Professional Development Plan

Professional Development Plan
Professional development is the development of new or existing skills, knowledge and aptitudes to improve one's marketablilty, portability,
performance and self worth (McKellar, 1996). This paper outlines my top three professional goals, resources required for achieving these goals, and a
resource constrained schedule. The strategic formulation of my goals, required resources and schedule coalesce to form my Professional Development
Plan (PDP). The first goal is a short term goal required for financing the second goal which is my medium term goal. The final goal is a long term
goal that is loosely coupled with my second goal.
Goal 1: Develop and Launch an Integrated Organic Agricultural Project in One Year
This section provides an ... Show more content on Helpwriting.net ...
Also, provided is a brief description of the steps I intend to take to achive my goal. Moreover, I submit an explanation of how these steps utlilizes my
personal strengths of financial acumen and being a quick learner; and exposes my weakness of sometimes taking on too much projects.
Goal 2 Narrative
I love studying new things and this has propelled my desire for lifelong learning. Completion of the DBA programme would satisfy my quest for new
knowledge and lay the foundation for a rewarding career in business with specialization in Information Systems. Therefore, with a strong background in
project management, I propose the following steps to accomplish my goal; a) phase 1 – pass all core courses; b) phase 2 – pass all specialized courses;
and c) phase 3 – successfully defend my doctoral thesis.
I will be funding my DBA education and training from personal resources. While, there are other options such as loans and scholarships, I have chosen
this pathway to accomplishing my goal to minimize disruptions to my programme from failure by funding organizations to meet tight payment
deadlines. Consequently, I can focus totally and my coursework and exhibit my techniques for quick learning. Nvertheless the DBA programme is one
of the multiple projects that I am pursuing and I have to always guard against spreading myself too thin.
Goal 2 Resources
Book by Stephen
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Testing
Concentrated Knowledgeв„ў for the Busy Executive www.summary.com
Vol. 25, No. 11 (3 parts) Part 1, November 2003 Order # 25–26
FILE: STRATEGIC MANAGEMENT
В®
Creating and Sustaining Successful Growth
THE INNOVATOR'S SOLUTION
THE SUMMARY IN BRIEF
Roughly one company in every ten is able to sustain the kind of growth that translates into an above–average increase in shareholder returns over more
than a few years. Once a company's core business has matured, the pursuit of new platforms for growth entails daunting risk – to put it simply, most
companies just don't know how to grow, and pursuing growth the wrong way can be worse than no growth at all. In The Innovator's Dilemma, Clayton
Christensen showed how companies that ... Show more content on Helpwriting.net ...
The Disruptive Innovation Model l Prog ress
Pace o in Sustain g Inno vation s
f Te
gica chnolo
Performance That Customers Can Utilize or Absorb Disruptive Innovations
Range Of Performance That Customers Can Utilize

Time
Three Elements of Disruption
There are three critical elements of disruption (these were first identified in the book, The Innovator's Dilemma and are illustrated in the chart at right):
в—Џ A rate of improvement that customers can fully use or absorb. This is represented by the dotted line. в—Џ A rate of improvement that goes
beyond what customers can fully use or absorb. The pace of technological progress almost always outstrips the ability of customers in any given tier of
the market to use it, in part because companies keep striving to make better products that they can sell for higher profit margins to their most
demanding, high–end customers. This rate of improvement is shown by the two solid lines in the chart. в—Џ A distinction between sustaining and
disruptive innovation. A sustaining innovation targets those demanding, high–end customers with better performance than previously available,
whether that performance is an incremental improvement or a breakFor Additional Information on how to know whether your idea has disruptive
potential, go to: http://my.summary.com
through, leapfrog–over–competitors variety. Disruptive innovations do not attempt to bring better products to

Amazon : Amazon And Its Disruption
4
AMAZON
Amazon And Its Disruption
Assignment number 5a1, DB8004–02, Winter 2015
Michael Raye Tucker
Capella University
104 Brett Drive
Elizabethtown, Ky mtucker28@capellauniversity.edu Instructor: Dr. Marbury
AMAZON1
Introduction
Within this paper, an overview of strategy,innovation, planning, and ethics is provided in correlation with a case study examination of the application of
these concepts as they pertain to Amazon. Amazon.com initially formed and incorporated as an e–commerce company on May 28, 1996. For over
twenty years, Amazon has been a very strong performing company regarding sales of on–line retail items. Electronic devices such as the Kindle Fire,
merchandise obtained from third party sellers, are sold ... Show more content on Helpwriting.net ...
For this reason, there are many companies in today?s marketplace (global or domestic) that fail to have a strategy (Porter, 1996). Is it because the
threat comes from outside the company because of changes when dealing with technology, or did the behavior of the company?s competition radically
change (Porter, 1996).
The three components of a good strategy statement are scope, advantage, and the objective (Rukstad, 2008). Furthermore, strategy statements must
begin with the definition of the end that the strategy is trying to achieve (Collins and Rukstad, 2008). Business leaders have been studying the theory of
strategy for years with no clear answer on what the definition of strategy is. Most business leaders today tend to think about strategy in many different
ways. Furthermore, there are those who believe that if you analyze what is present, anticipate any changes that may occur within the company?s
industry; it is only then that one can plan on how the company will succeed in the future. However, the company must still understand that there are
those leaders who exist that think planning for the future is too difficult, and they would rather see their strategies evolve organically. Harvard

professor and strategy expert Michael Porter, explains how a company?s strategy

Impact Of Technology On The Film Renting Industry And The...
INTRODUCTION
In the past decade, the world and the markets alike have experienced rapid change and this change continues at an ever increasing pace. New products
emerge in every field resulting in the creation of needs; people have never been aware or thought of. According to Hamel (2000 p18), "the latitude of
innovation has never been broader –if only our minds can stretch to it".
Innovation is the successful development and application of new knowledge, disruptive innovation therefore, is an innovation that disrupts or alters the
market drastically. Disruptive innovation or technology as opposed to sustained technology, which is a steady linear improvement or an incremental
technological development, but the introduction of a new approach that has the potential to completely transform an existing or create a new industry.
The aim of this paper is to discuss the benefits and disadvantages of disruptive technologies and assess their impact of this on the movie renting
industry and the management of an organization technological assets
Chapter 2 Disruptive Innovation Literature Review
This chapter is aimed at providing a context of the theory of disruptive innovation (DI) an examination of its representation in the academic literature.
Section 2.2 explains the history, usage and evolution of the term, including the identification of important articles, authors and themes.
Introduction to Disruptive Innovation Theory
It is an indisputable fact that innovation lies at

The Importance Of Disruptive Technology
Contents
1Introduction2
1.1Background2
1.2Scope and Purpose of the report2
2The Importance of the Internet3
2.1What is the Internet?3
2.2How has the internet caused disruptions?3
2.3What are the aftermaths of the internet as a disruptive technology?4
2.3.1Information loss4
2.3.2Loss of financial information4
2.3.3Decreased privacy4
2.3.4Reputation4
3Conclusion5
3.1Social Networks5
3.2E–commerce5
3.3Learning and Education5
3.4Media5
4References6
1Introduction
1.1Background
The term Disruptive Technology describes a technological product that has been created and has had a ground breaking effect which has in turn shaken
up the industry, disrupting the existing market. The new innovation can be used by companies as competitive advantage by altering and enhancing the
way in which their business is conducted. This is in accordance with Clayton M. Christensen, a Harvard Business School professor (1997).
The biggest and most disruptive technology that has impacted the industry at large has been the Internet with the emergence of Mobile Internet. It has
also been deemed as the most powerful source of communication all around. It has given rise to the term of "Internet of Things" (IoT), (Evans, 2014).
According to Gartner, it has become evident that IoT exclusive of PCs, tablets and smartphones will have, by the year of 2020, increased massively.

