of "me too" products instead of innovative
approaches. Nintendo has been extremely smart in their approach as it has discovered and attacked a
new and unexplored segment in the video–console market. They have found users that want to have
fun and do not look for best of the best graphic resolution (Playstation and X–Box target group), but
for ease of use and simplicity. By doing this, they have been able to expand the video–game market,
attracting new users that would not have purchase a

Essay on Nintendo: Here Wii Go
Nintendo: Here Wii Go While for years Nintendo dominated the market for virtual gaming, a rise in
competition presented serious challenges for the company. After struggling for the first five years of
the new millennia, Nintendo made an exceptional comeback with its innovative products, the Wii
and the DS that shook the market and brought in a completely new set of customers. Their new
strategy was so successful it allowed the company to become Japan's second most valuable business
after Toyota (Farhoomand, 2009).
"The game has changed... and the way the game is played has to be changed." – Satoru Iwata,
president of Nintendo Co. Ltd. (Plant, 2011).
The Evolution of the Video Game Industry – The Birth of Gaming The electronic ... Show more
While monetary price was certainly a factor, Iwata was more concerned with the homing costs
associated with the newer systems. While more immersive games with a wider variety of button
combinations provided substantial value to the committed gamer, the larger necessary time
investment to learn the games was driving away the casual, marginal user (Farhoomand, 2009).
Nintendo therefore sought to be innovative with their next system, the Wii, and reach out to non–
gamers. They decided to simplify the gaming experience, so they completely overhauled the way
players communicated with the console. Instead of pressing combinations of buttons on controller,
players of the Wii communicated with the console through movements of a wireless remote. This
adaptation made the systems easy to use, quick to understand, and therefore appropriate for an
untapped gaming market' particularly families looking for an inclusive experience.
In addition to simplifying controls, Nintendo adjusted the nature of their gaming content by focusing
more on real life scenarios, with which the average person could relate, as opposed to fantasy type
games that appealed more to devoted gamers (Vaughan–Nicholas, 2009). The big hit games for the
Wii were simple games like tennis, bowling, and golf. Nintendo also introduced the concept of
"excer–gaming" with the Wii, with programs designed to assist, track and motivate users in physical
exercises (Anders, 2008).
The company also decided to

Personal Narrative Essay On Nintendo
Around eight years ago I received a simple present that may have been the best one I have gotten
since. What I got was one of the new revolutionary Nintendo Wii, with enhanced sensors and
tracking, ultimate compatibility with all Gamecube games, and it could connect wirelessly to any
Nintendo DS, it was the ultimate console.
It was early morning and the Colorado sky was still a greyish blue when my babysitter had arrived
early. This was when she got a call from my mom as she asked if she could talk to me, so, she
handed over the phone and I heard her voice ring out "Hi honey how are you?" I responded with the
usual "fine" and asked her back, but that's when she said something that caught my attention... "I
have a surprise ... Show more content on Helpwriting.net ...
I Opened up the door to greet her with a hug, my dad following close behind me. After properly
rejoicing with my mom, I crept over to the back of the sleek black car while my parents gave a hug
and caught up. Once I was in the back of the car I popped the trunk and saw, behold me, a brand
new Nintendo Wii. I dashed into the house feeling the comforting relief of the outside cold and
hopped down the stair being sure not to shake my newfound Wii I was fearing of breaking. After a
few moments of frustration and tangled wires I finally got the Wii to connect and self update using
our wifi, just in time for my parents to come downstairs and discover what I was doing. That night
we played our first game and I lost because I was younger and smaller and we were playing sports
and endurance games that are mainly optimizing the virtual reality of the sensors on the controller.
Later that night I switched out games to a speed racer one that took hand skill and timing and I won
almost every time even often against my older cousin. That's when the addiction started to take
whole and I enjoyed the satisfaction, striving through my head use even when I was only facing
computer bots I wanted to keep

Responding to Wii Essay
Responding to the Wii Group Case Writeup
BUSMHR 4490
In the Harvard Business Review case Responding to the Wii, Kazuo Hirai was faced with an
interesting dilemma. Hirai, the chief executive of Sony Computer Entertainment Inc. faced pressure
due to Sony's Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced
a major business decision in deciding how Sony should respond to the cheaper, more interactive,
family oriented Nintendo Wii.
The Video Game Industry at a Glance
From an industry analysis standpoint, the videogame console industry in 2008 was not very
attractive. The industry was, and still is, structured as an oligopoly in ... Show more content on
Helpwriting.net ...
This is especially prevalent within the companies that own the majority of the market share. While
continuous improvement is necessary on current products, it is also crucial to be bold and thinking
outside of the box.
As mentioned, the common theme across the video game industry has been creating an innovative
product and then simply improving the system over time. While that has been proven to work in
instances in the past, there is a lot to learn from the creation of Nintendo's Wii. Nintendo, like the
rest of the company's used the same ideology of continuing improvements to an already developed
product until they took a bold move of introducing a whole new game console. When Nintendo
introduced the Wii, they took a risk because it was not similar to their previous game consoles. They
saw an opportunity to bring something new to the video game industry that could create value to not
only the originally targeted market, but also a much larger market.
The Nintendo Wii is a prime example of how a company can serve their already targeted market and
also see the opportunity to expand into additional segments. Much of Wii's success was due to the
fact that it appealed to a large audience. Nintendo gained a market advantage as 'first movers' in this
new era of technological and conceptual change in the video game industry. The now enabled users
to be more active and engaged which revolutionized the way consumers thought about gaming
systems.
The structural

