Delivered on 16 June 2023 in Ahmedabad

1. Linkbuilding 2.0
How to create and implement
nextgen linkbuilding strategies

3. Join the group!
⬅ reminders
⬅ my presentation
⬅ gifts ;)
⬅ networking
… here

4. We automated
linkbuilding just
in 3 clicks *compared to manual promotion or outreach
SEOs boost up SEO
results
Publishers get extra
income
Both save 90% of time* and TONS
of money
Serpzilla is a unique
automated marketplace
for SEO professionals
and publishers

5. • 1 billion pages
• 40 quality metrics
• From 1 cent per backlink
• >100K users
• 20M placed backlinks
Serpzilla in numbers

6. We hosted our first India meetup
in Ahmedabad in September 2022
We are expanding to India right now

7. In the 9 months since then
we have met many new
clients, partners, friends.
9 exciting months have passed
Found out what Indian Jugaad is :)
80K publishers were added to SZ
We also got a lot of questions
about link building.

8. ○ Why are backlinks needed?
○ How many and what kind of
backlinks should be placed?
○ How fast can you build your
backlink profile?
Most common questions about
link building
In general, "how to prepare a link building strategy?"

9. Prepare a link building strategy,
it's like preparing a travel plan
You should plan all the details

10. Why are backlinks
needed?
1

11. In the beginning was Page Rank
PageRank (PR) is an algorithm used by
Google Search to rank web pages in their
search engine results.
According to Google:
PageRank works by counting the number
and quality of links to a page to determine a
rough estimate of how important the
website is.
The underlying assumption is that more
important websites are likely to receive
more links from other websites.[1]

12. In the beginning was Page Rank
Page Rank is the rank
of Larry Page's name
It depends on the amount of
inbound and outbound links

13. Backlinks are
especially valuable for SEO
they represent a "vote of confidence"
from one site to another.
Backlinks profile is one of
the two most important criteria for
ranking sites in Google (*Google)
Backlinks are top ranking factor in
Google

14. Websites can currently have
thousands of backlinks

15. How many and what kind of
backlinks should be placed?
2

16. Target Backlink Profile
To promote a web page
we have to build a backlink profile
Backlink profile
should have similar authority
like websites of competitors
in the top of Google
and look organic.

17. 1. Identify your competitors in SERP
○ web sites in your niche
○ promoted pages (for groups of keywords)
How many and what kind of…?

18. Let’s compare
backlink profiles
and
visibility
To catch up with the
leader typeset has to
overcome a gap of
27,000 referring
domains???

19. not all referring domains contain dofollow links
…also not all of these domains are of equal value
Structure of backlink profiles

20. 1. Identify your competitors in SERP
○ web sites in category
○ promoted pages (for keyword groups)
2. Compare backlink profiles
○ only ref domains with dofollow backlinks
○ analyze structure!!!
How many and what kind of…?

21. Compare backlink profiles
Dofollow backlinks for DOMAIN
Groups ref.
domains by DR
typeset.io citationmachine.net scribbr.com mybib.com bibme.org easybib.com AVG distribution
typeset.io
vs AVG
0-10 732 7145 19139 364 4539 19310 10099 67,9% -9367
11-20 1848 2600 5465 365 2043 3333 2761 18,6% -913
21-40 404 919 1492 177 581 1177 869 5,8% -465
41-60 188 618 797 104 407 786 542 3,6% -354
61-80 222 566 598 89 383 645 456 3,1% -234
81-100 99 155 215 24 114 249 151 1,0% -52
Total 3493 12003 27706 1123 8067 25500 14880 -11387
You should use referral domains from different DR-groups
for your strategy
a. Faster & Easier
b. Much cheaper
c. LOOKS ORGANIC for Google
Target volume
and structure

22. Promoted page vs pages in SERP

23. Promoted page vs pages in SERP
only one exact occurrence
of keywords in the text
Don’t forget about on-page SEO!

24. 1. Identify your competitors in SERP
○ web sites in category
○ promoted pages (for keyword groups)
2. Compare backlink profiles
○ only ref domains with dofollow backlinks
○ analyze structure!!!
3. Define your target
○ for domain in general
○ for each promoted page
How many and what kind of…?