The internet has taken over all legacy forms of media, communications and has greatly affected all

Disruptive Innovation
Disruptive innovation
Explanation of the term
A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value
network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations
that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market
and later by lowering prices in the existing market.
Opposite type of innovation
In contrast to disruptive innovation, a sustaining innovation does not create new markets or value networks but rather only evolves existing ones with
better value, ... Show more content on Helpwriting.net ...
He describes the term further in his book The Innovator's Dilemma. In his sequel with Michael E Raynor, The Innovator's Solution, Christensen
replaced the term disruptive technology with disruptive innovation because he recognized that few technologies are intrinsically disruptive or
sustaining in character; rather, it is the business model that the technology enables that creates the disruptive impact. The concept of disruptive
technology continues a long tradition of the identification of radical technical change in the study of innovation by economists, and the development of
tools for its management at a firm or policy level.
More about the term
Christensen defines a disruptive innovation as a product or service designed for a new set of customers.
Christensen argues that disruptive innovations can hurt successful, well managed companies that are responsive to their customers and have excellent
research and development. These companies tend to ignore the markets most susceptible to disruptive innovations, because the markets have very tight
profit margins and are too small to provide a good growth rate to an established (sizable) firm
While Christensen argued that disruptive innovations can hurt successful, well managed companies, O'Ryan countered that "constructive" integration
of existing, new, and forward thinking innovation could improve the economic benefits of these same well managed companies, once decision making
management understood

What Is Disruptive Technology?
What is Disruptive Technology?
Disruptive technology is a new method of doing things that originally does not meet the needs of obtainable customers. It tends to unlock new market
and destroy old ones. A disruptive Technology is a technology that creates a new market and value network and which has the potential to eventually
disrupt an existing market and value network, or they can even displace established market leading firms, or products and alliances. The term was
defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.
Not every innovations/technology are disruptive, even if they are revolutionary. Adisruptive technology is one that displaces an established technology
and shakes up the industry or a ground–breaking product that creates a completely new industry.
Here are a few examples of disruptive technologies:
The personal computer (PC) displaced the typewriter and forever changed the way we work and communicate.
The Windows operating system 's combination of affordability and a user–friendly interface was instrumental in the rapid development of the personal
computing industry in the 1990s. Personal computing disrupted the television industry, as well as a great number of other activities.
Email transformed the way we communicating, largely displacing letter–writing and disrupting the postal and greeting card industries.
Cell phones made it possible for people to call us anywhere and disrupted the telecom industry.
Disruptive

Personal Statement On Finding Passion
I personally have struggled with finding passion in my career. My undergraduate degree is in business with an emphasis in accounting, which I
chose mainly due to the vast array and availability of jobs. Furthermore, I have passed the Uniform Certified Public Accounting exam, which has
contributed to the stereotype that I enjoy the accounting profession. Nonetheless, the accounting career field is not where my passion resides, but I
have found that I have a knack for performing the job responsibilities associated with it and have achieved quick career growth doing so. However,
the growth I have experienced in my career has not been strictly related to performing accounting work, but by finding ways to integrate my passion
of finding ways to use available technology resources to efficiently perform my job duties. In doing so, I have also found a passion for helping others
become more efficient by teaching them the concepts and ways I have used to become more efficient. This passion has enabled me to be more
effective in confronting inevitable organizational changes by adapting to changes and solving problems with agility and flexibility. In doing so, I have
taken a leadership role within my organization in helping guide other employees in confronting similar challenges. Additionally, I have found that I
must practice patience with other employees who may not be as agile in adjusting to changes. By providing a mentoring spirit and taking the time to
help other

Health Wearable Technology
Health Wearable Technology !1 The Future of Health Wearable Technology and it's Impact on Healthcare Industry Prashanth Nimmagadda Texas A&M
University– CommerceвЂ© Health Wearable Technology !2 Table of Contents
Abstract.........................................................................................................3 Introduction.....................................................................................................4
Review of the Literature......................................................................................6
Methodology...................................................................................................8 Findings........................................................................................................9
Summary, Conclusion and Recommendations...........................................................11
References.....................................................................................................12 Appendix
A...................................................................................................14 Health Wearable Technology !3 Abstract Innovations in technology paved way for a
new category of... Show more content on Helpwriting.net ...
The questions sought to reveal consumer behavior towards health wearables, usage and adoption lifecycle. This also provides us interoperability of data
integration with the clinical workflow by healthcare organizations. Data Collection Process Self–administered questionnaire survey consisting 10
questions were distributed as handouts. This medium is particularly chosen because the study itself is on newer technologies and the feedback for the
survey is quick. Study Participants The recipients were various groups who consist of top–income, technology enthusiasts, health conscious and young
people across various age groups.вЂ© Health Wearable Technology !9 Chapter 4: Findings Survey Description A self
–administered questionnaire
survey was conducted to determine the awareness, usage, adoption and future purchase of health wearables and the technology on the whole. It's
interesting to note that about 80% of the respondents across the age intervals believe that health wearable technology has a huge potential to make
healthcare more affordable and convenient. Of the 100 respondents, the younger adopters who fall under the age group 18–34 either own a modern
health wearable such as Jawbone, Fitbit and Nike Fuelband and the remaining are looking forward to adopt the

Book Summary: Measuring Your Life
Measuring My Life Clayton M. Christensen, a brilliant professor at Harvard Business School wrote an influential book named "How Will You
Measure Your Life". Combined with his personal life experiences, he applied several business management and innovation theories to the study of
personal success and happiness, summarizing the theories that could assist us with balancing personal and professional life. By exploring the answers
to three important questions, how to be happy in a career, how to make sure that the relationship with family members is an enduring source of
happiness, and how to live a life with integrity, Christensen showed that we need to keep motivated as well as spend our time happily and wisely, by
paying attention to not only money and our career, but also our families, relationships and self–achievement. Taking my personal perspective into
consideration, I would like to briefly discuss some enlightenments I have learned from the article and how these enlightenments could be applied to my
life at present and in the future, by focusing on the combination of the... Show more content on Helpwriting.net ...
This process is just like the strategic management process in an organization. The first, and the most important step is to identify the purpose of my
life. It is only after I have figured out what my vision of life is that I can formulate and implement appropriate strategies to spend my time, energy
and talents wisely. As for me, I wish I could become a positive, progressive, accomplished professional with physical and financial health, possess a
happy family and harmonious interpersonal relationships, as well as own an open mind and a passion for experiencing something new in my life.
Therefore, for every important stage in my life, I will seriously consider this vision to make wise