Personal Narrative-V
V is for Video Games My passion for gaming started when I got my first gaming device on my
birthday. When I was turned 4, I got a brand new Nintendo DS, and I was fascinated by it. I went to
Cheesecake Factory expecting to get something like money or something very cheap but instead I
got a DS. I was very happy because I have wanted a DS for so long and I finally got one. I was so
excited to go home and play it so I wanted to leave early but we had to stay until everyone left.
When I was in kindergarten, I got a WII and I played many different games like Mario Kart, Super
Smash Bros, and FIFA 09. I played the WII almost everyday because I liked it so much. When I
upgraded and got the PS3 when I was in 2nd grade and I played it so much. I

Mario Super Sluggers Essay
In this classic sports saga, Mario and friends take to the field in Mario Super Sluggers for the
Nintendo Wii. The game blends interactive baseball action with over 40 characters to unlock,
including Yoshi, Mario, Luigi, Peach, Bowser, Wario, and countless elements from across the
popular franchise. This Wii game is very similar to the GameCube Mario Superstar baseball games.
It emphasizes simplicity and gameplay features. Simply swing the motion remote to smack a home
run or use a pitching motion to strike out your opponent.
As with any other Wii game in the Mario series, Mario Super Sluggers can be played on either the
Nintendo Wii or Wii U and although the release date was back in 2008, this is a game that never gets
old. There are nine stadiums to work through, and most of them have small surprises and gimmicks
along the way. If you want to go through a round without any extra features, Mario Stadium is the
way to go for a regular video game simulation. The Challenge Mode allows you to play through a
series of challenges and games to unlock more characters and go through an in–depth story mode
with even more stages and players to unlock. Each classic Nintendo team captain has special
abilities and their own stadium in this part ... Show more content on Helpwriting.net ...
The mini–games include the home run contest, Wall Ball, Piranha Panic, or Barrel Basher. If you are
playing by yourself, the single–player adventure mode takes you through the entire Baseball
Kingdom. You can confront heaps of challenges and unlock new Super Mario characters that you
can use in any mode such as Peach, Wario, Luigi, Bowser Jr, Yoshi, or Bowser. Counting the
alternate players, Mario Super Sluggers has the most friends from which to choose than any other in
the Mario franchise as it has up to 71 playable

The Video Gaming Industry : Microsoft, Sony, And Nintendo
EE:
Introduction:
For several years now, the video gaming industry has been in a lockdown between three giant
corporates – Microsoft, Sony, and Nintendo. For most part of the industry's history these three firms
have been competing endlessly for higher market share, more customers, and outselling each other.
This form of competition can best be called a Red Ocean. Red oceans refer to the known market
space – all the industries in existence today. In red oceans, industry boundaries are clearly delineated
and accepted, and the competitive rules of the game are known. Companies try to outperform their
rivals to grab a greater share of existing demand, usually through marginal changes in offering level
and price.
It can be said, that Nintendo too was once part of this Red Ocean. But in the past years (specifically
since 2006) the company has taken huge leaps in getting ahead of their rivals and taking hold of the
market by making their counterparts irrelevant. This has mostly been due to the firm's launch of the
Wii. For many years, before the launch of the Wii gaming console, Nintendo spent most of its time
playing catch up with Microsoft, and Sony, with its last success being the "Gameboy" in the 1990s.
But in 2006, this company came up with something which not only brought them immediate
success, but also paved the way for new innovations and ideas in the gaming industry, which had
become dry of new inventions, as companies only thought of outselling each other, rather than

The Microeconomics of the Video Game Industry Essay
Tommy Deen
November 28, 2006
ECO 201
The Microeconomics of the Video Game Industry Video games have been around for years with
many different types of consoles and games. The video game industry has grown into a $20 billion
dollar industry over the past ten years, and it only shows signs of growing larger in the years to
come. In the United States alone, the market has grown considerably where 60% of all Americans
play video games, 40% are women, and 60% of all gamers are between the ages of 25 through 44
years old (games–advertising.com). According to an article on Gamespot.com, analysts estimate that
the video game category will have about 50 to 55 more square feet of shelve space in Best Buy by
the year 2007. The video game ... Show more content on Helpwriting.net ...
Stores immediately sold out the day the Xbox 360 came out. According to Wikipedia.org,
"Microsoft was not able to supply enough systems to meet initial consumer demand in Europe or
North America. Many potential customers were not able to purchase a console at launch and the lack
of availability led to Xbox 360 bundles selling on eBay at grossly inflated prices, with some
auctions exceeding $6,000. It was reported that 40,000 units appeared on eBay during the initial
month of release, which would mean that 10% of the total supply was resold. By year's end,
Microsoft had sold 1.5 million units; including 900,000 in North America, 500,000 in Europe, and
100,000 in Japan." Another example of this tactic being used is with the release of Nintendo's Wii. A
total of four million Wii consoles were to be released worldwide with the majority of that number
going to North America alone. On November 19 of this year, the consoles sold out immediately.
Some stores passed out cards for the console to people who were in line the night before. Circuit
City had people camping out early in the day, but gave out tickets to people later in the evening.
They even had a sign that stated they only had thirty Nintendo Wii's, yet people were still hopeful
and stubbornly stood in line. Sony's Playstation 3 was released on November 17, 2006 with an even
shorter supply than the Nintendo Wii; some consumers camped outside of the

Legend Of Zelda
One of Nintendo's most distinguished franchises is the Legend of Zelda, and this year marks the
30th anniversary of the acclaimed series. Over the past three decades, not only has the series grown,
but it has also assisted in helping to advance the video game industry. Many modern day action
adventure games owe a lot to The Legend of Zelda: Ocarina of Time, and the franchise continues to
innovate by introducing new gameplay concepts. Coinciding with the 30th anniversary, 2016
celebrates the 10th anniversary of the release of The Legend of Zelda: Twilight Princess, which
launched on GameCube and served as a Wii launch title in 2006.
In celebration of this multiple anniversary year, Nintendo has released The Legend of Zelda:
Twilight Princess

