1. The document discusses strategies for attracting links to websites, including creating attractive content that builds links over time from diverse sources and gets to know online communities.
2. It provides lessons learned, such as targeting different audiences than current customers, pitching news stories to sites, quickly building prototypes, promoting content properly, and reacting quickly to traffic.
3. Tips are given to get to know communities, include a coder on your team, and use data sources to create infographics and blog posts to attract links.
9. It ’ s more likely to be successful if you target a community and get to know them. Lessons Learned 1
10. The audience for your linkable content can be different from your current customers. Lessons Learned 2
11. News sites want a story: Think of a headline when pitching news. Lessons Learned 3
12. News sites want a story: Think of a headline when pitching news. Lessons Learned 3
13. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4
14. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4
15. You won ’ t always be successful: Try to launch a prototype first to gauge the reaction. Lessons Learned 5
16. You won ’ t always be successful: Squeeze as much link value out of it as you possibly can, even if it if fails. Lessons Learned 5 - Killer Startups - MakeUseOf - Startup Lift - Museum of Modern Betas - Infographics Showcase
17. You need to let people know about it. Promote it properly. Lessons Learned 6 stumbleupon.com/ads facebook.com/advertising reddit.com/promoted
18. React quickly, join the conversation when it gets traffic. Lessons Learned 7