The Challenge of Breakthrough Innovations
The Challenge of Breakthrough Innovations
Table of Contents
"The Breakthrough".............................................................................................2
Dilemma/ Struggle of Established Firms.....................................................................3
Rules for Innovation..............................................................................................4
Building An Ambidextrous Organization....................................................................6
Conclusion and Recommendations............................................................................8
Reference............................................................................................................9
Appendix...........................................................................................................12
"The Breakthrough"
One dictionary definition of breakthrough is: "a significant and dramatic overcoming of a perceived obstacle, allowing the completion of a process."
But what really makes an innovation a breakthrough (radical, disruptive) one, rather than incremental, from ... Show more content on Helpwriting.net ...
Furthermore, the rules and requirements that support the breakthrough–generating environment will be addressed. Subsequently this paper will try to
answer the question how an ambidextrous organization can be built. The final part of the paper is dedicated to recommendations and conclusion.
Dilemma/ Struggle of Established Firms
The idea of implementing radical/ disruptive innovation in mature firms is discussed in the article of Richard Leifer; Gina Colarelli O'Connor and
Mark Rice, "Implementing radical innovation in mature firms" revealing the fact that there is increasing evidence of breakthrough innovation in the
competitive marketplace today, but there is uncertainty on whether it is worth risk taking today?!
And especially large established firms face this dilemma; they have grown excellent at managing operational efficiencies and building customer loyalty.
But will they be able to take wise decision when it comes to radical innovations and face the chaos associated with commercialization of breakthroughs.

Subsequently, some companies actually made it possible, for example IBM, with a new generation of communication chips, describing an innovation
aimed to increase switching speeds and reduce

How You Will Measure Your Life Essay
"How You Will Measure Your Life?"
"How You Will Measure Your Life?" written by Dr. Clayton M. Christensen teaches theories that can help people succeed not only in business, but
in their lives as well. Through the use of business case studies and personal experience, Dr. Clayton shows how to achieve personal success. He
discusses how to ensure a happy career life, family life, and how to stay out of jail. After reading this paper, I learned lessons that can be used in real
life which include the importance of learning, purpose of life, and resource allocation.
Firstly, I learned how important it is to think critically and be able to solve problems. Dr. Clayton mentions the importance of teaching people to think
rather than directly giving answers. This is crucial because the value of learning is not the answers, but it is the process that leads to those answers. For
example, many parents overwhelm their children with resource, money and other materials, without teaching ... Show more content on Helpwriting.net
...
Dr. Clayton said that without a purpose life can be hollow. By that, he means a life purpose is the foundation we decide to utilize our time, talents,
and energy. If people do not have any idea of what they want to become, everything can become pointless. A lot of people make the mistake of
delaying their decision of what the purposes of their lives are and are left feeling unfulfilled. Life gets more demanding as it passes so it is better
to set a target of life as soon as possible. It directs us and guides us to spend our resources more efficiently to achieve the goals. For example, many
students chose their studying majors without any considerations of future plans. This often results in a waste of resources such as time, money, and
talents. There is also inconsistency in studying and working fields. Living a life day by day is meaningless, we should develop a reason of living,
make it the center of focus, and commit to

Case Study : Ecton Inc.
Summary
Ecton Inc. has innovated a new concept echocardiograph imaging system. This concept challenges the conventional use of imaging system which was
dominated by HP, Acuston, and ATL. Ecton Inc. has made their product compact and mobile as compared to conventional imaging system which
weighed more than the average NFL Linesman. Now that Ecton Inc. is in the final phase of the product development cycle they have two options. First
is that Ecton Inc. should rollout the product. This will require considerable capital input and similar strengths in marketing, sales and production as they
have in the engineering team. Second option which was also their original plan in the Phase 3 plan (March 1998) was to be acquired by an established
Large company who already have the skills to market the product and have established distribution channels. This report focuses on Ecton's market
position, examines its future choices and offers a recommendation.
Industry
The echocardiography industry is dominated by HP, Acuston, ATL and Toshiba. Their CR4 is 90% which represents a highly consolidated industry.
Out of the all these HP alone has a market share of 64%.This is a well–established market with big established manufacturers, making barriers to entry
very high.
Value Chain:
Supplier power: Here the suppliers would be engineers and scientists who research to find the best technology in imaging system. They are not
concerned about wealth but are more interested in getting the prestige

Why Is Elephants Can 't Dance? : Inside Ibm 's Historic...
10 Books Every District Manager Should Read or Listen too
Nobody knows everything right off the bat. Some people have better instincts than others but most great leaders strive for self improvement. As a
manager it's your responsibility to educate yourself as best you can and apply that new found knowledge in your professional and personal
relationships. Being a boss is not just about giving orders, it's about communicating and encouraging innovation.
Knowing district managers have a crazy schedule here is a list of 10 books that are also available as audio books so you can listen to them in your car
or while you exercise.
Subscribe now and you could win a one year membership to audible.
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround by Louis V. Gerstner
This book is a great example of how a leader must adapt and reinvent a company that must change in the face of disruption. The author talks about how
manager must be part of the solution and not just supervisors with a checklist. Gerstner gives great lessons on how to view your company and take
failures as opportunities to grow.
2. The Amazon Way: 14Leadership Principles Behind the World's Most Disruptive Company by John Rossman
Rossman gives an overview of amazon's leadership principles and how amazon tackles large projects. This book focuses on the 14th leadership
principles that guided and shaped the culture of the company. It's filled with insightful stories that will inspire you and

Ideo Case
Written Case Analysis – IDEO Product Development IDEO faces the decision of whether it should shortcut its product development process to meet a
client's time frame, or request a product launch extension so that IDEO has enough time to carry out a complete development process. IDEO's client,
Handspring, has requested that IDEO create a competitor to the Palm V, which IDEO helped to develop. IDEO faces the task of reconfiguring a
palm–like product that meets Handspring's desire to provide a lower–cost palm product with interchangeable cards and an enhanced design aesthetic
that will appeal to a larger customer base. Dennis Boyle, former team leader on the Palm V project and soon–to–be leader on the Visor project, must
decide whether or not... Show more content on Helpwriting.net ...
Similarly, the Ladder of Inference approach is a step–by–step process that begins with a mass quantity of data and through a series of steps reaches a
final conclusion (Noonan, 2). The Ladder of Inference process also encourages the decision maker(s) to effectively communicate concerns and
questions with team members through advocacy and inquiry (Noonan, 4). The decision is the result of a collective effort and discussion, similar to
the manner in which product development decisions are made within IDEO. The Ladder of Inference approach begins with a large accumulation of
available information from which specific data is selected and then interpreted; the interpreted data is then used as the basis for forming a conclusion
(Noonan, 3). Advocacy and inquiry come into the Ladder of Inference process when the decider(s) is trying to reach a decision from the set of
interpreted data (Noonan, 4). Boyle is encouraged to involve his team in his decision making process through back–to–back exchange of describing his
understanding and position on the situation and then asking thought–provoking questions. By advocating, Boyle would concretely state his reasoning
for accepting or rescinding Handspring's offer with the time constraints. His team would understand the justification behind the decision and be able to
specifically identify what qualifying