Microsoft Kinect : The New Big Thing Essay
Arslan Rashid
November 17,2016
H. Kartal
BIS – Tech Paper Xbox Kinect "The New Big Thing" I chose Microsoft Kinect as my technology
topic because I wanted to analyze that how Kinect gave a competitive advantage to the Microsoft in
the gaming industry. My analysis will focus on the technology Microsoft used in Kinect and the
reasons of Kinect becoming the fastest selling tech–gadget, even though it was just launched in
November 2010. I will also discuss the strategies Microsoft used while developing and launching
the Kinect and the different factors that helped Microsoft to become leader by selling 10 million
gadgets in a very short period of time, beating Apple 's iPad and iPhone previous record. Microsoft
Kinect made into the Guinness book of records as the fastest selling electronics device. I myself also
own Kinect and play it all the time with my friends.
What is Kinect? It is an controller free gaming experience for the Xbox 360 video game system to
blend up great hype in the gaming industry since its launch. It has a great impact on the approach to
gaming and changed the meaning of game industry and the Entertainment World. Microsoft came
with a complete entertainment solution for the whole family with the launch of Kinect. With the
selling of 10 million gadgets, Microsoft 's Kinect became the fastest selling tech gadget. By beating
Apple 's iPad and iPhone 's previous record it made into the Guinness book of records as the fastest
selling gadget and wrote

Nintendo
ALI FARHOOMAND
NINTENDO'S DISRUPTIVE STRATEGY:
IMPLICATIONS FOR THE VIDEO GAME
INDUSTRY
For some time we have believed the game industry is ready for disruption.
Not just from Nintendo, but from all game developers. It is what we all need to expand our
audience. It is what we all need to expand our imaginations.
– Satoru Iwata, president of Nintendo Co. Ltd1
In the 2008 BusinessWeek–Boston Consulting Group ranking of the world's most innovative
companies, Nintendo Co. Ltd ("Nintendo") was ranked seventh, up from 39th the previous year. 2
This recognised Nintendo's significant transformation into an innovative design powerhouse that
had challenged the prevailing business model of the video game industry.
In 2000, when Sony, ... Show more content on Helpwriting.net ...
During the period 1970 to 1985, Nintendo began focusing on the manufacture of electronic toys and
entered the budding field of video games [see Exhibit 1].
Interestingly, 1991, the year when Nintendo launched the highly popular Super NES in the
US, was also the year that saw Nintendo's vision become Sony's opportunity–and the creation of
what could be described as Nintendo's "greatest challenge" for over a decade – the Sony PlayStation
("PS"). Nintendo had wanted to incorporate CD–ROM into their Super
NES, and Sony had agreed to create the PS for this purpose. However, over the next two years,
conflicts of vision between Nintendo and Sony continued, and the two finally parted ways.
Nintendo went ahead with Philips technology, 4 and Sony was left with the PS, which the company
decided to continue developing. Given Sony's clout and resources, when the PS and its wide range
of games were finally released in Japan in 1994, the console was an instant resounding success. In
1995, Sony released the PS in the US, totally uprooting Nintendo's established name in the industry.
For many years, Nintendo had been a dominant player in the video game industry. It had sold more
than two billion games since 1985. Its top–selling series included non–violent and easyto–play
games such as Super Mario Bros and The Legend of Zelda. The huge success of its games portfolio
could be attributed to its appeal to all age groups across different

Comparing Xbox One, Wii 4 And Wii U
Compare and Contrast the Xbox One, PlayStation 4 and Wii U PS4, Xbox One and Wii U
(Hardware Specification) PS4 and Xbox both has slot loading Blu–ray drive and built in 802.11n
Wi–Fi. PS4 has Bluetooth 2.1, despite Xbox doesn't have Bluetooth. Wii U doesn't support DVD or
blu ray discs. PS4 has two high speed USB 3.0 ports, Xbox one has 3 USB 3.0 ports and Wii U has
4USB 2.0 port. At the back of the PS4 console, it has HDMI OUT, Digital Out (Optical) for audio,
while Xbox has 2 HDMI ports, HDMI In (Satellite/Cable and HDMI out to TV. Both of the consoles
have Ethernet port LAN for internet, optical port for audio, AUX for accessories like camera, charge
kit etc. Both PS4 and Xbox one system has 500GB hard drive storage and they both ... Show more
Xbox one has an Infrared output port for IR blasters for hand gesture and for that you have to turn
on your TV and cable box, however PS4 and Wii U doesn't have. Wii U is wireless, while PS4 and
Xbox one is also wireless. Wii U pad is comfortable to hold wireless to 30 feet and 10 metres, you
can play it on TV or wirelessly, PS4 also has PS4 vista controller which is same like a wii u pad, you
can play that as wireless, despite xbox doesn't have any pad like this. But you can play and can
connect your xbox one to yur mobile phone or on PC and you can play games or watch movies
through that. PS4 has 8 core 86x64 CPU which is much faster than PS3 processor it downloads
patches, upload the videos to internet and download games updates, while xbox one has 8x86
Processor Crore CPU by AMD and GPU is also a custom AMD chip and Wii U has multi core
PowerPC CPU. PS4 has 8GB DDR5 memory which is very fast, while xbox one has 8 gigs of DDR
RAM, despite Wii U has only 1GB of RAM and GPU 7 HD. Both PS4 and Xbox one is capable to
do cross game chat upto 8 people. PS4 box is 27.5x5.3x3.05 centimetres and weighs 2.8 kg and
Xbox box one is 27.4x7.9x33.3cm, weighs 3.2kg. Wii U size is 1.8 inch high, 10.6 inch deep and
6.75 inch. Features, audience, console price and Games PS4–£299.99 Xbox one– 369.99 WiiU–
189.99 Wii U doesn't have cloud storage, while Xbox one and PS4 has. Xbox need internet
connection

