The document outlines how to effectively engage influencers through content marketing, emphasizing the authenticity and audience engagement that influencer-generated content provides. It suggests methods for finding and connecting with influencers, such as utilizing existing relationships and tools like BuzzSumo. Additionally, it highlights the importance of avoiding common mistakes, like overusing expert roundups and failing to create engaging topics.

1. HOW TO WIN
INFLUENCERS WITH
SMART CONTENT
MARKETING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Influencer marketing days
NYC, September 26th, 2017

2. Influencer marketing +
content marketing = ?
@seosmarty #InfluencerDays

3. 1. Content marketing
=> influence the
influencer
@seosmarty #InfluencerDays

4. Association of National Advertisers (ANA) report, The Value of
Influencer Content 2017 from Linqia@seosmarty

5.  Influencer-powered content is more authentic
and trusted than brand-created content;
@seosmarty
 Influencer-powered content sparks audience
engagement
 Influencer-powered content provides higher
ROI
#InfluencerDays

6. @seosmarty

7. Types of
influencer-driven
content
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8. Interviews (text, podcast, video, Twitter chats, etc.)
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9. Expert roundup / Group interview
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10. Guest post
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11. Surveys
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12. Multi-Format Expert Roundup: Case Study
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13. Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

14. Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

15. Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

16. Multi-Format Expert Roundup: Case Study
@seosmarty
...many of those who took part have
said to me "if I ever need anything,
just ask." You can't buy those sorts
of connections.
David Bain
#InfluencerDays

17. Finding & inviting
influencers
@seosmarty #InfluencerDays

18. Start by making a list of
influencers you already
interact with
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19. MyBlogU.com: Invite initial contributors
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20. Buzzsumo.com: Find more active influencers
@seosmarty #InfluencerDays

21. Associated ego-bait:
@seosmarty
Associated egobait is when you
flatter a blogger through association
with other powerful and influential
bloggers.
Anthony D. Nelson
#InfluencerDays

22. Associated ego-bait:
@seosmarty #InfluencerDays

23. Make yourself known: Work out
systems and tools to
continuously interact with
influencers you collaborate with
@seosmarty #InfluencerDays

24. Twitter lists
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25. Private groups (Facebook, Slack, etc.)
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26. Formatting &
promoting
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27. Use visual marketing to generate more awareness
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28. Bannersnack & Canva (Freemium): Visuals
incorporating contributors
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29. Tweetable quotes:
@seosmarty #InfluencerDays

30. Visual quotes:
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31. Mistakes
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32.  Doing too many expert roundups
@seosmarty #InfluencerDays

33.  Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
#InfluencerDays

34.  Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
 Failing to find an interesting and engaging
topic for your content
#InfluencerDays

35. AVOID!
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36. STAND
OUT!
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37. QUESTIONS?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas