New Ways to Protect
                                     Copyrights in the Digital Era

                                  ...
first...




miércoles 23 de septiembre de 2009
About Safe Creative...




miércoles 23 de septiembre de 2009
Free (of charge)*
                                     Online
                                     Copyright Registry
    ...
135.000 registered works

                                     17.600 creators all over the world

                       ...
What do we have in our
                                     mind, what is our goal




miércoles 23 de septiembre de 2009
To be friends of....
                                     ...creators and...

                                            ...
In an era of digital contents and distribution, accurate and relevant
                  information is the key for best co...
http://www.flickr.com/photos/rinzewind/133720761/




                                     1.- Analysis of the situation

...
New ways to create, publish and distribute



                                                                            ...
There is a change of user understanding of copyrights




                                                                ...
however




miércoles 23 de septiembre de 2009
dangerous conclusions




miércoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway




                 What we do is also free as soon as we upload it ...
Citizens challenge actual copyright laws (and is not their fault)

                         Copyright laws differ across c...
Uncertainty is the worst danger for Internet development




                                                       FUD


...
from “The Future of Internet:”

                 The are 1.463.632.631 Internet Users + 10% a month

                 by 2...
very. fast. internet. connection: CC by http://www.flickr.com/photos/chrisdag/3578238909


miércoles 23 de septiembre de 2...
2.- Considerations




                                                  http://www.flickr.com/photos/jurvetson/149332018/...
feelings...




miércoles 23 de septiembre de 2009
Maybe the law is just not right.

                                                                             Maybe the b...
We really have to stop blaming others, and start searching solutions




miércoles 23 de septiembre de 2009
DRMs




miércoles 23 de septiembre de 2009
DRM technologies are not always magical solutions.

                                     There are shadows:

             ...
Technology is not the problem. The problem is how we understand it
                     should be used.

                 ...
Technology changes de world because changes the way people think
                     about it.




                      ...
Digital era is not changing the truth, is showing us the truth.




 Jon without Jello II http://www.flickr.com/photos/tor...
Building bridges




                                     By d’n’c http://www.flickr.com/photos/fukagawa/1860021038/in/pho...
The content itself is not as valuable as it can be when adds an emotional
                   link with end users in such w...
Need to update laws to fit habits in order to protect rights effectively




miércoles 23 de septiembre de 2009
but even more important




miércoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively




                                  ...
3.- Identifyhttp://apod.gsfc.nasa.gov/apod/ap040803.html
                                          challenges and oportuni...
Entertainment vs Quality



                               Amateurs are often better than pros (Gettymages and Flickr)



...
http://blog.searchenginewatch.com/090730-201444




                                                   http://www.jkweddin...
Who wins?




                                     Sony, Chris Brown, iTunes, Youtube, Amazon...

                        ...
New kinds of blockbusters with (almost) no costs




miércoles 23 de septiembre de 2009
115.638.267 views

                                     http://www.youtube.com/watch?v=_OBlgSz8sSM




miércoles 23 de sep...
Understand the change of shortage.


                        It is no more about contents but public's attention




miérc...
Long tail content management




                                                    Content diversity
                   ...
Key 3 ny Brenda Star CC by http://www.flickr.com/photos/brenda-starr/3509344402/


miércoles 23 de septiembre de 2009
Contents and their new uses need a link between author and
                             end-users thanks to the content it...
Every author has the right to protect the contents they create ... but:


                            Traditional registri...
The challenge of mix culture to state authorship and copyrights



                               Several authors

       ...
The reward of acreditation is vital in scale economy business models


                                     Reward can no ...
it is all about making the right decission




                         A?                            B?                  ...
Ease the ways to inform about uses of works.




                                     Encourage end users to link with cre...
Gain attention, make happy consumers, give'm what they want




                                                         H...
4.- Ways to deal with reality




 Lille-view Mirror by ljcybergal CC by-nd http://www.flickr.com/photos/ljcybergal/676709...
To face or to deny, that is the question




                                                            The Choice by Ira...
Uncertainty challenges the whole Internet.


                    Lowering uncertainty helps protection of contents.


