short but important

3. 
Commonly used in marketing and
business.

Identify all of the positive and negative
elements that may affect any new
proposed actions.

4. 
Setting the objective should be done
after the SWOT analysis has been
performed. This would allow achievable
goals or objectives to be set for the
organization.

Key role of SWOT is to help develop a full
awareness of all factors that may affect
strategic planning and decision making.

5. SWOT
Strengths: characteristics of the business or
project that give it an advantage over others
Weaknesses: are characteristics that place the
team at a disadvantage relative to others
Opportunities: elements that the project could
exploit to its advantage
Threats: elements in the environment that could
cause trouble for the business or project

6. Examples
Strengths and
Weaknesses,
refer to internal
factors, which means
the resources and
experience readily
available to you.

Financial resources, such as
funding, sources of income and
investment opportunities.

Physical resources, such as your
company’s location, facilities
and equipment.

Human resources, such as
employees, volunteers and
target audiences.

Current processes, such as
employee programs,
department hierarchies and
software systems.

7. 
Opportunity and
threat refers to
external factors.

A person or a
company
cannot control
external factors.
Examples
 Market trends, such as new
products and technology or shifts in
audience needs.

Economic trends, such as local,
national and international financial
trends.

Funding, such as donations,
legislature and other foundations.

Demographics, such as a target
audience’s age, race, gender and
culture.

9. Strengths



Wal-Mart is a powerful retail
brand. It has a reputation for
value for money, convenience
and a wide range of products
all in one store.
Weaknesses
 Despite its IT advantages,
could leave it weak in some
areas due to the huge span
of control.
 it may not have the flexibility
Wal-Mart has grown
of some of its more focused
substantially over recent years,
and has experienced global
competitors
expansion.
The company has a core
competence involving its use
of information technology to
support its international
logistics system.

The company is global, but
has a presence in relatively
few countries Worldwide.

10. Opportunities

To take over, merge with,
or form strategic alliances
with other global retailers.

There are tremendous
opportunities for future
business in expanding
consumer markets, such
as China and India.
New locations and store
types

Threats

Being number one
means that you are the
target of competition,
locally and globally.

Being a global retailer
means that you are
exposed to political
problems in the countries
that you operate in.

Intense price
competition

11. The results of SWOT analysis — and the
action needed — will be different for
every business.
Capitalise on opportunities that play to
your strengths.
 Address your weaknesses.
 Protect yourself against threats.


12. The SWOT analysis is a simple,
albeit comprehensive strategy
in identifying not only the
weaknesses and threats of a plan,
but also the strengths and
opportunities available through it.
While an excellent brainstorming
tool, the four-cornered analysis
prompts entities to examine and
execute strategies in a more
balanced way.