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strengths, weaknesses, opportunity, threats

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  2. 2. INTRODUCTION<br />
  3. 3. What is SWOT Analysis?<br /><ul><li>SWOT Analysis is method used to highlight area of development
  4. 4. Identify and evaluate SWOT in a project or business venture.
  5. 5. It involves specifying the objective of the project or business venture.
  6. 6. Identifying the internal and external factors that are favorable and unfavorable to achieving that objective.</li></li></ul><li>Internal and external factors<br />
  7. 7. How does SWOT Analysis work?<br />Prerequisites<br />Information on company / competitor status.<br />Strengths / Weaknesses Analysis sheet.<br />Opportunities / Threats Analysis sheet.<br />Performance - Importance Matrix.<br />Brainstorming Kit<br />The Right Participants - don’t be afraid to use outside opinions<br /> <br />
  8. 8.
  9. 9. Setting an objective<br />
  10. 10.
  11. 11. Determining the attainability of an objective<br /> If the objective is NOT attainable a different objective must be selected and the process repeated.<br />
  12. 12. Generating Strategies<br />If the objective seems attainable, generate the possible strategies creatively. <br />This can be achieved by asking and answering the four questions repeatedly :<br /><ul><li> How can we Utilize each Strength?
  13. 13. How can we Improve each Weakness?
  14. 14. How can we Exploit and Benefited from each</li></ul> Opportunity? <br /><ul><li> How can we Mitigate each Threat? </li></li></ul><li>Brainstorming Aid Kit<br />used to generate more strategies and ideas. <br />For a one-person brainstorming session, using an idea map on a large piece of paper or a butcher paper is useful.<br />For bigger groups, have a moderator to choose who will offer an idea next, so that several people don&apos;t speak at once. <br />A typical session should be limited to about 15-20 minutes.<br />
  15. 15. Mind mapping strategy of SWOT Analysis for AirAsia<br />
  16. 16. Prioritise the list for each SWOT factor into a table as shown below<br />SWOT Summary for AirAsia<br />
  17. 17. Matching and converting<br />Matching<br />– used to find competitive advantages by matching the strengths to opportunities.<br />Converting <br />– to convert threats or weaknesses into strengths or opportunities. <br />– If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.<br />
  18. 18. Why SWOT Analysis Is Used?<br />SWOT Analysis is a suitable evaluative tool used in all sorts of decision-making situation. <br />Easy to be applied, time-efficient, easily scored and practical.<br />Enables to force thoughtful, strategic and creative thinking.<br />Enables to access new dimension of competitive position. <br />The usefulness of SWOT analysis is not limited to profit-seeking organizations.<br />
  19. 19. Can be used in pre-crisis planning and preventive crisis management. <br />Can be used in creating a recommendation during a viability study.<br />Potential risk or opportunity objects are highlighted in SWOT analysis. <br />SWOT-landscape indicates strength or weakness factors that have highest influence.<br />
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  21. 21. END&THANKS<br />