    ...
We notice that creators using open licenses such as
                               Creative Commons respect copyrights mor...
So we believe that the more users register more people will
                               understand copyrights.




miér...
Dilema:



          Create the best solution, political, academic, etc. in about, let's say, 10 years


                 ...
(what will look Internet like in 10 years!?)




miércoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Su...
Moissanite Round Jewel by Tmbjw 45 CC by -sa http://en.wikipedia.org/wiki/File:MoissaniteRoundJewel.jpg

miércoles 23 de s...
Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425




miércoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425




miércoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425




miércoles 23 de septiembre de 2009
Also if we easily provide accurate, free and fair information to
                              users, we’ll gain respect f...
Online Copyright Registries are tools to approach solutions




                                                          ...
Modularity of contents reporting uses in the Web


                            Contents get created

                     ...
For instance:



                                                                            Music Author: John Doe
      ...
Reporting uses of works give us a good idea of our target
                                     and possible uses we didn’t...
How should a registry be to be able to fit any possible use:



                                             Agnostic

   ...
UGC registry automation: Needed to allow registration to become
                     something normal, standard and useful...
Standardization: Registries exchanging information

                            Information anybody can use for their own ...
Identify in the future your contents when the go off the channels you control




miércoles 23 de septiembre de 2009
With many registered contents, ways to interact with creators and users,
                                     entertainmen...
Thank you

                                        http://www.safecreative.org/work/0908274278739




                    ...
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Copyright Protection DCD

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PDF presentation about new ways to protect digital distributed works in a new environment taking advantages of free neutral online registries
http://www.safecreative.org/work/0909234574267

