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Designing Rules ~ IA Summit 2009

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In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences.

The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called “objects,” information architects must consider the rules that govern their appearance, display, and response to users.

This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed.

Published in: News & Politics, Technology
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Designing Rules ~ IA Summit 2009

  1. 1. Designing Rules The Engine of User Experience by Dan Brown, EightShapes IA Summit 2009, Memphis, TN, USA 1 Monday, March 23, 2009
  2. 2. 1 Monday, March 23, 2009
  3. 3. Please tag with: #rules #ias09 2 Monday, March 23, 2009
  4. 4. 2 Monday, March 23, 2009
  5. 5. 3 Monday, March 23, 2009
  6. 6. Not these kinds of rules 3 Monday, March 23, 2009
  7. 7. 4 Monday, March 23, 2009
  8. 8. These kinds of rules 4 Monday, March 23, 2009
  9. 9. These kinds of rules 4 Monday, March 23, 2009
  10. 10. These kinds of rules 4 Monday, March 23, 2009
  11. 11. These kinds of rules 4 Monday, March 23, 2009
  12. 12. 5 Monday, March 23, 2009
  13. 13. What is a rule? 5 Monday, March 23, 2009
  14. 14. 6 Monday, March 23, 2009
  15. 15. An engine? 6 Monday, March 23, 2009
  16. 16. 7 Monday, March 23, 2009
  17. 17. A recipe? 7 Monday, March 23, 2009
  18. 18. 8 Monday, March 23, 2009
  19. 19. An editor? 8 Monday, March 23, 2009
  20. 20. 9 Monday, March 23, 2009
  21. 21. Defining the Damn Thing 9 Monday, March 23, 2009
  22. 22. Defining the Damn Thing 9 Monday, March 23, 2009
  23. 23. 10 Monday, March 23, 2009
  24. 24. What We Do 10 Monday, March 23, 2009
  25. 25. What We Do 10 Monday, March 23, 2009
  26. 26. 11 Monday, March 23, 2009
  27. 27. What I Do 11 Monday, March 23, 2009
  28. 28. What I Do 11 Monday, March 23, 2009
  29. 29. What I Do 11 Monday, March 23, 2009
  30. 30. What I Do 11 Monday, March 23, 2009
  31. 31. What I Do 11 Monday, March 23, 2009
  32. 32. What I Do more abstract 11 Monday, March 23, 2009
  33. 33. What I Do more abstract 11 Monday, March 23, 2009
  34. 34. 12 Monday, March 23, 2009
  35. 35. Content Rules 12 Monday, March 23, 2009
  36. 36. 13 Monday, March 23, 2009
  37. 37. cooksillustrated.com 13 Monday, March 23, 2009
  38. 38. cooksillustrated.com 13 Monday, March 23, 2009
  39. 39. 14 Monday, March 23, 2009
  40. 40. Navigation Rules 14 Monday, March 23, 2009
  41. 41. 15 Monday, March 23, 2009
  42. 42. cnet.com » mp3 players 15 Monday, March 23, 2009
  43. 43. cnet.com » mp3 players 15 Monday, March 23, 2009
  44. 44. 16 Monday, March 23, 2009
  45. 45. cnet.com » digital cameras 16 Monday, March 23, 2009
  46. 46. cnet.com » digital cameras 16 Monday, March 23, 2009
  47. 47. 17 Monday, March 23, 2009
  48. 48. “Business Rules” 17 Monday, March 23, 2009
  49. 49. 18 Monday, March 23, 2009
  50. 50. Ecommerce Product Page 18 Monday, March 23, 2009
  51. 51. Ecommerce Product Page 18 Monday, March 23, 2009
  52. 52. 19 Monday, March 23, 2009
  53. 53. Taxonomy Insuficient 19 Monday, March 23, 2009
  54. 54. Taxonomy Insuficient Criteria for selecting behaviors or responses within the context of a presentation 19 Monday, March 23, 2009
  55. 55. 20 Monday, March 23, 2009
  56. 56. Rules are not... 20 Monday, March 23, 2009