25. How fast can you build your
backlink profile?
3

26. Prepare a strategy for building
a backlink profile with an
organic growth rate
1. Analyze dynamics of competitors
2. Increase the number of referring domains by no
more than 20-30% per month
3. Increase speed of linkbuilding step by step
4. For new domains and some news - look at 1 point

27. Prepare a strategy for building
a backlink profile with an
organic growth rate

28. Backlink Strategy is done!
Show it to your client and let’s go to Serpzilla!
Don’t forget to update every 3 month

29. Do you need a templates?
Register today and our team will share a doc with you

30. Who wants similar results
for their clients?
Case success stories

31. Case Study
GETPOTTED.COM & Serpzilla
15% ➔ 70%
Visibility by possible traffic in Google
270➔ 2300
Transactions per day

32. Best practice
Slow and steady backlink placement (+100/month) results in stable
traffic growth

33. Best practice
The number of keywords in the TOP 100 is direct proportion to the
volume of traffic

34. Full power
Case success stories

35. Full power Vietnam
Huge amount of backlinks, 13 keywords
Amount

36. Full power Vietnam
Average parameters
1 Average MOZ DA = 23
2 Average price of one backlink - 2,5$ a month
3 Almost all the backlinks were bought from main pages
4 Topic and website region were completely ignored

37. Full power Vietnam
Results
1 1 million+ daily traffic
2 21000+ keywords in TOP-100

38. Full power Vietnam

39. Want to save your time
and get SEO results?
Prepare the strategy and
Try Serpzilla now!

40. Please, feel free to contact me
Sergey Pankov
Chief Executive Officer
ps@serpzilla.com
+7 963 932 60 03
https://www.linkedin.com/in/pankovsergey/

41. Template

42. How to find backlinks in
Serpzilla for my strategy?
4

43. SEO - long-term strategic activity
Every business needs results and dynamics

44. Our mission as strategists
choose
the most effective
combination

45. 1. Links juice or authority of domain/page
a. Domain Rating (DR/DA/Traffic/CF/TF etc)
b. Page nesting level (homepage vs subpages)
2. Relevancy
a. Topic of website in general
b. Keywords on the page
3. Price (one time vs subscription)
Main parameters
affecting the choice

46. 1. Links juice or authority of domain/page
a. Domain Rating (DR/DA/Traffic/CF/TF etc)
b. Page nesting level (homepage vs subpages)
Main parameters
affecting the choice
Sometimes DR ≠ DA - services have a different degree of data relevance for
different segments of the Internet
Homepage DR 20 better then subpage DR 40
Additional factors
a. traffic
b. http/https
c. EL/OL

47. 2. Relevancy
a. Topic of website in general
b. Keywords on the page
c. “Smart topic”
Main parameters
affecting the choice
Priorities:
1. Contextual backlinks (existed content or new articles)
2. Similar topic pages
3. Similar topic websites
4. Websites/pages from adjacent niches or media/portals
5. Just a good websites ;)
Additional factors
a. region

48. 3. Price (one time vs subscription)
Main parameters
affecting the choice
ROI - ?
cost of risk - part of your strategy
(less budget - less opportunities - higher risk)

49. Priorities / scenario
HP = homepage
SP = subpage
DR = DA
relevancy
Contextual
Relevant
page
Relevant
website
Neighbours
/ Media
Other
reason
aut
hori
ty
HP, DR 60+ 1 2 2 3 3
HP, DR 40+ 1 2 2 3 3
HP, DR 20+ 2 3 3 4 4
HP, DR 0+ 3 4 5 5 5
SP, DR 60+ 2 3 4 4 5
SP, DR 40+ 2 4 4 4 5
SP, DR 20+ 3 5 5 5 6
SP, DR 0+ 4 6 6 7 8

50. Priorities / scenario
1. Home pages
a. DR 60 to 20
b. Keywords -> topics -> general
c. Price: 3-15$ (30$)
2. Contextual / Link insertion
a. DR 20+
b. Price 0,3 - 3$ per month
3. NL2 / Relevant pages
4. NL3 / Relevant pages
5. NL 2-3 / Neighbours & Media
6. other
according to the strategy

51. SEO promotion and linkbuilding
Trinet.Group & Serpzilla success story
12% ➔ 57% ➔ 77%
Visibility by possible traffic in Google
87➔ 420
Visibility was increased by 5 times

52. Project baseline
Newly created website with good technical
optimisation
Competitive topic — house construction
Position had stalled
SEO strategy
Website promotion with only backlinks
Trinet.Group & Serpzilla success story
Backlinks do work!