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Copyright Protection DCD

  1. 1. New Ways to Protect Copyrights in the Digital Era The Role and Possibilities of Online Copyright Registries miércoles 23 de septiembre de 2009
  2. 2. first... miércoles 23 de septiembre de 2009
  3. 3. About Safe Creative... miércoles 23 de septiembre de 2009
  4. 4. Free (of charge)* Online Copyright Registry For the Digital Era * Basic accounts for basic registration and tools miércoles 23 de septiembre de 2009
  5. 5. 135.000 registered works 17.600 creators all over the world Copyright and copyleft licenses UGC projects agreements (jamendo, magnatune, bubok...) Open API miércoles 23 de septiembre de 2009
  6. 6. What do we have in our mind, what is our goal miércoles 23 de septiembre de 2009
  7. 7. To be friends of.... ...creators and... ... users. Wont let you go by Mario Pena https://www.safecreative.org/work/0907074098592 miércoles 23 de septiembre de 2009
  8. 8. In an era of digital contents and distribution, accurate and relevant information is the key for best copyright protection. Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way it's valuable for authors, industries and end users by building a strong (emotional) and lasting link between them. Standardization, interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients. miércoles 23 de septiembre de 2009
  9. 9. http://www.flickr.com/photos/rinzewind/133720761/ 1.- Analysis of the situation miércoles 23 de septiembre de 2009
  10. 10. New ways to create, publish and distribute open software streaming dailymotion facebook web 2.0 videocast open office blender flickr p2p slideshare digital photo spotify wave podcast jamendo ogg magnatune blogs bubok creative commons scribd 3D design youtube lulu mp3 archive blip.tv miércoles 23 de septiembre de 2009
  11. 11. There is a change of user understanding of copyrights Change of habits miércoles 23 de septiembre de 2009
  12. 12. however miércoles 23 de septiembre de 2009
  13. 13. dangerous conclusions miércoles 23 de septiembre de 2009
  14. 14. If it is in the Internet it is free to use in anyway What we do is also free as soon as we upload it to the Web no good for copyright nor copyleft miércoles 23 de septiembre de 2009
  15. 15. Citizens challenge actual copyright laws (and is not their fault) Copyright laws differ across countries and in the Internet it gets even worse. We have so many perceptions and facts that seems something is not working right. Moral rights, terms of protection, fair use, private copy... ... it all ads confusion and therefore uncertainty in the Web. miércoles 23 de septiembre de 2009
  16. 16. Uncertainty is the worst danger for Internet development FUD miércoles 23 de septiembre de 2009
  17. 17. from “The Future of Internet:” The are 1.463.632.631 Internet Users + 10% a month by 2019 we can expect about 1.000.000.000.000.000 Internet Connections Authors should have free and massive diffusion, as well as convenient rewards. Internet should not be controled by goverments nor companies. very. fast. internet. connection: CC by http://www.flickr.com/photos/chrisdag/3578238909 miércoles 23 de septiembre de 2009
  18. 18. very. fast. internet. connection: CC by http://www.flickr.com/photos/chrisdag/3578238909 miércoles 23 de septiembre de 2009
  19. 19. 2.- Considerations http://www.flickr.com/photos/jurvetson/149332018/ sizes/o/ miércoles 23 de septiembre de 2009
  20. 20. feelings... miércoles 23 de septiembre de 2009
  21. 21. Maybe the law is just not right. Maybe the business models are not right. Maybe we have done things wrong. Maybe Yes: http://www.flickr.com/photos/jepoirrier/2043728206/ CC by-sa miércoles 23 de septiembre de 2009
  22. 22. We really have to stop blaming others, and start searching solutions miércoles 23 de septiembre de 2009
  23. 23. DRMs miércoles 23 de septiembre de 2009
  24. 24. DRM technologies are not always magical solutions. There are shadows: -rootkits (Sony) -music business deaths (spiralfrog) -same contents without DRM beeing shared (p2p) -obsolescence of technology -people don’t understand them miércoles 23 de septiembre de 2009
  25. 25. Technology is not the problem. The problem is how we understand it should be used. Our prejudices have not only not prepared us to what is coming, but are also acting like fog against our possibilities. By Mario Pena https://www.safecreative.org/work/0908204255526 miércoles 23 de septiembre de 2009
  26. 26. Technology changes de world because changes the way people think about it. Day 432 / 365 It’s a small world: http://www.flickr.com/photos/restlessglobetrotter/2513014001/ cc by Jason Rogers miércoles 23 de septiembre de 2009
  27. 27. Digital era is not changing the truth, is showing us the truth. Jon without Jello II http://www.flickr.com/photos/torley/3636089105/ cc by sa Torley GrandPerspective disk map: http://www.flickr.com/photos/criminalintent/384630665/ CC by sa Larzs miércoles 23 de septiembre de 2009
  28. 28. Building bridges By d’n’c http://www.flickr.com/photos/fukagawa/1860021038/in/photostream/ CC by-sa miércoles 23 de septiembre de 2009
  29. 29. The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow. This is vital to understand as we have more contents than public’s attention Digital era brings the favourites marking vs pure consumption By Steven Fernández: http://www.flickr.com/photos/stevenfernandez/2069638117/ CC by miércoles 23 de septiembre de 2009
  30. 30. Need to update laws to fit habits in order to protect rights effectively miércoles 23 de septiembre de 2009
  31. 31. but even more important miércoles 23 de septiembre de 2009
  32. 32. Need to update business models to fit habits in order to protect rights effectively Respect should be earned and works both ways miércoles 23 de septiembre de 2009
  33. 33. 3.- Identifyhttp://apod.gsfc.nasa.gov/apod/ap040803.html challenges and oportunities Lets Think positive http://apod.gsfc.nasa.gov/apod/ap040803.html Credit Mars Exploration Rover Mission, JPL, NASA http://marsrovers.jpl.nasa.gov/home/index.html miércoles 23 de septiembre de 2009
  34. 34. Entertainment vs Quality Amateurs are often better than pros (Gettymages and Flickr) A step to take: Start using amateurs’ contents rewarding them too Proactive vs. reactive miércoles 23 de septiembre de 2009
  35. 35. http://blog.searchenginewatch.com/090730-201444 http://www.jkweddingdance.com/ 21.115.521 views http://www.chrisbrownworld.com/ http://myplay.com/artists/chris-brown miércoles 23 de septiembre de 2009
  36. 36. Who wins? Sony, Chris Brown, iTunes, Youtube, Amazon... but (almost) no money for the one who taped it miércoles 23 de septiembre de 2009
  37. 37. New kinds of blockbusters with (almost) no costs miércoles 23 de septiembre de 2009