  57. 57. 21 Monday, March 23, 2009
  58. 58. Patterns 21 Monday, March 23, 2009
  59. 59. 22 Monday, March 23, 2009
  60. 60. Carousel Pattern Yahoo Pattern Library 22 Monday, March 23, 2009
  61. 61. 23 Monday, March 23, 2009
  62. 62. Components 23 Monday, March 23, 2009
  63. 63. 24 Monday, March 23, 2009
  64. 64. Accordion Component Sun WebDesign 24 Monday, March 23, 2009
  65. 65. 25 Monday, March 23, 2009
  66. 66. IA is a web site’s “language” 25 Monday, March 23, 2009
  67. 67. 26 Monday, March 23, 2009
  68. 68. Content Rules 26 Monday, March 23, 2009
  69. 69. 27 Monday, March 23, 2009
  70. 70. Content Rules » Action 27 Monday, March 23, 2009
  71. 71. 28 Monday, March 23, 2009
  72. 72. Content Rules » Scope 28 Monday, March 23, 2009
  73. 73. 29 Monday, March 23, 2009
  74. 74. Content Rules » Filter 29 Monday, March 23, 2009
  75. 75. 30 Monday, March 23, 2009
  76. 76. Content Rules » Quantity 30 Monday, March 23, 2009
  77. 77. 31 Monday, March 23, 2009
  78. 78. Content Rules » Format 31 Monday, March 23, 2009
  79. 79. 32 Monday, March 23, 2009
  80. 80. Content Rules » Default 32 Monday, March 23, 2009
  81. 81. 33 Monday, March 23, 2009
  82. 82. Navigation Rules 33 Monday, March 23, 2009
  83. 83. 34 Monday, March 23, 2009
  84. 84. Navigation Rules » Facets 34 Monday, March 23, 2009
  85. 85. 35 Monday, March 23, 2009
  86. 86. Navigation Rules » Options 35 Monday, March 23, 2009
  87. 87. 36 Monday, March 23, 2009
  88. 88. Navigation Rules » Range 36 Monday, March 23, 2009
  89. 89. 37 Monday, March 23, 2009
  90. 90. Navigation Rules » Eect 37 Monday, March 23, 2009
  91. 91. 38 Monday, March 23, 2009
  92. 92. Navigation Rules » See All 38 Monday, March 23, 2009
  93. 93. 39 Monday, March 23, 2009
  94. 94. Documenting Rules 39 Monday, March 23, 2009
  95. 95. 40 Monday, March 23, 2009
  96. 96. Wireframe Annotations 40 Monday, March 23, 2009
  97. 97. 41 Monday, March 23, 2009
  98. 98. Wireframe Annotations » Prose 41 Monday, March 23, 2009
  99. 99. Wireframe Annotations » Prose 41 Monday, March 23, 2009
  100. 100. Wireframe Annotations » Prose If the customerʼs state is nexus, show sales tax. 41 Monday, March 23, 2009
  101. 101. 42 Monday, March 23, 2009
  102. 102. Wireframe Annotations » Pseudo-code 42 Monday, March 23, 2009
  103. 103. Wireframe Annotations » Pseudo-code 42 Monday, March 23, 2009
  104. 104. Wireframe Annotations » Pseudo-code Display Conditions • IF state=nexus • THEN display tax 42 Monday, March 23, 2009
  105. 105. 43 Monday, March 23, 2009
  106. 106. Wireframe Annotations » Table 43 Monday, March 23, 2009
  107. 107. Wireframe Annotations » Table 43 Monday, March 23, 2009
  108. 108. Wireframe Annotations » Table Area Content Type Quantity Criteria 1 Article 3-5 Latest 2 Comments 3 Most Useful 43 Monday, March 23, 2009
  109. 109. 44 Monday, March 23, 2009
  110. 110. Wireframe Content 44 Monday, March 23, 2009
  111. 111. Wireframe Content 44 Monday, March 23, 2009
  112. 112. Wireframe Content Latest Articles • [Article Headline] • [Pub Date] [Summary (160 chars)] more... • [Article Headline] • [Pub Date] [Summary (160 chars)] more... • [Article Headline] • [Pub Date] [Summary (160 chars)] more... 44 Monday, March 23, 2009