53. 01
The semantic core of the website included
about 800 keywords of different frequency. At
the start, visibility in the TOP 100 in Google was
only 12%.
Trinet.Group & Serpzilla success story
Backlinks do work!

54. Detailed information on purchasing links via Serpzilla
system
Trinet.Group & Serpzilla success story
02
To promote the website we have purchased backlinks in
Serpzilla (70% of the budget went on Serpzilla Niche Edits, 30%
- Guestposts). The total cost of maintaining Serpzilla links was
$55 per month.
Backlinks do work!
01
The semantic core of the website included about
800 keywords of different frequency. At the
start, visibility in the TOP 100 in Google was
only 12%.

55. 03
We got a powerful effect on Google ranking with Serpzilla:
After 1-2 months we increased positions in the TOP-100.
57% of keywords appeared in the top 100.

56. 03
The effect of buying links via Serpzilla: after 1-2 months there was
a strong growth in positions in the TOP 100.
57% of keywords appeared in the top 100.
Before Serpzilla
12% Visibility
After Serpzilla
57% Visibility

57. 03
The effect of buying links via Serpzilla: after 1-2 months there was a strong
growth in positions in the TOP 100.
57% of keywords appeared in the top 100.
04
Tier 2 effects.
After a few months we decided to strengthen the purchased
links using Tier 2 technology. To do this, bought 20-30 links to
the previously bought 30 links. Only Serpziilla links were used.
As a result, visibility was raised by another 30%.
Tier 2 (Serpzilla)
77% Visibility

58. Sponsored ? Dofollow
Case success stories

59. The effect of rel=“sponsored” backlinks
Project baseline
1 We've picked the website, which was unchanged for last 1.5 years
2 We've took 4 different types of backlinks
3 We did all the on-page and technical SEO required
4 We bought 400+ backlinks - 100 for each of backlink type

60. The effect of rel=“sponsored” backlinks
rel=”sponsored” experiment results
There was an increase in all segments (including TOP-10).
Average position for all keywords = 44.

61. The effect of rel=“sponsored” backlinks
rel=”dofollow” experiment results
There was an increase in all segments (including TOP-10).
Average position for all keywords = 43.

62. SEO promotion and link building
GURU-SYSTEM & Serpzilla success story
Dofollow = Sponsored
1. The quality and effect are the same.
2. Sponsored backlinks can be used in most
strategies
Goal - check the difference between rel=”sponsored”
rel=”dofollow” backlinks

63. Serpzilla & India
Case success stories

64. About the project
ThirdRock - www.thirdrocktechkno.com/
March - April 2023

65. About the project
The project provides a remote development team
recruitment service in India.
Main traffic comes from these countries:
- USA (45%)
- India (39,5%)
- Germany (2,6%)

66. The beginning
Our work started in March and back then the website was spiraling down.
TOP-100 keyword visibility data:

67. The beginning
Our work started in March and back then the website was spiraling down.
Organic traffic from Google:

68. Aims and Goals
The project provides a remote development team recruitment service in India.
Goals: Increase the organic traffic using Serpzilla backlinks
1. Increase brand authority by uplifting the Link Juice on the main page
https://www.thirdrocktechkno.com/
2. Promote the Angular developer recruitment service
www.thirdrocktechkno.com/services/web-development/angular-development
3. Promote the Mobile app developer recruitment service
https://www.thirdrocktechkno.com/hire-us/hire-mobile-app-developers/