Innovation Organization Nintendo
Nintendo – Innovation Organization
Role R&D
Quoting from the Nintendo Annual Report 2012, the company strategy is the expansion of the
gaming population, which is to encourage as many people in the world as possible, regardless of
age, gender or gaming experience, to embrace and enjoy playing video games. Nintendo aims to
expand their digital business by offering downloadable, paid add–on content, digitally distributing
packaged software and so forth to adapt in environment changes surrounding the video game market
and creating new business opportunities.
We can conclude from the statement that to survive in video game industry, Nintendo needs to be
adaptive to the market change. In order to be adaptive, innovation is become day to ... Show more
It always has been Nintendo strength to combine their hardware design and internal software
development teams. We can see the example of leveraging the strength when Nintendo DS launched
in the market in 2004. The video game market in Japan and North America is slow at that time, but
Nintendo successfully bring NDS to the market. The Nintendo DS contribute 40% of the total
Nintendo sales in 2004 as being shown in figure below. Nintendo strategy is made the use of game
console simple, unlike Microsoft and Sony with their much complex game console feature.
Nintendo also made the intuitive interaction between gamer and video game to overcome the key
barrier to consumption. The success of Wii is dramatically broadening the market and impossible to
be ignored by their competitors. Microsoft and Sony responded by replicating some of its key
element, most notably the intuitive motion–sensing game controller. Sony and Microsoft launched
Sony PlayStation Move and Microsoft Kinect respectively. As shown in figure below, the market
share of Nintendo begins to decline since then. The competitor is not the only threat for Nintendo,
based on NPD report the trends of demand in game industry also change. Over the last 5 years,
mobile gaming continues to grow. Nearly half of the

How Can Video Games Be Helpful
Now that I have presented video games and what they are I would want to move on to the most
important part of this essay, in my opinion. How can Video Games Be Helpful 1.People who play
action–based games make accurate decisions 25% faster. Scientists from the University of Rochester
tell us that fast–paced games require quick thinking and also very good reaction time. That being
said, casual gamers have a better sense of what is happening around them at any given state. There
is even a study regarding this. In this study, participants aged 18 to 25 were split in two groups. One
group played 50 hours of this so called "fast–paced games" (Call of Duty 2 and Unreal Tournament
4) and the other group spent the same amount of hours into a more relaxed, slow–paced ... Show
more content on Helpwriting.net ...
Video games may also be more effective at changing behavior. In a study from the University of
Indiana, people who received workout advice through a game called Second Life reported more
positive changes in healthy eating and physical activity than people who went to a traditional gym,
even though weight loss was the same in both groups. 4.Video games improve vision. Contrary to
the popular belief that video games are the cause of many teenagers having to wear glasses is
another study from the University of Rochester, that shows that people who played action–based
video games particularly first–person–shooter games were 58% better at perceiving fine differences
in contrast, the researchers said. "When people play action games, they're changing the brain's
pathway responsible for visual processing," Bavelier said in a statement. The training might be
helping the visual system to make better use of the information it receives. 5. Surgeons improved
their laparoscopic skills by playing video

Essay on Rapid Growth of Nintendo Video Games
Introduction
Over the last 25 years the video game industry has grown rapidly, becoming a significant player in
the media landscape, rivalling that of television. The industry is dominated by three key players,
Sony, Microsoft and of course Nintendo, which will be centred on. The core strategy behind these
global giants revolves around the same key idea, that money is to be made in software as
development and manufacturing costs keep the consoles break–even sales price from most consumer
price points (Williams, 2002). However the approach taken by Nintendo varies considerably from its
two main rivals.
Nintendo Co. launched its first video gaming system in 1983 and has since sold over 4.2 billion
games worldwide, over 669 million of which ... Show more content on Helpwriting.net ...
However the company has also launched a number of dud products during the late 1990s/early
2000s as well as in recent years.
Today the company sees itself in a difficult position, lagging behind competitors and trying to keep
up in a changing marketplace. While Nintendo is still the market leader, market share is dwindling,
falling a sizable 10% in a matter of four years (Euromonitor, 2014). It has been a number of years
since Nintendo has created a successful innovative product and the company is beginning to feel the
effect. If Nintendo doesn't do something soon to change this, the future is bleak for this gaming
company.
The total market share of the three leaders has dropped suggesting the growth of software
companies, particularly those creating mobile gaming apps. However Microsoft has managed to
increase their market share by 3% in the same time period, due to their positioning strategy.
Market Share in Global Video Gaming Industry. (Euromonitor, 2014) The above figures depict the
industry's' standing one year ago, and are likely to have since changed, not working in Nintendo's
favour. At this time Nintendo had released its Wii U, launched almost a year before the PS4 and
Xbox One, and should have been enjoying its success. However the console failed to gain
momentum at the beginning, and ultimately botched, 2013 year ended with the Wii U selling only
2.8 million consoles. The Xbox One and PlayStation 4