  38. 38. 115.638.267 views http://www.youtube.com/watch?v=_OBlgSz8sSM miércoles 23 de septiembre de 2009
  39. 39. Understand the change of shortage. It is no more about contents but public's attention miércoles 23 de septiembre de 2009
  40. 40. Long tail content management Content diversity Independent Wider customer spectrum Business opportunities http://es.wikipedia.org/wiki/Archivo:Long_tail.svg miércoles 23 de septiembre de 2009
  41. 41. Key 3 ny Brenda Star CC by http://www.flickr.com/photos/brenda-starr/3509344402/ miércoles 23 de septiembre de 2009
  42. 42. Contents and their new uses need a link between author and end-users thanks to the content itself Won www t let yo 0907 .safecr u go by 0740 eativ M 9859 e.org ario Pe 2 /wor na ht k/ tps: // Any content should be able to be linked to any kind of use and user. Handshake by Aidan Jones CC by-sa http://www.flickr.com/photos/aidan_jones/3575000735/ miércoles 23 de septiembre de 2009
  43. 43. Every author has the right to protect the contents they create ... but: Traditional registries, when existing, usually charge an amount of money and have limited use (plagiarism, negative connotations). Not too suitable for today’s uses and needs. Very complex and quite unknown. Still creators might not be aware of them but do create valuable contents. cost vs. value miércoles 23 de septiembre de 2009
  44. 44. The challenge of mix culture to state authorship and copyrights Several authors Many copyrights involved Different countries Many kind of contents The original and new collaged contents might also be reused over and over again miércoles 23 de septiembre de 2009
  45. 45. The reward of acreditation is vital in scale economy business models Reward can no longer be only measured as in terms of getting money. Sometimes for amateurs it's more important to be credited than being paid. Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future miércoles 23 de septiembre de 2009
  46. 46. it is all about making the right decission A? B? C? miércoles 23 de septiembre de 2009
  47. 47. Ease the ways to inform about uses of works. Encourage end users to link with creators. miércoles 23 de septiembre de 2009
  48. 48. Gain attention, make happy consumers, give'm what they want Happy Customer by Ash-riy CC by-nd http://www.flickr.com/photos/ashley-rly/3769130700/ miércoles 23 de septiembre de 2009
  49. 49. 4.- Ways to deal with reality Lille-view Mirror by ljcybergal CC by-nd http://www.flickr.com/photos/ljcybergal/67670923/ miércoles 23 de septiembre de 2009
  50. 50. To face or to deny, that is the question The Choice by Irargerich CC by http://www.flickr.com/photos/lrargerich/3212975290/ miércoles 23 de septiembre de 2009
  51. 51. Uncertainty challenges the whole Internet. Lowering uncertainty helps protection of contents. It’s of no use to have users afraid of contents because they don’t know what or not to do with them. miércoles 23 de septiembre de 2009 ? (www.safecreative.org/work/0905183641425)
  52. 52. We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who don’t, just because they understand the nature of the ideas involved in copyright. miércoles 23 de septiembre de 2009
  53. 53. So we believe that the more users register more people will understand copyrights. miércoles 23 de septiembre de 2009
  54. 54. Dilema: Create the best solution, political, academic, etc. in about, let's say, 10 years or do something simple imperfect now and learn from mistakes starting 2009? miércoles 23 de septiembre de 2009
  55. 55. (what will look Internet like in 10 years!?) miércoles 23 de septiembre de 2009
  56. 56. This image is in the public domain because it contains materials that originally came from the United States Geological Survey, an agency of the United States Department of Interior. For more information, see the official USGS copyright policy miércoles 23 de septiembre de 2009
  57. 57. Moissanite Round Jewel by Tmbjw 45 CC by -sa http://en.wikipedia.org/wiki/File:MoissaniteRoundJewel.jpg miércoles 23 de septiembre de 2009
  58. 58. Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425 miércoles 23 de septiembre de 2009
  59. 59. Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425 miércoles 23 de septiembre de 2009
  60. 60. Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425 miércoles 23 de septiembre de 2009
  61. 61. Also if we easily provide accurate, free and fair information to users, we’ll gain respect from them. miércoles 23 de septiembre de 2009
  62. 62. Online Copyright Registries are tools to approach solutions (not solutions themselves) miércoles 23 de septiembre de 2009
  63. 63. Modularity of contents reporting uses in the Web Contents get created Contents get published Contents go to lots of different places without us knowing Contents give callbacks to return us valuable information miércoles 23 de septiembre de 2009
  64. 64. For instance: Music Author: John Doe License: CC by https://www.safecreative.org/ work/090611400284 Semantic Copyright Still Picture Author: Roy Axe License: CC by-sa-nc https://www.safecreative.org/ work/090611400238 Added Footage: MEDCOM License: C “all rights reserved” https://www.safecreative.org/ work/090611400239 Video Author: Highlanders Inc. License: CC by-sa-nc https://www.safecreative.org/ work/090114qq02384 Image by Hamed Saber “Film Strip” http://www.flickr.com/photos/hamed/407909486/ CC by miércoles 23 de septiembre de 2009
  65. 65. Reporting uses of works give us a good idea of our target and possible uses we didn’t think about Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way miércoles 23 de septiembre de 2009
  66. 66. How should a registry be to be able to fit any possible use: Agnostic Semantic Neutral Fingerprints-friendly Atomized uses enabler miércoles 23 de septiembre de 2009
  67. 67. UGC registry automation: Needed to allow registration to become something normal, standard and useful Registration brings + features now and in the future (semantic technologies) miércoles 23 de septiembre de 2009
  68. 68. Standardization: Registries exchanging information Information anybody can use for their own business models miércoles 23 de septiembre de 2009
  69. 69. Identify in the future your contents when the go off the channels you control miércoles 23 de septiembre de 2009
  70. 70. With many registered contents, ways to interact with creators and users, entertainment companies can offer their professional skills to improve creators’ experience and reward them. Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before. miércoles 23 de septiembre de 2009
  71. 71. Thank you http://www.safecreative.org/work/0908274278739 Mario Pena: mpena@safecreative.org miércoles 23 de septiembre de 2009

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