1. Analysing a pop music video (Ellie Goulding ft. Calvin Harris I need your love)
Camerawork
This shot is a two shot, they are also using
the rule of thirds. This shot is to set the
mood for the music video and to emphasis
the relationship the two people have. The
mood set from this shot is a love and happy
mood which is very conventional for pop and
typically pop music videos set out a story,
this would be the beginning part of the story.
This is a close up which gives the
audience the opportunity to recognise
that he is the artist that produced the
music that Ellie Goulding is singing to.
It also pulls the focus onto the artist
so he has all the attention in that
shot.
This is a low angle shot, which shows
the dominance and aggression of the
person in the shot. This also suggests
that this type of music it open to all
types of ethnicity
The composition in this shot shows
that Calvin is holding the camera
which gives a more personal effect to
the music video. This shows the
connection between the two people is
very fun and crazy.

2. Editing
In this sequence of the music video fast pace editing was used this was to create excitement for the
audience of the relationship beween the two artists. It helps create the atmoshere and help
demostrate the type of relationship they have. They shows they are young and they don’t have a
care for te world and they are living in their own little bubble wee there only concern is each other.
This is were cross-cuting was used, his helps emphasis there feelings tomards each other. As it is a
romantic song It is conventional. This is to create a link beween the people.

3. Action match this helps makes the sequence more fast pace and makes it more interesting and helps
keep the audiences attention.
Mise en scene
In this shot the male artist in the music video is
dressed in black wc shows he has more
dominance of the female who is still in the bed
wraped up in white, this shows hat he has more
dominance over her and comared to him she is
more like an angle.
She is wrapped up in a white blanket which
shows she is looked at innocently, linked in
with high key lighting I also gives the
impression that she is untouchable and too
good for anyone.