Social Media And Business

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Talk I gave on Tuesday 29th Sept to a group of nearly 60 businesses (and some organisations) under the KCEB unbrella in Kilkenny

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Social Media And Business

  1. 1. “Social Media” and Business Helping to make sense of it keith bohanna Tuesday 29 September 2009
  2. 2. dramatic opening 2 Tuesday 29 September 2009
  3. 3. briefly • Blogger since 2005 • 1000+ followers on twitter • 500+ contacts on linkedin • Also use – Facebook – Youtube – Slideshare – Flickr Tuesday 29 September 2009
  4. 4. Not so Briefly • On board of Irish Internet Association • Chartered Accountant • Co-founder of dbTwang –Raised 2 rounds of funding – nearly 200k • Lead organiser of bizcamp.ie • 300 attendees • Sponsors – Microsoft, BOI, MHC, Three • Coverage – Irish Times, Sunday Times, RTE, Business Plus Tuesday 29 September 2009
  5. 5. • A (really brief) history of the internet 5 Tuesday 29 September 2009
  6. 6. • 1969 to 1995 – scientists, academics and Generals 6 Tuesday 29 September 2009
  7. 7. • 1996 to 2000 – by Geeks, for Geeks 7 Tuesday 29 September 2009
  8. 8. • 2000 to 2004 – “normal” early adopters – expensive and difficult to use 8 Tuesday 29 September 2009
  9. 9. • 2004 to 2007 – starting to become mainstream – cheaper and easier 9 Tuesday 29 September 2009
  10. 10. • 2007 to 2009 – Became mainstream – cheaper/free and easier/ really easy 10 Tuesday 29 September 2009
  11. 11. Letting Go 11 Tuesday 29 September 2009
  12. 12. 1. Business V Social 12 Tuesday 29 September 2009
  13. 13. 13 Tuesday 29 September 2009
  14. 14. Tuesday 29 September 2009
  15. 15. Date Tuesday 29 September 2009
  16. 16. 16 Tuesday 29 September 2009
  17. 17. If you do not make an effort to help people you will get back SFA 17 Tuesday 29 September 2009
  18. 18. 2. Control 18 Tuesday 29 September 2009
  19. 19. Tuesday 29 September 2009
  20. 20. • THE website • THE message • THE photo(s) Tuesday 29 September 2009
  21. 21. Tuesday 29 September 2009
  22. 22. • Switch to Firefox 22 Tuesday 29 September 2009
  23. 23. 3. Content 23 Tuesday 29 September 2009
  24. 24. Content – the way it used to be • One time • One place • Mine –Not yours (get your own) 24 Tuesday 29 September 2009
  25. 25. Now it is everywhere 25 Tuesday 29 September 2009
  26. 26. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
  27. 27. ✤ Website - dinner party ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
  28. 28. ✤ Website ✤ Blog – Neighbourhood BBQ ✤ Facebook ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
  29. 29. ✤ Website ✤ Blog ✤ Facebook - McDonalds ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
  30. 30. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter - popular cool cafe ✤ Linkedin Tuesday 29 September 2009
  31. 31. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin - restaurant full of suits Tuesday 29 September 2009
  32. 32. Blogs Tuesday 29 September 2009
  33. 33. The Anchor of your Social Media Presence Where your content gets aggregated Tuesday 29 September 2009
  34. 34. Tuesday 29 September 2009
  35. 35. blogging Less formal More regular More inclusive More colourful Tuesday 29 September 2009
  36. 36. Tuesday 29 September 2009
  37. 37. blogging Target Audience from Broad to Focused Tuesday 29 September 2009
  38. 38. ✤ Enough Theory ✤ Lets do a blog post Tuesday 29 September 2009
  39. 39. Is that it? ✤ Read other peoples blogs ✤ Leave comments for them – when you have something to say ✤ Share information that would be of use to people Tuesday 29 September 2009
  40. 40. Benefits of blogging ✤ As mentioned – loads of Google Juice ✤ Really good at showing expertise. And passion ✤ Communicates well on a human level ✤ Some PR? Maybe Tuesday 29 September 2009
  41. 41. Tuesday 29 September 2009
  42. 42. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present Tuesday 29 September 2009
  43. 43. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present Tuesday 29 September 2009