Nintendo's Wii Strategy
Nintendo has pursued a fundamentally different strategy and business model with the Wii console
than that of its competitors, the Microsoft Xbox 360 and Sony PlayStation 3. The heart of
Nintendo's strategy was the assumption that consoles do not necessarily require leading–edge power
and performance. This is a radical stance since the gaming industry traditionally competed on
technological performance, graphic quality, and game realism: factors valued primarily by die–hard
gaming fans. Nintendo shifted its focus to providing a new form of player interaction targeted at a
wider demographic than the traditional avid game audience.
Nintendo's new business model has the following characteristics: 1) a shift from hardcore to casual
gamers, ... Show more content on Helpwriting.net ...
Production costs can be high, there is a major learning curve, and access to distribution channels and
inputs can also create challenges. In this technological advancement driven industry, the possession
of proprietary technology, partnerships with the best but cheapest suppliers can be considered high
barriers to new entrants. Once a game console is on the market, more money needs to be invested
into games and accessories as well as production due to the fact that most of the profits come from
game sales rather than console sales.
From the economies of scale standpoint, given that both Microsoft and Sony had traditionally been
operating at a loss in hopes of making significant profit gains in software and game sales, even
though both were taking steps to reduce their production costs later in 2008, a new entrant may need
to either enter on a large scale or accept a cost disadvantage and consequently lower profits.
The current three rivals are large global companies and put large amounts of resources into their
consoles, indicating that a new and small firm would find it extremely difficult to compete in the
video game industry. Therefore, the threat of new entrants is relatively low.
Threat of Substitute Products – High
All three major players offer competitively priced products with similar features, as well as other
forms of entertainment such as personal computers, music, films, live events, and participation in
sports. Therefore, the

How Nintendo Saved Nintendo
Nintendo is a household name all over America and has been since the Nintendo Entertainment
System was released back in 1983. Nintendo single–handedly saved the video game market and
have created fond childhood memories for many people, including young adults and teenagers.
Recently however, the video game juggernaut has been forgotten for other gaming companies since
the commercial and financial flop that was the Wii U in 2012.
The Switch has saved Nintendo by being new and creative. In late 2016, the Nintendo Switch was
officially announced. Before, it was under the codename, "NX," and had no information concerning
the console. A few days after it was announced, a presentation for the system and its games went
live that explained almost everything you would want to know about the system. It was clear that the
target demographic was mostly teens and young adults and less at the young children and families,
unlike the previous Wii and Wii U systems. This meant that Nintendo was working more on making
the system more powerful and is trying to bring some third parties to make or port games to the
system. Since the console is a Hybrid System, it can be played as a home video gaming system, and
a portable gaming system. This is a revolutionary concept ... Show more content on Helpwriting.net
...
The Wii was a huge success because it was different and family friendly and the Wii U was a fail
because it wasn't new or innovative. Nintendo has had the Wii branding for almost 11 years and
because of that, they were not selling as many systems as they'd hoped. Then, they made a change.
The dull gray and white color scheme of the Wii was replaced by a sharp red and white color
scheme, along with a crisp new logo. This change has appealed to teens and adults, making the
popularity of the Nintendo Switch skyrocket! This is a new Nintendo for loyal fans and it will
positively affect the newer generations of Nintendo

Xbox Vs. Xbox Systems
With so many kind of gaming consoles out there it can be hard for new gamers to decide which one
to use. PlayStation, the Nintendo WII, and Xbox are the three big players and usually everyone will
like one, but the Xbox systems are the best way to go. The Xbox systems have always been my
favorite consoles, since my first one I started to prefer them over the others. All of the other consoles
that I have tried I have ended up having multiple problems with and get frustrated trying to fix them
because I don't have the extra spending money to buy new ones.
PlayStation consoles are what I used prior to discovering the Xbox. One of the biggest problems I
always found with these consoles is how delicate they are. They have always been made with ...
Show more content on Helpwriting.net ...
The controllers are motion controlled, therefore it reads with your body motions along with being
held in certain directions, all being read by a sensor bar that is placed above your television.
Depending on a person's height and placement of the sensor along with even just where your
television is in your room, right down to the lighting, all affecting the sensor to make it just not read
right. Causing you to have to move slowly to navigate anything from a game to just the home screen
of the console. When you're intensely focused on a game you do not want to move slowly, you want
to be able to move freely, and just be able to react to anything. Another issue I always had with the
Nintendo WII is trying to just find a good game. Most of the games are made for children or are
family appropriate games. For a person who is really into gaming and is above ten years old, don't
get truly interested in the gameplay of these kind of games. These people like games with good
action and stories that keep you focused and thinking. The games that Nintendo put out for the WII
are just too simplistic. Then when you actually find the few games that are well known names you
know that you like are end up hard to control properly. So than you try to mess with the apps that are
provided with the WII and it always has a slow internet connection that causes the apps to glitch and
take a long time to load. Trying to watch TV shows or movies on Netflix was always a nightmare
with the WII.

The video Game Console Wars Essay
MKTG6340 Contemporary Issues in International Marketing
Case Study: Now underway in your living room: The Video Game Console Wars
1. Compare and contrast Nintendo's marketing strategy for the Wii with Sony's strategy for PS3.
By the end of 2006, two game console industry giants, Nintendo and Sony had launched their
respective new products; the Wii and PS3. Various marketing strategies were implemented by both
rivals and this writing attempt to analyse common and differing elements.
Similarly, both companies had a product differentiation strategy, with the aim of being distinctly set
apart from their competitors by the viewing market. However, different elements of this strategy
were focused on by the firms. For instance, ... Show more content on Helpwriting.net ...
Nintendo appears to have implemented a market–penetration pricing strategy. The Wii at a cost of
$250 is 50% less than the 20–gigabyte PS3 (smaller hard drive machine). At this lower price, it is
easier for the product to penetrate the market due to affordability in most segments. This aligns with
the assumed company's aim of maximising market share in the current and new segments. To
achieve this, Nintendo ensured that the Wii was less costly to manufacture. Moreover, a higher sales
volume may lead to lower unit costs and higher long run profits. Conversely, Sony is believed to
have a market–skimming pricing strategy. The company invested $2 billion in technology, so this
strategy aims at recovering the maximum amount of revenue to cover the high costs incurred in the
early stages of the product life cycle. Additionally, Sony has a strong brand due to the success of
their previous machines (PS2 and playstation) and the high price assists in communicating the image
of a superior product with quality.
2. What is the key to the Wii's popularity?
The key facet responsible for the Wii's popularity lies in the innovative design, which "calls to
action" the player with physical movement. The writer views the wireless motion sensitive game
console as a new, simple and fun method of gaming for all age groups. As a result, it may appeal not
only to the traditional expert video game player like the PS3, but other individuals outside that
segment. It thus

