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Benefits
Post Service
VMP
Direct Mail
Agenda
Benefits
It can be successful
● J&J
○ $2.71 in savings for every $1 invested in wellness
● Meredith
○ $7:$1 ROI in tobacco cessation program
(Berry, Mirabito, Baun 2010)
According to an article in the Harvard Business Review, wellness programs
can create anxiety for employees. They may feel their job performance is
being judged partially by their health. Also, they may feel guilty for making
unhealthy choices.
Drawbacks
Harvard Business Review - Corporate Wellness
Common Key Metrics
● HRA for each employee
● Participation rate
● Productivity
● Investment
● Savings
Recommendations
● Culture
● Wellness e-mail
● Help employees get HRA and track it
● Wellness stipend
● Group wellness
Culture
● Create a health & wellness committee
○ Members from every department
○ Monthly meeting to discuss newsletter
○ Be a main contact for help/advice/support to coworkers
“Often overlooked is the potential to strengthen an organization’s culture and to build employee pride, trust, and
commitment.”
(Berry, Mirabito, Baun 2010)
Wellness Email
● Keep it short and valuable
● Link to Providence resources page
● Refer to FitTogether newsletter on Providence website
● Discounts on health club memberships
● Stress counseling
● Relationship counseling
● Free personal health risk assessments
● 24/7 Nurse Advice Phone Line
● Dietician Services
● Chiropractic Care/Massage Therapy
● Acupuncture
● Smoking Cessation
● Childbirth Preparation
● Weight Management
● Discounts on Eyewear
Did you Know our Plan Includes:
Personal HRA
● Make screenings more available
● Participation incentives
○ Well-Bucks
○ Stipend
Wellness Stipend
Stipend Amount
Employees
$200 $300 $360
192 $38,400 $57,600 $69,120
300 $60,000 $90,000 $108,000
500 $100,000 $150,000 $180,000
Wellness Incentive Program - Full Link
Group Wellness
● Keep fun runs
● Voluntary wellness groups
○ Utilize new Employee Directory
● Healthy lunch day
● Health Lunch and Learns
Recommendations
● Culture
● Wellness e-mail
● Help employees get HRA and track it
● Wellness stipend
● Group wellness
Post Service
Post Service
Problem
● Help planners overcome fear of calling Post Service Leads
Process
● Observe top-performing Post Service planners
Recommendations
● Scripts
● Post Service Tips
VMP
Veteran’s Memorial Program
Problem
Reduce the following:
1. Appointments where families expect the VA
2. One-Leggers
3. Has Plan appointments
Process
● Observe consistent, high performing VMP planners and document their
behaviors
Recommendations
● VMP Training Program
● Overcoming VMP Challenges Document
Direct Mail
Direct Mail
Problem
● Improve present/hold rate in the FPC by 2%.
Process
● Observe planners and see if there are common practices within the
different planner categories.
Recommendations
● Ideal Appointment
● Hold Rate Best Practices
○ Do’s and Dont’s list
○ 5 example value statements
● Objection Guide
● How to implement
● Quality Assurance Form
Planner Categories:
High set / high hold
High set / low hold
Low set / high hold
Background
Deliverables
1. Ideal Appointment
2. Hold Rate Best Practices
-Do’s and dont’s list
-5 example value statements
3. Objection Guide
4. Script
5. Mind Set
6. How to implement
Ideal Appointment
10% of all planners shadowed asked family to
write down appointment
30% of High Set/High Hold planners shadowed
asked family to write down appointment
Write Down Appointment
Hold Rate Best Practices - + and -
Hold Rate Best Practices - + Only
Example Value Statements
Objection Guide
Script
Mindset Findings
Appointment mindset
vs.
Present mindset
How to Implement
● Precoa Institute
Deliverables
1. Ideal Appointment
2. Hold Rate Best Practices
-Do’s and dont’s list
-5 example value statements
3. Objection Guide
4. Script
5. Mind Set
6. How to implement
Final Presentation

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Final Presentation

  • 1.
