L'Oreal Paris in Second Life by KZero Worldswide

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KZero Worldswide

An overview presentation of the L'Oréal Paris campaign in Second Life (phase one)

Economy & Finance Technology

L'Oréal Paris
in Second Life
Virtual Goods, Retailing and Meta-branding

Wednesday, 30 September 2009

Real world
beauty products
Wednesday, 30 September 2009

Second Life skins
Recreations of real world make-up looks

Wednesday, 30 September 2009

Distribution
Working with existing meta-brands

Wednesday, 30 September 2009

A unique approach
95% of existing brands in SL build dedicated ‘private’ islands and encourage
residents to visit them
This does not work
Instead, we ‘seeded’ the skins into existing SL retailers, working in
partnership with them
Beneﬁts:
Taps into existing large distribution network
Enables rapid scaling

Wednesday, 30 September 2009

Lassitude & Ennui

Wednesday, 30 September 2009

Nuclear Boutique

Wednesday, 30 September 2009

Retailing
Merchandising Strategy

Wednesday, 30 September 2009

Display boards

Wednesday, 30 September 2009

Advertising
Real world/virtual world cross-over

Wednesday, 30 September 2009

Going large
Product placement in popular areas

Wednesday, 30 September 2009

User-generated content
Feedback from the target market

Wednesday, 30 September 2009

www.kzero.co.uk
info@kzero.co.uk
Wednesday, 30 September 2009

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L'Oreal Paris in Second Life by KZero Worldswide

1. L'Oréal Paris in Second Life Virtual Goods, Retailing and Meta-branding Wednesday, 30 September 2009

2. Real world beauty products Wednesday, 30 September 2009

3. Wednesday, 30 September 2009

4. Second Life skins Recreations of real world make-up looks Wednesday, 30 September 2009

5. Wednesday, 30 September 2009

6. Wednesday, 30 September 2009

7. Wednesday, 30 September 2009

8. Wednesday, 30 September 2009

9. Distribution Working with existing meta-brands Wednesday, 30 September 2009

10. A unique approach 95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them This does not work Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them Beneﬁts: Taps into existing large distribution network Enables rapid scaling Wednesday, 30 September 2009

11. Love, Aly Wednesday, 30 September 2009

12. Calla Wednesday, 30 September 2009

13. Lassitude & Ennui Wednesday, 30 September 2009

14. Minx Wednesday, 30 September 2009

15. Nuclear Boutique Wednesday, 30 September 2009

16. Lassitude & Ennui Wednesday, 30 September 2009

17. Nicky Ree Wednesday, 30 September 2009

18. Retailing Merchandising Strategy Wednesday, 30 September 2009

19. To how ‘sell’ Blend into the existing environment and use the power of the Brand Use display board method as used commonly across SL Present product alongside metabrands Residents ‘take’ as opposed to brand ‘giving’ Wednesday, 30 September 2009

20. Display boards Wednesday, 30 September 2009

21. Display boards Wednesday, 30 September 2009

22. Display boards Wednesday, 30 September 2009

23. Advertising Real world/virtual world cross-over Wednesday, 30 September 2009

24. Wednesday, 30 September 2009

25. Going large Product placement in popular areas Wednesday, 30 September 2009

26. Wednesday, 30 September 2009

27. Wednesday, 30 September 2009

28. Wednesday, 30 September 2009

29. Wednesday, 30 September 2009

30. Wednesday, 30 September 2009

31. Wednesday, 30 September 2009