Star Fox Persuasive Speech
First off, I'd like to thank Jim Sterling, a renowned game journalist for bringing this issue to my
attention.
So, Nintendo. We all love Nintendo. Most of us, I assume. For those of you who are unaware of
what Nintendo is, it is the beloved video game developer and publisher of such classics such as the
countless number of games in the Mario series, Donkey Kong, The Legend of Zelda, and of course,
Star Fox. Which is what we'll be discussing today. Star Fox Zero has recently been released, coming
home to reviews of about 7/10 across the board. Which is good. Not the best. Some would like to
argue a 7/10 is "mediocre" or "average" but I don't believe that. I think a 7/10 is a good solid, fun to
play game.
But that's the problem.
It's not that fun to play.
You see, Nintendo likes to be innovative for the sake of innovation. And that's why we haven't seen
a Star Fox title for a good while now. According to Shigeru Miyamoto, that's why a Star Fox title
never came out for the Wii. They couldn't be innovative. Now, I'm all for innovation where it's due.
But this is not the way to go about it. And I'm sure I can hear you know, "What's so bad, exactly?"
Well I'll tell you. Actually, let me ask you something. Hypothetically, if you had a Wii U, which, I'm
sure a few of you do, wouldn't you want to have ... Show more content on Helpwriting.net ...
Shigeru needs to go to the time out corner and think about what he's done. And that's being
unnecessarily innovative.
Facts
Hummingbirds are the only animals capable of flying backwards.
Each episode of Game of Thrones costs over six million dollars to produce.
We are born with over 300 bones in our bodies, but by adulthood we only have 206. That is because
our bones fuse together over time.
If a typical lead pencil continued to draw a line nonstop until it ran out of lead, it would draw a line
that is over 35 miles long.
If the US army cut its budget by 85% it would still have the largest military budget in the

Responding to the Wii Essay
Executive Summary
Sony Computer Entertainment Inc. has the unique distinction of being the first and only company to
have had market leadership for 2 consecutive console generations. However, in recent times, the
ecosystem has changed to include a larger audience and usability has trumped technological
superiority as a key metric in generating buyer interest. In 2008, Nintendo's Wii had 2 times the
market share that Sony's offering, the Play Station 3, had. I feel Sony should assess the following
options. (1) Focus on catering to its niche advance game segment and focus on leveraging its
progress form the previous 2 generations. (2) Respond to Wii onslaught by developing its previous
generation console to include a low end offering that ... Show more content on Helpwriting.net ...
Sony must focus on remaining in this unique segment and leveraging its perceived uniqueness as a
technology leader. Instead of competing on Nintendo's terms, Sony should not react but exercise
"Ukemi" by furthering its position in the serious gaming segment.
It is notable (From Exhibit 2b in the Responding to Wii case – Harvard Business Review) that
Nintendo has been successful in keeping positive operating profits despite being a weak competitor
during the previous 2 generations. Nintendo has shown prudence in waiting out 2 battles and coming
up with a unique offering which has changed the way the market perceives gaming. Sony should
concede defeat this generation of gaming, while maintaining balance through strong service to
existing market.
Sony should target the serious gamers and not react to Wii in terms of re assessing its differentiation
strategy.
The positioning question
While Sony is losing market share in the console market, it is winning the "Battle for the living
room" with Microsoft. With momentum gained from the previous 2 generations and technological
superiority of Sony's offering, Microsoft has taken a bigger blow, with almost double the operating
loss of Sony. (Sony operating loss of $1246.1 M vs Microsoft $2066 M, from Exhibit 2b in the
Responding to Wii case – Harvard Business Review).
Sony has a broad offering in consumer electronics segment that it can leverage to provide a
comprehensive

Nintendo And The Gaming Industry Essay
Nintendo, the once prominent leader of the gaming industry, may be going down a dangerous slope.
Since 1983 when Nintendo introduced the Nintendo Family Computer in Japan, later called the
Nintendo Entertainment System in the United States, Nintendo has relied on its lovable characters,
innovative products and family appeal to win the hearts of gamers alike. However through heavy
competition from various competitors and the increase in mobile gaming popularity, Nintendo may
be finding it harder to keep gamers of all types interested, especially when it 's Nintendo who has
become lazy in keeping with the industries trends.
One of the biggest competitive challenges for Nintendo is the growing pressure on emerging gaming
platforms like Apple's iPhone and iPad. Nintendo also faces a competitive challenge from Sony's
Playstation and Microsoft's Xbox. In order to stay relevant, Nintendo must always be actively
competing in the market to remain strong; the President of Nintendo, Tatsumi Kimishima, has said
that the new console will be nothing like any existing system by Nintendo, solidifying this point.
The Wii represents the core product appeal of Nintendo, which is being a family–oriented gaming
console. Through competitive pricing well below the competition, Nintendo is positioning
themselves as the affordable console in order to keep Nintendo brand relevant. PlayStation and
Xbox releases their products generally at the same time, which gears them towards competing for
the