Zara's Case Study
1. What is Zara's value Proposition? How does it differ from its Competitors?
"Zara has pioneered leading–edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time
between a garment's design and retail delivery to under three weeks (against the industry norm of three to six months)" (Grant, 2010, p.212)
According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard Business Review)
Zara's value proposition is that it offers its customers cutting edge fashion at very affordable prices. It actively seeks out what styles are "hot" in the
fashion world. After Zara has identified the latest trend it can have the ... Show more content on Helpwriting.net ...
4. Marketing & Sales:
Zara broad offering meets its customer's demands quickly. This is due to management's almost instantaneous response to changes in customers' needs
(Ghemawat et al, 2006).
Zara's prices consider the cost of exporting and market conditions of the store's location (D'Andrea et al, 2003) instead of the traditional application a
cost plus margin.
Zaras inventory turnover is higher than their direct competition (at 10.67% versus H&M at 6.84%) (D'Andrea et al, 2003). Constantly changing
stock encourages sales and increase the average visits to stores per customer (Kotler et al, 2009).
5. Service:
Traditional supply chains take a supplier centric/push view with a focus on what a business is trying to sell rather than a focus on customer's demands
(Kotler et al, 2009). Zara's supply chain adopts a vertical structure which is mainly demand driven with cycle times being kept to a minimum which
allows information to be acted upon quickly (Grant, 2011).
Zara's Supporting Activities (4)
1. Infrastructure

Zara IT supports the interaction between the different departments throughout the entire company.
2. Human Resource Management (HRM)
Zara focus on HRM is evident in their hiring of newly graduated designers with fresh ideas and energy from the local areas.
3. Technology
Highly

The Innovator 's Dilemm When New Technologies Cause Great...
MSCI 422, Fall 2015
BOOK REVIEW
Anmol Tripathi
20467600
Christensen, Clayton M. The Innovator 's Dilemma: When New Technologies Cause Great Firms to Fail. Boston, Mass.: Harvard Business School,
1997. Print.
The Innovator's Dilemma
A book report
Chapter 1: How Can Great Firms Fail? It is possible for established, well–known and admired companies to be unable to maintain their hold as the
leader in their respective industries when faced with certain types of technological change. "Disruptive" innovations
The leading firms failed because they failed to strategically invest the required resources and commitment to enter the initial market for an emerging
technology to develop it from there. The firms were "held captive" by their customers, as the highlighted attributes of the emerging technology was of
no interest to them (e.g. power of equipment over smaller size); therefore, innovation and product development by established firms focused mainly on
sustaining their target trajectories for revenue and performance. This was due to fear of eating away at revenue from existing products that had
well–researched markets and an established customer base; therefore, they would delay their release of new technologies until it's too late, when entrant
firms already have economically mature versions available in the market.
Disruptive technologies that topple the established firms are relatively straightforward on the other hand, using pre–existing parts or methods in a novel
way or

Push Approach References A Top Down Leadership
Uniquely, various leaders in organizations have faced a similar struggle where their chosen career does not necessarily correspond with their passion.
However, they have risen to a leadership position by identifying ways to be passionate about work. This often takes the form of embracing change in
an organization, becoming adaptable and flexible to overcome challenges while being agile in solving problems. As they do so, organizations come to
respect their abilities, praise their accomplishments and drive their careers. This ultimately creates passion for leaders as they come to understand that
their contributions do matter. As these leaders gain power, they must understand where they came from and that there are various other employees who
feel stuck and unable to make a difference. It is up to leaders to use the three levels of pull to achieve their potential.
Specifically, pull is counterintuitive to the push methodology that corporate America has traditionally used to achieve results. The push approach
references a top–down leadership approach where employees are forced into certain roles that meet the organization's needs without considering an
employee's own interests. Through this, it is easy to see why countless workers in corporate America lack passion for work – they are not given a
chance to contribute in a manner that is conducive to their personalities. Alternatively, pull works from a bottom–up approach where organizations
access workers when needed.

The Innovator's Dna Book Review
The additional book that I read was The Innovator's DNA by Jeff Dyer, Hal Gregerson, and Clayton M. Christensen. It is a guide for individuals to
creatively think for disruptive ideas. The books covers methods but also how founders applied them to their lives to materialize their ideas. The tips
given can easily be applied to the successfulness to our startups but some can also apply to our own personal lives. For disruptive thinking, an
individual must be able to think in creatively. For most people, they believe that creativity is something that a person has genetically, however that is
not true. It is a lie that we convince ourselves over the years. Psychologists say that creativity is passed through genetics because they believe that ...
Show more content on Helpwriting.net ...
Handicapped accessible furniture already exists and we had to question how can we make them more appealing. Majority of them are really bland and
it doesn't provide comfort to the user. We started to question how and what makes certain furniture attractive to every, and use the info to apply to our
specific idea. We didn't get a chance to actually observe handicapped people, but we did make specific observations of our survey results. We picked
information on how the patients were treated in nursing homes, physical recovery centers, and the services the individual provided to the patients. We
started networking though our survey, and got varied individuals from student athletes, caretakers, and individuals who have witnessed or had
experienced with handicapped individuals. We started associating with websites that provide customizability with furniture. Noticing that the
individuals choose the furniture to accommodate their specific type of handicap, and use the ability to to customize it with materials, colors, and
specific features. It is using the same way people would use for shoes, and electronics. We haven't got the chance to experiment because our actual
product hasn't been made, and we have to learn more about legal actions to make it

The Innovator's Dilemma Summary
Jill Lepore criticizes Clayton M. Christensen's "The Innovator's Dilemma" (originally published in 1997) via The New Yorker among other sources in
"The Disruption Machine: What the gospel of innovation gets wrong." "The Innovator's Dilemma" describes Christensen's theory of disruptive
innovation. But, his theory isn't essentially briefed as one would assume. Her opinion is that case studies (like disk–drive industry) were chosen by the
author to demonstrate his perception, as well as subjectively distinct success metrics. Lepore's preferred modest summary from Christensen: "Doing the
right thing is the wrong thing." Additionally she investigates the rational contradictions and mistakes in analysis of facts (mechanical–excavator
industry, retail

