7 reasons why influencer marketing is the one that left

•

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SEMrush CZ

How to reach your audience in 2019? Find out the trends with Magdalena Urbaniak, Brand Manager at a company Brand24.

Marketing

7waystoreachyouraudiencethatleft
in2019(andprobablyinfollowingyears)
MagdalenaUrbaniak
scenariobasedontruestories

You’relooking
forthebestway
toreachyour
customers

1stWAY
rozdrożefoto
UNDERSTANDYOUR
CUSTOMERS.

1stWAY
rozdrożefotoASK!
audience&customers,
butalsopeopleatyourcompany

1stWAY
rozdrożefoto
• Heap
• GoogleAnalytics
• SEMrush
• Socialmediamonitoring
• Surveys
• Meetings&exchanginginsights

1stWAY
rozdrożefoto
UNDERSTANDYOUR
CUSTOMERS.
TREATTHEMLIKEFRIENDS

2ndWAY
PERSONALIZECOMMUNICATION
WHEREPOSSIBLE.

3rdWAY
EXPLAINPEOPLEWHYYOU’RE
THEBESTSOULUTIONTHEY
MIGHTHAVE

3rdWAY• STORYTELLING
• (OVER)PROMISE
• MEETTHENEEDS
• MUST-HAVE

4thWAY
INVESTINADVOCATES/
AMBASSADORS/
INFLUENCERMARKETING

4thWAY HOW?
• SETYOURGOALS
• FINDANINFLUENCER
• ESTABLISHRULES
• SUPPORTCAMPAIGNand
REACT
• WATCHRESULTS
• IMPROVETHEM

5thWAY
DOMOREOFWHATPEOPLE
LOVE,LESSOFWHATPEOPLE
DOESN’TNEED

6thWAY • BECONCRETEANDNICEATEVERYSTEP
OFCOMMUNICATION
• PROVIDEYOURPROUCTORSERVICE
„OUTSIDETHEBOX”
• THINKOFAFTER-SELLINGCUSTOMERCARE
• BENICEBUTALSOBE…BRAVE

7thWAY
• BLOG
• PODCAST
• VLOG
• WEBINAR
• WORKSHOP
• ARTICLESONLINEANDOFFLINE
• SPEAKATEVENTS

rozdrożefoto
“Youcanmakemorefriendsintwomonthsby
becominginterestedinotherpeoplethanyou
canintwoyearsbytryingtogetotherpeople
interestedinyou.”
DaleCarnegie,HowtoWinFriendsandInfluencePeople

rozdrożefoto
Bepartofyourcustomers'journey.
Don’tpushthemtobewatchyou.
Justlistentothem.

rozdrożefotoTHANKYOU!
magda@brand24.com
@meg_urbaniak

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