Research Paper On Nintendo
This essay will talk about how Nintendo is currently the best company in the video game race. It
will discuss all of Nintendo's innovations to the video gaming industry as a whole and how without
Nintendo, the video game industry would be drastically different. An example of an event that
would have altered the video game industry without Nintendo would be the Video Game Crash of
1983, where video games were being reproduced at a rate where all copies couldn't be sold and how
all of the games at the time were essentially the same, repetitive gameplay. Nintendo's franchises
will be discussed in detail to explain how Nintendo is superior to the other video game companies,
without taking away the achievements other companies have produced, besides ... Show more
The memories Nintendo have given to generations of gamers are some that will never be forgotten.
Other companies, such as Sony and Microsoft, has produced some very memorable games too, but
without Nintendo, they would have never gotten anywhere. The Nintendo Entertainment System is
still played to this day, and is one of the best consoles in history with it's rich library full of classics..
Although the Nintendo Entertainment System was not the first video game console, it revived the
idea of grander videos games and Nintendo is to thank for that. They have stretched the boundaries
of the games far more than anyone thought was possible. Plus with the Video Game Crash of 1983,
Nintendo basically saved the future of video games. Everything that Nintendo has done has been
inventive, whether it was successful or a failure. The Virtual Boy (INSERT DATE) was an attempt
at virtual reality, which was a failure as it gave players headaches due to the red and black graphics.
Even though the Virtual Boy was a colossal failure, the innovation of the handheld systems was a
massive success and is still a popular trend among gamers

Video Games And The Video Game
Some people may not know this, but there was a time when video games were not around. Like a lot
of things in the world that are distinctly human, video games were made out of a combination of
innovation, necessity, and curiosity. The early video game creators would be making something that
would seem clunky, and somewhat crude at first. But that would completely change in time by the
innovators, and entrepreneurs to something that would some day be consider an art form. (Art of
Video Games) According to the Entertainment Software Association (ESA), Sales of "family
entertainment" video games more than doubled in 2007, making it the fastest growing segment of
the video game market. The average game player (or gamer) has been playing video ... Show more
(Raymond Chris) This system, which is responsible for rating every video game and matching them
with the corresponding gaming age, is effective and prevents phycological problems if the parents
can keep track of what there kids are playing. The categories for video game ratings go as followed:
E for everyone, T for teen, and M for mature (which is 17+). There are also ratings that fit in–
between. eC for early childhood, E for everyone 10+, and Adults only 18+ (which is made from
excessive nudity, or just unsuitable for people under the age of 18). Now do parents really control
what their kids play? 73% of parents believe that the parental controls available in all new video
game consoles are useful. (Changed) Also parents control time usage on video games more than any
other entertainment industry out there. 94% of the time, parents are present at the time games are
purchased or rented, and 88% of the time parents report always, or sometimes monitoring the games
their children play. (Changed) So what are video games? Well the word video game actually goes to
the RGB (red, green, and blue) raster (or video display) devise. For example when you look at an
image of Mario from the game Super Mario Bros for the Nintendo, and you enlarge the image. You
will see a bit map of the individual pixels as squares. When you zoom in even further they can now
be analyzed, and their colors constructed by

Video Games and Violence Essay
Video games and Violence Like any other thing in the world video games have positive and negative
aspects too. According to a study, those who spend hours and hours in playing 'civic games' were
found to take more part in different community services like social work, politics or protests, as
compared to those who never took interest in video games. Hence video games are proved to
increase one's social interaction skills. The kind of friendship and ethics those are knowledgeable by
the young gamers while playing video games provide evidence that they are not completely harmful
to our society. (Heins, 62) The chief argument why video games are harmful according to the media:
violence. These games apparently brainwash children into ... Show more content on Helpwriting.net
...
So if little ten–year–old Jimmy wants to get Resident Evil 4 his parents have to buy it, and they
therefore should be considered as responsible for Jimmy playing this M rated game as they would be
if they served him scotch on the rocks. If parents of young children are buying their kids games they
know are too violent for their age group, it is not the child's fault that they are unable to handle it
and think the violence may be okay. However for games played by the age group they were intended
for, it is thought to actually be beneficial. Violent entertainment is considered by many psychologists
to have therapeutic or calming abilities (Heins, 9). This is due to it being used as a release. Is it not
better to come home from a frustrating day at work and beat up a few baddies on Street Fighter II
rather than throttle your boss to death? After an act of violence by a child or teen though, video
games seem to be the easiest scapegoat for the media to grab onto. Many news reports focus on how
the kid 'liked to play video games', overlooking or not even mentioning other factors that would
have more understandably lead to the act, like social isolation, lack of a family structure, or even
psychological unbalance (Sternheimer, 16). They also never consider that perhaps these kids play
enormously violent games for the reason that they are violent, because of these reasons of neglect
(Sternheimer, 15). For children video games are usually used as a

Video Games Vs. Wii
Video Games have been around since the 1950's meant to entertain people, and to bring them into a
fantasy world they have never been to before. However, they haven't become popular until around
the 1970's and 1980's introducing arcade games in corner stores, console games like Nintendo, and
computer games. The very first console introduced was the ATARI in 1977 which was about every
child's first console they ever played, and was around until the 1990's. Due to the popularity over
video games being around for over 30 years they have become a part of modern society. Today's
most popular consoles are the Wii U, Xbox One, and the PlayStation 4.
Video Games have come a long way since their debut having such a big impact on gamers that not
only they can play these different types of games, "they are talked about, read about, fantasized
about, cheated at, altered, and become models for everyday life and for the formation of subjectively
and intersubjectivity" (Annetta 230). The majority of the population of people who play video
games are mostly children and teens falling between the ages of 10–19 and even adults as well. It's
amazing how a wide range of age groups play video games and not just children. Unfortunately,
today in American society, people think that video games are triggered for violence and aggressive
behavior, and they don't focus on the positive benefits video games have to offer. This may be
because some games have weapons are present, especially in M–rated

