Lead Us: We Need You To Guide the Social Media Scene
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The document discusses the need for leadership in online communities. It notes that only 1% of users are creators who generate content, while 9% are editors who evaluate, curate and organize content, and the remaining 90% are passive audience members. Examples are provided of successful organizations in Germany that started as small networks or partnerships and grew to have thousands of members by connecting groups in their industries. The conclusion is that for online communities to thrive, the members themselves need to take a leadership role in contributing content and helping shape the direction of the community.
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- 1. We Need You To Lead Us Mittwoch, 23. September 2009
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