  113. 113. M996S!quot;###* M996S!quot;###+ M996S!quot;###, Z3*!quot;#$%BEDE..GD=(0**5EG Z3*!quot;#$%BEDE..GD=((3* Z3*!quot;#$%BEDE..GD=((3*(5 E))5*00*0Q1=?13E3*12?F(5?(()7 F-1G)132E3)EGG=?*-31=0Q1=?137 B(5*-31=0Q1=?13EF-1G)1327 P?*F-1G)132Q(-G)?E*1=0(Q3 !quot;#$%E0Q*GG7 `OGE2=?5(Q3Q?*3 A(B.E3D3EB*?E0F**3 ! B(*)=(E))5*00G13*E3) -./0123435quot;6578quot;97:quot;;=quot;7?@AB=Cquot;D3A:E03F -0*)=(BE,*BE=A?7 _IEA= quot;O=?*E))5*00 .5(1)*)BE=A?*0 E=A? *IEA=GD8=?*0D0=*B Q1GG5*=-535*0-G= ]X6^ A()*X67 YD '(B.E3D '(B.E3DKEB* E..G1*)E0O1G=*5=( B-G=1.G*BE=A?G10=7 -G=1.G* quot;O=?*E))5*00AE3 (3GD.E5=1EGGDBE=A?8 E=A? =?*0D0=*BQ1GGO1G=*5 5*0-G=0FE0*)(3 ]MML%^ A(B.E3D3EB*7 45 Monday, March 23, 2009
  114. 114. M996S!quot;###* M996S!quot;###+ Flows M996S!quot;###, Z3*!quot;#$%BEDE..GD=(0**5EG Z3*!quot;#$%BEDE..GD=((3* Z3*!quot;#$%BEDE..GD=((3*(5 E))5*00*0Q1=?13E3*12?F(5?(()7 F-1G)132E3)EGG=?*-31=0Q1=?137 B(5*-31=0Q1=?13EF-1G)1327 P?*F-1G)132Q(-G)?E*1=0(Q3 !quot;#$%E0Q*GG7 `OGE2=?5(Q3Q?*3 A(B.E3D3EB*?E0F**3 ! B(*)=(E))5*00G13*E3) -./0123435quot;6578quot;97:quot;;=quot;7?@AB=Cquot;D3A:E03F -0*)=(BE,*BE=A?7 _IEA= quot;O=?*E))5*00 .5(1)*)BE=A?*0 E=A? *IEA=GD8=?*0D0=*B Q1GG5*=-535*0-G= ]X6^ A()*X67 YD '(B.E3D '(B.E3DKEB* E..G1*)E0O1G=*5=( B-G=1.G*BE=A?G10=7 -G=1.G* quot;O=?*E))5*00AE3 (3GD.E5=1EGGDBE=A?8 E=A? =?*0D0=*BQ1GGO1G=*5 5*0-G=0FE0*)(3 ]MML%^ A(B.E3D3EB*7 45 Monday, March 23, 2009
  115. 115. 46 Monday, March 23, 2009
  116. 116. What makes a good rule? 46 Monday, March 23, 2009
  117. 117. 47 Monday, March 23, 2009
  118. 118. Good Rules » User-Centered 47 Monday, March 23, 2009
  119. 119. 48 Monday, March 23, 2009
  120. 120. Good Rules » Unambiguous 48 Monday, March 23, 2009
  121. 121. 49 Monday, March 23, 2009
  122. 122. Good Rules » Feasible 49 Monday, March 23, 2009
  123. 123. 50 Monday, March 23, 2009
  124. 124. Good Rules » Specified Responsibility 50 Monday, March 23, 2009
  125. 125. 51 Monday, March 23, 2009
  126. 126. Good Rules » Comprehensive 51 Monday, March 23, 2009
  127. 127. 52 Monday, March 23, 2009
  128. 128. Good Rules » Gracefully Degradeable 52 Monday, March 23, 2009
  129. 129. 53 Monday, March 23, 2009
  130. 130. Do the right thing 53 Monday, March 23, 2009
  131. 131. Thanks! dan@eightshapes.com social networks: 54 Monday, March 23, 2009
  132. 132. Photo Credits 3 http://plainview.files.wordpress.com/2009/02/moses1.jpg 6 http://www.drivingenthusiast.net/SD-mazda/products/mazdaspeed3/engine/MAZDA3_engine_HR.jpg 7 http://lh4.ggpht.com/_o456qV7CNhQ/RhyHtSLCToI/AAAAAAAAAWw/__S_7cHPCmk/p0002180.jpg 8 http://www.hadesign.net/images/WTVI/WTVI%20QC%20room.jpg 19 http://www.checkout.org.cn/news/mmg/media/images/platypus3_h.jpg 21 http://farm4.static.flickr.com/3401/3267227227_660b6ab4f4_b.jpg 23 http://farm3.static.flickr.com/2210/2314610838_beecd46647_o.jpg 25 http://www.gutenberg.org/files/16352/16352-h/images/p1.jpg 28 http://www.flickr.com/photos/lencioni/2223801603/sizes/l/ 30 http://www.creativecookware.com/images/measuring%20cups%20spoons.JPG 32 http://www.flickr.com/photos/jamesjordan/2226419650/sizes/o/ 34 http://www.uncg.edu/rom/courses/dafein/civ/nude_no2.jpg 37 http://www.flickr.com/photos/mhartford/69673975/sizes/o/ 49 http://www.meridian.net.au/Art/Artists/MCEscher/Gallery/Images/escher-relativity-woodcut-medium.jpg 50 http://www.flickr.com/photos/dystopos/17007801/sizes/o/ 52 Canʼt find source. If this is your photo, please email me! 55 Monday, March 23, 2009

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