  • 4.
  • 5. It can be successful ● J&J ○ $2.71 in savings for every $1 invested in wellness ● Meredith ○ $7:$1 ROI in tobacco cessation program (Berry, Mirabito, Baun 2010)
  • 6. According to an article in the Harvard Business Review, wellness programs can create anxiety for employees. They may feel their job performance is being judged partially by their health. Also, they may feel guilty for making unhealthy choices. Drawbacks Harvard Business Review - Corporate Wellness
  • 7. Common Key Metrics ● HRA for each employee ● Participation rate ● Productivity ● Investment ● Savings
  • 8. Recommendations ● Culture ● Wellness e-mail ● Help employees get HRA and track it ● Wellness stipend ● Group wellness
  • 9. Culture ● Create a health & wellness committee ○ Members from every department ○ Monthly meeting to discuss newsletter ○ Be a main contact for help/advice/support to coworkers “Often overlooked is the potential to strengthen an organization’s culture and to build employee pride, trust, and commitment.” (Berry, Mirabito, Baun 2010)
  • 10. Wellness Email ● Keep it short and valuable ● Link to Providence resources page ● Refer to FitTogether newsletter on Providence website ● Discounts on health club memberships ● Stress counseling ● Relationship counseling ● Free personal health risk assessments ● 24/7 Nurse Advice Phone Line ● Dietician Services ● Chiropractic Care/Massage Therapy ● Acupuncture ● Smoking Cessation ● Childbirth Preparation ● Weight Management ● Discounts on Eyewear Did you Know our Plan Includes:
  • 11. Personal HRA ● Make screenings more available ● Participation incentives ○ Well-Bucks ○ Stipend
  • 12. Wellness Stipend Stipend Amount Employees $200 $300 $360 192 $38,400 $57,600 $69,120 300 $60,000 $90,000 $108,000 500 $100,000 $150,000 $180,000 Wellness Incentive Program - Full Link
  • 13. Group Wellness ● Keep fun runs ● Voluntary wellness groups ○ Utilize new Employee Directory ● Healthy lunch day ● Health Lunch and Learns
  • 14. Recommendations ● Culture ● Wellness e-mail ● Help employees get HRA and track it ● Wellness stipend ● Group wellness
  • 16. Post Service Problem ● Help planners overcome fear of calling Post Service Leads Process ● Observe top-performing Post Service planners Recommendations ● Scripts ● Post Service Tips
  • 17. VMP
  • 18. Veteran’s Memorial Program Problem Reduce the following: 1. Appointments where families expect the VA 2. One-Leggers 3. Has Plan appointments Process ● Observe consistent, high performing VMP planners and document their behaviors Recommendations ● VMP Training Program ● Overcoming VMP Challenges Document
  • 20. Direct Mail Problem ● Improve present/hold rate in the FPC by 2%. Process ● Observe planners and see if there are common practices within the different planner categories. Recommendations ● Ideal Appointment ● Hold Rate Best Practices ○ Do’s and Dont’s list ○ 5 example value statements ● Objection Guide ● How to implement ● Quality Assurance Form
  • 21. Planner Categories: High set / high hold High set / low hold Low set / high hold Background
  • 22. Deliverables 1. Ideal Appointment 2. Hold Rate Best Practices -Do’s and dont’s list -5 example value statements 3. Objection Guide 4. Script 5. Mind Set 6. How to implement
  • 24. 10% of all planners shadowed asked family to write down appointment 30% of High Set/High Hold planners shadowed asked family to write down appointment Write Down Appointment
  • 25. Hold Rate Best Practices - + and -
  • 26. Hold Rate Best Practices - + Only
  • 31. How to Implement ● Precoa Institute
  • 32. Deliverables 1. Ideal Appointment 2. Hold Rate Best Practices -Do’s and dont’s list -5 example value statements 3. Objection Guide 4. Script 5. Mind Set 6. How to implement