Case Study: Xerox
Case Study: Xerox
1.What kind of strategic planning process (bottom–up or top–down) did Xerox follow for its turnaround? What inference can you make about the
effectiveness of this approach?
The entrance of new competitors gave Xerox tough challenges moving forward, and specific processes had to be changed to maintain a level of
competitive advantage. Top–down was the strategic planning process used by Xerox. Top–down planning is the process of clarifying the objectives and
putting together a plan to achieve those goals through the top–down (Tran, 2016). The framework is achieved and then passed down gradually to the
lower levels of the organizational hierarchy. Once Mulcahy was appointed CEO, she acted quickly and boldly to stop the financial ... Show more
content on Helpwriting.net ...
Xerox invented many of the technologies that we have come to use on a daily basis; including the mouse, ethernet, graphical user interface, and the
idea of integrated office networking. Perhaps one of the many reasons Xerox does not get the credit due to them is their failure to convey the
benefits of the technologies they invented; technologies they naively shared with Steve Jobs and one of his software engineers (Bill Atkinson). In a
deal that allowed Xerox to buy 100k shares of what would become known as Apple, Jobs was given several tours of the PARC facilities where he first
encountered PARC's prized Alto personal computer. A PARC engineer went so far as to conduct a demonstration for Jobs; complete with a mouse,
ethernet, email, the opening and closing of "windows", and more. Jobs left that tour and went back to Apple demanding his team change their course.
The result was the Macinotsh computer (Gladwell, 2011). What most of us fail to realize is that Apple's inspiration for the Macintosh came from the
Xerox Alto. Xerox PARC was truly futuristic which ultimately resulted in the competition coming from behind and stealing their glory and the benefits
that came along with it. A lesson for all: never let the competition hustle harder than

The Positive and Negative Impacts of Technologies on...
Introduction Technologies have the ability to revolutionize enterprises, making them more customer–centric and giving them the ability to be more
resilient in the face of significant and often unforeseen change. The intent of this analysis is to evaluate and describe five specific areas where IT
represents a significant risk to a company's competitive advantage. Second, this analysis concentrates on the five specific areas in an enterprise
where IT can support and strengthen enterprises' core competitive advantages. Third, one of the five major risks faced by a company is evaluated in
terms of how it could be mitigated to reduce risk and deliver significant value to the enterprise. The fourth and final step of this analysis is the
evaluation of a one of the advantages, and how it can be accentuated and strengthened to ensure a company's ongoing successful operation. One of the
most interesting factors with regard to technology's benefits and risks is how mercurial it can change over time. As Professor Clayton Christensen have
often shown in his many case analyses published in the best–selling book The Innovator's Dilemma, there is greater need for agile, value–driven
competitors even in the most stable and slow–growth market (Gebhart, 1998). The assessment of several industries in The Innovator's Dilemma
underscore just how effective technology combined with creativity can be in creating innovation, at the levels of disruption that Apple achieved under
the guidance of

The Flight of the Kitty Hawk
The Flight of the Kitty Hawk
HP did many things correctly when addressing the challenges for disruptive change. For instance, they organized a smaller team of "hungry"
individuals from marketing, manufacturing, and research and development that moved the project away from the core group essentially acting as a
small startup business. The smaller group was motivated to establish itself and prove their product was worthy of funding and upper management
support. They also differentiated themselves by choosing team members that were uninterested in maintaining status in the company mainstream way
of thinking. HP allowed a lot of leeway to the Kitty Hawk team in making decisions and providing financial backing to the project's ... Show more
I would still want to get the product to market quickly while having the versatility to make changes on the fly. To find new markets I would expose the
product to consumers through experimental trials. This would expose the product to potential clients and consumers and allow our development team
to get feedback on consumer needs and wants as well as help us define changes necessary to make the product more appealing and usable. Instead of
propelling the product forward based on profitability goals and measures, the idea would be to let the new and emerging market help us define our
product while our product defines the new market. For example, when Seymour and White went to the electronics trade show in Chicago in search of
their market, both them and Nintendo stumbled upon each other. Seymour and White were introduced to a market that they hadn't considered in
gaming, and at the same time, Nintendo was introduced to a want or need they had in game storage that they had not yet considered.
Another example of a company that has been successful in creating disruptive technology is Apple. At around the same time that Nintendo was
creating its place in the market, Sony came around with a series of portable music devices such as the "Walkman" and the portable CD player. Soon
after, Apple introduced the Ipod which is more compact than either of Sony's products. The Ipod also allowed for more

Global Wine War 2009: New World vs. Old World Competitors
Global Wine War 2009: New World versus Old
1.Discuss critically the competitive advantages of New World wine producers and contrast these against their Old World competitors.
The New World wine producers including Australia, Argentina, Chile, South Africa, and the United States have several strategic advantages over their
Old World competitors. Most significant is how each of the wine producers in New World competitive economies are free to innovate, creating
disruption and value creation that are redefining centuries–old processes. In the best–selling book The Innovator's Dilemma (Christensen, 2007) Dr.
Clayton Christensen of Harvard University discusses how new market entrants, unencumbered by decades or in some cases centuries of government
intervention and high cost structures, can quickly overtake a market and establish market dominance. The role of disruptive innovation in redefining
value chains is a core message of his research and book (Christensen, 2007). This is exactly the same dynamic occurring between the New World and
Old World wine producers. At the center of the New World win producing nations' competitive advantage is the freedom and immediate economic
benefits of innovation.
The scope of the innovation expertise that New World wine producers have is value–chain wide in scope, and in–depth enough to completely re–order
manufacturing, fermentation, distribution channel, pricing, marketing and customer service (Cholette, 2009). New World wine producers

Similarities Between a Global Leader and an Effective...
A global leader has a lot of things in common with an effective innovator and one of the principal similarities between the two involves their ability to
coordinate teams with the purpose of achieving goals in a limited amount of time and with as little impediments as possible. It is only safe to say that
innovation is a team sport and that a global leader thus needs to focus on this concept in order to be able to assist his subordinates in meeting deadlines.
In most cases global leaders feel that it is not up to them to come up with innovative solutions. "Rather, they feel responsible for facilitating the
innovation process." (Dyer, Gregersen, & Christensen) Even with the fact that being an entrepreneur in many cases means having to criticize
creative individuals for failing to play an active part in the actual production process, there is much more to being a global leader. Such a person
basically needs to employ complex attitudes in order for him or her to be able to cooperate effectively with all of his or her subordinates.
Effective innovators are in some situations less concerned about matters like discipline or accountability. This is why it is difficult for many global
leaders to be able to adopt attitudes that would involve innovation, as they are unwilling to take risks and thus believe that they should solely
concentrate on increasing profits through employing rational actions. Similar to how global leaders are reluctant to consider innovation as a strategy

Strategic Innovation Back Bay M14828
Strategic Innovation: Back Bay Battery
In this online simulation, students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D
investment strategies (over 8 simulated years) across products in the portable power market.
Other Online Simulations
Other Online Simulations from Business
Publishing
fromHarvard
Harvard
Business
Publishing
Back Bay Battery
Strategic Innovation Simulation
Supply Chain: Root Beer Game
This version of the classic Beer Game is enhanced by powerful administrative features: instructors can run any number of configurations simultaneously
in the same class; results are tracked in real time on the administrator screens and are immediately available in debriefready ... Show more content on
Helpwriting.net ...
NiMH: $6.4 M
NiMH: 31%
Ultracapacitor: 2.5 M
Ultracapacitor: $51.0 M