69. Semantic core of hiring services' pages
hire angular developers
angular development services
angularjs web development company
companies using angular
angularjs development service
angular web development
angular company
angular in web development
hire mobile app developer india
hire mobile app developer
hire app developer india
mobile app developers for hire
hire developers for app
hire mobile application developers
hiring a mobile app developer
app developers for hire india
hire augmented reality developer
hire mobile app developers india
hire mobile app developer india
hire an app developer india
hire mobile developer
hire mobile developers
hire augmented reality developers
hire dedicated mobile app developers
hire mobile app developers
hire mobile app developer
hire mobile apps developers
mobile developer for hire
hiring mobile developers
hire a mobile developer
hiring mobile app developers
hire a mobile app developer
hire app developer india
mobile app developer for hire
hire app developers india
hire mobile application developers
hire dedicated mobile developer
hire dedicated mobile app developer
hire flutter developers india
app developers for hire india
dedicated ionic developers india
hire app developer in india
hire android developer india
mobile app developers for hire
mobile developers for hire
hire ar developers
hire ios developer india
hire hybrid app developer
hire ionic app developers india
hiring a mobile app developer
hire mobile apps developer
hire mobile app designer
ios developer india
hire flutter developer india
ios developer in india
hire mobile application developer
hire react native app developers
hire hybrid app developers
hire app developers in india
… and 60 more keywords

70. Budget and amount of backlink bought at Serpzilla
620 backlinks 104 donor domains $128

71. Data on backlinks and donor domains
Total: 104 donor domains*
Sitewide: 5 donor domains
Niche Edits: 73 donor domains
Contextual: 26 donor domains
Total: 620 backlinks
Sitewide: 500 backlinks
Niche Edits: 94 backlinks
Contextual: 26 backlinks
*For the Niche Edits we sometimes bought up to 2-3 backlink from the same donor for the reason of its quality

72. Results on the first service (Angular dev)
Angular developer recruitment service:
thirdrocktechkno.com/services/web-development/angular-development/
We have been able to increase keyword visibility by 272% (from 18 to 49) and
increase daily traffic by 239% (from 33 to 112 daily visitors)

73. Donor domains amount (Angular dev)
Angular developer recruitment service:
thirdrocktechkno.com/services/web-development/angular-development/
According to Ahrefs the amount of ref.domain has increased from 14 to 41 (+27)

74. 1 month after taking off backlinks (Angular dev)
Angular developer recruitment service:
thirdrocktechkno.com/services/web-development/angular-development/
Decrease in page visibility and traffic. There is a strong correlation between Serpzilla
backlinks and page visibility.

75. Results on the second service (Mobile app dev)
Mobile app developer recruitment service: thirdrocktechkno.com/hire-us/hire-mobile-
app-developers/
We have been able to increase keyword visibility by 81% (from 91 to 165) and
increase daily traffic from 3 to 16 daily visitors.

76. Donor domains amount (Mobile app dev)
Mobile app developer recruitment service: thirdrocktechkno.com/hire-us/hire-mobile-
app-developers/
According to Ahrefs the amount of ref.domain has increased from 6 to 49 (+43)

77. 1 month after taking off backlinks (Mobile app dev)
Mobile app developer recruitment service: thirdrocktechkno.com/hire-us/hire-mobile-
app-developers/
Decrease in page visibility and traffic. There is a strong correlation between Serpzilla
backlinks and page visibility.

78. 1 month after taking off backlinks (Mobile app dev)
Mobile app developer recruitment service: thirdrocktechkno.com/hire-us/hire-mobile-
app-developers/
Decrease in page visibility and traffic. There is a strong correlation between Serpzilla
backlinks and page visibility.

79. Results on the website
We have been able to increase keyword visibility by 46% (from 8632 to 12642) and
increase daily traffic by 93% (from 2468 to 4785 daily visitors).

80. Results on the website
The TOP-10 keyword visibility has increased by 42% from 539 to 769

81. SEO promotion and link building
ThirdRockTechkno.com & Serpzilla
539 ➔ 769
Keywords in TOP-10 Google
(March, April 2023)
2 468 ➔ 4 785
Traffic per day (March, April 2023)
We have managed to break the trend and return the
website to growth

82. Good luck with your SEO!
Feel free to contact!

83. Want to save your time and get SEO
results?
Try Serpzilla now!