  44. 44. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present ✤ Lets have a look at twitter Tuesday 29 September 2009
  45. 45. ✤ http://twitter.com/AlbionsOven ✤ http://twitter.com/kogibbq ✤ https://twitter.com/DellOutletIE Tuesday 29 September 2009
  46. 46. Easy steps to using twitter ✤ Go to www.twitter.com ✤ Set up account ✤ Search for others and follow them ✤ Look through the followers/ing of the good ones Tuesday 29 September 2009
  47. 47. Active Listening ✤ Start tweeting, ✤ Start replying ✤ Start answering questions Tuesday 29 September 2009
  48. 48. Uber-Users ✤ Use software like Tweetdeck ✤ Add themselves to directories (wefollow.com) ✤ Monitor for certain phrases Tuesday 29 September 2009
  49. 49. ✤ www.tweetbeep.com emails you when a phrase or word is used Tuesday 29 September 2009
  50. 50. Tuesday 29 September 2009
  51. 51. Facebook basics ✤ Starts with a personal account/profile ✤ Business can have a Page ✤ You can also set up a Group Tuesday 29 September 2009
  52. 52. Personal Profile ✤ Build up your friends Tuesday 29 September 2009
  53. 53. Set up a Page ✤ www.facebook.com/pages/create.php ✤ Import Logo ✤ Photos, images ✤ If you have a blog - bring it in :-) Tuesday 29 September 2009
  54. 54. Blog to Facebook Tuesday 29 September 2009
  55. 55. Tuesday 29 September 2009
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  57. 57. Tuesday 29 September 2009
  58. 58. Tuesday 29 September 2009
  59. 59. Tuesday 29 September 2009
  60. 60. Tuesday 29 September 2009
  61. 61. Invite your friends to Fan you Tuesday 29 September 2009
  62. 62. Basics (again!) ✤ You have Friends ✤ Your page has Fans ✤ You can ask your Friends to Fan ✤ If you start a group - it has members Tuesday 29 September 2009
  63. 63. Caring is sharing ➜ ✤ ➜ Tuesday 29 September 2009 ➜
  64. 64. Some Good Facebook pages ✤ Puddleducks ✤ Goods ✤ Two Dames ✤ Channelship ✤ Simply Zesty Tuesday 29 September 2009
  65. 65. Other things you can do ✤ Set up a group ✤ Use FB to publicise an event ✤ Run adverts on FB Tuesday 29 September 2009
  66. 66. Facebook Adverts ✤ Targeted demographically ✤ Similar to Google in terms of costs and daily limits etc ✤ Worth experimenting with ✤ http://www.facebook.com/advertising/ Tuesday 29 September 2009
  67. 67. Tuesday 29 September 2009
  68. 68. Allows you to effectively use your business network Tuesday 29 September 2009
  69. 69. 2 choices ✤ Connect to anyone ✤ Connect to people you know/have had contact with Tuesday 29 September 2009
  70. 70. Contacts ✤ Possible to import your contact list from Outlook/Gmail/where ever ✤ Make them public – why wouldn’t you?? Tuesday 29 September 2009
  71. 71. Your Profile ✤ Your current and previous businesses/ employments ✤ Your education ✤ Your profile photo ✤ Your summary Tuesday 29 September 2009
  72. 72. Profile (con.) ✤ Your specialisations ✤ Personalise your profile url ✤ http://www.linkedin.com/in/keithbohanna ✤ Include all active email addresses Tuesday 29 September 2009
  73. 73. Tuesday 29 September 2009
  74. 74. Groups ✤ Rapidly growing area of activity on Linkedin ✤ Persons with a common interest ✤ This is where Q&A activity happens Tuesday 29 September 2009
  75. 75. ✤ Youtube – look at stats ✤ Flickr ✤ Slideshare – look at stats ✤ Google Maps ✤ Forums, pre-2000 social networks Tuesday 29 September 2009
  76. 76. ✤ http://www.krishnade.com/blog/ ✤ http://www.simplyzesty.ie ✤ http://www.mulley.ie/blog ✤ Irish Blog nominees: http://short.ie/ listofblogs Tuesday 29 September 2009
  77. 77. ✤ IIA Guide to social media: Members only but really good ✤ Facebook Pages Guide: http:// short.ie/facebookpages ✤ Twitter: http://mashable.com/ guidebook/twitter/ ✤ Simply Zesty social media guide ✤ Allfacebook Pages Guide Tuesday 29 September 2009
  78. 78. ✤ keith@bohanna.com ; 086 2300702 ✤ keith.bohanna.com (blog) ✤ www.keithbohanna.com (website) ✤ www.twitter.com/keithbohanna ✤ http://www.linkedin.com/in/ keithbohanna Tuesday 29 September 2009
  79. 79. Tuesday 29 September 2009

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