Ultracapacitor: $24.6 M
Ultracapacitor: 11%
Initial Market Size
Learning Curve Coefficient
Power Tools:
3%
Power Tools:
90.0
NiMH:
95%
Two–Way Radios:
–1%
Two–Way Radios:
30.0
Ultracapacitor:
95%
Power Packs:

1%
Power Packs:
26.0
Set Scenario
Cancel
2015
2016
Students face the management challenge of balancing investments between the core business and a potentially disruptive new technology.
A comprehensive Teaching Note covers key learning objectives to highlight in the post–play discussion: n The nature and impact of disruptive
technologies n Management challenges of simultaneously investing in core business and innovation nO ptimizing the timing and level of investment
in innovation nT
he difficulty of innovation under constraining financial criteria and an organization's impatience for growth
log out
high scores
archived runs
© 2008 Harvard Business Publishing. All rights reserved. Developed in partnership with Forio Business Simulations.
Authored by:
Clayton M. Christensen, Professor, Harvard Business School
Willy Shih, Senior Lecturer, Harvard Business School

ENTRY 2,
DISRUPTIVE INNOVATIONS
In this essay I will describe and explain the causes and consequences of disruptive innovation. Firstly I will write about what dualism is, why it is
important and how to achieve it. I will continue with describing difficulties, which may occur on a company's path towards it, namely overshooting
and inability to recognize the start of a new industry cycle. Further on, I will go deeper in the reasons, why incumbents fail to recognize the new
entrants on the market, specifically "attack from below" and other discontinuous patterns of change. In the end I will describe some of the responses
taken by established companies to disruptive technologies.
In today's world when competition is such a big factor, ... Show more content on Helpwriting.net ...
This phenomenon was first identified by Gilfillan in 1935, and he named it "sailing ship effect". It describes the way, how even though existing players
on the market are often aware of approaching discontinuities, they still pursue with their current trajectories with success in the short term.
Furthermore, the true significance of disruptive technology even in Christensen's conception of it is not its displacing of established products. Rather, it
is a great means for enlarging and broadening markets and providing new functionality. And according to Utterbacks' explanation: "The degree to which
the market was expanded by the innovation seemed to be the strongest factor favouring new entrants", a possible conclusion might be that this leads to
a never–ending circle.
Nonetheless, some companies have developed different strategies to keep themselves on top.
Firstly, there are companies, which pursue the strategy of entering the market created by outsiders, in a role of a follower. They allow small pioneers
to lead the way into new market territory. For example: IBM let Apple, Commodore and Tandy define a personal computer (Christensen, Bower, 1995).
The second possible response taken by the incumbents is creating a new market by corporate venturing. It means using a start–up to create their own
disruptive technology from a separate organization. The start–up would obtain a lower profit margin than the

Case Study : Blue Ocean Strategy
Blue Ocean strategy:
There are some tool produce to help implement blue ocean strategy. The Eliminate–Reduce–Raise–Create (ERRC) Grid is the matrix that help execute
blue ocean strategy with the four action framework: eliminating, reducing, aising and creating. ERRC Grid help company to remain on their
competitive factors. Eliminating and reduce the factor that the transitional industry take it for granted can help the new strategy to remain unique from
the transitional market. Nevertheless, raising and creating some unique competitive factor the transitional market never or seldom offered that is above
the industry standard. With all these "Four Actions Framework" the company can escape the transitional red ocean market by activate a new blue
ocean market and create a new value curve. (Kim & Mauborgne, 2005)
According to Professor W. Chan Kim and Professor RenГ©e Mauborgne "Blue ocean strategy makes sense in a world where supply exceeds demand".
(Kim & Mauborgne, 2005). The real estate market in Taiwan is the case of the supply exceeds demand at the unstable equilibrium. If the real estate
industry could implement blue ocean strategy to come out with a new demand with an uncontested market space that separate from the transitional real
estate market, the house market would gradually move to a normal stable equilibrium by establish a bond of value for both suppliers and buyers. In the
Blue Ocean strategy, company create a new strategy with the different value proposition

Pillary
Three Pillars Essay
Shacola Columbus
Grand Canyon University: UNV 504 Innovation and Entrepreneurship
December 24, 2014
The college of business has three very distinctive pillars that help the college of business move a positive direction. The three pillars are servant
leadership, entrepreneurial spirit, and innovation these are pillars that the college base there learning on. While looking at all three pillars you can see
how they all play a role with each other. The first pillar were actually go in depth into is servant leader. Servant leader is finding out what the people
needs and putting them first. Servant leaders help others and also meet their environment need that's located around them. A servant led... Show more
The article shows behaviors that relate to this section of innovation, health care is so expensive and not available to many people due to the business
innovation model. Innovation for many people believes it means making products and services that's needed better and better as time goes on. Having
servant leadership and innovation, entrepreneurial spirit will follow into the organization. Entrepreneurial spirit is taking the approach to seeking
change, and having the attitude and or mindset that question innovation. Also thinking of change services that will help the continuous improvement
for an organization. Two Must–Haves for Growth: Entrepreneurial Spirit and Focus on Core Competencies is article that was written by Richard
chaifetz looks at the most important core competencies to help a company with sustainable growth and profit. He encourages people to clearly define
the core competencies and living by them, and having an entrepreneurial value system and maintaining that value system while the company growths.
While doing these two things companies will continue to grow and a place in the future. The behavior is practical in the Entrepreneurship spirit section
by showing the thinking and or the mindset of change and the attitude.
All three pillars that were mentioned Servant leadership, innovation, and entrepreneurial spirit related to

Ecton-Individual Case Analysis
1. How does the Ecton machine differ from the existing technology in the market? What characteristics/application does it have that are similar to that
of conventional machine? What characteristics/applications are different?
The existing ultrasound technology in cardiology was constantly focusing on improving image quality and providing better quantitative information to
response to clinical demands, dreaming that one day it could substitute the expensive imaging techniques such as MRI. Some established companies
had developed sophisticated edge detection algorithms that can obtain biomechanical characteristics of the heart; others had developed machines that
have superior image quality or even worked on 3–dimensional ... Show more content on Helpwriting.net ...
Therefore, established companies such as HP and Acuson were constantly pursuing sustaining technology to meet the clinical demands. The black
arrow in the graph below shows the sustaining development that the established companies pursuing.
However, Ecton did not follow the giant's step. Instead, its goal was to develop a Doppler echocardiography instrument that was compact and easy to
use for the alternative market such as the ICU and emergency room or even the customers in developing countries. The type of work Ecton performed
can be described as "disruptive technology" as it has introduced a very different package that mainstream customers historically value. Ecton's approach
fulfilled the characteristics defined by the disruptive technology, as summaries below:
Competes with the non–consumption & create new value network or target the low end market segment–Ecton planned to introduce its machines in
markets outside the traditional cardiology settings, such as ICU and outpatient clinics which can be considered as niche market at that point of time. In
addition, customers in the developing nations who cannot afford the conventional echo machine are considered as low end market.
Lower performance than the traditional product–Although Ecton's machine can produce the same high quality image as the conventional machine, it
offered fewer features and less versatility.
Higher ancillary performance than the traditional product–As the conventional machine is

