Victor Karpenko shares his experience scaling SEO in the casino niche from $0 to $100k per month. He discusses starting with review sites in Canada and Australia, then facing setbacks when Google filtered many of the sites he used for links. He then focused on whitehat strategies like free and paid links, setting up teams, and quick keyword research. One key was acquiring an expired domain for a competitive keyword where he ranked #1-3. He shows the growth of earnings and traffic over time for a network of niche sites. The main points are that scaling SEO is about setting up efficient processes and teams rather than just tactics, and staying at the top through ongoing work over time.

1. From 0 to 100k per Month
in the Casino Niche
Victor Karpenko
SeoProfy

2. About
- 12 + years in SEO, 10+ on English speaking markets
- CEO of SeoProfy (125+ people SEO Company)
- Tools: Rankinity, LinkChecker.pro, WatchDog (coming soon)
- Most impressive accomplishment is getting 2 500 000 unique visitors
in a day from Google to one project in dating niche
- Experience in niches: casino, dating, payday loans, auto insurance,
hosting, forex, and others

3. Table of contents
• How it all started and first fuck up – Story 1
• Second fuck up and win win – Story 2
• The process: from research to result
• From 0 to 100k$/month case study
• How to setup teams: HR, workflow, KPI, focus – Story 3
• Never rely on 1 market and 1 affiliate network: Third fuck up and
quick recover – Story 4
• FAQ

4. Before we start..
Lets make sure we are all on the same page
about Google

6. How it all started
• My current partners said, that I should stop doing bullshit, and use
my time and expertise more effectively
• So I started with 2 regions: Canada, Australia with review web sites
• Did quick research
• And started to get Sape links :-)
• It was the same as guest posts, natural anchor text, normal dynamics,
but Sape links)
• In 4-5 month I was TOP 10-20 for keywords like: online casino, online
casino Canada

7. Links for main web site back then

8. And then everything dropped
• Like -100 positions
• No manual actions
• Just dropped
• Reason: Google filtered most of the web sites there (Sape)

9. So I started again
1. Only white hat
2. Free + paid links
3. Set up team
4. We tried almost all possible links
5. And tried to make something like casino.org

10. Take a look

11. Still have info about every link type we
placed

12. Overall it was like this

13. We did it for almost 1 year

14. We spent $70 000 just for outreached links
to pay webmasters in 1 year

15. And got almost 0 result in generating NDC

16. But at the same time
1. Using awatchdog.com I saw that a competitor had forgotten to
renew his domain
2. Found domain backorder service in this region
3. Got the domain
4. Quickly made money site on it
5. Used some PBNs
6. It became TOP 1-3 for competitive keywords in one European
country
7. Got results

17. Results back then

18. Got TOP 1-3 for this keyword

19. The same web site in 2018

20. The same web site in 2019

21. Just with PBN’s and some outreach links

22. And…

23. Let me show you how I think: quick research

24. Quick research: Getting info

25. Quick research: Creating keyword list

26. Quick research: Creating dashboard

27. Quick research: Developing structure

28. Quick research: Keyword list for every main
keyword group

29. It’s plain and simple
We need to understand
How to WIN?

30. Any team is only good at some things, not all

31. Simple dashboard says a lot

32. For example

33. Check structure of all top sites

34. Analyze all top growing and Ahrefs traffic
share web sites structure

35. And then create your own

36. After quick research, we see that

37. This is real KPI
1. Positions/traffic
2. Registrations/New depositors
3. Money

38. PRO TIP
Watch Ahrefs like people watch
TV/Netflix/YouTube

39. And don’t forget to dig deeper

40. Keep your friends close
Keep your competitors closer

41. After 2-3 years in niche
1. Clear understanding on what to do
2. Some results = an opportunity to move faster and set up teams
3. Understanding on how casinos and affiliate networks work
4. Deeper understanding what keywords convert the most
5. Clear understanding how to grow 1-3-5x per year with just white
hat strategies

42. From 0 to $100 000/per month
1. 3 GEO’s
2. Niche web sites (2 main + 8-10 that are growing)
3. Outreach + PBNs + free links
4. Dynamics: Links + Content
5. Right anchor text
6. Power pages for main keywords like: online casino
7. Facts and structure in content

43. From 0 to $100 000/per month – 2018
Earnings

44. From 0 to $100 000/per month – 2019
Earnings

45. From 0 to $100 000/per month – 2018 NDC

46. From 0 to $100 000/per month – 2019 NDC

47. From 0 to $100 000/per month – 2019
Earnings by month

48. Casino affiliate networks to work with
https://revenuelab.biz/
All casinos in 1 place + big % of revenue
share

49. From 0 to $100 000/per month – just the
beginning for this small network of sites
1. In progress 15-25 sites (1 site = 1 GEO = all linked to each other)
2. Wider keyword list (casino reviews, slot names)
3. Setup small teams for every GEO
4. Move Faster
5. Build links without real black hat
6. Finish CRM that can set up any GEO site in 5-10 min with 1500+
pages

50. What's SEO today?

51. It’s all about people

52. The main point – we started to do it fast

53. Actually, this is the main point

54. Scaling SEO - is not at all about SEO
It’s about setting up a process
with the right people and the
right tools

55. It’s about getting to the TOP

56. And staying at the TOP

57. Other important things

58. For example

60. Remember that outreach site fuck up?

61. Started to do cool links with dynamics

62. Its growing in hard GEO’s

63. Traffic

64. If you do white hat SEO in casino
niche – its all about system work
and TIME

66. Thank you for attention)
Facebook: https://www.facebook.com/victor.karpenko
Email: 1@seoprofyteam.com
Site: https://seoprofy.com