What are the downsides of both approaches and how to interpret results from combined research?

1. We are Sherpas.
The UX driven digital agency.
Quality vs. Quantity
How they interact and why use both – my personal perspective

2. Quality vs. Quantity 1
Quality

3. Quality vs. Quantity 2
Quantity

4. Quality vs. Quantity 3
Interpretation

5. Quality vs. Quantity 4
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6. Quality vs. Quantity 5

7. What we stopped doing and why
Quality vs. Quantity 6

8. Quality vs. Quantity 7

9. Quality vs. Quantity 8

10. Quality vs. Quantity 9

11. What we do instead
Quality vs. Quantity 10

12. Quality vs. Quantity 11
– hypotheses –
– user workshop –
– creative workshop –
– user testing –
– ab testing –
– hypotheses –

13. Quality vs. Quantity 12
– hypotheses –
– user testing –
– eye camera –
– hypotheses –
– ab testing –

14. Good example
Quality vs. Quantity 13

15. Quality vs. Quantity 14

16. Beware of
Quality vs. Quantity 15

17. Quality vs. Quantity 16

18. Quality vs. Quantity 17
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