DARE
TO
DISRUPT!!
DARE
TO
DISRUPT!!
Theme: Means to tackle disruptive innovation
Name: Prasun Kumar Das
PGPM Participant, Batch 1114
Information Management
S. P. Jain Institute of Management & Research
Mobile – +91 7506793925
DISRUPTION – The New Age Competitive Strategy
Everything is fair in love and war; and competition in a business environment is like a cold war. Innovation has always been the major strategy used by
businesses around the world to stay competitive. The traditional paradigm of innovation was to improve the performance of the existing technology,
thereby steeping up the performance trajectory. However, value creation for customers may be much simpler than high performing technology. There is
... Show more content on Helpwriting.net ...
They have an open mindset; instead of reacting to changes around they become the change, and have successfully able to uplift the customer's
expectations and level of acceptance. They never fall prey of self–complacency and bring up their own brand of disruptive innovations in the market.
Innovation – SUSTAINING vs. DISRUPTIVE

For any form of innovation there are two perspectives. The product perspective gives the performance standard of the innovated technology. The
customer perspective gives an idea on how the innovation is being perceived by the customers.
| Sustaining Innovation| Disruptive Innovation| Product Perspective| Scales up the performance of the existing products| Radical product value
proposition; underperforms current market standards| Customer Perspective| Improvisation that mainstream customers appreciate – Competence
enhancing| Few niche customers appreciates it in the beginning|
An innovation that disrupts the market today gets into the sustaining innovation mode until they reach up to the customer's threshold expectation.
When that level is reached, any further sustaining innovation makes it vulnerable to disruption. So, a disruptor today becomes vulnerable to disruption
in future.
Fig. 1: The graph showing shelf life of a technology in a disruption model
SUSTAINING (S)
SUSTAINING (S)
DISRUPTIVE (D)
DISRUPTIVE (D)
CUSTOMER ACCEPTANCE LEVEL
CUSTOMER ACCEPTANCE LEVEL
Performance

A Case Of Social And Disruptive Innovation
Usually, technology entrepreneurs are motivated to open a business because they believe they have an innovative product or service that meet a
demand from society and can generate profit. Sometimes, their proposal are innovative indeed, and sometimes not. In this context, identify
innovation opportunities and challenges are crucial to define the company's business model and, consequently the plan for the success. This case
study will evaluate the company Fairphone in this regard. First, we will introduce the company briefly followed by its business model. Then, we will
present the SWOT analysis that will be the base for this study. After that, we will explain why we believe that Fairphone is a case of social and
disruptive innovation. Next, we will indicate the concept of opportunity and challenges that will guide the analysis. Finally, the innovation
opportunities will be detailed, including the possible counterpoints identified when appropriate, and the same will be done with the challenges before
the case study conclusion. Fairphone is a company from Netherlands that was founded in 2013. On the one hand, at first sight, it may seem that its
main activity is to produce smartphone in a responsible way. Additionally, it is possible to think that the business doesn't look to work massively,
because, until now, according to Abel, B. V. (2014), the company's CEO, it sold about 52,000 mobiles of its unique product that is in its first edition.
This number doesn't look so

Impact Of The On Renting Industry And The Management Of An...
INTRODUCTION
emerge in every field resulting in the creation of needs; people have never been aware or thought of. According to Hamel (2000 p18), "the latitude of
technological development, but the introduction of a new approach that has the potential to completely transform an existing or create a new industry.
The aim of this paper is to discuss the benefits and disadvantages of disruptive technologies and assess their impact of this on the movie renting
industry and the management of an organization technological assets
Chapter 2
LITERATURE REVIEW
This chapter is aimed at providing a context of the theory of disruptive innovation (DI) an examination of its representation in the academic literature.
Section 2.1 explains the history, usage and evolution of the term, including the identification of important articles, authors and themes. Section 2.2
explains the types of disruptive Innovation2.1 Introduction

Technology And Its Impact On The Film Renting Industry And...
INTRODUCTION
emerge in every field resulting in the creation of needs; people have never been aware or thought of. According to Hamel (2000), "the latitude of
technological development, but the introduction of a new approach ... Show more content on Helpwriting.net ...
Schumpeter in his book, The Theory of Economic Development (1912, 1936), provoked scholars to emphasize the relevance of innovation as the driver
of economic growth and structural change. Schumpeter (1942) argues that economic growth is achieved through creative destruction in a capitalist
regime. In this process the old is being continuously destroyed and consequently freeing up resources for the new
Disruptive Technology (DT) was first introduced by Bower and Christensen in a seminal journal article (Bower and Christensen, 1995). Christensen
(1997) concept of disruptive innovation to describe innovation that has destructive effects towards of existing mainstream incumbent firms the
competitiveness the introduction. Disruptive innovations are innovations that aim at improving a product or service that the market is not expecting
(Grant, Hackney, & Edgar, 2010) and their continual improvement and refinement often leads to the removal of entrenched industry incumbents (Grant,
Hackney, & Edgar, 2010) ,which leads to the disruption of the mainstream market
The term is further developed in the book by Christensen, The Innovator's Dilemma (Christensen, 1997).In Christensen second book, the Innovator's
Solution, (Christensen & Raynor, 2003) co–authored with Michael E. Raynor, the terminology was changed to Disruptive Innovation because there
was an extension of the concept to apply to services and business

The World Is Not A Stagnant Entity
INFORMATION
The world is not a stagnant entity. It's in a constant stage of growth and development. It's now crucial for companies to be able to adapt and change to
keep up with new technologies and developments. Strong, but malleable, business strategies in both diversification and innovation will help any
company to keep up with competitors, customer demand, and trends. While a company needs to be able to adjust and grow, these strategies cannot be
set in stone. Refusal to change actually hinders the capacity to innovate and diversify product lines, marketing, pricing models, and development. A key
factor to recognize is that expansion and diversification are not the same. For example, opening a second retail outlet in a new town simply ... Show
more content on Helpwriting.net ...
An innovation strategy encourages development, improvement, and expansion of technologies, products, or services. There are two main strategies in
innovation: sustaining innovation and disruptive innovation. These innovative strategies allow for growth and new opportunities that competitors
don't have. Innovation often involves research and development activities to create the competitive advantage. The strategy can allow new or smaller
businesses to become a threat to larger corporations; it also allows for growth and expansion of a company.
In a world of increased global competition and weaker economies, it can be hard to stay afloat and relevant. In implementing diversification and
innovation strategies, a company can achieve a competitive advantage and become profitable in our ever–changing and developing world.
THEORIES OR MODELS
I. Concentric Diversification
Concentric diversification is similar to related diversification in that there is commonality between the different product lines. This can include using
similar technologies, management styles, marketing strategies, brands, distribution channels, or materials. It's important to keep in mind that there are
still distinctions between the businesses. It's not the same as expanding the current business. An example of concentric diversification would be an
office supply company purchasing a company that makes ballpoint pens. The industries are similar, but

