Event 2.0
       Consumers show the way

                           Vincent Everts


maandag 23 november 2009
Meaningfull interactions
                      Online & Offline


maandag 23 november 2009
maandag 23 november 2009
TED.COM



            $6000 voor 3 dagen
              3000 aanwezigen
      2 jaar van te voren uitverkocht
            ...
Tedx Amsterdam
                20 sprekers
              33 Vrijwilligers
            5000+ verzoeken
             400 dee...
maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
Who is
 Vincent Everts?




maandag 23 november 2009
Videoblogger



                           Talk to Me!




maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
find, collect,
                             publish
                           www.yubby.com
maandag 23 november 2009
maandag 23 november 2009
What are we going to talk about?

                   Web 1.0 Viral Marketing (PP)
            time consumption            ...
Web
                           1.0




maandag 23 november 2009
7


maandag 23 november 2009
Broadband internet
                 Netherlands leading in Europe
  80%
                    Netherlands: 74% (2007)

  60%...
How do we spend our time?

              TV:          39% 178 min.
                                                      4...
Time & advertisement
                                   TV 3 hours/day/user
                                   Advertiseme...
maandag 23 november 2009
• $20 miljard sales
                           • 1 Billion searches/day
                           • Money from Adwords
  ...
IMPACT ON BUSINESS
                                                12



maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
DELL Case




maandag 23 november 2009
Dell notebooks




maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
E-commerce worldwide
                           2008: 400 billion euro

                2009: 500 miljard euro
           ...
Social tools   Productinformatie
maandag 23 november 2009
Product info      what else do people buy

                            what do they recommend?

                          ...
kindle
      Buy books wirelessly
                                  Download everything
                                  ...
beta




maandag 23 november 2009
maandag 23 november 2009
•




maandag 23 november 2009
WEB 2.0
    •   Weblogs
    •   Flickr
    •   Wiki’s
    •   RSS
    •   RSS readers
    •   Del.icio.us
    •   Youtube
...
Web2.0 tools for
                            event industry



maandag 23 november 2009
Who talks



maandag 23 november 2009
maandag 23 november 2009
Blogs demografie




                                             Bron: Technorati 2008
maandag 23 november 2009
Weblogs




                           Everyone blogs!
maandag 23 november 2009
Professional




maandag 23 november 2009
7 guidelines
             1.       Know what you are doing
             2.       Avoid marketing talk
             3.     ...
RSS
maandag 23 november 2009
RSS Readers




maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
Email is broken




maandag 23 november 2009
Communication 2.0




maandag 23 november 2009
Why call
maandag 23 november 2009
                           via computer?
It’s
                           personal!


maandag 23 november 2009
The phenomenon



maandag 23 november 2009
maandag 23 november 2009
80


maandag 23 november 2009
“What are you doing in 140 characters”




maandag 23 november 2009
It’s now mainstream!




maandag 23 november 2009
tweet
     deck




maandag 23 november 2009
Social Networking



maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
Internet goes mobile


                                              88


maandag 23 november 2009
Mobile internet is
                            where internet
                            was 5 years ago


maandag 23 nov...
New services:
                      location, location, location




                                                     ...
Video Everywhere



maandag 23 november 2009
35
15-02-07        ROOS - Regionale TV in 2010    35
maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
Growth of YouTube
                                             300                                                        ...
Internetvideo
        is not just
        YouTube!
maandag 23 november 2009
TV vs Web viewing
                           Obama inauguration


35.5M TV viewers
69.8M Web viewers


maandag 23 november...
maandag 23 november 2009
maandag 23 november 2009
maandag 23 november 2009
With these HD devices
                  anyone can do it!




maandag 23 november 2009
Easy & everywhere




       • Create videos with ease
       • Let customers create
               videos about you
maand...
Lifestreaming

                             • Quick & easy -
                               live with 1 click
            ...
Blogworld
                           Inspiring example



maandag 23 november 2009
maandag 23 november 2009
Find
                   35+ sources
                            (more on the way)




       Find, Collect, Publish
maanda...
Friends & profiles




maandag 23 november 2009
+35 video sources




                           & more to follow!
maandag 23 november 2009
Collect
Drag & drop
Edit meta
data
See
previews


                   Find, Collect, Publish
maandag 23 november 2009
Player page




maandag 23 november 2009
Manage video




maandag 23 november 2009
Publish it with
                              widgets




maandag 23 november 2009
maandag 23 november 2009
Elections 2.0




                             Obama Girl
maandag 23 november 2009
+ Event =

                           E-Events
maandag 23 november 2009
Marketing
                             2.0



maandag 23 november 2009
Vincent Everts
                                  www.vincente.nl
                                  www.yubby.com
         ...
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Highprofile New Media Congres

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Presentatie voor #nmc09 van www.highprofile.nl over effect sociale media on meetings.

