2. How did you attract/address your audience?
• Front Cover
For my front cover I knew immediately that it was the first thing the audience was going to see so I
knew it had to be extremely striking for the audience to consider buying it. I followed the majority
of the codes and conventions which professional magazines have to guide me in the right direction.
At the beginning, I started with my colour scheme which I
retrieved from my audience research. They decided to
have the colours black, white and green so these were the
colours I used. I started by making my masthead green, in
addition to my cover lines and banner.
Then I made the additional information below the cover
lines white so it didn’t blend in with the rest of the text.
The person I used for my main image was wearing black
clothing with white on it which matches my colour scheme
perfectly.
In my main image I made sure that the
person was looking at the camera as
direct address is key when wanting to
attract and address your magazine. I
also made them do the rock hand
gesture and stick her tongue out to
convey the punk genre.
I used a striking font for my masthead
so that the audience would notice it and
so that it didn’t blend in with the rest of
the front cover. The banner is in the
same green used throughout the
magazine because it is eye catching and
will again attract more people to look
and consider buying the magazine.
3. Contents Page For the contents page, it had to attract the audience because once they have been
persuaded to pick up the magazine and consider buying it, the contents page is the
next page they are going to see. Therefore, it has to grab their attention and make
them want to buy it. So, when I started making my contents page I had to follow the
codes and conventions professional magazines had to help me draw in an audience.
Due to there having to be a lot of
text on contents pages, I wanted
to ensure there were images that
distract them from the large
amount of text. I continued with
the colour scheme from my front
cover of black, white and green by
making the title ‘Contents’ in
black bold writing to stand out. I
added a block of green behind my
title to make it more colourful and
look more professional.
Additionally, when taking my photographs I wanted to
make them look as intriguing as possible because I
know that the images represent the contents of the
magazine. So I have a picture of the band ‘The Violets’
for example, which links to the article for new and
upcoming bands.
I added a few lines of extra information about the
articles to give customers a clue about what each
article is about so they know whether they are going to
be interested in reading them or not. I ensured the
information was vague so it teases the audience and
makes them want to carry on reading to find out what
happens.
When conducting my audience research I asked what
they would find most appealing in a magazine and a
large group of them said articles featuring bands/artists
which is why the majority of my articles are about
bands or artists.
4. Double Page Spread
For my double page spread, I used several codes and conventions which published magazines used so that audiences were
addressed and drawn to my magazine.
In my image on my double
page spread I took a photo of
the band Cease Fire Inc. When
taking this image there wasn’t
direct address throughout all
of the band members as one
of them was looking away.
This made the band look more
mysterious and interesting
which will make the audience
want to read about them. I
added a pull quote onto the
image which was featured in
the band interview. This will
hopefully meet the audience’s
eyes and make them want to
read the article.
The headline for the article is
‘Rocking their way up to centre
stage’ which is in a striking font in
large writing. This will be the first
thing the audience will see,
therefore it has to catch their
attention. To do this I added a green
background behind the masthead
which will make it jump off the page.
Due to there being a lot of text in
the article, I added another pull
quote in the middle of the article in
green and a different and larger font
to the article text. This should give
the audience an interest to see what
the rest of the article has to say and
give them an interest into Cease Fire
Inc due to them being a new and
upcoming band.