Kazsxdfcghbjn
You Call That Innovation?
Companies Love to Say They Innovate, but the Term Has Begun to Lose Meaning
п‚· Email
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п‚· 64 Comments п‚· Facebook п‚· Twitter п‚· LinkedIn * smaller * Larger
By
LESLIE KWOH
Updated May 23, 2012 2:42 p.m. ET
Got innovation? Just about every company says it does.
Companies throw the term "innovation" around but that doesn't mean they are actually changing anything monumental. Leslie Kwoh reports on digits.
Businesses throw around the term to show they're on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies
are touting chief innovation officers, innovation teams, innovation strategies and even innovation days.
But that doesn't mean ... Show more content on Helpwriting.net ...
innovation strategy consultant Alex Kandybin.
In addition, four in 10 executives say their company now has a chief innovation officer, according to a recent study of the phenomenon released last
month by Capgemini Consulting.
The findings, based on an online survey of 260 global executives and 25 in–depth interviews, suggest that such titles may be mainly "for appearances."
Most of the executives conceded their companies still don't have a clear innovation strategy to support the role.
Jeff Semenchuk, who was named Hyatt Hotels Corp.'s H –1.08% first chief innovation officer in August, says there is "nothing fluffy" about his job.
The hotel chain recently interviewed hundreds of guests and concluded that "we're all kind of stuck in the past," he says of the industry.
He oversees experimental initiatives at eight newly designated "lab" hotels around the world. Among his projects: a new process that has an
iPad–toting concierge meet guests at the airport and check them in.
Innovation is hardly a new term. The word, which derives from the Latin noun innovatus, meaning renewal or change, appeared in print as early as the
15th century, according to Robert Leonard, chairman of Hofstra University's linguistics program.
As companies have sped up product cycles, the word has come to signify not just doing something new but also doing it more quickly, he says.
Campbell Soup, for example, says

Netflix and Disruptive Innovation
Background
Who is the king of the movie rental industry? Is it Blockbuster, Redbox or Netflix? Blockbuster was the king of VHS rental with their brick and
mortar stores for more than 20 years. Netflix was the first to market with the idea of shipping DVDs directly to consumer's homes but are now focusing
their resources and attention to online streaming. Netflix is slowly getting out of the DVD and Blu–ray rental game by raising the prices of their DVDs
and Blu–rays. Netflix is spending more money to increase the size of their online library for streaming. The two companies that are battling it out to be
the king of the rental industry are Redbox, a company owned by Coinstar Inc., and Blockbuster. This paper will focus on how ... Show more content on
Helpwriting.net ...
Other companies have used Disruptive Innovation to come in at the bottom of a market and focus on a lower cost and change the way consumers
purchase goods and services, changing the market forever. One of the best examples of this type of Disruptive Innovation was Toyota. Toyota came into
the American market and offered inexpensive cars that offered very view features and small 4 cylinder engines. At first many consumers turned their
nose up to the Toyota products. But some consumers bought the Toyota because they were a cheaper option for automobile transportation. When more
customers started to purchase Toyotas and the company was able to establish a solid footing in the American Business market and they started to
change the model of their business. Toyota started to offer higher end cars and eventually moved into the luxury automobile industry with the Lexus
line of cars. Disruptive innovation is a continual process and happens in business all the time. You can also see it in the car market right now with
Hyundai and Kia.
Redbox entered the market place at the bottom by offering DVDs that were not brand new releases for $1 a day. The consumer can keep the movie
longer if they want to by paying an additional $1 per day. Redbox would offer unmatched distribution by

Innovators Dna
(Continued from front flap)
is the Horace
Beesley Professor of Strategy at the Marriott School, Brigham
Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from
1996–2006.
is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has
published extensively in leading academic and business journals.
is the Robert and Jane
Cizik Professor of Business
Administration at Harvard
Business School and the architect of and the world's foremost authority on disruptive innovation.
"Businesses worldwide have been guided and in uenced by e Innovator's Dilemma and
e ... Show more content on Helpwriting.net ...
Christensen
All rights reserved
Printed in the United States of America
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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic,
mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to
permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business
School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
Library of Congress Cataloging–in–Publication Data
Dyer, Jeff.
The innovator's DNA : mastering the п¬Ѓve skills of disruptive innovators/

Jeff Dyer, Hal Gregersen, Clayton M. Christensen.
p. cm.
ISBN 978–1–4221–3481–8 (hardback)
1. Creative ability in business. 2. Technological innovations.
3. Entrepreneurship. I. Gregersen, Hal B., 1958– II. Christensen,
Clayton M. III. Title.
HD53.D94 2011
658.4 '063–dc22
2011008440
The paper used in this publication meets the requirements of the American
National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48–1992.
100092 00 i–vi r1 rr.qxp
5/13/11
6:52 PM
Page v
Contents
Introduction
1
Part One
Disruptive Innovation Starts with You
1
The DNA of Disruptive Innovators
17

2
Discovery Skill

Taobao's Success
Taobao's Success 1
Taobao's Success
The most successful C2C E–business platform in China
Chenlei Shi
865313
IT IS 600
Professor Robert Testa, Jr.
September, 18, 2010
Taobao's Success 2
Abstract
With the great speed of economic globalization, E–Business is developing in a surprising speed through the wide–spread of information technology.
Nowadays, there are a lot of big E–business corporations such as Amazon, E–bay focus on different E–business model and field. However when these
international companies carving up the global market, some local enterprises also growing up and want to share this big cake.
Taobao (www.taobao.com), a Chinese–based company which is a leading platform for C2C personal transactions, was founded in 2003 ... Show more
Until 2005, this
Taobao's Success 5 problem was solved by eBay–Each, but without doubt, eBay–Each lost its advantage in credit transaction.
Third, eBay–Each used advertisement blocking tactics to fight Taobao. In 2003, the biggest three portal in China (Sohu, Sina, 163) made a deal with
e–Bay that they would never use Taobao's advertisement. To fix this problem, Taobao use a lot of traditional medium such as newspaper, TV or
subway stops, bus, road advertising. Moreover, Taobao also made a co–operation with Yahoo, using Yahoo's search bid, investing 2 million keywords.
Then Taobao increased the keywords to 3 million, and the hits up to 6million in one day. That made Taobao beyond its opponent in two key indicators,
accounting for the initiative in future competition. Furthermore, another difference in Taobao's advertisements, their membership in the trading
process could feel lively culture of family. Fourth, eBay–Each and Taobao had a significant understianding gap in market positioning. EBay–Each have

their global strategy and want to do business with the people who are 30–40years old. While Taobao's strategy is localization, and its target population
was also younger than its counterpart. Last but not least, Taobao encouraged their buyer and seller makes private transaction, and supported a
convenient platform. One example is the communication tool for members in a timely manner – Live Messenger. If the user enters a shop, just the
owner is also

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