Persuade

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Persuade

  1. 1. PersuadeAmy Brucen7478526
  2. 2. I am…• Studying Bachelor of Business (Advertising)/Creative Industries(Interactive and Visual Design)• Interested in integrated digital campaigns
  3. 3. Agenda• Importance of persuasive digital advertising• Ray Ban Campaign• Faktum Hotels Campaign• What this means for me?
  4. 4. Gen YNotoriousmultitaskersHow to get themessage across?
  5. 5. http://www.digitalbuzzblog.com/ray-ban-ambermatic-lens-filter-app-installation/• Ray Ban App (2012) designed byKatryna Jones - Visual designerfrom Sweden• Location: London flagship store• Concept: Instagram makes filtersto make life look better, Ray Banmakes sunglasses that make lifelook that way all the time.• Persuade customers to try theglasses on. Persuade customers toshare their experience.QuickTime™ and adecompressorare needed to see this picture.QuickTime™ and adecompressorare needed to see this picture.QuickTime™ and adecompressorare needed to see this picture.
  6. 6. Faktum ‘Hotels’ Campaign• http://www.digitalbuzzblog.com/faktum-hotels-book-a-homeless-persons-room/• Location : Gothenburg 2012• Campaign developed by Forsman andBodenfors• Concept: ask for charity in an aninnovative way. Get people talking.• Persuade customers to donate to thecause. Persuade customers toadvocate for the cause.QuickTime™ and adecompressorare needed to see this picture.
  7. 7. For my project• Total experience design - make it fun so thatcustomers advocate for you• Be delicate with tough messages• Make it interesting and easy to act on and share
  8. 8. For my project• Total experience design - make it fun so thatcustomers advocate for you• Be delicate with tough messages• Make it interesting and easy to act on and share

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