Success Entry Of Nintendo 's Wii Video Game Console
The existing strategic management literature assumes that the success or failure of competing
platform based firms is determined by the relative importance of platform quality, indirect network
effects and consumer expectations. This paper examines the role of a first party content as a tool of
coordination in platform–based markets. Previous papers have handled first party content by either
assuming that it is qualitatively identical to third party content or simply abstracted away from the
issue by assuming that it doesn't exist. I develop a basic, theoretical model which introduces the
possibility of a firm disadvantaged in platform quality, installed base size and expectations to
overcome a successful incumbent into the industry. I demonstrate the applicability of my theory by
examining the success entry of Nintendo's Wii video game console into the home console market,
which was able to overtake the industry leader at the time, Microsoft, despite having an installed
base disadvantage, low consumer expectations and lower platform quality than its competitors,
something that is impossible to explain using existing theoretical frameworks.
First–party applications, in the context of a two–sided market, are applications produced by the
provider of a platform, rather than independent, third–party developers. An application is any good
or service whose usage is enabled by the adoption of the platform. The platform and the application
are complementary goods. Examples

The Xbox 360 And Wii
Video games have been around for many years and have slowly developed into a common hobby for
many young adults. In fact, more than 1.2 billion people are playing video games worldwide. The
original gaming console by Magnavox has evolved tremendously over the last decade and has been
developed by many different companies. Although there is an innumerable amount of consoles in
the world, two iconic consoles are the Microsoft's XBOX 360 and the Nintendo's Wii. The XBOX
360 and Wii are two very popular gaming consoles that are different in appearance, the applications
and services they provide, and the amount of games and accessories they each have available. When
compared to each other, the XBOX 360 and Wii have multiple differences when it comes to the way
each console looks. The Nintendo Wii is a very small and compact device. The console developers
managed to keep the Wii as small as possible by incorporating only one Universal Serial Bus also
known as a USB port. The Wii console is available in a variety of colors, but the most common and
standard color is white. Compared to the small size and compact aspects of the Wii, the XBOX 360
is extremely different. The XBOX is close in size to a toaster oven and can be purchased in black
and white. Unlike the Wii, the XBOX has multiple USB ports. When designing the XBOX 360,
Microsoft kept the gamer in mind and tried to provide them with an easy and resourceful device.
The overall appearance of both consoles varies and depending

Who Is Responding To The Wii
9–709–448 REV: JANUARY 4, 2010 ANDREI HAGIU HANNA HAŁABURDA Responding to the
Wii? Kazuo Hirai, chief executive of Sony Computer Entertainment Inc. (SCEI), had just gotten off
a conference call with journalists. It was late August 2008, and the reporters were inquiring about
Afrika, a new safari videogame for Sony's PlayStation 3 (PS3) console that allowed players to watch
wild animals and take virtual pictures. Hirai could not help feeling frustrated. Most of the
conversation–like many others with Sony outsiders in the past month–had revolved around two
questions: Was Afrika Sony's answer to the casual games that were partly responsible for the
runaway success of rival Nintendo's Wii videogame console? And more generally, ... Show more
This document is authorized for use only in Principles of Strategic Management July 2016 by Dr
Paul Spee, University of Queensland Business School from June 2016 to August 2016. 709–448
Responding to the Wii? Market Birth, Collapse, and Rebirthb The videogame industry got off to an
uncertain start in 1972, when television maker Magnavox introduced Odyssey, the first home
videogame console. Priced at $100 (the equivalent of $516 in 2008 dollars),c Odyssey needed a
television screen to project its very limited action. The system came with 12 games, including
versions of tennis and ping pong, each on a printed circuit board.5 However, partly due to some
uninspired marketing and distribution decisions, Odyssey's appeal proved limited. Magnavox sold
more than 100,000 game systems by year–end, but sales quickly declined and Odyssey was pulled
from the market.6 Enter Atari Around the same time, a young entrepreneur named Nolan Bushnell
was developing arcade games with the use of then–new microprocessor technology.7 In 1972, the
company he started, Atari, launched its first hit game–an arcade version of ping pong.8 In Pong, two
players batted a ball of light back and forth between on–screen paddles. The game instructions were
simple: "Avoid missing ball for high score."9 Pong was an immediate success: 8,500 arcade
consoles were sold in the first year.10 Bushnell

Non Profit And For Profit Organizations Use Pr,...
Will Huhn
Angie Corbo
Social media Informatics
March 28, 2016
Brand Identity
Non–profit and for–profit organizations use PR, advertising, and social media to build their brand
identity. A brand identity is the visible elements used by a brand. These being color, design, fonts,
and symbols. These aspects are used consistently to identify and distinguish the brand in the
consumer 's mind. St. Jude's, a non–profit organization, has a logo that is used on their website,
social media, t–shirts, and other types of promotional merchandise. It is present on all of their
hospital buildings. The logo shows a silhouette of a small child with "St. Jude 's Research Hospital"
and "finding cures. saving children" in black text underneath it. The logo has been used by St.Jude's
since its conception in 1962. It is identifiable and clearly shows who they are and what their
organization's mission is. The brand identity that St, Jude 's has helps promote themselves and
become more recognizable in the public eye.
Like St. Jude 's, Nintendo, a for–profit business, is building its brand identity through their PR and
advertising and their social media. Throughout Nintendo's many years of business, they have had
many logos for their company, consoles, and other products. Their most used logo is white text that
reads, "Nintendo" in a red oval around the text. This logo is used on buildings, clothing, the game
consoles, and pretty much all of Nintendo 's other merchandise. This logo has been used

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