2. What is Content Marketing?
Creating and delivering valuable content
to your target audience
3. What is Content?
Whitepapers, eBooks,
Case Studies
Audio or Video
Content
Blog and Social Posts
Events (Webinars,
Workshops)
Images and Infographics
Email Newsletters
4. Why Content Marketing?
• Generates 3x more leads than
traditional marketing
• Build trust, create value among
suspects – people who want to
know what you know, not what
you sell (not yet)
• Decrease costs, increase
customers'.
10. Who is Your Audience?
• Content you create
should address
your
customers’ points:
• a need
• a problem
• a desire
• a challenge
What are their biggest pain/point needs?
11. Identifying Pain Points
• Check out common
search inquiries around
your product or industry
using Google Search
Trends and Google
Keyword Tool
• Address FAQs – ask your
sales people what
customers are asking
them
Do your research – what do your customers need?
12. Where is Your Audience?
For instance:
• City dwellers are significantly more likely than rural residents to
be on Twitter
• Women are five times as likely as men to use Pinterest
• Baby boomers are the fastest growing segment of Facebook
Where do they find information online?
13. Tools for Content Creation
• Google alerts
• Percolate
(Real time content marketing
platform)
14. Tools for content creation
• LookBookHQ
(A visual storytelling platform)
• ÜberFlip
(Like Flipboard or Slideshare on
your own domain name.)
15. Tools for content creation
• Addvocate
• Little Bird
• TrackMaven
• Influitive
• Contently
• PaperShare