Published in: Technology, Business

Highprofile New Media Congres

  1. 1. Event 2.0 Consumers show the way Vincent Everts maandag 23 november 2009
  2. 2. Meaningfull interactions Online & Offline maandag 23 november 2009
  3. 3. maandag 23 november 2009
  4. 4. TED.COM $6000 voor 3 dagen 3000 aanwezigen 2 jaar van te voren uitverkocht Op uitnodiging maandag 23 november 2009
  5. 5. Tedx Amsterdam 20 sprekers 33 Vrijwilligers 5000+ verzoeken 400 deelnemers 20 plekken life feed Duizenden meekijkers Flickr, Youtube, Life Feed maandag 23 november 2009
  6. 6. maandag 23 november 2009
  7. 7. maandag 23 november 2009
  8. 8. maandag 23 november 2009
  9. 9. maandag 23 november 2009
  10. 10. Who is Vincent Everts? maandag 23 november 2009
  11. 11. Videoblogger Talk to Me! maandag 23 november 2009
  12. 12. maandag 23 november 2009
  13. 13. maandag 23 november 2009
  14. 14. find, collect, publish www.yubby.com maandag 23 november 2009
  15. 15. maandag 23 november 2009
  16. 16. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends maandag 23 november 2009
  17. 17. Web 1.0 maandag 23 november 2009
  18. 18. 7 maandag 23 november 2009
  19. 19. Broadband internet Netherlands leading in Europe 80% Netherlands: 74% (2007) 60% 40% 20% CY BG EL RO PL IE PT CZ SK IT FR SI ES LT HU LV DE EE AT LU UK BE DK SE FI NL 2006 2007 Source: Eurostat 2007 maandag 23 november 2009
  20. 20. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines maandag 23 november 2009
  21. 21. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 0,50 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 0,70 pp/ph maandag 23 november 2009
  22. 22. maandag 23 november 2009
  23. 23. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc maandag 23 november 2009
  24. 24. IMPACT ON BUSINESS 12 maandag 23 november 2009
  25. 25. maandag 23 november 2009
  26. 26. maandag 23 november 2009
  27. 27. DELL Case maandag 23 november 2009
  28. 28. Dell notebooks maandag 23 november 2009
  29. 29. maandag 23 november 2009
  30. 30. maandag 23 november 2009
  31. 31. E-commerce worldwide 2008: 400 billion euro 2009: 500 miljard euro +25% bron: thuiswinkel.org maandag 23 november 2009
  32. 32. Social tools Productinformatie maandag 23 november 2009
  33. 33. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers maandag 23 november 2009
  34. 34. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface maandag 23 november 2009
  35. 35. beta maandag 23 november 2009
  36. 36. maandag 23 november 2009
  37. 37. • maandag 23 november 2009
  38. 38. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks maandag 23 november 2009
  39. 39. Web2.0 tools for event industry maandag 23 november 2009
  40. 40. Who talks maandag 23 november 2009
  41. 41. maandag 23 november 2009
  42. 42. Blogs demografie Bron: Technorati 2008 maandag 23 november 2009
  43. 43. Weblogs Everyone blogs! maandag 23 november 2009
  44. 44. Professional maandag 23 november 2009
  45. 45. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print maandag 23 november 2009
  46. 46. RSS maandag 23 november 2009
  47. 47. RSS Readers maandag 23 november 2009
  48. 48. maandag 23 november 2009
  49. 49. maandag 23 november 2009
  50. 50. Email is broken maandag 23 november 2009
  51. 51. Communication 2.0 maandag 23 november 2009
  52. 52. Why call maandag 23 november 2009 via computer?
  53. 53. It’s personal! maandag 23 november 2009
  54. 54. The phenomenon maandag 23 november 2009
  55. 55. maandag 23 november 2009
  56. 56. 80 maandag 23 november 2009
  57. 57. “What are you doing in 140 characters” maandag 23 november 2009
  58. 58. It’s now mainstream! maandag 23 november 2009
  59. 59. tweet deck maandag 23 november 2009
  60. 60. Social Networking maandag 23 november 2009
  61. 61. maandag 23 november 2009
  62. 62. maandag 23 november 2009
  63. 63. Internet goes mobile 88 maandag 23 november 2009
  64. 64. Mobile internet is where internet was 5 years ago maandag 23 november 2009
  65. 65. New services: location, location, location 94 maandag 23 november 2009
  66. 66. Video Everywhere maandag 23 november 2009
  67. 67. 35 15-02-07 ROOS - Regionale TV in 2010 35 maandag 23 november 2009
  68. 68. maandag 23 november 2009
  69. 69. maandag 23 november 2009
  70. 70. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun maandag 23 november 2009
  71. 71. Internetvideo is not just YouTube! maandag 23 november 2009
  72. 72. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers maandag 23 november 2009
  73. 73. maandag 23 november 2009
  74. 74. maandag 23 november 2009
  75. 75. maandag 23 november 2009
  76. 76. With these HD devices anyone can do it! maandag 23 november 2009
  77. 77. Easy & everywhere • Create videos with ease • Let customers create videos about you maandag 23 november 2009
  78. 78. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream maandag 23 november 2009
  79. 79. Blogworld Inspiring example maandag 23 november 2009
  80. 80. maandag 23 november 2009
  81. 81. Find 35+ sources (more on the way) Find, Collect, Publish maandag 23 november 2009
  82. 82. Friends & profiles maandag 23 november 2009
  83. 83. +35 video sources & more to follow! maandag 23 november 2009
  84. 84. Collect Drag & drop Edit meta data See previews Find, Collect, Publish maandag 23 november 2009
  85. 85. Player page maandag 23 november 2009
  86. 86. Manage video maandag 23 november 2009
  87. 87. Publish it with widgets maandag 23 november 2009
  88. 88. maandag 23 november 2009
  89. 89. Elections 2.0 Obama Girl maandag 23 november 2009
  90. 90. + Event = E-Events maandag 23 november 2009
  91. 91. Marketing 2.0 maandag 23 november 2009
  92. 92. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente maandag 23 november 2009

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